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What Is the Average Response Rate of Cold Emails in 2024?

Julia McCoy
Tuesday, 11th Apr 2023
average response rate of cold emails

Are you struggling to get responses from your cold email campaigns?

You’re not alone. Many businesses find it challenging to connect with potential clients or customers through email.

In fact, only 23.9% of sales emails get opened.

Even worse, the average cold email response rate is just 8.5%.

How do you beat the odds? You can bring your cold email conversion rates up by reaching out to multiple contacts, personalizing emails, writing longer cold email subject lines, and ending with interest-based CTAs.

In this blog post, you will learn:

  • What factors affect cold email response rates.
  • Strategies for sending cold emails that people respond to.
  • How to write compelling cold email subject lines and body copy that encourages engagement.
  • The value of follow-up emails and how they can boost your reply rates.
  • The importance of having a professional email signature that adds credibility to your message.

Lastly, we’ll touch upon some common pitfalls such as spam filters and unknown sender issues that may prevent your email campaigns from reaching their intended recipients. Whether you’re new to cold emailing or looking for ways to refine your existing strategy, this blog post has got you covered.

Table Of Contents:

What is a Cold Email?

Cold emails are a type of email sent to potential customers or partners who have not previously expressed interest in the sender’s product or service. Businesses, entrepreneurs, and marketers use them as an outreach tool to generate leads. Cold emails differ from other types of email marketing because they don’t require any prior contact with the recipient.

People prefer cold emails for several reasons.

  • For one, cold emails are less intrusive than cold calls. With cold calls, the recipient has to pick up the phone and talk to the stranger on the other line.
  • On the other hand, with cold emails, the recipient has the luxury of reading and responding at their convenient time. Cold emails also give them more time to review what you are offering before making a decision.
  • For marketers, cold emails are a cost-effective way to reach out to new prospects without having to invest in advertising or pay for expensive list rentals.
  • When done correctly, cold emails can be highly targeted and personalized so that each message is tailored specifically to the recipient’s needs and interests.
  • And since there is no need for prior contact with the recipient, sending cold emails gives businesses more control over their messaging and allows them to test different approaches.

Despite these advantages, many marketers still wonder if cold email still works in 2024.

The answer is yes. Cold email remains one of the most effective ways to reach out to potential customers despite advances in technology such as artificial intelligence (AI) powered chatbots or social media algorithms that prioritize user engagement over organic content discovery.

While there may be some challenges associated with cold emailing – such as spam filters blocking messages from unknown senders – it can still yield great results when it comes to converting leads into sales opportunities.

So how do you ensure that people will actually open and read your cold emails?

What is The Average Response Rate of Cold Emails?

The average cold email response rate varies widely depending on the industry and other factors. Generally speaking, though, a good response rate is between 10-15%, which means out of every 100 cold emails that you send, 10-15 people should respond.

Of course, these numbers can vary significantly based on the content of your email and how it’s written.

How Do You Measure Response Rate?

Measuring cold email success rate is essential to understand how effective your email campaigns are. Response rate can be measured in a few different ways, depending on what you want to track and measure.

Open Rate

The open rate measures how many people opened the emails you sent from your account. This metric helps marketers gauge their audience’s engagement with their content. To measure this metric, use an email platform that tracks opens for each campaign or send out unique tracking links embedded in each message so you know when someone has clicked through.

Click-Through Rate (CTR)

CTR is used to measure how many people click on links within an email after opening it. It’s important to note that not everyone who opens the message will necessarily click through – some may just read it and move on without taking any action. Tracking clicks gives you a more accurate picture of user engagement with your content.

You can calculate CTR by dividing the total number of clicks by the total number of emails sent multiplied by 100%.

Reply Rate

Reply rate measures how many recipients responded directly via the reply button after receiving an email from you. This could be either positive feedback about something they liked about your offer or questions asking for further details.

Measuring reply rates requires using specific tools that allow users to see exactly who replied back as well as what was said in those replies. This allows marketers to gain deeper insights into customer behavior and preferences which can then be used for future campaigns.

Conversion Rate

Cold email conversion rate is used to measure how effective an email campaign is at achieving its goal, such as driving sales or signups for a service or product offering.

To accurately track cold email conversion rates, set up goals within your analytics platform so that conversions are tracked properly across all channels, including emails and other marketing efforts like social media campaigns or website visits. Then divide the total number of conversions achieved by the total number of emails sent multiplied by 100%.

What Factors Influence Your Cold Email Response Rate?

Email marketing is an essential element of any successful digital marketing strategy. But what influences your cold email response rates?

Subject Line

When you send cold emails, your subject line should be short, descriptive, and personalized. This is important because it’s the first thing recipients see when they receive your email. If you can craft a compelling subject line that cuts through their inbox clutter, you have a better chance of getting a reply to your cold sales emails.

