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Agencies vs Freelancers vs AI for Content Creation – Which is Best for Business?

Julia McCoy
Tuesday, 5th Mar 2024
Agencies vs Freelancers vs AI for Content Creation

Many businesses do not employ an in-house creative team and choose to outsource content creation instead. If we’re comparing agencies vs freelancers vs AI for content creation, who would come out on top?

But first, let’s look at the content production landscape. While AI can help brands scale content generation, they still need to add a human touch to their content for it to stand out. Therefore, hiring human writers — whether it be a digital agency or freelancers — is still a good investment.

According to Semrush research, human intervention is still needed in completing marketing tasks such as keyword research, creating visuals, responding to blog comments, and performing search intent analysis.

Today’s blog post will explore the pros and cons of using creative agencies vs freelancers vs AI for content creation. We’ll also provide tips on how to manage each type of content team effectively and ensure high-quality output from all sources involved in the project.

Table Of Contents:

At a Glance: Agencies vs Freelancers vs AI for Content Creation



  • Scalability: They can handle large volumes of work and scale up or down according to business needs, managing multiple content types and deadlines.
  • Expertise and experience: Agencies often have a team of specialists in various aspects of content creation, including writers, designers, and marketers. They also offer strategic insights and industry best practices for specific industries.
  • Accountability: Agencies typically have a structured process and are accountable for delivering high-quality content on time.
  • Versatility: Agencies may offer a range of services beyond content creation, such as SEO, social media management, and advertising.


  • Cost: Agencies tend to be more expensive compared to freelancers or AI solutions due to overhead costs, team size, and profit margins.
  • Communication: Complex project structures can lead to longer communication chains and potential delays, as there are multiple points of contact and layers of management.
  • Flexibility: Customization requests might face limitations due to established agency processes.
  • Lack of personalization: Due to their size, agencies may prioritize volume over personalized attention, leading to less tailored content.



  • Cost-effective: Freelancers often have lower overhead costs, resulting in competitive pricing compared to agencies. This makes them ideal for budget-conscious businesses.
  • Flexibility: Freelancers offer flexibility in terms of project scope, timeline, and budget. They can cater to specific requests and adapt to your preferred workflow.
  • Direct communication: Working directly with a freelance content creator allows for clearer communication and a more personalized approach to content creation.
  • Niche expertise: Freelancers may specialize in specific industries or types of content, providing deep expertise in certain areas.


  • Reliability: Some freelancers may have unpredictable availability or may not deliver consistent quality.
  • Limited scope: Freelancers might lack expertise in specific areas requiring broader content strategy.
  • Limited capacity: Freelancers may have limited bandwidth, which can be a challenge for businesses with ongoing or large-scale content needs.
  • Lack of scalability: Scaling content production with freelancers can be challenging compared to agencies, especially for larger projects.

AI Content Creation Tools


  • Cost-efficiency: AI solutions can be more cost-effective than agencies or freelancers, especially for repetitive tasks and generating basic content at scale.
  • Speed: These tools can generate content quickly, meeting tight deadlines with consistent output.
  • Data-driven insights: AI can analyze data to generate content ideas, optimize performance, and personalize content for specific audiences.
  • Consistency: AI ensures consistent quality and style across content pieces, eliminating human errors and variations.


  • Lack of creativity: While AI can generate content efficiently, it may lack the creativity, originality, and human touch that are crucial for engaging audiences.
  • Limited understanding: AI may struggle with nuanced or context-dependent content, leading to inaccuracies or tone-deaf messaging.
  • Accuracy and factual errors: The information generated may require thorough fact-checking and editing.
  • Limited content types: AI tools might not be suitable for complex content formats or specialized topics like YMYL.
  • Initial setup and training: Implementing AI solutions requires initial setup and training, which can be time-consuming and costly.
  • Ethical considerations: There are ethical concerns regarding the use of AI for content creation, particularly in terms of bias and privacy issues.

Which is Best for Your Business?

