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15 Best Email Marketing Services

Julia McCoy
Tuesday, 11th Apr 2023
best email marketing service

Picture this: You’re a small business owner, ready to reach your audience in the most personal space they have — their inbox. But with countless email services around, how do you pick the best email marketing service for your needs?

You’re not alone.

The vast sea of email marketing automation tools can feel overwhelming, even to seasoned marketers. From templates and automation features to pricing models and deliverability rates – there’s a lot on your plate!

Ah! We hear you asking already: “Is there an easier way?”

In this comprehensive email marketing software comparison guide, we’ll review 15 of the best email marketing services today.

Let’s get right to it.

Table Of Contents:

    best email marketing service

    Best Email Marketing Service: What to Look For

    Looking for the best email marketing service? Here are some of the things you should take note of when reading email marketing platform comparison lists.

    Drag-and-Drop UI: The best email marketing service is easy to use — with a minimal learning curve. Look for a platform with an intuitive drag-and-drop editor. This feature simplifies the email creation process, allowing you to design visually appealing campaigns without extensive coding knowledge.

    Support for Different Campaign Types: Ensure that the email marketing software supports various campaign types, such as email newsletters, promotional emails, transactional emails, and drip campaigns. This versatility allows you to tailor your communication strategy to different marketing goals.

    Marketing Automation: Check if the platform provides marketing automation tools, enabling you to set up triggered emails, personalized workflows, and targeted campaigns based on subscriber behavior.

    Sign-up Forms: The best email marketing service offers customizable sign-up forms that you can easily integrate into your website. This helps you grow your subscriber list organically.

    Third-Party App Integrations: Ensure that the service integrates seamlessly with other tools and platforms you use, such as your blogging site, CRM software, e-commerce platforms, or analytics tools. This integration streamlines your workflow and data management.

    Email Deliverability: High deliverability rates are crucial to ensure your emails reach your subscribers’ inboxes. After all, what good is your email newsletter if it doesn’t get past the spam filters? Look for an email platform that emphasizes and provides features to improve email deliverability.

    Detailed Reporting: Comprehensive analytics and reporting tools are essential for evaluating the performance of your email campaigns. The best email marketing service provides you with insights into open rates, click-through rates, conversion rates, and other relevant metrics.

    By considering these features, you can find email marketing automation software that not only meets your current needs but also provides the flexibility to scale as your business grows.

    15 Best Email Marketing Services

    No matter how good your email marketing strategy is, you cannot roll out an effective email marketing campaign without the right tools. Here are some of the best email marketing services for creating and sending marketing emails to your prospects and customers.

    ActiveCampaign

    ActiveCampaign is a robust email marketing service provider that goes beyond basic email campaigns, offering a suite of marketing automation and customer relationship management (CRM) tools. It is designed to help businesses of all sizes engage with their audience through personalized and targeted communication.

    Key Features:

    • Email Marketing Campaigns: ActiveCampaign provides an intuitive drag-and-drop email editor, making it easy to create visually appealing campaigns. You can also personalize content based on subscriber behavior, increasing engagement and relevance.
    • Marketing Automation: This email platform offers powerful automation features, allowing you to set up intricate workflows, automate follow-up emails, and send targeted content based on customer actions.
    • CRM Integration: ActiveCampaign integrates seamlessly with its CRM, providing a unified platform for managing customer interactions. This integration enhances customer segmentation and personalization capabilities.
    • Lead Scoring: You can assign scores to leads based on their interactions, enabling prioritization of high-value prospects. This feature helps you focus your efforts on leads that are more likely to convert.
    • Split Testing: ActiveCampaign enables A/B testing for email campaigns so you can optimize subject lines, content, and other elements for better performance.

    What We Like About ActiveCampaign:

    • The intuitive and clean user interface makes it easy to create and manage campaigns.
    • Robust automation allows for the creation of complex, targeted workflows, enhancing efficiency.

    What We Don’t Like About ActiveCampaign:

    • The advanced features may have a steeper learning curve for beginners, requiring some time to fully explore and utilize.
    • A little expensive compared to more basic email marketing platforms.

    Who ActiveCampaign is For:

    • Businesses that value advanced automation and CRM integration in their email marketing strategy
    • Small businesses looking to scale
    • Large enterprises that need comprehensive, personalized marketing solutions
    • Specific examples: e-commerce businesses, SaaS companies, marketing agencies, educational institutions, nonprofit organizations

    best email marketing service

    AWeber

    AWeber is a well-established email marketing software that has been serving businesses for many years. It is known for its user-friendly interface and a variety of features designed to simplify the email marketing process for users of all skill levels.

