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AI Writing Tools Guide: How to (Properly) Use AI Writing Software

John Pratt
Thursday, 3rd Aug 2023
AI writing tools

If you’re a writer, you know that finding the perfect writing tool can be a challenge.

You want something that will make your writing process easier and help you produce better work. But sometimes it seems like the perfect tool doesn’t exist. That’s certainly true when it comes to AI writing tools.

There are a lot of options out there, but none of them are perfect. In fact, some of them can actually make your life more difficult.

So if you’re looking for an AI writing tool, don’t expect perfection. But with a little bit of research, you can find something that will suit your needs and help you get the job done.

What is AI Writing Software?

Writing tools like grammar checkers and plagiarism detectors have been around for a while, but AI-powered software that can actually write entire articles for you is relatively new.

AI writing software can help you generate original content using a sophisticated neural network. This means that, given a prompt and some guidance, the software can actually write for you… at least in theory.

While AI writing tools have come a long way, they are still far from perfect. The best ones can be compared to low-cost SEO copywriters, but they often struggle with complex or esoteric topics.

They’re often factually inaccurate and repetitive so they need to be monitored closely.

I see the potential for these AI writing tools to become assistants for human writers. They could help with things like grammar, spelling, and even coming up with ideas.

By feeding them good prompts and combining them with human knowledge, you can get a lot of value out of these tools.

How Do AI Writers Work?

Artificial intelligence is the process of using machines to mimic human intelligence. This can be done through a variety of means, but one common method is to use machine learning algorithms to create literary neural networks.

AI software training teaches these networks how to read the text and then experiment with it on their own. In this way, they can learn from their mistakes and gradually improve their writing skills.

Once they have memorized enough words, they can mimic your writing with surprising precision.

Pros and Cons of Writing Software

AI writing tools have two main advantages.

Pro: They Help You Write Faster

If you’re pressed for time, you can use artificial intelligence (AI) to write your content for you. This will save you a lot of time and allow you to produce as much high-quality work as possible.

Pro: They Help You Write Better

Some automated writing services have features that can help correct your grammar and typos. This is especially useful for non-native English speakers.

The software will type out the text for you, so all you have to do is enter what you want it to say. This will save you a lot of time and effort, especially if you’re not a professional copywriter.

Now here are some disadvantages of using this approach.

Con: There’s a Learning Curve

It may take some time to adjust to using the software, but once you get the hang of it, you’ll find that there are many templates for different types of content that you can take advantage of.

Con: The Software Isn’t Perfect

While using artificial intelligence to write your content can lead to some positive results, it’s not uncommon that this software can generate incorrect information. This is why you must fact-check your work before you publish it.

Is AI Good for Content Creation?

I believe AI writing software can help content creators in several ways. For example, it can be used to compose blog posts, create advertisements, and develop landing pages. Additionally, AI writing software can help content creators save time by automating some of the writing processes.

AI writing software can help content marketers fulfill their dreams by learning from previous writing and generating bulk content. Although there are many types of AI software, they all can improve content marketing strategies.

Yes, AI writing is good for content creators because it allows them to upgrade from simple Google Docs to advanced features that can only be found in AI writing software tools. Additionally, the state of natural language generation in content marketing is constantly improving, making it easier for content creators to produce high-quality content.

Why Should You Use an AI Writing Tool?

There are a few reasons why a marketer or writer might use an AI tool.

Artificial intelligence tools can analyze information much faster than a human can, so they can automatically create full articles.

Content creation is so easy with 24/7 availability. You can write or edit articles in your pajamas if you want!

AI copywriting is the perfect solution for busy marketers who need high-quality content without the hassle of writing it themselves. With AI copywriting, you can get all the benefits of professional copywriting without lifting a finger!

If you’re struggling with writer’s block, an AI copywriting tool can help you get your ideas flowing again. Whether you need help brainstorming topics or generating content, these tools can be a lifesaver when it comes to meeting deadlines.

How You Can Use AI In Content Marketing

While GPT-3 is still in its early stages, it’s already making waves with some fun tools. But, look beyond these novelties to see how GPT-3 can make an impact.

While you can automate your Twitter, Facebook, and other social media accounts, it’s important to remember that the whole point of social media marketing is to interact with your audience.

Is your article really that good? Is it something you’d want your name on?

