Supercharge Your Website Performance with Advanced SEO Tools

When it comes to search engine optimization, there are a lot of basic techniques that you can use to improve your website’s ranking in the search engine results pages (SERPs).

However, if you want to take your site to the next level and really stand out from the competition, you should start using advanced SEO techniques.

Advanced SEO involves a more intricate set of strategies that demand a deeper understanding of how search engine algorithms work. While 61% of marketers consider SEO as their top priority, not everyone goes beyond the usual keyword research, link building, and creating great content. Advanced SEO is a whole new discipline that SEO professionals employ to bring hundreds of thousands of visitors to a website per month.

In this blog post, we’ll look at how you can stay ahead of the curve by mastering advanced SEO tools and techniques such as:

  • The community flywheel approach for brand awareness.
  • Visual search optimization.
  • Targeting long-tail keywords.
  • Getting referral traffic from high-authority pages.

By implementing these advanced SEO strategies, you can start building towards elevating your online presence.

Table of Contents:

Looking for Content?

Creating lots of great content — and scaling your content marketing — has never been easier.

With Content at Scale, you can add 1, 20, 50, or even 100 keywords that you want to rank for. Then, within minutes, CAS will write high-quality long-form blog posts for each keyword — from start to finish!

creating content in content at scale

That means everything: title, meta description, introduction, all the way to the conclusion, with minor human intervention. Just like THIS post! That means you can get content published daily to your blog for as low as $0.01/word.

Ready to try it out? Check out how simple it is to scale your content marketing.

What is Advanced SEO?

If you’re looking to take your website’s SEO strategy to the next level, then it’s time to start exploring advanced SEO techniques. These are strategies that require a deeper understanding of search engines and their algorithms, as well as technical knowledge about how websites work.

The world of advanced SEO can be overwhelming for beginners. However, with the right guidance and real-life application, anyone can master these concepts.

Some examples of advanced SEO techniques include:

  • Long-tail keyword research: Did you know that 50% of search queries contain 4 or more words? And over 29% of keywords with over 10K+ monthly searches consist of 3 or more words. Needless to say, focusing on long-tail keywords that have high search volume but low competition should be your priority.
  • Creating content clusters: Creating content clusters around target keywords and using internal linking to connect those pages helps build your topical authority on those topics.
  • User experience optimization: Improving site speed, mobile responsiveness, and overall user experience can improve engagement metrics like bounce rate or time on page.

The Importance of Advanced SEO Techniques

In a crowded digital landscape where every business is vying for attention from potential customers, advanced SEO techniques can help improve your website’s SERP ranking and drive more organic traffic.

These techniques also help your website stay relevant by focusing on search intent. If you know what users are searching for in your industry, you can create content that is tailored to those needs and desires. This not only helps with SERP ranking but also improves user engagement.

The Best Advanced SEO Tools

You need the right tools to execute an effective advanced SEO strategy. Some of the best tools available are:

  • Google Search Console: A free tool from Google that provides insights into how your site performs in Google search results, including keyword tracking tools and crawl error reports.
  • Google Analytics: Another free tool from Google that helps you track user behavior across your website so you can see how keywords perform over time.
  • Ahrefs: An all-in-one suite of powerful SEO tools that includes backlink analysis, keyword research, competitor analysis, etc.
  • Semrush: Another advanced SEO tool that isn’t just for researching keywords. It will also help you with keyword position tracking, backlink analysis and tracking, SEO site audits, and competitive research.

7 Advanced SEO Tools and Techniques for Building Authority & Ranking

1. Use the Community Flywheel Approach for Brand Awareness

This technique is all about building a community around your brand and your website. It should serve as a hub for your audience to engage with your content and your brand.

Not only does this build brand awareness and domain authority, but it also gives you more control over where and how you show up for your customers without third-party platforms or algorithms getting in the way. Instead, you’ll focus on building authority and community on the one platform you own: your website.

It’s possible to create a welcoming community space for even the most specific audience. The key to achieving success is establishing a community that you have control over.

Although social media platforms such as Instagram and Twitter are great for building social proof and a community of followers for your brand, your website is also a great place to educate, engage, and entertain your audience. You can establish your brand as a go-to destination for your followers.