Write catchy subject lines for each one of your emails. Cold email subject lines should grab the attention of recipients so they would take notice and hopefully read your message.

average response rate of cold email subject lines

Source: FinancesOnline


When looking at cold emailing data, don’t forget about context as certain industries have higher response rates than others because of different customer demographics or preferences.


Timing also plays an important role in how many replies you get from cold sales emails. Most people open cold emails on weekdays rather than the weekends. Sending emails during peak times can help ensure higher reply rates and maximum engagement.


Did you know that 55% of replies to cold emails come from a follow-up email?

Follow-up emails are crucial if you want to get a response from recipients. Some may have missed your cold email or not fully taken in the information because they were too busy scanning through their inbox. Send up to three follow-up emails for optimal results.


Relevance also matters when you send cold emails. Make sure that what you’re offering is something that your recipients need or want. If it’s something that they would not find interesting or useful, it will likely result in your cold emails going unopened.

When you know the average response rate for cold emails in your niche or industry, you’ll be able to set targets for your email marketing strategy. Let’s look at ways how to increase your response rates and make sure that your campaigns are successful.

Screenshot from Klenty

How to Increase Your Cold Email Conversion Rate

Is your email open rate lagging behind? Here are five ways to boost your average cold email success rates.

1. Personalize Your Email

Personalizing your outreach refers to creating a personalized subject line that includes the name of the recipient and an email body copy that references something they do or where they work. It shows them that you took the time to tailor this message specifically for them rather than sending out cold email templates.

Make sure you include the recipient’s name in both the subject line and greeting, as well as any relevant information about their company or job title. Try referencing something they have accomplished recently to show them that this email was specifically made for them.

It may even be beneficial to link directly to an article they wrote or a project they completed – just make sure it’s genuine. Research has shown that simply including a recipient’s name can increase open rates by over 43%.

2. Personalize Subject Lines

Personalized cold email subject lines are twice as likely to get opened than generic ones.

When crafting your subject line, think about what would grab someone’s attention and pique their interest. Mentioning the name of the recipient or their company works, but what gets more responses is combining the name with a pain point or urgency.

3. Segment Your Audience

Segmenting your audience into smaller groups based on certain criteria (such as location, industry type, etc.) will allow you to craft tailored emails that will lead to higher engagement.

This also gives you greater control over who receives which message to ensure everyone gets exactly what you wrote for them.

To maximize your chances of achieving higher than average open rates, try narrowing down your target group so they have something specific in common like industry sector or job title. Personalize each message using custom fields where appropriate then split it into smaller campaigns rather than one big one-size-fits-all approach.

4. Optimize For Mobile Devices

Optimizing emails for mobile devices is essential nowadays since most people prefer to check their emails on a smartphone rather than a computer. Make sure your email loads quickly even if you have images, videos, or other interactive elements.

Use larger fonts with plenty of white space between paragraphs to make it easy for your recipients to read blocks of text on a small screen. Headers and subheads also allow them to easily scan through your email on their phones and tablets.

5. Use Automation Tools

Email automation tools like Mailchimp and GMass allow marketers to create highly personalized campaigns without having to worry too much about manually inputting data every single time. This frees up hours of doing tedious tasks so you can focus on creating high-quality copy tailored toward specific audiences.

And speaking of automation …

Did you know that automation not only works for email marketing? Now you can put your content writing on cruise control, thanks to artificial intelligence!

AI-powered content marketing platforms like BrandWell allow you to generate original, fully optimized, long-form blog posts within minutes. Simply type in your target keyword and the app will do the research and writing for you. The only thing left for you to do is proofread and fine-tune your AI-generated article and add the link to your cold emails so that you can provide more value to your recipients.

Here’s how you can take advantage of content marketing automation for your next campaign.

FAQs – Average Response Rate of Cold Emails

What is a good response rate for cold email marketing?

Because only 1% of emails sent to a cold list are likely to generate a response, the conversion rate of an email can vary drastically. Some salespeople achieve 5%, while others can achieve 20% or over 40%. Of course, the higher the better!

If your response rate is half your open rate, then that’s considered a good conversion.

What is the average response rate of cold emails and other email campaigns?

A healthy response to an email campaign is 10%, plus or minus five points. How do you measure your email response rates?

Open rate is a good metric to use to determine the effectiveness of your email. If your emails are opened more than 15 to 25% of the time, you can expect to get a higher response rate.

What is the 30/30/50 rule for cold email?

The 30/30/50 rule is a guide that states that you should aim for a 30-50% response rate to your email campaigns. This means that if you are sending out 1000 emails and 500 of them are getting read (50%), then you should aim to get 150 replies (30% of the 500).


The average response rate of cold emails in 2024 can vary greatly depending on the quality and relevance of your message, as well as how you optimize it for maximum results. To increase your chances of success with a cold email campaign, make sure to craft compelling subject lines that draw attention and tailor each message to its recipient’s interests. By applying these methods, you can anticipate a cold email conversion rate higher than the norm.

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Written by Julia McCoy

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