What’s important to remember with AI content generation is that the tool is only as good as the person using it. Make sure you have a skilled writer at the helm to get the best results.

They are great tools for productivity, but you still need a good writer and subject matter expert at the wheel.

Content marketing professionals can use artificial intelligence as a productivity tool that helps them complete routine tasks and work more efficiently.

In time, artificial intelligence will become increasingly integrated with marketing.

Types of AI Writing Tools

There are many different types of AI writing tools available to help people with their writing. Some of these tools can help with grammar and spelling, while others can provide suggestions for improving the overall structure of a piece of writing.

Some AI writing tools can even generate entire pieces of writing based on a set of parameters that the user provides.

Here are the top AI writing tools for each category:

Content Generation Tools

  • ChatGPT-3: Offers advanced natural language processing capabilities to generate human-like text across various styles and topics.
  • AIMEE: Content at Scale‘s AIMEE is similar to ChatGPT — but better. This super smart chatbot is specially trained to write short-form marketing copy — social media posts, product descriptions, ad copy, landing pages, email newsletters, and more.

AI Writing Assistants

  • Wordtune: Utilizes AI to offer writing suggestions, improve sentence structure, and enhance clarity and conciseness.
  • Hemingway Editor: Helps users improve the readability of their writing by highlighting complex sentences, passive voice, and other areas for improvement.

All-in-One Content Marketing Tools

  • Content at Scale: The best AI long-form SEO writer today, Content at Scale is the only tool you’ll ever need for scaling your content. In addition to its best-in-class AI writer, Content at Scale also has keyword research, content audits, topic reports, SEO and NLP scoring, and an entire suite of content intelligence tools to get your content to rank well. 
  • SurferSEO: Provides content optimization features based on SEO data analysis. It suggests improvements in content structure, keyword usage, and readability to enhance search engine ranking.

AI Blog Topic Generators

  • HubSpot’s Blog Ideas Generator: Generates blog post ideas based on keywords or topics provided by the user.
  • AnswerThePublic: Provides insights into questions and topics people are searching for online, helping generate ideas for blog posts and content marketing strategies.

Grammar and Spelling Checking Tools

  • Grammarly: One of the most popular tools for grammar and spelling checking, Grammarly provides real-time suggestions to improve writing quality across various platforms.
  • ProWritingAid: Offers grammar checking, style editing, and writing analysis to help users improve their writing skills.

Paraphrasing Tools

  • QuillBot: Utilizes AI to rewrite sentences, paragraphs, or articles while retaining the original meaning. It can help paraphrase content to avoid plagiarism or improve readability.
  • Spinbot: Offers text spinning services to rewrite content to make it unique while maintaining its original message.

These are just a few examples of the types of AI writing tools available. Depending on your specific needs and preferences, you may find other tools that offer similar features or functionalities.

No matter what type of AI writing tool you use, it is important to remember that these tools are only meant to be used as a starting point for your writing.

You should always revise and edit your work before publishing it to ensure it is of the highest quality possible.

AI Copywriting Limitations

Like all tools, artificial intelligence has its limits.

First, they can’t write anything truly original. Keep in mind that we’re talking about a machine. It’s not capable of coming up with new ideas on its own.

They take articles or content from humans and mix it up to create new, unique, and original content.

AI tools can help you create great copy, but it’s important to remember that just because the copy is “new” doesn’t mean it’s necessarily original.

Unlike humans, artificial intelligence cannot convey emotions. Why is this a disadvantage?

Emotion plays a huge role in marketing. Consumers’ emotions influence their buying decisions more than anything else, so try to incorporate emotional triggers into your copy.

In short, AI copywriting might not be the best option for crafting emotive posts that need a personal touch and true creative thought.

Although AI copywriting tools are getting better at grammar, they still might not pick up on awkward phrasing. Always proofread your work to identify any incorrect phrases or awkward wording.

The takeaway? While artificial intelligence can supplement your content marketing, it’s no replacement for real, live humans.

Just think of them as just another helpful tool for your arsenal.

AI Writing Tool Buying Guide

Before making any decisions, always do your research. While this guide has a ton of info, you’ll still have your own specific needs.

If you’re a content creator who wants to try new things without sacrificing quality, then you need an AI writing assistant. These tools can help you try new styles or topics without worrying about the final product. With an AI on your team, you can focus on what’s important: creating and distributing great content.

