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Writing Made Easy: The Best AI Tools for Copywriters

Julia McCoy
Tuesday, 2nd May 2023
Julia McCoy
5 min read · Jan 11 2022
AI Tools for Copywriters

Are you considering adopting AI for your copywriting tasks?

Bloggers who use AI take 30% less time writing a blog post. In fact, 66% of bloggers are already creating how-to content exclusively with AI.

Even the Washington Post wrote more than 850 stories about the Rio Olympics with the help of artificial intelligence.

So what’s holding you back?

If you’re worried about the quality, you probably haven’t seen ChatGPT. Its output is pretty darn good. And with a little polishing, you can publish these bits of information as a Facebook, Twitter, or Instagram post.

Unfortunately, that’s one of the limitations of an AI chatbot: it’s only good for short-form content. You can ask ChatGPT to suggest headlines, blog outlines, or product descriptions. But if you want to truly automate your copywriting projects, you will need a specialized copywriting tool.

This blog post will focus on AI tools for copywriters — how they work, how they can enhance your content, and how to choose the best AI writer on the market.

Let’s dive in.

Table Of Contents:

What Are AI Copywriting Tools?

AI copywriting tools are advanced software solutions that use artificial intelligence (AI) and machine learning (ML) algorithms to generate high-quality written content.

For example, you can create content such as blog posts, landing pages, social media updates, product descriptions, and more with AI tools. These tools help copywriters streamline their work processes by automating repetitive tasks while maintaining a human-like writing style.

The advent of machine learning has led to the development of powerful natural language processing (NLP) techniques that enable computers to understand and mimic human language patterns. This technology forms the backbone of AI copywriting tools, which analyze vast amounts of data from different sources to create unique content tailored to specific target audiences.

Types of AI Copywriting Tools

  • Content generators: These tools automatically produce entire articles or sections based on predefined topics or keywords. They can save time by providing a starting point for writers who need inspiration when battling writer’s block.
  • Social media post creators: Social media management becomes easier with these specialized tools designed specifically for crafting engaging captions and updates across multiple platforms like Facebook, Twitter, Instagram, etc.
  • Email optimizers: By analyzing successful email campaigns’ subject lines from various industries, these tools suggest compelling headlines that increase open rates and drive conversions.
  • Landing page builders: With built-in templates and pre-written text suggestions powered by NLP algorithms, landing page builders allow marketers to quickly design conversion-optimized pages without needing extensive coding knowledge or hiring professional designers.

AI vs. Human Writers

While AI copywriting tools offer numerous benefits, they are not meant to replace human writers entirely. Instead, these tools serve as valuable assistants that help copywriters produce more content in less time while maintaining a high level of quality and creativity. 

By using AI-generated suggestions as a starting point or supplementing their work with machine-written text, writers can focus on refining the overall message and adding their unique voice to the content.

A Growing Market for AI-Powered Content Creation

The demand for efficient content creation solutions has led to an increase in NLP-based software offerings. As technology continues to advance, we can expect even more sophisticated AI copywriting tools capable of producing higher-quality output at scale.

Benefits of Using AI Copywriting Tools

Why should you invest in an AI copywriting tool? Here are some of the benefits you can enjoy by embracing automation.

Improved Efficiency

One of the most significant advantages of using AI-powered copywriting software is the ability to produce high-quality content quickly. With these tools at your disposal, you can generate multiple variations of a single piece or create entirely new articles within minutes. This increased efficiency allows you to focus on other essential tasks while still meeting tight deadlines.

Better Accuracy

In addition to speed, AI copywriting tools also provide enhanced accuracy by minimizing human errors such as typos and grammatical mistakes. Advanced platforms like Content at Scale even offer built-in proofreading features that automatically correct any errors before publishing your piece.

Better SEO Performance

Chatbots do not know SEO. They simply answer questions with human-like responses. But with a specialized AI copywriting tool, you get more than just an AI writer:

  • Keyword optimization: Many AI copywriting tools come with keyword research capabilities that help identify relevant keywords for your target audience based on user intent data analysis.
  • Semantic analysis: By understanding the context behind words and phrases used in searches, these tools can create more engaging content that ranks higher in search results due to its relevance.
  • Title and meta description generation: Crafting compelling titles and meta descriptions is crucial for driving organic traffic from search engines, and AI copywriting tools can help generate these elements to make sure your content stands out in search results.

Consistent Tone and Style

Another benefit of using AI copywriting tools is their ability to maintain a consistent tone and style throughout your content. By analyzing the prompts you provide, these platforms can mimic your writing style or adapt it according to predefined guidelines, ensuring brand consistency across all channels.