    Key Features:

    • Email Marketing Campaigns: AWeber provides a straightforward platform for creating and sending email marketing campaigns. Its drag-and-drop editor allows you to customize templates easily.
    • Autoresponders: You can set up automated email sequences to deliver pre-determined messages based on subscriber actions or schedules.
    • Segmentation: AWeber allows you to segment your email marketing lists based on subscriber behavior, demographics, or other criteria, so you can send targeted and personalized content.
    • Analytics: The platform offers basic analytics to track the performance of email campaigns, including open rates, click-through rates, and subscriber engagement.
    • Integration: AWeber integrates with a variety of third-party tools and platforms, including popular e-commerce systems, facilitating a seamless workflow for your Shopify email marketing.
    • Sign-Up Forms: Create and embed sign-up forms on your websites in an instant and watch your email lists grow organically.

    What We Like About AWeber:

    • User-friendly, drag-and-drop interface.
    • Attractive pricing for small businesses and individuals with budget constraints.

    What We Don’t Like About AWeber:

    • While suitable for basic email marketing needs, AWeber may lack some of the advanced features and automation capabilities offered by other platforms.
    • Customizing templates is somewhat limited compared to apps that offer more design flexibility.

    Who AWeber is For:

    • Small businesses and entrepreneurs looking for straightforward and budget-friendly email marketing software.
    • Individuals who prioritize ease of use and do not require highly complex automation workflows.

    best email marketing service

    Brevo

    Brevo (formerly Sendinblue) is a cloud-based digital marketing platform that offers email marketing, SMS marketing, and marketing automation. It caters to businesses of all sizes, providing an easy-to-use interface and a range of features to facilitate effective communication with audiences.

    Key Features:

    • Email Marketing Campaigns: Brevo offers a user-friendly, drag-and-drop email builder, allowing you to create visually appealing campaigns without coding skills.
    • Marketing Automation: You can set up automation workflows based on customer actions, such as welcome series, abandoned cart reminders, product recommendations, and more.
    • SMS Marketing: In addition to email, Brevo supports SMS marketing, enabling businesses to reach subscribers through text messages.
    • WhatsApp Marketing: Brevo allows you to send WhatsApp marketing messages to your subscribers.
    • Transactional Emails: Brevo is also great for sending transactional emails, such as order confirmations and shipping notifications, to enhance customer communication.
    • Segmentation: The platform enables list segmentation based on various criteria, ensuring targeted and relevant messaging.
    • Split Testing: You can optimize your email campaigns by conducting A/B tests on different elements like subject lines, content, and send times.

    What We Like About Brevo:

    • Competitive pricing with a free plan and affordable paid plans makes Brevo accessible to businesses of all sizes.
    • This all-in-one platform integrates email marketing, SMS marketing, and automation, providing a centralized solution for diverse marketing needs.

    What We Don’t Like About Brevo:

    • While the platform offers a good selection of templates, there are limitations in terms of advanced design customization.
    • Brevo’s delivery rates can vary, which may impact the consistency of reaching your intended audience.

    Who Brevo is For:

    • Businesses looking for cost-effective, all-in-one, advanced email marketing software.
    • Specific examples: e-commerce businesses, SaaS companies, small businesses, startups, and nonprofit organizations.

    best email marketing service

    CleverReach

    CleverReach is an email marketing software designed to simplify the creation and management of email campaigns for businesses. It offers a range of features to streamline the process of sending marketing emails and enhance communication with subscribers.

    Key Features:

    • Email Marketing Campaigns: CleverReach provides an intuitive drag-and-drop editor for creating visually appealing email campaigns without requiring advanced design skills.
    • Automation: This platform’s automation features allow you to streamline your marketing workflows and engage with subscribers at key touchpoints.
    • Segmentation: CleverReach enables you to segment your email lists based on various criteria, ensuring targeted and personalized communication.
    • Split Testing: Conduct A/B tests to optimize various elements of your campaigns such as subject lines and calls to action.
    • Comprehensive Reporting and Analytics: CleverReach provides comprehensive reporting and analytics tools, offering valuable insights into the performance of email campaigns. This allows you to make data-driven decisions and optimize your strategies.

    What We Like About CleverReach:

    • CleverReach offers excellent customer service.
    • CleverReach’s responsive design ensures that emails are mobile-friendly and optimized for various devices, improving the overall user experience.