Creating content is a massive undertaking and AI writers can lighten the load.

No artificial intelligence writers have won a Pulitzer Prize yet, but who knows? Maybe someday soon!

With the right software, artificial intelligence (AI) can help writers create both creative and factual copy. Try using a free demo of the software before signing up for a paid subscription.

Things to Check Before Buying an AI Writing Tool

When you’re in the market for an AI writing tool, there are a few key things to consider:

Your Writing Needs: Think about what you’ll primarily use the tool for. Do you need help with grammar and spelling? Generating content? SEO optimization? Understanding your specific requirements will help you narrow down your options.

Features: Look into the features offered by different tools. Do they have grammar and spell-checking capabilities? Content generation? SEO optimization features? Make sure the tool has the functionalities you need to support your writing tasks.

Ease of Use: Consider how user-friendly the tool is. A tool with an intuitive interface and simple navigation will save you time and frustration. You want something that seamlessly integrates into your workflow and doesn’t require a steep learning curve.

Integration: Check if the tool integrates with other platforms or software you use. This could be your word processor, content management system, or email client. Integration makes it easier to incorporate AI-generated content into your projects.

Quality and Accuracy: Test the tool’s output to ensure it produces high-quality, accurate content. Look for tools that generate coherent, error-free text that closely matches human-written content. Accuracy is crucial, especially if you’re using the tool for professional or academic purposes.

Customization: Consider whether the tool allows you to customize aspects like tone, style, and vocabulary. This can be important for maintaining consistency with your brand or personal voice.

Customer Support and Training: Evaluate the level of customer support provided by the tool’s vendor. Look for resources like tutorials, documentation, and customer support channels to help you get the most out of the tool.

Security and Privacy: Ensure that the tool complies with relevant security and privacy standards, especially if you’re handling sensitive or confidential information.

Pro tip: Content at Scale will never share your proprietary information with the world!

Reviews and Recommendations: Research reviews and recommendations from other users to get insights into their experiences with the tool. Pay attention to factors like reliability, customer support, and overall satisfaction.

By considering these factors, you can find an AI writing tool that meets your needs and helps you enhance your writing process and productivity.

How to Choose the Best AI Writer

For the past decade or so, creating content has been quite difficult. The balance between being optimized for search engines and being easily understandable by humans is difficult to achieve.

Not everyone is cut out for the task at hand. The go-to solution is to hire talented individuals who excel in writing and have a firm grasp of SEO techniques. Even then, this option can be quite costly.

Although this combination can be quite pricey, it is worth the investment.

The growing use of artificial intelligence technologies by websites has forced some site owners to rely more on cheap, low-quality, automatically generated web content.

Each content marketing software has its own set of features and strengths.

Ultimately, it’s up to you to decide which method is best for you.

No matter which method you use, be sure that the content is polished by a human editor. Poorly written or low-quality articles can negatively impact your SEO.

Best AI Writing Tools for Content Marketers

AI writing tools are the hottest ticket in town, with thousands of apps coming onto the scene since ChatGPT took the world by storm in November 2022.

Here are five of our favorites:


Although not a full-fledged AI writing tool, ChatGPT has advanced Natural Language Processing (NLP) capabilities that can generate well-written, human-like text.

By using ChatGPT, content marketers can save time and effort in brainstorming ideas and writing content from scratch.

It’s like having a talented writing assistant who can produce high-quality copy on demand.

And the best part? ChatGPT is constantly learning and improving, so it gets better with every use.

If you need a tool to generate headline ideas, product descriptions, and even video scripts, ChatGPT is the perfect choice.

Here’s an example of how ChatGPT can be used for advertising:



Grammarly is a grammar and spell checker that is a must-have tool for content marketers.

It helps you catch those typos that your human writer may have missed.

With Grammarly, you can write confidently, knowing that your content is error-free and polished.

But there’s more!

Grammarly is more than just a tool for proofreading. It also provides helpful tips for improving your sentence structure, writing clarity, and overall writing style, making your content more engaging and impactful.

And the best part? Grammarly is easy to use.

Simply install the browser extension or use the online editor, and Grammarly will automatically check your writing as you type.



QuillBot is an innovative AI-powered writing assistant designed to help users improve their writing by offering paraphrasing and rewriting suggestions.

