Guide digital marketing consultants on optimizing advertising campaigns using ad metrics to maximize campaign performance, including strategies for improving click-through rate and conversion rate, analyzing user behavior, conducting A/B testing, and monitoring ad metrics for continuous optimization. The benefits of this task include improving campaign effectiveness, increasing user engagement, and achieving better results in terms of click-through rate and conversion rate.
Every professional SEO knows how hard it is to find low competition keywords, especially those that have high traffic potential. That’s because everyone is searching for them. If you run a small website with low authority, low-competition keywords are your best bet for generating traffic. But only if you can find them! In this article, […]
If you’re a small business owner or marketing manager, chances are you’ve heard of a keyword cluster. This SEO strategy involves grouping together similar keywords to target a specific audience with your content. For example, let’s say you own a women’s clothing store. You might create a keyword cluster around the following terms: “women’s clothes,” […]
Is content marketing the same as copywriting? Here's what you need to know about the similarities and differences between these two important marketing strategies.
AI writing tools are everywhere. Jasper.ai is no doubt the best-known AI marketing tool out there. Recently getting a huge amount of funding, having thousands of users, and being one of the first to market gives them that title. Content at Scale is one of the most recent additions to the AI writing game. Coming […]
On January 27, 2023, Russia’s biggest and the world’s 4th largest search engine by market share, Yandex, had its source code repository leaked by a former employee. The Yandex leak was shared in a file that contained what’s now believed to be 17,854 search ranking factors. Naturally, the Yandex SEO leak became a trending topic […]
AI Content can sometimes be wordy and too elaborate. Discover 7 AIO editing tips for concise and easy-to-digest long-form AI content