Which Blogging Platform Is Best for Writers?

More than one-third of all websites are blogs. WordPress — one of the best blogging platforms for writers — has over 835 million blogs. This means around 43.2% of all websites in the world are built with it.

But is WordPress the best blogging platform for writers today? What should you look for in blog platforms?

Today, 6 million blog posts go live every day on average — with the most prolific bloggers earning sponsorship deals like celebrities.

If you’re planning to start a blog, choosing a reliable blogging platform should be your priority.

But deciding which website is the best fit for you can be challenging with so many different options available.

That’s why, in this article, we’ll take a look at five of the best blogging platforms for writers in 2023. From WordPress and Medium to Squarespace, Ghost, and Wix, find out what makes each of these platforms unique and why they are considered some of the best blogging platforms for writers today.

Table of Contents

Looking for Content?

Creating lots of great content — and scaling your content marketing — has never been easier.

With Content at Scale, you can add 1, 20, 50, or even 100 keywords that you want to rank for. Then, within minutes, CAS will write high-quality long-form blog posts for each keyword — from start to finish!

creating content in content at scale

That means everything: title, meta description, introduction, all the way to the conclusion, with minor human intervention. Just like THIS post! That means you can get content published daily to your blog for as low as $0.01/word.

Ready to try it out? Check out how simple it is to scale your content marketing.

What Is a Blogging Platform?

A blogging platform is a service or software that allows writers to create and manage blogs. Blog sites are designed to provide bloggers with the tools necessary to easily publish content, customize the look of their blog, and interact with readers.

There are many blogging sites available today, each offering unique features that make it suitable for certain types of blogs or audiences. There are free blogging platforms — great for beginners — and paid blog platforms that offer advanced capabilities for expert authors. 

Some of the most popular blogging platforms are WordPress (for those who want more control over design), Tumblr (for quick multimedia sharing), and Medium (for those who prefer writing without distraction).

How to Choose the Best Blogging Platform for Writers

The best blogging platform for writers is one that meets your priorities.

1. Cost

When it comes to choosing blogging sites, the cost is usually the first consideration. Free blogging platforms can be great options for those on a budget, but make sure you check out what features they offer.

Many free blogs have limited customization options and require add-ons to get more advanced features. Look into the primary features each provider offers and see if these basics meet your writing needs. If a free blog doesn’t have enough tools, then consider a paid service when you start blogging.

2. Customizable Templates

Themes and templates can be an important part of a free blog platform. Consider how many themes or templates are available, as well as their quality and variety. You’ll also want to look at how easy it is to customize them with drag-and-drop tools or HTMLCSS coding skills.

There are free blogs that offer a wide selection of high-quality themes so you can create a professional-looking blog without needing extra design work from outside sources.

3. Editor Style

A decent blogging platform should have a good text editor. For most bloggers, the content editor will be where they spend most of their time writing. It’s essential that this editor is intuitive enough so that writers don’t feel overwhelmed by its complexity yet powerful enough so that experienced bloggers have all the tools they need when creating content for their blogs.

When testing different blogging platforms, take some time to try out each content editor. The toolbars should be easy to figure out. For instance, if the editor includes built-in Grammarly, that’s definitely a plus.

4. Ease of Use

As with any piece of software, ease of use matters a lot when choosing the best blogging platform for writers. No matter how feature-rich a free blog might be, people won’t stick around if it takes too long to set up.

See if there are options such as “one-click install” or “quick setup wizard” that allow you to start blogging right away even when you’re not tech-savvy. You should be able to set up a free blog in no time and learn its custom features as you grow along your blogging journey.

The Best Blogging Platform for Writers: Our Top Five

To help you decide which blogging platform is best for writers, we’ll share five of the most popular blogging platforms today. We chose these top blogging platforms for their popularity, top-notch design, ease of use, and cost.


WordPress is an open-source content management system (CMS) that powers millions of websites, blogs, and online stores. WordPress is a great blogging platform for authors because of its wealth of features and customization options, making it the go-to blogging platform for experienced writers.

With WordPress, you can create a blog with ease and customize it however you like without any coding knowledge. You can also add several features to your site with WP’s vast collection of themes and plugins. Plus, there are plenty of SEO tools available to help optimize your content for search engines.

