Use the 'broken record' technique in customer service interactions to effectively resolve customer complaints, ensuring customer satisfaction and loyalty.
If you’re a small business owner or marketing manager, chances are you’ve heard of a keyword cluster. This SEO strategy involves grouping together similar keywords to target a specific audience with your content. For example, let’s say you own a women’s clothing store. You might create a keyword cluster around the following terms: “women’s clothes,” […]
Marketing automation can help streamline business processes to ensure efficient management across multiple channels. But what exactly are marketing automation platforms? In this blog, we’ll discuss the ins and outs of marketing automation platforms — how they work, who need them most, and how to choose the best marketing automation software for your unique requirements. What […]
Scaling content creation boosts your visibility and generates more leads for your business. Learn how to publish 25X more content without sacrificing quality.
Outsourcing content writing has become a common practice among businesses, especially B2B companies, in recent years. Why? It provides access to expert writers, increased efficiency, and cost savings. In fact, according to a report by the Content Marketing Institute, 75% of B2B companies outsource content writing instead of doing them in-house. This allows companies to […]
Can AI create thought leadership content? AI cannot think for you, yet. And here's why it's a good thing.
Discover 7 proven strategies to reduce time creating content without sacrificing quality, including goal-setting, automation tools, and guest contributors.