The “best” option for your business depends on your specific needs and priorities. Consider the following factors:

  • Project size and complexity: Agencies excel at large-scale projects, while freelancers can handle smaller tasks efficiently.
  • Budget: Freelancers and AI tools offer cost-effective solutions, while agencies come at a premium.
  • Content type: Complex content formats might require human expertise, while AI can handle simpler tasks.
  • Desired level of control and flexibility: Freelancers provide more flexibility, while agencies offer a structured approach.

Agencies are suitable for businesses seeking comprehensive and high-touch services with a larger budget.

Freelancers are ideal for businesses with flexible content needs, looking for personalized attention and expertise without the overhead costs of agencies.

AI solutions are beneficial for businesses focused on efficiency, scalability, and cost-effectiveness, particularly for tasks like data analysis, content optimization, and automation of routine processes.

Ultimately, a combination of these options may provide the best approach, allowing you to leverage the strengths of each according to your unique requirements.

Since AI is hot right now, let’s explore how AI can revolutionize content creation.

Artificial Intelligence for Content Creation

AI and automation are increasingly becoming popular tools for content creation. AI can help marketers craft content that is more exact and tailored to their intended viewers. Automation tools can facilitate the entire content production process, expediting the creation of large amounts of material in a shorter period.

AI-based technology has made it feasible to produce top-notch content at incredible speeds. By leveraging natural language processing (NLP) algorithms, marketers can create personalized messages tailored to each customer’s individual needs.

AI-driven solutions can also identify trends in user behavior. This helps you stay ahead of competitors who are still not using AI.

With all these advantages, what’s stopping you from switching to AI now?

The biggest challenge of AI content creation is the potential to yield results that sound robotic and do not embody a brand’s voice.

There is also substantial data input required to train an AI system which could divert resources away from other tasks.

The good news is that Content at Scale has solved all these issues. As one of the more advanced AI writing tools, Content at Scale allows you to set the tone for your content so that it sounds like it was written by a human. And it writes articles at incredible speeds so you can upload keywords in bulk and get an almost publish-ready 2,900-word article within minutes.

All you have to do is optimize what the AI wrote — or what we call AIO — which is a process similar to the old SEO techniques but for AI-generated content. A few tweaks here and there and you’re ready to publish!

Want to learn every step involved in our C.R.A.F.T. framework? You’re in the right place. To learn more about AIO and C.R.A.F.T, read our individual guides:

Additionally, subscribe to our blog, watch our C.R.A.F.T. and AIO tutorials on our YouTube channel, and read this blog to understand the AIO model.

Agencies vs Freelancers vs AI for Content Creation

Now let’s compare agencies vs freelancers vs AI for content creation in detail.


AI writers like Content at Scale are significantly faster than human freelance writers, allowing you to quickly produce high-quality content for your website or blog.

It only takes less than 5 minutes to generate an entire article via AI, whereas humans might need close to four hours.

AI writers also don’t need to sleep or take breaks. They can work 24/7 and churn out more pieces of content on demand.

Additionally, AI writers don’t require complex instructions from you — all you have to do is enter some keywords into the software and let it do its job. No more back and forth between editor and writer on what needs to be done.

Finally, because AI writers are powered by algorithms rather than humans, they never get tired or bored with writing tasks. Every article produced will always be up to standard regardless of how many times it has been generated before. This ensures consistency across all your content pieces which is essential for SEO purposes.


If you need to produce new content every week, the cost of hiring freelance writers can quickly add up. In comparison, AI writing tools offer flat monthly rate pricing that makes them more affordable in the long run.

If you hire freelance writers, you could pay for their services per project, per hour, or even per word. Rates range from $5 to $50 per project. While these rates may seem reasonable at first glance, they cannot compete with the affordability offered by AI writers.


When it comes to reliability, AI writing tools are usually more dependable than freelance writers. Artificial intelligence technology can produce consistent results and deliver on time without being affected by personal issues.

