Bard vs ChatGPT: Which Offers the Better AI Content?

ChatGPT became an instant Internet sensation when it came out in November 2022. In just five days, ChatGPT reached 1 million users — with tech giant Microsoft extending its partnership with Open AI to further increase the capabilities of ChatGPT.

Meanwhile, Bard is Google’s response to ChatGPT.

So what’s the difference between Bard vs ChatGPT?

Both are conversational AI chatbots that provide informative responses to questions/prompts from users. These responses are so well-written that people started finding ways to use AI-generated content for business (marketing), educational, and personal purposes.

As of this writing, Google Bard is only available to select Google account holders who have previously signed up for the waitlist.

Both Google Bard and ChatGPT can generate complex answers to detailed questions/prompts with ease. However, their different training methods mean each will approach questions differently.

Bard is trained on Infiniset, which is a data set that includes Common Crawl, Wikipedia, news articles, and web documents to enhance its dialogue capabilities. It also has access to the internet in real time — a feature that ChatGPT lacks as it was trained using a pre-defined set of data up to 2021.

This blog post will feature an in-depth comparison of Google Bard vs ChatGPT and how each platform can serve your specific marketing needs.

By examining the similarities and differences between these two platforms, you’ll be better equipped to make an informed decision when choosing between Bard and ChatGPT.

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What is Google Bard?

Bard is a cutting-edge AI chat platform that functions similarly to ChatGPT. With its advanced natural language processing capabilities, Bard can also be used to generate a wide range of content types that cater to various industries and niches — again, similar to how marketers and businesses are using ChatGPT now.

However, the main difference between Bard and ChatGPT is that Bard has the ability to pull data from the live web. (As we all know, ChatGPT relies on limited knowledge that’s only current up to the year 2021.)

Screenshot from ChatGPT

Bard uses cutting-edge artificial intelligence technology to understand the context and requirements of your prompts before generating unique text based on the provided inputs.

Features of Google Bard

Google integration: Bard’s technology is designed to seamlessly integrate with the Google ecosystem, providing users with access to a wealth of information from various Google products such as Google Search and Scholar. By tapping into these resources, Bard can deliver real-time and current information to its users. Additionally, this integration enables a personalized experience by utilizing the user’s search history and preferences to better understand their needs and interests.
Sentiment analysis: Bard has a remarkable function that enables it to assess the sentiment expressed in text. This feature helps you measure public opinion and keep track of your brand’s reputation, enabling you to generate tailored emotional reactions.
Real-time language translation: Google Bard is equipped with advanced NLP features that allow it to provide instantaneous language translation. This makes it an indispensable tool for individuals who communicate in multiple languages, as it removes any language barriers and facilitates better global collaboration.
Voice-based interaction: Google Bard offers more than just text-based communication. It also has voice-based interaction, which makes it an efficient virtual assistant for a variety of tasks. Users can use their voice to give commands and access information, search the web, set up appointments, and much more. This feature is especially useful for people who are busy or have accessibility needs as they can operate Google Bard hands-free.

Bard is a comprehensive tool for content marketing that enables users to craft, control, enhance, and analyze their campaigns. With its vast array of features and benefits, Bard can help businesses achieve success in their digital marketing efforts.

Now let’s take a look at ChatGPT – the hottest trend today in content marketing automation.

What is ChatGPT?

ChatGPT, or Generative Pre-trained Transformer (GPT), is an advanced language model developed by OpenAI. It uses machine learning algorithms to understand and generate human-like text based on the input provided.

ChatGPT leverages deep learning techniques to analyze vast amounts of textual data from various sources like books, articles, and websites. By doing so, it can generate contextually relevant responses in a conversational manner.

This powerful AI tool has been widely adopted across industries for tasks such as content generation, translation services, summarization, chatbot development, and more.

