Implementing strategic packaging and presentation techniques will enhance the perceived value of the product, ultimately leading to increased sales and customer satisfaction.
If you’re a small business owner or marketing manager, chances are you’ve heard of a keyword cluster. This SEO strategy involves grouping together similar keywords to target a specific audience with your content. For example, let’s say you own a women’s clothing store. You might create a keyword cluster around the following terms: “women’s clothes,” […]
The thought of a Google update rolling out that punished AI content made me nervous. I always felt this was the biggest threat to the business and I wanted our content output to be so human-like that it didn’t leave traces of AI to be detected. EVERY single AI writing tool on the market leaves […]
AIO content should replace your human-only SEO content—and fast. Human-only, manual SEO content just became less effective, more costly, and less efficient than AIO content. What Is AIO? We can now 3x our time at one-third of the cost involved in SEO content, by now appropriately giving our writers and teams a baseline of AI. […]
On January 27, 2023, Russia’s biggest and the world’s 4th largest search engine by market share, Yandex, had its source code repository leaked by a former employee. The Yandex leak was shared in a file that contained what’s now believed to be 17,854 search ranking factors. Naturally, the Yandex SEO leak became a trending topic […]
According to HubSpot’s State of Marketing report, 76% of companies are already using marketing automation, and 26% of those that are not are planning to use it. Are you also considering automating your marketing, but don’t know where to start? What do you need to know before automating your marketing? Before taking the leap into […]
Many businesses do not employ an in-house creative team and choose to outsource content creation instead. If we’re comparing agencies vs freelancers vs AI for content creation, who would come out on top? But first, let’s look at the content production landscape. While AI can help brands scale content generation, they still need to add […]