    What We Don’t Like About CleverReach:

    • The marketing automation features may be too basic for teams that have complex workflows.
    • The landing page builder also lacks advanced customization options and features found in more robust platforms.
    • CleverReach’s email deliverability rates can vary.

    Who CleverReach is For:

    • Businesses looking for straightforward, affordable, easy-to-use email marketing software.
    • Specific examples: e-commerce businesses, SaaS companies, small businesses, startups, and nonprofit organizations.

    best email marketing service

    Constant Contact

    Constant Contact is one of the top email marketing services that has been popular since 1998. The platform offers a user-friendly editor for quick email creation, along with 500+ customizable designs and images.

    Key Features:

    • Email Marketing Campaigns: Create and send email campaigns to your subscribers, with features such as a drag-and-drop email editor, email templates, and personalization.
    • Contact Management: Manage your subscriber list, including segmenting your contacts, tracking their engagement with your emails, and sending more targeted and personalized content to specific groups.
    • Template Library: Constant Contact offers a vast library of professionally designed email templates, covering various industries and occasions.
    • Marketing Automation: Create automated email workflows such as welcome series, abandoned cart emails, and product recommendations.
    • Events Management: Constant Contact allows you to create and promote events through email campaigns, making it a comprehensive tool for event marketing. Create and manage event registrations, including sending invitations and reminders.
    • Reporting and Analytics: Constant Contact provides detailed reporting on open rates, click-through rates (CTRs), bounce rates, unsubscribes, spam complaints, and more – allowing you to track the success of your campaigns over time.

    What We Like About Constant Contact:

    • Constant Contact stands out in this email marketing platform comparison with its vast library of professionally designed templates that cater to various industries and seasons, saving time and effort in campaign creation.
    • Constant Contact also maintains good email deliverability rates, ensuring that your messages reach the intended audience consistently.
    • Customer service is excellent.

    What We Don’t Like About Constant Contact:

    • Small businesses may find Constant Contact’s pricing too expensive.
    • Certain features seem overkill for users with simpler email marketing needs.

    Who Constant Contact is For:

    • Businesses that prioritize simplicity and ease of use in their email marketing efforts
    • Individuals who may not have extensive technical skills but still want a robust tool for creating and managing effective email campaigns.
    • Companies that love hosting events
    • Specific examples: e-commerce businesses, SaaS companies, small businesses, nonprofits, schools, and educational institutions.

    best email marketing service

    ConvertKit

    ConvertKit is an email marketing software designed primarily for creators, bloggers, and small businesses. It focuses on simplicity and automation, allowing you to efficiently manage your email marketing campaigns, automate sequences, and nurture your audience.

    Key Features:

    • Email Sequences and Automation: ConvertKit emphasizes automated email sequences, making it easy for you to set up automated workflows and nurture leads over time.
    • Tagging and Segmentation: The platform uses a tagging system for contacts so you can segment your audience based on behavior, interests, or other criteria for targeted communication.
    • Landing Pages and Forms: ConvertKit excels in creating customizable, visually appealing landing pages and forms to help you capture leads and grow your subscriber list.
    • Visual Automation Builder: The visual automation builder simplifies the process of creating complex automation workflows, offering a user-friendly interface.
    • Responsive Email Design: ConvertKit ensures that emails are mobile-responsive, adapting to various devices for a consistent and visually appealing experience.

    What We Like About ConvertKit:

    • ConvertKit’s emphasis on simplicity makes it easy for users to set up and manage automation sequences without a steep learning curve.
    • The tagging and segmentation features offer powerful tools for tailoring communication to specific audience segments, enhancing personalization.
    • ConvertKit excels in facilitating email sequences that allow you to automate and nurture leads over time with a series of targeted emails.
    • ConvertKit also offers features that cater to the needs of an e-commerce business, providing additional versatility for companies selling products or services online.

    What We Don’t Like About ConvertKit:

    • As the subscriber list grows, the pricing of ConvertKit might become less competitive compared to other email marketing services, which can be expensive for small creators.
    • Certain features in ConvertKit might be considered overkill for users with simple email marketing needs.
    • Customer support can be slow at times.

    Who ConvertKit is For:

    • Content creators and small businesses looking for a user-friendly platform with robust automation features.
    • Businesses that want to grow their audience and sell products and services.
    • Creators who want to use email marketing to build relationships with their audience and nurture them into paying customers.
    • Specific examples: bloggers, podcasters, YouTubers, authors, course creators, coaches and consultants, software developers, designers, and artists.

    best email marketing service

    Drip

    Drip is an email marketing platform designed for e-commerce businesses and marketers looking to leverage advanced automation features. It provides tools for creating personalized and targeted email campaigns, as well as features specifically tailored to e-commerce needs.

