Create a comprehensive guide on using ad analytics to measure and analyze the performance of ads, enabling data-driven decision-making, which will help digital marketing consultants maximize ad performance and make effective scaling decisions. This guide will provide insights on the importance of ad analytics, key metrics and KPIs to track, different ad analytics tools and platforms available, best practices for setting up ad tracking, interpreting ad analytics data, and scaling ad campaigns based on data analysis, ultimately helping consultants make data-driven decisions and optimize their campaigns for better results.
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