Benefits of Using WordPress for Writing Blogs

Using WordPress for blogging offers a lot of benefits over other content management systems, like Medium or Squarespace.

For one thing, it’s incredibly easy to use — even beginners can get started quickly without having to learn complicated coding languages or HTML markup language.

Additionally, because it’s open-source software, anyone can contribute code changes or develop new plugins which makes customizing the user experience easier than ever before.

And finally, since there are so many SEO tools available in the form of plugins, optimizing your content for search engine visibility is much simpler with WordPress vs. other platforms like Wix or Ghost, which don’t offer this type of functionality.

How to Get Started With WordPress

Getting started with WordPress blogging is fairly straightforward. All you need is a domain name and hosting provider where you will install the software from their cPanel interface (or similar).

Once installed on your server space, simply log into your admin panel via “yoursiteurl/wp-admin”, then begin creating pages.

You may want to select a theme first depending on what kind of design aesthetic you prefer. These are readily available in both free and paid varieties within the official repository at wordpress.org/themes.

Finally, you can add plugins such as Yoast SEO if you want more control over how search engines crawl and index web pages in your blog.

best blogging platform for writers

Screenshot from WordPress

WordPress is a great blogging platform for writers, offering many features that can help you create an engaging blog. However, Medium also has its advantages and may be the better choice for certain types of audiences.


Medium is an online publishing platform that enables writers to easily create and share their work with a large audience.

Medium was founded by Twitter co-founder Evan Williams in 2012 as a way to make it easier for people to connect with each other through writing and storytelling. The platform has since grown into one of the most popular places on the web for writers, bloggers, entrepreneurs, and content creators alike.

Content creators have been drawn to Medium due to its capacity to present their writing in a professional atmosphere without any need for technical proficiency or coding know-how. The platform also offers various features such as the ability to customize posts, embed images and videos, and track reader engagement metrics.

Benefits of Using Medium for Writing Blogs

Using Medium for blogging can be incredibly advantageous to both experienced writers and those just getting their feet wet. It’s a breeze to use, requiring no coding or design expertise in order to get started creating your own blog on the platform.

If you choose to monetize your blog through ads or sponsored posts on Medium, they’ll take care of all the tedious administrative tasks related to running a website (like hosting), allowing you more time for writing great content.

How to Get Started With Medium

Creating an account on Medium is easy. Go to the Medium homepage and enter some basic information about yourself such as name and email address. Then click the “Get Started” button.

Once inside your dashboard, you can create new posts directly from here – either type out text manually or upload existing documents (e.g. Word Docs, Google Docs) into the editor window.

You can also add images, videos, and audio files too!

After proofreading, hit “Publish” to post it live immediately.

You can also customize the look of your blog from the settings menu before going public. Choose from different themes, colors, and fonts.

best blogging platform for writers

Image from TechCrunch

Medium is a great blogging service that provides multiple functions and options to help writers get published. Squarespace is another popular choice for bloggers looking to make their mark on the web.


Squarespace is a website builder and hosting service that provides users with the tools they need to create beautiful, modern websites and blogs.

Using its simple drag-and-drop editor, Squarespace helps you design a modern website or blog without any coding experience. Squarespace also offers powerful features like e-commerce integration, SEO optimization, and more.

Benefits of Using Squarespace for Writing Blogs

Using Squarespace for writing blogs can be incredibly beneficial in terms of time savings and efficiency. Using Squarespace’s drag-and-drop editor, you can easily add images, videos, or other content elements to your posts.

Its integrated SEO tools can also help optimize your blog posts so they appear higher in search engine rankings.

Finally, Squarespace has an analytics feature that allows you to track visitor numbers and gauge the success of your posts.

How to Get Started With Squarespace

Getting started with Squarespace is easy. All you need to do is sign up for an account on the website builder’s homepage and then follow the prompts from there – it only takes a few minutes.

Once you have created an account, all that’s left is to design your blog page by choosing a template or starting from scratch using the drag-and-drop editor interface. Both options are equally easy to do while also allowing plenty of room for customization if desired.

From there, you can start creating content such as text articles or video clips – whatever works best for your target audience – then publish them directly onto your newly designed blog page.

best blogging platform for writers

Screenshot from Squarespace

Squarespace offers an effortless way for authors to produce beautiful, professional-style blogs in no time. Nevertheless, Ghost may be a more suitable choice if you’re searching for something lighter and open-source.