Read more about the community flywheel approach on McKinskey & Company.

5 Steps of the Community Flywheel according to Moz

2. Optimize Your Content for Visual Search

Incorporating visually appealing elements such as GIFs, animated images, and videos will not only make your content more engaging but also help it rank higher on visual search tools like Google Lens or Pinterest Visual Search. This can lead to increased brand awareness and improved search rankings.

To optimize your website’s content for visual search engines, consider using various media formats that are both eye-catching and relevant to your topic. For example, create informative infographics or embed high-quality videos from platforms like YouTube. These types of visuals can enhance user experience while simultaneously improving your site’s SEO performance.

Ranking Higher with Relevant Keywords

  • Keyword research: Use a reliable keyword research tool like Google Trends or the Google Keyword Planner to identify popular long-tail keywords related to your niche.
  • Add keywords strategically: Incorporate these relevant long-tail keywords into the file names, alt text, and captions of your images and other media files. This practice helps signal their relevance to search engines while maintaining a natural flow within the content.
  • Analyze competitors’ strategies: Investigate how top-ranking websites in your industry use visuals effectively by examining their image optimization techniques. Apply similar practices when creating and optimizing visuals for better SERP rankings.

Taking advantage of visual search tools and optimizing your brand’s presentation with engaging media formats can significantly boost your website’s visibility, leading to higher search rankings and increased organic traffic.

3. Identify Keyword Cannibalization Issues

Auditing your site helps identify keyword cannibalization issues – when multiple pages compete against each other within search engine results pages (SERPs) due to similar targeted keywords. 

By detecting these conflicts, you can take necessary actions such as removing or redirecting affected pages while consolidating internal links efficiently.

how to find keyword cannibalization

Detecting Potential Keyword Conflicts

To detect potential keyword conflicts, start by using a keyword research tool to find related keywords for your target search term. 

Next, analyze the search intent behind each keyword and compare it with your existing content strategy. 

If you discover overlapping topics or competing landing pages, consider merging them into one comprehensive resource or targeting different long-tail keywords.

  • Analyze: Use tools like Google Search Console and Google Analytics to identify which of your site’s pages are receiving the most traffic from specific keywords.
  • Merge: Combine closely related content pieces into a single page with clear headings and subheadings for easy navigation.
  • Delete: If certain content is outdated or no longer relevant, remove it from your website to avoid confusion among users and search engines.
  • Create redirects: If you’ve merged or deleted any web pages during this process, set up proper redirects (e.g., 301 redirects) to ensure users are directed to the appropriate content.

4. Content Alliances – Partner with Podcasts & Build Backlinks

Collaborating with podcast hosts can be a powerful brand awareness strategy as it allows you to provide valuable information to your niche audience. This not only results in high-quality backlinks pointing toward your website but also significantly improves its authority score. 

Establishing Mutually Beneficial Partnerships

  • Identify relevant podcasts: Research and find podcasts that align with your target audience and industry niche. Use platforms like Listen Notes or Chartable.
  • Pitch effectively: Reach out to the podcast host or producer by crafting a personalized pitch showcasing how your expertise will benefit their listeners.
  • Create engaging content: Collaborate on developing informative and entertaining episodes that resonate with the podcast’s audience while subtly promoting your brand.

To maximize the SEO benefits of partnering with podcasts, ensure they include a link back to your website in their show notes or episode description. These links are typically considered high-authority by search engines due to the credibility associated with popular podcasts. 

Moreover, being featured on well-regarded shows can help establish you as an expert within your field, further enhancing your site’s SEO.

5. Encourage User-Generated Comments

According to a report, 72% of consumers consider customer testimonials as more trustworthy than a brand promoting its own products.

User-generated comments provide valuable insights into what resonates most with your target audience while increasing engagement levels on your website. By actively encouraging discussions within the comment section of each blog post, you foster a sense of community among readers who are more likely to return regularly for new updates. 

To facilitate this process:

  1. Pose thought-provoking questions at the end of each article, prompting reader feedback.
  2. Moderate comments effectively, ensuring all interactions remain respectful and on-topic.
  3. Respond to comments personally, fostering a connection with your audience.

