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How to Find Competitor Keywords on Amazon

Julia McCoy
Wednesday, 5th Jun 2024
How to Find Competitor Keywords on Amazon

In the highly competitive world of Amazon selling, standing out from the crowd is crucial for success. One of the most effective ways to boost your product’s visibility and increase sales is by leveraging competitor keywords. By using the keywords that drive traffic to top-performing products in your niche, you can optimize your listings and enhance your search rankings.

But how do you find valuable competitor keywords on Amazon?

In this blog post, we’ll explore the best strategies and tools to find Amazon competitor keywords. Whether you’re a seasoned seller or just starting, these insights will help you gain a competitive edge and make informed decisions to elevate your Amazon business.

Table Of Contents:

Why Use Competitor Keywords in Amazon Product Listings?

By using the same keywords as your top-performing Amazon competitors, you can reach their audience and draw more visitors to your listings. This strategy boosts visibility, increases click-through rates, and drives up sales.

One of the biggest benefits of using an Amazon Reverse ASIN search tool is the ability to uncover thousands of long-tail keywords that you may not have found through traditional keyword research methods.

Long-tail keywords are more specific and less competitive search terms that can attract highly targeted visitors to your listings. Adding these keywords to your product titles, descriptions, and backend search terms helps boost visibility for those valuable searches.

For example, let’s say you sell a silicone baking mat. A reverse ASIN search might uncover long-tail keywords like “non-stick silicone baking mat for cookies” or “food-grade silicone baking mat set.” These specific keyword suggestions can help you attract customers who are looking for exactly what you offer.

By looking at what keywords competitors use, you might find areas where your keyword plan is lacking. Plus, it could show fresh chances to engage shoppers on the Amazon platform.

How to Find Competitor Keywords on Amazon Using Reverse ASIN Search

Reverse ASIN search is a great tool for Amazon keyword research.

An ASIN lookup tool lets you peek at what keywords are working for your competition. By understanding their approach, you’ll find ways to refine your keyword game plan and draw in more shoppers looking for items like yours on Amazon.

A reverse ASIN search can give you precise keyword details such as search volume and relevance. Armed with this info, you can make smarter choices about which keywords to target in your listings, leading to better visibility and higher rankings on Amazon.

With reverse ASIN tools, you simply plug in a competitor’s Amazon Standard Identification Number (ASIN) and see the keywords they’re ranking for. This insight helps pinpoint gaps in your keyword strategy while uncovering new ways to connect with your audience.

How to Conduct a Reverse ASIN Search

There are several reverse ASIN tools available, both free and paid. Some popular options include:

How to Find Competitor Keywords on Amazon

To conduct a reverse ASIN search, simply enter your competitor’s ASIN into the tool and hit search. The tool will generate a comprehensive keyword list showing all the search terms that the product is ranking for on the Amazon marketplace.

You can then analyze this keyword list to identify high-volume, relevant keywords to target in your own listing. Look for keywords with high search volume but low competition to maximize your chances of ranking in organic search results.

How to Find Competitor Keywords on Amazon Using Brand Analytics

As an Amazon seller, you can tap into Brand Analytics to get a clear picture of how customers search for products and see how your competitors are doing.

Using Brand Analytics data, you can get a clearer picture of the keyword landscape and make smarter decisions for your Amazon SEO strategy.

Accessing Amazon Brand Analytics

To access Brand Analytics, you need to be a registered brand on Amazon. Once you’re registered, you can find Brand Analytics under the “Reports” tab in Seller Central.

You can find details on several aspects through Brand Analytics:

  • Top searched keywords
  • Click share
  • Conversion share
  • Competitor performance

By studying this data, you can spot which competitor keywords are performing well and tweak your own listings to match or surpass them.

One great feature of Brand Analytics is the “Amazon Search Terms” report. It lists the top keywords that customers use to search for products in your category.

If you pick out the most popular search terms, you can add them to your product titles, bullet points, descriptions, and even Amazon backend keywords. Doing this helps increase how often people see your products as well as improve their ranking.

Brand Analytics can be a handy tool to check out what your competitors are doing. If you notice they keep beating you for certain keywords, consider using those same words in your listings.

Boost Your Amazon Product Listings with Strategic Keyword Placement

Once you’ve identified valuable keywords from your reverse ASIN search or Brand Analytics, it’s time to incorporate them into your listing. Some key places to add these keywords include:

  • Product titles
  • Bullet points
  • Product descriptions
  • Backend search terms

But it’s not just about stuffing keywords in there. You need to use them naturally and avoid keyword stuffing, which can hurt your listing quality.

Getting your Amazon listing quality right is key to turning browsers into buyers. A great listing includes:

  • Clear, high-resolution images
  • A compelling product title
  • Informative bullet points highlighting key features and benefits
  • A detailed product description that answers common questions

Optimizing your Amazon product listing by strategically placing competitor keywords and focusing on quality can significantly increase both visibility and sales.

If you keep tweaking your listings with data gathered from reverse ASIN searches and Brand Analytics reports, you’ll see a rise in your organic search results and attract more shoppers to your products on the Amazon platform.

Further Reading: What Are Platinum Keywords in Amazon?

Optimize Your Amazon PPC Campaigns with Competitor Keywords

While you’re busy optimizing those organic listings, you can also use competitor keywords to boost your Amazon PPC efforts.

Growing your Amazon business requires staying ahead of the competition, and one effective strategy is identifying and leveraging your competitors’ Amazon PPC keywords.

By focusing on the same keywords your top competitors use, you can create more targeted and effective PPC ads that attract clicks and lead to conversions. This strategy helps you stretch your advertising budget further while boosting your Amazon advertising cost of sales (ACOS).

A tool like SellerSprite Ads Insights provides detailed visibility into your competitors’ ad structures. It helps identify which campaigns they run — whether they’re utilizing Automatic or Manual ad types — and what kinds of keyword match types (close match, loose match) they prefer.

This tool also allows you to view the number of ad campaigns associated with each ASIN as well as analyze metrics such as the number of active ad groups, specific targeted search terms, and campaign budget allocations.

Understanding these details enables you to fine-tune your own strategies by implementing similar tactics where appropriate.

Whenever you’re creating Amazon PPC campaigns, remember to include competitor keywords in your targets. Additionally, use backend keywords to help improve the relevance of your ads and increase their quality scores.

FAQs: How to Find Competitor Keywords on Amazon

How to see competitors’ keywords on Amazon?

Use a reverse ASIN tool. Enter your competitor’s product ASIN, and you’ll get their keyword data.

How to find a competitor’s keyword?

You can use tools like Helium 10 or Jungle Scout for detailed competitor keyword insights on Amazon.

How do I find the right keywords for Amazon?

An effective way is by analyzing search volume and trends using an Amazon keyword tool like MerchantWords.


By now, you’ve got a toolbox full of strategies for how to find competitor keywords on Amazon that can take your listings to new heights.

From reverse ASIN lookups to Brand Analytics reports, you’re armed and ready to dominate your niche.

But here’s the deal: picking out the right keywords is just the beginning. The real trick lies in sprinkling those words throughout your listings so they grab attention and make people eager to hit that “Add to Cart” button.

Ditch the keyword stuffing and focus on creating compelling, informative copy that weaves keywords in seamlessly.

These are the secrets to making your products stand out on Amazon.


Written by Julia McCoy

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