Features of ChatGPT

Natural language processing: The versatility of ChatGPT makes it suitable for a wide range of applications that require natural language processing capabilities. With its ability to comprehend complex sentences and contextual information, ChatGPT can both interpret user input accurately and provide accurate answers in real-time.
Multilingual support: ChatGPT can understand and respond to customer queries in multiple languages, making it an invaluable asset for any business looking to reach out to global audiences. The app currently supports English, Spanish, French, German, Italian, Dutch, Portuguese, Japanese, Korean, Chinese, Arabic, and Russian.
Detect sentiment from conversations: By analyzing how people are talking about your brand or product, you can gain valuable insights into what they think about it – which could help you improve your services or products.

Overall, ChatGPT is a powerful tool that can help you create short-form content like tweets, snippets, and email newsletters with less time and effort.

Comparing ChatGPT vs Bard, let’s see how they measure up against each other.

Google Bard vs ChatGPT

How are Bard vs ChatGPT similar? And how are they different? Let’s take a look.

Similarities Between Bard vs ChatGPT

Natural language processing: Both Bard and ChatGPT utilize advanced natural language processing (NLP) algorithms to generate human-like text based on user input.
User interface: Each platform offers a user-friendly interface that allows users to quickly ask questions, input prompts, and generate written content with minimal effort.
Versatility: Both tools are capable of generating various types of content such as social media updates, product descriptions, or even creative pieces like songs and poems.
Frequent updates: The developers behind both platforms continually update their respective AI models to improve performance and deliver better results for users over time.

Differences Between Bard vs ChatGPT

Engine: Google Bard uses LaMDA, a language model developed by Google itself, while ChatGPT uses its own GPT-3.5 model. While both models are designed for conversational purposes, ChatGPT is limited to data collected before 2022 in its current GPT-3 version, whereas Google Bard incorporates more recent data into its language processing capabilities.
Availability: ChatGPT offers free access to everyone, which made it such a big hit. For those who want more advanced features, ChatGPT Plus is available for a monthly fee of $20. This upgraded version includes the option to use GPT-4, OpenAI’s enhanced LLM model.
- Additionally, Microsoft has integrated GPT-4 into Bing Chat for users with access to ChatGPT Plus.
- On the other hand, Google Bard has been slow to roll out and is only available to select users in the US and the UK. Those who are interested may sign up for a waitlist. If you’re already a member of Google One or Pixel Superfan group, you’ll be granted automatic access.
Integration: Microsoft has added ChatGPT to its Bing search engine. The chatbot is also available in Teams, Edge, and other Microsoft Office applications. In the future, ChatGPT will be introducing more applications through its API and ChatGPT Plugins.
- Meanwhile, Google Bard is currently a standalone tool although it may be integrated into Google Search in the future. It is possible that we will see Bard in the Chrome browser and will be available to third-party developers at some point.

How to Use Chatbots for Content Marketing

A chatbot like ChatGPT or Bard can serve various purposes for a content marketer, such as brainstorming content ideas or writing marketing emails.

Chatbots like ChatGPT and Bard are great for writing short-form content like product descriptions, social media captions, email newsletters, and FAQs. If you’re running out of ideas for your blog, these chatbots can also help you generate new topics within your niche.

What about long-form content?

Unfortunately, chatbots are not that great for long-form content. If your editorial calendar includes informational articles, case studies, white papers, eBooks, and definitive guides, then you need a specialized AI tool to accomplish these writing tasks.

One such tool is Content at Scale. Designed specifically for long-form SEO writing, Content at Scale can generate a well-written, fully optimized, 2,000-word article for you within minutes. All you have to do is type in one long-tail keyword — no detailed prompts required!

Conclusion

After comparing Bard vs ChatGPT, it’s clear that both platforms offer unique features and benefits for content creation. Bard’s limited availability makes it difficult to assess its performance whereas millions of users are already taking advantage of ChatGPT’s AI-powered solution to quickly create short-form content.

Looking for Content?

Creating lots of great content — and scaling your content marketing — has never been easier.

Ready to try it out? Check out how simple it is to scale your content marketing.

Bard vs ChatGPT: Which Offers the Better AI Content?

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