    Key Features:

    • E-commerce Automation: Drip specializes in e-commerce automation, allowing you to set up complex workflows based on customer behavior, preferences, and purchase history.
    • Customer Segmentation: The platform provides robust segmentation options so you can create highly targeted campaigns based on various criteria such as demographics, behavior, and engagement.
    • Visual Workflow Builder: Drip features a visual workflow builder that simplifies the creation of intricate automation sequences, making it easy to design attractive emails and implement complex campaigns.
    • Personalization and Dynamic Content: Drip allows for personalized content and dynamic product recommendations, enhancing the relevance of emails for individual subscribers.
    • Abandoned Cart Emails: Drip automatically sends abandoned cart emails to customers who have left items in their shopping cart without completing their purchase.
    • Product Recommendations: Drip can recommend products to customers based on their purchase history and browsing behavior.
    • Advanced Analytics: The platform offers detailed analytics and reporting tools to track the performance of campaigns, providing insights into engagement, conversion rates, and customer behavior.

    What We Like About Drip:

    • Drip’s strong focus on e-commerce automation makes it an excellent choice for businesses in the online retail space.
    • The visual workflow builder makes it easy to create sophisticated and highly personalized campaigns tailored to customer journeys.

    What We Don’t Like About Drip:

    • Drip’s advanced features may have a steeper learning curve for beginners, especially those new to complex automation workflows.
    • The pricing structure of Drip is also on the higher side.

    Who Drip is For:

    • Businesses and marketers in the online retail space
    • eCommerce businesses that want to use email marketing to nurture leads, convert them into paying customers, and grow their sales and revenue
    • Specific examples: fashion stores, electronics stores, home goods stores, food and beverage stores, SaaS companies, digital product stores

    best email marketing service

    GetResponse

    GetResponse is an all-in-one email marketing service that offers email marketing, landing page builder, webinar hosting, and sales funnel builder. It is a good choice for businesses of all sizes that are looking for a comprehensive marketing solution.

    Key Features:

    • Email Marketing Campaigns: GetResponse offers a user-friendly, drag-and-drop editor for creating visually appealing email campaigns, along with a library of templates.
    • Marketing Automation: The platform supports automation workflows, allowing you to set up sequences based on subscriber behavior, time triggers, and other criteria. Create automated workflows to nurture leads and convert them into paying customers.
    • Landing Pages: GetResponse includes a landing page builder that lets you create customized and responsive landing pages without the need for coding skills.
    • Sales Funnel Builder: You can also create sales funnels to guide your leads through the buying process.
    • Webinars: Unlike many other email marketing platforms, GetResponse provides webinar hosting capabilities, allowing businesses to engage with their audience through live or automated webinars.
    • Analytics and Reporting: GetResponse offers detailed analytics to track the performance of campaigns, providing insights into open rates, click-through rates, and subscriber behavior.

    What We Like About GetResponse:

    • GetResponse’s all-in-one approach, combining email marketing, automation, landing pages, and webinars, provides a comprehensive solution for all your online marketing needs.
    • GetResponse offers affordable pricing plans, making it a cost-effective choice for businesses looking to maximize their marketing efforts without breaking the bank.
    • The platform also maintains good deliverability rates, ensuring that emails reach the intended audience consistently.

    What We Don’t Like About GetResponse:

    • Some users may find the pricing structure, which is based on the number of subscribers, less flexible compared to platforms that offer more scalable pricing.
    • While GetResponse supports automation, users looking for extremely advanced and intricate automation workflows might find it slightly limited.
    • Customer support can be slow at times.

    Who GetResponse is For:

    • GetResponse is suitable for businesses of various sizes looking for an all-in-one marketing platform
    • Specific examples: e-commerce businesses, SaaS companies, small businesses, nonprofits, educational institutions

    best email marketing service

    HubSpot

    HubSpot is a popular customer relationship management (CRM) tool that also offers email marketing, social media marketing, and more. It’s designed to help businesses attract, engage, and delight customers by providing a suite of integrated marketing and sales solutions.

    The HubSpot email marketing service is known for its ease of use, powerful features, and integration with other HubSpot products.