It utilizes natural language processing and machine learning algorithms to analyze the input text and provide alternative ways to express the same meaning.

QuillBot’s main feature is its ability to rephrase sentences, paragraphs, or entire articles while maintaining the original meaning. This can be particularly helpful for writers who want to avoid plagiarism, improve the flow of their writing, or find alternative ways to express their ideas.

With its synonym suggestion functionality, QuillBot also helps improve vocabulary usage.

Navigating the features of this platform is simple and straightforward.

And with its built-in grammar checker, you can ensure error-free content every time.



Unlike traditional translation services, DeepL uses an advanced neural network-based approach to better understand context and nuances, resulting in more accurate and natural-sounding translations.

While DeepL is primarily renowned for its translation capabilities, it also helps writers improve their vocabulary in different languages.

Supporting over 24 languages, DeepL is simple and easy to use even for those who are not tech-savvy.

Your content remains private as all texts are immediately deleted after translation on their servers.

How is DeepL helping content marketers?

  • Easily translate SEO keywords into multiple languages, boosting international visibility.
  • Obtain quality translated copies without needing bilingual skills or hiring professional translators.
  • Translate customer reviews or testimonials from different regions accurately.
  • Ensure your brand message resonates globally through precise localization.
  • Increase engagement rates by creating multilingual content tailored specifically for each market segment.
  • Improve overall communication efficiency within multinational teams.


And finally, our go-to AI writing tool …

Content at Scale

Content at Scale is an automated content production platform that caters to the needs of busy content marketers.

It’s like having a personal assistant who can create high-quality, long-form content for you, within minutes!

With Content at Scale, you can say goodbye to the time-consuming task of writing content from scratch.

You can put your energy into planning and advancing your content instead of spending 5-6 hours on brainstorming ideas, researching topics, and creating a blog outline.

content at scale output


Content at Scale provides you with well-written, SEO-driven blog posts that are written specifically around keywords you want to target.

And the best part? It’s all automated, so you can scale your content production without sacrificing quality.

No more hours spent in vain, fruitlessly attempting to create a remarkable blog post.

Content at Scale has got your back.

So why waste time and energy on manual content creation when you can automate the process with Content at Scale?

Try it out and see the difference it can make in your content marketing strategy.

Don’t miss out on this golden ticket to content marketing success.

Are AI Writing Tools Worth It?

Premium software often comes with a premium price. If you’re operating on a limited budget, you’re probably wondering, “Are writing tools worth it?”

The answer is yes!

In terms of time savings, quality improvement, increased productivity, flexibility, and scalability, AI writing tools offer plenty of advantages over hiring an army of freelance writers.

When deciding which AI writer is best for you, think about what you’re getting out of it. If it helps you reach your writing goals faster and makes your writing better, then it’s probably worth the investment. Especially if it saves you time and money and improves the quality of your work, that’s a win-win.

What truly sweetens the deal is if the tool is easy to use and can be customized to fit your writing style or tone of voice. Imagine a tool that just fits right into your workflow and makes writing feel like a breeze. Plus, if it helps you keep your writing consistent across all your projects and grows with you as your workload increases, that’s even better.

Some of these tools even give you feedback to help you get better at writing over time. It’s like having a personal writing coach! So, at the end of the day, whether an AI writing tool is worth it depends on how much it helps you tackle your writing challenges and succeed in your projects.

AI Writing Tools Help, Not Replace, Writers

In recent years, AI writing tools have been improving rapidly. GPT-3, a language prediction model, can create text that sounds completely human. This tool can be extremely helpful for writers who want to improve their writing skills or for those who simply don’t have the time to write.

If you’re a writer, you might be nervous about being automated out of a job.

But I tested out a whole bunch of these artificial intelligence (AI) writing services and found out that these do work very well, and that these tools can help a writer instead of replacing them.

After trying out a few artificial intelligence tools, I no longer have any fear of a robot takeover.

Instead of seeing these tools as a replacement for writers, I see how they could revolutionize the writing process by generating drafts, making editorial suggestions, correcting grammar, and more.


Overall, there are no perfect AI writing tools. However, with a little bit of research, you can find one that will help you with your specific needs. So don’t give up hope – keep searching and you’ll eventually find the right tool for the job.

Written by John Pratt

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