Create a comprehensive guide that explains the concept of brand safety, highlights the importance of viewability, and provides practical tips for utilizing ad targeting options to effectively reach the desired audience, maximizing ad reach and effectiveness. This task is important because it will help digital marketing consultants understand and utilize ad targeting options to optimize ad campaigns, ensuring brand safety, viewability, and reaching the right audience. The benefits of this task include increased ad reach, improved audience engagement, and maintaining a positive brand image.
If you’re a small business owner or marketing manager, chances are you’ve heard of a keyword cluster. This SEO strategy involves grouping together similar keywords to target a specific audience with your content. For example, let’s say you own a women’s clothing store. You might create a keyword cluster around the following terms: “women’s clothes,” […]
If you’re anything like me, then you’re always looking for ways to optimize your blog posts for greater visibility. After all, what’s the point of writing a great post if no one is going to see it? That’s why I’ve put together this ultimate blog post SEO checklist. By following each step on this blog […]
AIO content should replace your human-only SEO content—and fast. Human-only, manual SEO content just became less effective, more costly, and less efficient than AIO content. What Is AIO? We can now 3x our time at one-third of the cost involved in SEO content, by now appropriately giving our writers and teams a baseline of AI. […]
Well, it was time. At the rate we’re growing (incredibly fast for just a five-month-old startup baby)–we needed a new look to match the vision of where we’re going. The first iteration of our branding was a simple, three-minute idea thrown together on a quick Friday. Today’s new branding took over a week, five thinking […]
Marketing automation can help streamline business processes to ensure efficient management across multiple channels. But what exactly are marketing automation platforms? In this blog, we’ll discuss the ins and outs of marketing automation platforms — how they work, who need them most, and how to choose the best marketing automation software for your unique requirements. What […]
According to HubSpot’s State of Marketing report, 76% of companies are already using marketing automation, and 26% of those that are not are planning to use it. Are you also considering automating your marketing, but don’t know where to start? What do you need to know before automating your marketing? Before taking the leap into […]