    Key Features:

    • Email Marketing Campaigns: HubSpot offers a robust email marketing tool with a drag-and-drop editor, personalized content options, and A/B testing for optimizing campaigns.
    • Marketing Automation: The platform includes powerful marketing automation capabilities, allowing you to create automated workflows based on customer behavior, interactions, and other triggers.
    • Segmentation: Segment your email subscribers list based on demographics, interests, and other factors, so you can send more targeted and effective emails.
    • Email Templates: Choose from a variety of pre-made email templates that you can customize to match your brand.
    • Personalization: For a more personalized and targeted approach, customize your email campaigns based on customer data.
    • CRM Integration: HubSpot’s CRM is seamlessly integrated, providing a unified platform for managing customer interactions, sales activities, and marketing efforts.
    • Analytics and Reporting: HubSpot also provides detailed analytics and reporting tools to measure the performance of all email campaigns and other marketing activities, allowing for data-driven decision-making.

    What We Like About HubSpot:

    • HubSpot is your all-in-one marketing solution with a comprehensive suite of tools, making it convenient to manage various components of your marketing strategy from a single platform.
    • HubSpot provides powerful features, especially in email marketing and automation, allowing you to execute sophisticated campaigns and workflows.
    • HubSpot’s seamless integration with other products in the HubSpot suite enhances overall efficiency and collaboration across marketing, sales, and customer service teams.
    • HubSpot is known for its great customer support.

    What We Don’t Like About HubSpot:

    • As an all-in-one marketing tool, HubSpot’s pricing can be relatively steep, which may not suit smaller businesses.
    • While the platform is user-friendly, mastering all the features and capabilities may take some time, leading to a steep learning curve for new users.
    • Some features might be considered overkill for marketers with simpler email needs.

    Who HubSpot is For:

    • Businesses looking for an integrated solution that covers marketing, sales, and customer relationship management
    • Companies that prioritize an all-in-one approach to consolidate all their marketing efforts in a single platform
    • Enterprises seeking a comprehensive and scalable solution for their marketing needs
    • Specific examples: e-commerce businesses, SaaS companies, marketing agencies, enterprise businesses

    best email marketing service

    MailChimp

    Mailchimp is one of the most popular email marketing services in the world, and for good reason. It is easy to use, offers a wide range of features, and has a good reputation for email deliverability.

    It offers a range of options for creating, sending, and optimizing email campaigns, as well as tools for audience management and marketing automation.

    One of the most exciting things about Mailchimp is its new generative AI feature that allows you to create personalized content for each subscriber. The AI pulls data from the subscriber’s purchase history, browsing behavior, and other factors to learn about their interests. From this information, the AI generates content that is more likely to resonate with them.

    In addition to generating personalized content, Mailchimp’s generative AI feature can also be used to optimize email design. The AI analyzes past email campaigns to identify which design elements performed best and then creates new email campaigns that are more likely to be clicked and read.

    Key Features:

    • Email Marketing Campaigns: Mailchimp provides an easy-to-use, drag-and-drop editor for designing visually appealing email campaigns. It also offers a variety of templates you can tailor to your brand.
    • Marketing Automation: The platform supports marketing automation, allowing you to set up automated workflows based on action triggers and other criteria. You can create automated email workflows that are triggered by user behavior such as signing up for your email newsletter or abandoning a shopping cart.
    • Audience Management: Mailchimp provides tools for managing and segmenting contact lists, making it easy to target specific audiences with personalized content.
    • Personalization: Personalize your emails with dynamic content, such as the recipient’s name, location, and purchase history.
    • Integrations: Mailchimp integrates with various third-party apps and platforms, enhancing its functionality and allowing you to seamlessly connect it with other tools you already use. Mailchimp offers a variety of integrations with other popular business tools such as Shopify, WooCommerce, and Zapier.
    • Analytics and Reporting: The platform offers detailed analytics and reporting features to track the performance of email campaigns, providing insights into open rates, click-through rates, and more.

    What We Like About Mailchimp:

    • Mailchimp is known for its user-friendly interface, making it easy to create email campaigns without technical expertise.
    • Mailchimp offers a free plan with basic features, making it a cost-effective option for small businesses and those getting started with email marketing. You can send up to 2,000 emails per month to up to 2,000 subscribers free of charge.
    • Mailchimp maintains good deliverability rates.
    • Customer support is excellent.