As businesses grow, so does the need for more content production. With AI-powered copywriting software, scaling up your content creation efforts becomes easier. These tools allow you to produce large volumes of high-quality articles without sacrificing quality or spending excessive time on manual editing processes.

Cost Savings

Last but not least, AI-driven copywriting solutions offer significant cost savings by reducing the need for hiring additional writers or outsourcing work to freelancers during peak season.

AI copywriting tools can provide a significant advantage for any professional writer, allowing you to quickly produce high-quality content that meets the standards of your readers. 

So how do you use an AI copywriting tool?

How to Use AI Copywriting Software

To help you get started with these powerful tools, follow this step-by-step guide:

  1. Choose the right AI copywriting tool for your needs: Research different options available in the market and select one that best suits your requirements. Consider factors such as features, pricing, ease of use, and customer reviews.
  2. Create an account or sign up for a trial: Most AI copywriting tools offer free trials or limited access to their services so you can test them out before committing to a subscription plan.
  3. Familiarize yourself with the platform’s interface: Once you’ve signed up, take some time to explore the app and learn how each feature works. Familiarizing yourself with the platform’s UI will make it simpler to generate content in the future.
  4. Select a template or input guidelines: Many AI copywriting platforms provide pre-built templates for various types of content like blog posts, social media updates, and ad copies which makes it easy to start writing immediately. With a tool like Content at Scale, which specializes in long-form content, you only have to enter a long-tail keyword and the AI will create a first draft for you within minutes.
  5. Generate content using AI: Once you’ve entered your prompts, keywords, or other input, watch the AI work its magic. It will analyze your input and produce a draft of your content within seconds.
  6. Edit and refine: While AI copywriting tools are impressive, they may not always produce perfect results. A good writer will always edit and proofread before publishing it. Review the generated text carefully for any errors or inconsistencies and make necessary edits to ensure it meets your quality standards.
  7. Optimize your content: To improve search engine rankings, use relevant keywords strategically throughout your text. Consider incorporating other on-page optimization techniques such as proper heading tags (H2-H4), optimized metadata, internal linking, and image alt texts in order to boost visibility online. (Hint: Content at Scale lets you do all these in one dashboard)
  8. Publish and track performance metrics: After finalizing your content, you can now publish it across various platforms like websites, blogs, and social media channels — depending on where it’s most appropriate. Keep monitoring key performance indicators (KPIs) such as organic traffic/views/conversions so that you can measure the performance of your copy and make improvements in the future.

By understanding the features and capabilities of AI copywriting software, you can maximize its potential to create high-quality content. Now let’s look at some of the best AI tools for copywriters.

5 Best Copywriting AI Tools

New AI copywriting tools keep popping up every week, each one offering a unique set of features that can significantly improve the efficiency of your writing process. Here’s a list of some of the best copywriting AI tools available on the market today.

1. Content at Scale

Currently the best AI for long-form content, Content at Scale has the highest quality AI output with minimal editing required. It’s a comprehensive end-to-end publishing tool that can create a 2,900-word article in less than 5 minutes. Plus, its single-click input means there is no learning curve required.

2. QuillBot

One of the most popular AI copywriting tools around, Quill is great for paraphrasing existing text into different versions to make sure your articles are unique. It also has an integrated plagiarism checker which ensures all generated articles are free from any form of duplication. 

To use this software, simply input your source text into the platform, select the number of output variations you want (up to 10), set any additional parameters such as tone and style preferences if needed, then click generate.

3. ChatGPT

This powerful chatbot can be your writing assistant whenever you need to send a quick email, come up with headline ideas, or post a new tweet. With its ability to generate answers on any topic quickly, ChatGPT can save you hours of research and writing for short-form content.

4. Hemingway

This tool has gained a reputation as an effective writing assistant that helps copywriters produce better ad copy. Hemingway analyzes your text and highlights sentences that are difficult to read, long-winded, or complex and suggests simpler alternatives to make it concise. The tool is also able to detect passive voice, ensuring that your writing remains active throughout.

5. Wordtune

With its advanced algorithms and intuitive interface, Wordtune helps writers save time by suggesting alternative phrasing options as they type. From casual blog posts to formal sales copywriting material – with multiple style settings available, including tone detection – writers have access to different styles suitable for their needs. 

The tool has many features like one-click rewrite or paraphrase which saves hours spent editing text manually. Best of all, Wordtune has a user-friendly interface that’s easy to navigate even for non-tech-savvy individuals.