Additionally, errors in quality or relevancy are generally predictable and don’t prevent the delivery of the final product within the deadline. Even if an AI writer is unable to produce high-quality content about some topics, it will still consistently generate content that editors can improve upon.

On the other hand, medical issues or family emergencies can lead to work delays if you’re working with a freelance writer.

Another concern with freelancers is accountability. There is no guarantee that they will turn out excellent work and meet deadlines consistently.

While these three types of writing services have their advantages and disadvantages, AI technology tends to come out ahead since its output is more consistent and dependable than human labor alone can provide — making it ideal for businesses that need reliable content delivered quickly and accurately every single time.

Will AI Replace Freelancers?

AI is not a replacement for human creativity, judgment, and critical thinking skills, which are essential for many writing tasks. For example, AI-generated content often lacks the emotional depth, nuance, and originality that human writers can bring to their work. Additionally, AI tools can struggle to understand complex topics or write in a way that is tailored to a specific audience.

As a result, it is unlikely that AI will completely replace freelance writers in the foreseeable future. However, AI is likely to have a significant impact on the freelance writing industry.

AI may be used to automate some of the more routine tasks that freelance writers currently perform, such as keyword research and content formatting. This could free up freelance writers to focus on more creative and strategic tasks, such as developing content ideas and writing persuasive copy.

Overall, the future of freelance writing is likely to be shaped by the ongoing development of AI. Freelance writers who can adapt to the changing landscape and leverage AI to their advantage will be well-positioned to succeed in the future.

Quality Assurance in Content Creation

Whether you’re working with an agency, freelancer, or AI solution, it’s important to ensure that the final product meets your standards.

Here are three crucial steps in content QA.

  1. Set clear guidelines on what constitutes acceptable work before beginning a project so everyone understands their responsibilities.
  2. Schedule regular check-ins at different stages of the content production process to catch issues early.
  3. Delegate final QA duties to one team member who will be responsible for reviewing all output prior to publication to ensure accuracy and consistency across all content platforms.

Tips on How to Improve Content Quality

  • Establish brand guidelines that clearly define messaging objectives along with visual identity elements such as fonts, colors, and logos.
  • Develop detailed editorial style guides outlining specific rules around grammar, tone, and voice.
  • Regularly review progress reports from the content team.
  • Consider adopting automated tools such as spellcheckers or plagiarism scanners to quickly detect errors or inconsistencies in the text.
  • Provide feedback promptly so that corrections can be made right away.
  • Regularly audit existing materials while keeping track of new assets.

How to Choose the Right Content Team

When choosing between agencies vs freelancers vs AI for content creation, it is essential to evaluate the requirements of the project. Marketing agencies typically specialize in larger projects such as website design and development while freelancers may be better suited for smaller tasks like blog posts and social media updates. AI solutions are ideal for repetitive tasks such as data entry and keyword research.

Marketing agencies typically charge the highest rates due to their expertise in creating high-quality content on a large scale basis. Freelancers offer more affordable rates but may not have the same level of experience as marketing agencies do in producing professional-quality work quickly and efficiently at scale.

When it comes to cost-effectiveness, automated systems using artificial intelligence technology can prove beneficial compared to hiring multiple freelancers or paying expensive agency fees. However, some upfront costs may be required for setting up such a system within your organization’s workflow.


In most cases, AI writing assistants can provide a great alternative to human writers. AI writing tools offer speed and cost advantages that far outweigh their weaknesses in factual accuracy, brand strategy, and opinion pieces. Content at Scale is an example of an SEO AI writer that offers these benefits at a fraction of the cost and time investment compared to freelancers or agencies.

In addition to being faster and cheaper than human writers, AI technology has advanced enough that it can produce quality content with minimal editing required. This makes it ideal for businesses looking to quickly create high volumes of content without sacrificing quality standards.

When choosing between agencies vs freelancers vs AI for content creation, there may be certain situations where hiring a human is still necessary (e.g., highly specialized topics). By carefully evaluating each option based on its strengths and weaknesses, you can find the right team for your content strategy.

Written by Julia McCoy

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