    What We Don’t Like About Mailchimp:

    • Some users may find Mailchimp’s pricing tiers less scalable compared to platforms that offer more flexibility based on the number of subscribers.
    • The free plan has limitations on marketing automation features.
    • Email deliverability rates can vary depending on your list size and engagement, which may impact the effectiveness of your email campaigns.

    Who Mailchimp is For:

    • Small and medium-sized enterprises looking for an easy-to-use and cost-effective email marketing solution.
    • Individuals who are just starting with email marketing or have relatively simple automation requirements.
    • Specific examples: e-commerce businesses, SaaS companies, small businesses, marketers, nonprofits, educational institutions

    best email marketing service

    MailerLite

    MailerLite is another popular cloud-based email marketing service designed for businesses of all sizes, providing tools for creating and managing email campaigns, automation, and subscriber management. It emphasizes simplicity and affordability while offering features to support effective email marketing.

    Key Features:

    • Email Marketing Campaigns: MailerLite’s drag-and-drop email editor makes it easy to create professional-looking emails without any coding knowledge. Simply drag and drop elements like text, images, and buttons to create your desired layout.
    • Subscriber Management: MailerLite offers tools for managing email marketing lists, making it easy to target specific audiences with personalized content.
    • Segmentation: MailerLite allows you to segment your email list into different groups so that you can send more targeted and relevant emails. For example, you could segment your list by interests, purchase history, or location.
    • Landing Page Builder: MailerLite also has a landing page builder so you can create landing pages to collect leads and promote your products and services.
    • Email Templates: Choose from a variety of pre-made email templates that you can customize to match your brand.
    • Personalization: Personalize your emails with dynamic content, such as the recipient’s name, location, and purchase history.
    • Marketing Automation: MailerLite allows you to send automated emails to your subscribers based on their actions and behavior. For example, you can send a welcome email to new subscribers or a discount code to subscribers who abandon their shopping carts.
    • Split Testing: Perform A/B testing on subject lines, content, and other elements to optimize the performance of your email campaigns.
    • Integrations: MailerLite integrates with a variety of other marketing tools, such as WordPress, Shopify, and Zapier. This makes it easy to connect your email marketing efforts with your other marketing initiatives.

    What We Like About MailerLite:

    • MailerLite is known for its affordability, making it a cost-effective choice for businesses with budget constraints.
    • All MailerLite plans offer unlimited emails monthly, so you can send as many emails as you need without worrying about overage charges.
    • MailerLite offers 24/7 live chat support, so you can get help with your email marketing campaigns whenever you need it.

    What We Don’t Like About MailerLite:

    • While MailerLite covers the basics well, some users with more advanced email marketing needs might find that certain advanced features are missing.
    • The template library in MailerLite is also smaller compared to some other email marketing services, providing fewer options for customization.
    • The landing page builder could be improved.

    Who MailerLite is For:

    • Small to medium-sized businesses looking for a straightforward and budget-friendly email marketing solution
    • Individuals who prioritize simplicity and affordability while still requiring essential features for effective email campaigns and automation.
    • Specific examples: small businesses, freelancers, marketers, SaaS companies

    best email marketing service

    Mailjet

    Mailjet is a cloud-based email marketing service that is known for its high-volume email-sending capabilities, affordable pricing, and easy-to-use interface. It is a good choice for businesses of all sizes, from small businesses to startups to enterprise businesses.

    Key Features:

    • Email Marketing Campaigns: Create and send marketing campaigns to your email subscribers using a drag-and-drop editor and customizable templates.
    • High-Volume Email Sending: Mailjet allows you to send high volumes of emails without any limitations.
    • Transactional Emails: The platform supports transactional emails, enabling users to send personalized messages triggered by specific user actions.
    • Marketing Automation: Mailjet provides marketing automation features, allowing you to set up automated workflows based on subscriber behavior and engagement.
    • Collaboration Tools: Mailjet includes collaboration features, facilitating teamwork on email campaigns through user roles, permissions, and shared templates.
    • API integration: The powerful Mailjet API allows you to integrate email marketing into other popular business tools such as Shopify, WooCommerce, and Zapier.

    What We Like About Mailjet:

    • Mailjet offers a free plan that allows you to send up to 6,000 emails per month to up to 200 subscribers.
    • The app excels in handling high-volume email sending, making it suitable for businesses with extensive email marketing needs.
    • You can leverage Mailjet’s detailed reporting and analytics tools to gain insights into the performance of your email campaigns.
    • Customer support is always excellent.