Beyond these top contenders, there are many other AI-powered tools available in the market catering to specific needs and requirements. It’s essential to research each tool thoroughly before making your decision.

Optimizing Your Content

AI-generated content can sometimes read like an academic paper. While the grammar and syntax are flawless, the tone is far from conversational. How do you humanize AI-generated content? You, the human writer, can turn this machine-written text into an amazing ad copy that hits the right notes and connects with your reader.

Here are a few tips on how to make AI content better.

Use Chatbots to Generate Titles and Metadata

A compelling headline is crucial for attracting readers’ attention and encouraging them to click on your copy. If you are running out of ideas, you can use ChatGPT to generate some witty headlines.

The same goes for the meta description. This brief information that shows up under your title on a search engine result page is crucial for improving click-through rates (CTR). Ask ChatGPT to recommend meta descriptions based on your target keywords to make it easier to write compelling snippets that entice users to click on your link.

Improve Keyword Optimization Without Overstuffing

  • Identify relevant keywords: Research keywords related to your topic using SEO tools such as Ahrefs, Moz Pro, or Google’s Keyword Planner.
  • Incorporate LSI keywords: Latent Semantic Indexing (LSI) refers to words closely associated with your primary keywords. Including LSI keywords in your content can improve its relevance and help search engines understand the context better.
  • Avoid keyword stuffing: Overusing a specific keyword can lead to penalties from search engines, so it’s essential to maintain a natural density of around 1-2% for each keyword. AI copywriting tools can help you achieve this balance without compromising readability.

Analyze Your Data

Many AI copywriting tools provide valuable analytics that can guide your content strategy. For example, platforms like MarketMuse or Frase analyze existing high-performing articles on similar topics and suggest ways to optimize your content based on these insights. By incorporating these recommendations into your writing process, you increase the chances of creating top-ranking pieces that resonate with readers.

For a complete step-by-step guide on how to optimize AI-generated content, check out our CRAFT framework.

aio craft

Want to learn every step involved in our C.R.A.F.T. framework? You’re in the right place. To learn more about AIO and C.R.A.F.T, read our individual guides:

Additionally, subscribe to our blog, watch our C.R.A.F.T. and AIO tutorials on our YouTube channel, and read this blog to understand the AIO model.

FAQs – AI Tools for Copywriters

What are the best copywriting AI tools?

The best copywriting AI tools include Content at Scale, Quillbot, and OpenAI’s ChatGPT. These platforms leverage advanced natural language processing algorithms to generate high-quality content, improve writing efficiency, and optimize text for better engagement.

Will AI affect copywriting?

Yes, AI will significantly impact the copywriting industry by automating routine tasks, enhancing creativity through idea generation, and optimizing content for search engines. However, human expertise will still be essential in crafting persuasive messages that resonate with audiences emotionally.

Is AI copywriting worth it?

The use of AI-generated content is a clever approach that even search engines such as Google are adopting. As a copywriter, you don’t need to worry about being penalized for producing AI-generated content per se. However, if the content is solely focused on manipulating search rankings and lacks originality, it may be in violation of Google’s anti-spam guidelines.


AI tools for copywriters have revolutionized the way content is created. These tools allow you to save time and even improve the quality of your writing.

We’ve listed some of the best AI copywriting tools available in the market today. With their advanced features and capabilities, these tools are sure to help you produce compelling content that engages readers. Why not experiment and see what advantages these AI copywriting tools can offer?

Free Resources to Train Your Writers into AIO

I’ve been personally training agency owners and teams and helping them convert to the AIO way. Want these? You’re in luck – we’re giving them away.

Free Guide

First, I wrote a full guide – a writer’s worksprint, links to our best tutorials and training, and even a job description template if you want to find an AIO writer.

Want this incredible resource? It’s called the AIO Writer’s Worksprint. Download now for free.

Free Step-by-Step AIO CRAFT Writer’s Training Course

Additionally, after months of putting AIO and C.R.A.F.T. into action (over 40M words are produced each month by our users at Content at Scale, and our Done-for-You client side is another 500,000 words/month! Talk about AIO at scale 🤯 ) – we put together a step-by-step AIO C.R.A.F.T. tutorial.

Ideal for you, your writers, and any content creator ready to adapt to the CRAFT methodology and the AIO way.


New to the idea of AIO and CRAFT? Read this to understand the innovation behind AIO. 

Want a written guide that has all the CRAFT steps from the YouTube video? Your wish is our content command. Step-by-step AIO writing tutorial, blog version.

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Written by Julia McCoy

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