Ghost is another decent blogging platform that was developed with the intention of making it simpler for authors and bloggers to generate sleek websites in no time.

Ghost is built with Node.js, offering customizability and scalability so that you can modify the design or features as your blog increases in size. Ghost provides a variety of styles and extensions that let you easily modify your website. Plus, its Markdown editor makes writing posts simple and straightforward, making it ideal for those who are new to blogging or don’t have much experience with coding.

Benefits of Using Ghost for Writing Blogs

Ghost puts a priority on crafting content rather than web development, allowing users to spend more time creating engaging material and less energy understanding the technical aspects. With other platforms like WordPress, there’s often a lot more emphasis on designing the website itself rather than creating content.

Additionally, since Ghost is built around JavaScript, there are plenty of customization options available if you want to tweak things further. Plus, integrated SEO tools help ensure your articles get seen by potential readers!

How to Get Started With Ghost

Ghost is a blogging platform that’s easy to set up. First, you’ll need a domain name and hosting plan before you can begin using Ghost as your CMS.

Once those are taken care of, you can install Ghost by downloading the software package from its website and following the instructions provided there.

If you don’t feel comfortable doing this yourself, many web hosts offer one-click installation of Ghost through their control panels.

Once your blog is set up, it’s time to customize it with a theme – essentially a template that determines how your site looks and functions when visitors come across it online.

There are plenty of free themes available on the official Ghost Marketplace. But if you have some coding knowledge or experience working with HTML/CSS/JavaScript, then you could create something unique yourself too.

Traditional blogging platforms offer certain features that make writing posts easier such as drag-and-drop images or auto-saving drafts while editing them, but what makes Ghost stand out from other platforms is its built-in Markdown editor which allows users to quickly format text without having to use complicated HTML tags.

This makes creating beautiful articles much simpler than ever before!

Finally, using plugins such as Yoast SEO helps improve your SEO score by ensuring all technical aspects such as sitemaps are properly configured.

best blogging platform for writers

Screenshot from Ghost

Ghost is an ideal choice for authors wanting to craft a sophisticated, attractive website. However, Wix offers more options for personalizing a blog’s appearance than Ghost does.


Wix is an all-in-one website builder and blogging platform that’s easy for bloggers to learn. In addition to creating stunning websites, Wix offers a wide range of features, including drag-and-drop editing, free hosting, SEO tools, mobile responsive designs, and more.

Wix also provides access to hundreds of templates and design elements so you can customize your site easily. With an intuitive user interface, anyone can build a professional-looking website at Wix in no time.

Benefits of Using Wix for Writing Blogs

Writing blogs on Wix has many advantages over other platforms like WordPress or Squarespace.

First off, the process is much simpler than using other content management systems. Setting up your blog on Wix is effortless, as the platform automates all plugin installation and configuration processes.

And since it’s cloud-based, there are no hosting fees associated with writing blogs on the platform – making it incredibly cost-effective compared to self-hosted blogging platforms like WordPress which require monthly server costs in addition to domain registration fees.

Finally, Wix offers powerful SEO tools that help optimize content for search engine rankings – giving bloggers an edge over their competition when trying to rank higher in Google results pages.

How to Get Started with Wix

To get started with Wix, simply head over to their website where you’ll find a variety of templates available depending on what type of project you’re working on.

Once you’ve chosen one that fits your needs, then all that’s left is adding content before publishing it live.

best blogging platform for writers

Screenshot from Wix

Why You Should Automate Blogging in 2023

If you’re just starting to blog, your workflow process most likely includes manually researching, writing, and editing your content pieces. That’s fine if you’re writing one blog post per week. But what if your blog has finally gained traction and is starting to gain a wide readership?

As your content calendar starts to fill up, manually researching, writing, and editing content becomes more and more difficult. This is when you should consider automating your blogging process. 

Automated blogging uses software to write, publish, and promote blog content. It helps streamline the entire blogging process from research and writing to editing and sharing on social media platforms.

Automation tools like Content at Scale allow bloggers to save time by eliminating manual tasks such as researching topics, writing drafts, formatting posts, adding images, and proofreading, while still producing quality blog posts.