By employing these tactics, you can boost the user experience while improving your website’s SEO performance due to heightened engagement.

Stat source: Adobe Business

6. Find Unlinked Brand Mentions

Sometimes people talk about your brand without linking back to you. These unlinked brand mentions are another opportunity to reach out and ask for links so that you can improve your overall site authority score.

To find these valuable unlinked mentions, use Google Alerts, a free tool that notifies you whenever your brand is mentioned online. 

Alternatively, consider using more advanced tools like Mention or Ahrefs Content Explorer. These platforms allow you to monitor specific keywords related to your business and identify instances where others have discussed your products or services without including a link.

Requesting Link Inclusions

  1. Analyze the content: Before contacting the author or website owner, make sure their content aligns with your site’s values and audience.
  2. Create a compelling pitch: Explain how adding a link to their mention would benefit both parties by providing additional context and value for readers.
  3. Contact the author: Reach out via email or social media channels with a polite request to include an appropriate anchor text linking back to one of your relevant landing pages.

Taking advantage of unlinked brand mentions not only helps boost search engine results but also strengthens relationships within industry communities while increasing visibility across various digital platforms.

7. Drive Referral Traffic from High-Authority Websites

Participating in high-authority forums like Reddit and Quora allows you to tap into an existing pool of engaged users, potentially driving significant referral traffic back toward your own website.

To make the most out of Reddit, engage with niche-specific communities known as “subreddits.” Start by identifying relevant subreddits related to your industry or target audience. Take part in conversations, offer useful knowledge, and respond to inquiries from other members. This helps establish your credibility within the community while also providing opportunities for sharing links to your content when appropriate.

How to post on Reddit:

  • Create engaging titles: Craft attention-grabbing titles that pique user interest and encourage them to click on your link.
  • Add value: Share informative content that offers solutions or new perspectives on a topic. Avoid overly promotional posts as they may be flagged as spam.
  • Tailor content for each subreddit: Customize your posts according to the specific rules and preferences of each subreddit you’re targeting. This increases the likelihood of receiving upvotes which can boost visibility within the community.
  • Analyze performance metrics: Tools such as Google Analytics or other free SEO tools like Ahrefs Position Explorer can help track referral traffic from Reddit posts, allowing you to refine strategies based on data-driven insights.

By strategically engaging with Reddit communities and sharing valuable content, you can drive referral traffic to your website while improving its search engine performance.

Best places to find referral traffic

Use Advanced SEO Tools & Techniques for Equally Advanced Results

Advanced SEO tools can work wonders in driving more traffic to your website. These nifty tools offer a whole bunch of features and functionalities that make optimizing your online presence a breeze.

With their help, you can uncover the best keywords to target, spy on your competitors, and keep tabs on those valuable backlinks. They give you a backstage pass to user behavior, site performance, and the factors that search engines care about, so you can make smarter decisions and fine-tune your SEO strategies with confidence.

These tools go the extra mile by conducting thorough site audits and dishing out recommendations for technical improvements. They ensure that your website is not only search engine-friendly but also provides a delightful user experience. 

With advanced SEO tools, you can boost your online visibility, attract a ton of organic traffic, and make those digital marketing goals of yours a reality.

Remember that successful SEO takes time but by implementing these advanced SEO techniques, you’ll be able to see improvements in search engine rankings over time.

Looking for Content?

Creating lots of great content — and scaling your content marketing — has never been easier.

With Content at Scale, you can add 1, 20, 50, or even 100 keywords that you want to rank for. Then, within minutes, CAS will write high-quality long-form blog posts for each keyword — from start to finish!

creating content in content at scale

That means everything: title, meta description, introduction, all the way to the conclusion, with minor human intervention. Just like THIS post! That means you can get content published daily to your blog for as low as $0.01/word.

Ready to try it out? Check out how simple it is to scale your content marketing.

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About the author

Josh Slone

Josh is Chief of Staff at Content at Scale, running the in-house portfolio of sites as well as customer success for clients using our Content Machine.

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