    What We Don’t Like About Mailjet:

    • Mailjet lacks some of the more advanced features offered by other platforms.
    • Customizing templates is less flexible compared to other email marketing services, limiting design options.
    • Mailjet’s email deliverability rates can vary depending on your list size and engagement.

    Who Mailjet is For:

    • Businesses that need to send high volumes of email
    • Businesses that need to send both transactional and marketing emails from the same platform
    • Specific examples: e-commerce businesses, SaaS companies, email marketing agencies, enterprise businesses

    best email marketing service

    Moosend

    Moosend is like the Swiss Army knife of email marketing services. It’s not just about sending emails; it’s about sending the right emails to the right people at the right time.

    Key Features:

    • Marketing Automation: Moosend lets you set up intricate email automation workflows without needing extensive technical knowledge. From welcoming new subscribers to re-engaging the ones who’ve gone MIA, the automation features are slick.
    • Drag-and-Drop Editor: Crafting visually stunning emails is a breeze with Moosend’s drag-and-drop editor. No coding skills are required to run effective email marketing campaigns.
    • Personalization: Tailor your messages with dynamic content based on subscriber behavior and preferences. Moosend’s personalization tools allow you to send highly targeted emails to your subscribers based on their interests, demographics, and purchase history.
    • Landing Page Builder: Moosend’s landing page builder allows you to create high-converting landing pages for your email campaigns.
    • Analytics and Reporting: Moosend’s analytics lets you track who opened your emails, what they clicked on, and who might need a little nudge.

    What We Like About Moosend:

    • You don’t need an IT degree to navigate the Moosend emailing service. The interface is clean, intuitive, and won’t make your brain hurt.
    • Moosend offers a free plan for those dipping their toes into email marketing and scalable pricing as your audience grows.
    • Customer service is highly responsive. No bots pretending to be humans here.

    What We Don’t Like About Moosend:

    • While the drag-and-drop editor is fantastic, the variety of templates might leave some creative minds wanting more.
    • Some of the more advanced features might take a bit of time to master. It’s not plug-and-play for everything.
    • Some features such as email automation and personalization are only available on higher-tier plans.

    Who Moosend is For:

    • Small to medium-sized businesses looking for an affordable email marketing service
    • Marketing teams that need powerful automation to nurture leads without spending too many human hours doing it
    • Specific examples: e-commerce businesses, SaaS companies, B2B businesses, nonprofit organizations

    best email marketing service

    Omnisend

    Omnisend is an email marketing and e-commerce automation platform that is known for its powerful automation capabilities, advanced segmentation options, and integration with popular e-commerce platforms. It is a good choice for businesses of all sizes that are looking to grow their sales and revenue.

    Key Features:

    • Omni-Channel Marketing: True to its name, Omnisend doesn’t limit itself to emails. It orchestrates a variety of channels – SMS, push notifications, and more – to create a comprehensive marketing strategy.
    • Smart Segmentation: Omnisend takes personalization to the next level with smart segmentation. Tailor your messages based on customer behavior, purchase history, and preferences.
    • Marketing Automation: Create automated email workflows that are triggered by user behavior, such as abandoning a shopping cart or making a purchase.
    • Striking Visuals: Creating eye-catching emails is a breeze with sleek templates and a drag-and-drop editor.
    • E-commerce Integration: Omnisend integrates well with popular e-commerce platforms such as Shopify, WooCommerce, and Magento. This allows you to automate your email marketing and e-commerce campaigns without having to switch between different platforms.

    What We Like About Omnisend:

    • Omnisend gives you the ability to reach customers through multiple channels, ensuring that you are where they are.
    • Smart segmentation ensures your messages hit the right notes with the right audience.
    • Customer support is responsive and helpful.

    What We Don’t Like About Omnisend:

    • Some of the advanced features might take a bit of time for new users to fully grasp.
    • While the initial pricing is reasonable, scaling up might get a bit pricey for smaller businesses.

    Who Omnisend is For:

    • E-commerce businesses looking to grow their sales, customer engagement, and revenue through email marketing
    • Marketers who want to go beyond emails and explore the world of multi-channel marketing without juggling multiple platforms.
    • Individuals who crave personalization and want to tailor marketing messages with surgical precision
    • Specific examples: fashion stores, electronics stores, home goods stores, food and beverage stores, SaaS companies, digital product stores

    best email marketing service

    Zoho Campaigns

    Zoho Campaigns is an excellent choice for businesses looking to replace a disparate collection of legacy software, or early-stage companies seeking to quickly get up and running. This is because Zoho Campaigns offers tight integration with the other elements of the Zoho suite, particularly its powerful customer relationship management (CRM) system.