Additionally, automated blogging can help improve SEO rankings by providing fresh content more frequently than manual processes would allow for.

Benefits of blog automation with Content at Scale:

  • Increased efficiency in terms of both time and money spent on blog management.
  • Improved accuracy with fewer errors due to the integrated Grammarly app.
  • Zero plagiarism thanks to a free Copyscape scan.
  • Better organization through tagging systems.
  • Improved visibility and ranking with SEO checklists.

All these benefits combined make automated blogging an attractive option for many bloggers looking to maximize their blogging platform.

best blogging platform for writers

Free Resources to Train Your Writers into AIO

I’ve been personally training agency owners and teams and helping them convert to the AIO way. Want these? You’re in luck – we’re giving them away.

Free Guide

First, I wrote a full guide – a writer’s worksprint, links to our best tutorials and training, and even a job description template if you want to find an AIO writer.

Want this incredible resource? It’s called the AIO Writer’s Worksprint. Download now for free.

Free Step-by-Step AIO CRAFT Writer’s Training Course

Additionally, after months of putting AIO and C.R.A.F.T. into action (over 40M words are produced each month by our users at Content at Scale, and our Done-for-You client side is another 500,000 words/month! Talk about AIO at scale 🤯 ) – we put together a step-by-step AIO C.R.A.F.T. tutorial.

Ideal for you, your writers, and any content creator ready to adapt to the CRAFT methodology and the AIO way.


New to the idea of AIO and CRAFT? Read this to understand the innovation behind AIO. 

Want a written guide that has all the CRAFT steps from the YouTube video? Your wish is our content command. Step-by-step AIO writing tutorial, blog version.

FAQs – Best Blogging Platform for Writers

Which blogging platform is best for writers?

The best blogging platform for writers depends on the writer’s individual needs and preferences. WordPress stands out for its convenience, an extensive selection of plugins, and the potential to personalize themes.

Blogger offers an easy setup process with limited design options but allows users to monetize their content quickly.

Medium is a great platform for those looking to access an extensive readership without needing to worry about the technical aspects of running a blog.

Ultimately, each platform has pros and cons that should be weighed carefully before making a decision.

Is blogging good for writers?

Yes, blogging is an excellent tool for writers. It allows them to hone their writing skills and share their work with a wide audience.

Blogging also provides an opportunity to network with other writers and build relationships within the industry.

Additionally, it can help improve SEO rankings by providing fresh content on a regular basis which helps draw in more readers and potential customers.

Overall, blogging is a beneficial tool for authors to enhance their visibility while refining their writing skills simultaneously.

What should I blog about as a writer?

As a writer, you should blog about topics that are relevant to your target audience. This could include industry news, trends and developments in the field, helpful advice for readers, or interesting stories related to your niche.

What is the best platform to write articles?

The right platform for authoring content depends on the kind of material you’re producing. For in-depth, comprehensive works that necessitate research and investigation, a desktop publishing application such as Microsoft Word or Google Docs is the perfect platform.

If you need to create shorter blog posts or web copy quickly and easily, WordPress is an excellent choice.


Remember, the best blogging platform for writers is the one that fits your needs.

WordPress is a great option if you need more customization, while Medium offers an easier way to get started.

Squarespace provides a wide array of aesthetically pleasing templates, allowing users to craft attractive sites quickly and easily.

Ghost has powerful features but may be too complex for some users.

Finally, Wix is ideal for beginners who want an all-inclusive website builder with plenty of options and flexibility in design choices.

Ultimately, your specific publishing goals will determine which is the best blogging platform for writers.

Looking for Content?

Creating lots of great content — and scaling your content marketing — has never been easier.

With Content at Scale, you can add 1, 20, 50, or even 100 keywords that you want to rank for. Then, within minutes, CAS will write high-quality long-form blog posts for each keyword — from start to finish!

creating content in content at scale

That means everything: title, meta description, introduction, all the way to the conclusion, with minor human intervention. Just like THIS post! That means you can get content published daily to your blog for as low as $0.01/word.

Ready to try it out? Check out how simple it is to scale your content marketing.

Photo of author

About the author

Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.

Join our list to see how to dominate any market, topic, or niche with content.