    Having all your business applications connected in this way can make life much easier, as you don’t have to keep switching between different platforms or manually transferring data from one application to another. It also means that teams within your organization can work together more efficiently, sharing information across departments without having to worry about compatibility issues.

    Key Features:

    • Smart Campaigns: Automation is at the heart of Zoho Campaigns. Create and send email campaigns to your subscribers, with features such as a drag-and-drop email editor, email templates, and personalization.
    • Landing Page Builder: Create landing pages without any coding knowledge.
    • Transactional Emails: Send transactional emails such as order confirmations, shipping notifications, and password resets.
    • Marketing Automation: Create automated email workflows that are triggered by user behavior such as signing up for your email newsletter or abandoning a shopping cart.
    • Segmentation: Segment your email list based on demographics, purchase history, and other factors, so you can send more targeted and effective emails.
    • Responsive Design: Crafting emails that look good on any device is a breeze with Zoho Campaigns’ responsive design.
    • Split Testing: Take the guesswork out of your campaigns with A/B testing. Experiment with different subject lines, body copy, and send times to find the winning formula.
    • Reporting and Analytics: Track the performance of your email campaigns and landing pages with comprehensive reporting and analytics.

    What We Like About Zoho Campaigns:

    • The seamless integration with other Zoho apps makes it a powerful tool for businesses already using the Zoho suite.
    • The automation features are robust and flexible, allowing for the creation of complex campaigns without pulling your hair out.
    • Zoho Campaigns offers a variety of plans suitable for businesses of all sizes, making it budget-friendly.

    What We Don’t Like About Zoho Campaigns:

    • While the templates are functional, they might not be as visually stunning or diverse as some competitors.
    • Some advanced functionalities might be missing, which could be a drawback for marketers looking for a highly sophisticated tool.
    • The landing page builder could use some enhancements to offer more flexibility and customization options.
    • While Zoho Campaigns provides analytics, some users might find that the reporting and analytics features could be more advanced for deeper insights into campaign performance.

    Who Zoho Campaigns is For:

    • Businesses looking for a powerful and scalable email marketing solution that can handle high volumes of email
    • Companies that want to send targeted and relevant emails through a platform with good email deliverability
    • Enterprises seeking an affordable email marketing solution for managing large email lists.
    • Specific examples: e-commerce businesses, data-driven marketers, SaaS companies, B2B businesses, educational institutions

    best email marketing service

    Further Reading:

    FAQs – Best Email Marketing Service

    What company has the best email marketing?

    • Mailchimp: Best for all-in-one marketing.
    • Zoho Campaigns: Best for a fully integrated business suite.
    • Drip: Best for e-commerce.
    • MailerLite: Best for selling paid subscriptions.
    • Brevo: Best for unlimited contacts.
    • Campaigner: Best for experienced marketers.

    How do I choose an email marketing service?

    • Look for a portfolio.
    • Check out their pricing page.
    • Ask about their email tools.
    • Ask important questions.
    • Research their team.
    • Check out their company values.
    • Look for additional services.

    What is the best email marketing service for purchased lists?

    • ConvertKit.
    • AWeber.
    • MailerLite.
    • Brevo
    • ActiveCampaign.
    • Moosend.
    • Campaign Monitor.
    • Drip.

    What is replacing email for marketing?

    There are several alternatives to email marketing campaigns that you can consider for your digital marketing strategy. These include messenger apps, SMS marketing, retargeting ads, and web push notifications.

    Conclusion

    Alright, let’s wrap it up! Choosing the best email marketing service can make or break your marketing campaign. To ensure success, consider factors like user-friendly interfaces, automation capabilities, analytics, and pricing. These elements play a crucial role in reaching your audience effectively.

    Opting for the best email marketing service benefits your campaign in numerous ways. You get to create visually appealing emails, track their performance, and automate repetitive tasks, saving you time and effort.

    Plus, with detailed analytics, you can understand your audience better, refining your strategies for optimal engagement.

    Take your email marketing to the next level with the power of generative AI. Content at Scale‘s AIMEE chatbot can help you craft compelling, personalized emails that resonate with your audience.

    The future of marketing is here, and it’s time to leverage AI technology to make your campaigns stand out. The best email marketing service, combined with generative AI, can be a game-changer for your business. So, don’t hesitate — start revolutionizing your marketing efforts today!

    Written by Julia McCoy

    See more from Julia McCoy
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