Discover top guides, trends, tips and expertise from AIO Writers

Top Content Marketing Tools to Boost Your Strategy in 2024

Julia McCoy
Tuesday, 13th Feb 2024
content marketing tools

So you’ve started dipping your toes into the vast ocean of digital marketing. Pretty quickly, you realize that the content marketing definition of good content is more than just throwing words together; it’s a mix of art and science. That’s where content marketing tools come to the rescue.

These handy tools take the daunting task of producing captivating online content and make it seem like a walk in the park. They help you write compelling copy, navigate the mysteries of SEO, turn your emails into conversion machines, and understand your audience better through analytics.

This guide walks you through essential content marketing tools for each phase of content management. By the end of this read, making waves online won’t just be a distant dream — it’ll be your reality.

Table Of Contents:

Content Creation Tools

Creating killer content is like baking the perfect cake. To whip up something truly remarkable, you must have the proper mix of elements and utensils at your disposal.

Here are some of the best content marketing tools for creating content — both written and visual.

Content at Scale

Leading the pack is Content at Scale. This AI-powered tool takes a single keyword and generates full-length blog posts that are SEO-optimized and ready for publication. Its technology is designed not just to produce text but also to understand context and intent deeply, making it an invaluable asset for those looking to scale their content production efficiently.

Content at Scale is also built with generative AI — its marketing-trained chatbot AIMEE capable of writing social media posts, ad copy, landing pages, marketing emails, product descriptions, and other types of content for your digital marketing strategy. So whether your focus is content marketing vs copywriting, Content at Scale has got you covered.

With keyword research, SEO, and content intelligence tools, plus a plagiarism scanner and AI detector, Content at Scale is a complete content marketing tool that helps you create long-form and short-form content in your own brand voice, tailored to your target audience.


Grammarly is a highly popular writing assistant that helps users improve the clarity, correctness, and effectiveness of their writing. It integrates seamlessly with various writing platforms, providing real-time feedback on grammar, punctuation, style, and tone.

Grammarly’s suggestions are contextual and tailored to the user’s writing style, making it a valuable tool for writers of all skill levels. Its premium version offers advanced features such as plagiarism detection and genre-specific writing style suggestions, further enhancing the writing process.

CoSchedule Headline Analyzer

CoSchedule Headline Analyzer is a tool designed to help writers craft compelling headlines that grab readers’ attention.

The tool analyzes factors like word balance, sentiment, and headline length to provide feedback on how engaging and effective a headline is likely to be.

CoSchedule Headline Analyzer is particularly useful for writers looking to optimize their headlines for SEO and social media, as well as for improving click-through rates and reader engagement.

Want to know the pros and cons of AI vs human writing? Check out this comparison guide of AI content vs human content.


A favorite among visual content creators, Canva simplifies graphic design with its user-friendly interface packed with pre-made templates ranging from social media graphics to presentations. Its drag-and-drop functionality makes it accessible even for those without any design background.

Users can create custom graphics from Canva’s extensive library of fonts, images, icons, and illustrations. With its collaborative features, Canva empowers individuals and teams to design professional-looking visuals quickly and easily.

Adobe Creative Cloud

For more sophisticated visual storytelling needs, Adobe’s suite – including Photoshop for image editing and Illustrator for vector-based designs – remains unrivaled in terms of capability and flexibility.

Photoshop is renowned for its advanced image editing capabilities, allowing users to manipulate photos and create intricate digital artwork.

Illustrator is widely used for vector graphics design, ideal for creating logos, icons, and illustrations that can be scaled to any size without losing quality.

InDesign specializes in layout design for print and digital publications, offering precise control over typography, images, and page elements.


PicMonkey is an intuitive online photo editing and graphic design tool that offers a range of features for creating and enhancing images. Users can edit photos, design graphics, and add text and overlays using PicMonkey’s easy-to-use interface and customizable templates.

With its extensive collection of filters, effects, and touch-up tools, PicMonkey allows users to achieve professional-looking results without the need for advanced design skills. Whether creating social media graphics, blog images, or marketing materials, PicMonkey provides a user-friendly solution for visually engaging content creation.


Venngage is an online platform specializing in infographic creation, offering a wide range of templates and design tools for visual storytelling. Users can choose from various infographic types, including informational, statistical, and process-based, and customize them with text, icons, illustrations, and charts.

Venngage’s intuitive editor allows users to arrange and style their content to create visually engaging and informative infographics that effectively communicate complex information. Whether for presentations, reports, or marketing materials, Venngage provides a versatile solution for creating compelling visuals that capture audience attention and convey key messages effectively.

Social Media Management Tools

Managing multiple social media accounts can feel like herding cats. But, with the right tools, it’s more like conducting an orchestra.

Let’s look at three of the best content marketing tools for managing your social media presence.


Hootsuite is your go-to if you want to juggle multiple platforms without dropping the ball. It lets you schedule posts across various networks from a single dashboard. Plus, tracking conversations and measuring campaign results becomes a breeze.

With this app, working together as a team becomes incredibly smooth and efficient. You can assign tasks and track progress without breaking a sweat.

But remember, while Hootsuite offers much under one roof, it may feel overwhelming for newbies at first glance.


If simplicity had a name in social media management tools, it would be Buffer. Buffer streamlines the process of planning your social media posts on various platforms without any unnecessary complications.

The magic of Buffer lies in its clean interface and intuitive operation. Perfecting post timing becomes child’s play thanks to their detailed analytics page which provides actionable insights on engagement metrics.

A heads-up though — while Buffer excels at scheduling and analytics, larger teams might find its collaboration features a bit limited compared to others like Hootsuite or Sprout Social.

Sprout Social

If you’re eager to truly understand your audience’s behavior, Sprout Social is your go-to app, serving up a smorgasbord of detailed data insights. This tool hands marketers the reins, granting precise control over their strategies through robust analytical features.

It’s not just about skimming the surface; Sprout dives deep — offering comprehensive analyses to uncover what really drives your audience. And when it comes to customer service, Sprout makes managing messages across platforms a breeze.

Sure, it might come with a higher price tag, but the investment is worth it. With Sprout Social, you’re armed with powerful data points that fuel strategic decisions and refine your approach.

Video Marketing Tools

With the explosion of video content, finding the right tools to create, edit, and distribute your videos is key.

Here are our top five content marketing tools for video creation.

Adobe Premiere

Adobe Premiere Pro is a professional video editing software widely used in the film and television industry. It offers a comprehensive set of features for video editing, including advanced tools for color grading, audio editing, and visual effects.

Premiere Pro supports a wide range of video formats and allows for seamless integration with other Adobe Creative Cloud apps, such as After Effects and Photoshop, for additional editing capabilities. Its intuitive interface and powerful editing tools make it a favorite among video creators looking to produce high-quality content.

Final Cut Pro X

Final Cut Pro X is a video editing software developed by Apple for macOS. It is known for its user-friendly interface, fast performance, and advanced editing features.

Final Cut Pro X offers tools for editing, organizing, and delivering video content, as well as support for 360-degree video editing and HDR workflows.

With its magnetic timeline and robust editing tools, Final Cut Pro X is a popular choice for professional video editors and content creators alike.

DaVinci Resolve

DaVinci Resolve is a powerful video editing software that also includes features for color correction, audio post-production, and visual effects. It offers a free version with robust editing capabilities, making it accessible to beginners and hobbyists, as well as a paid Studio version with additional features for professional users.

DaVinci Resolve’s advanced color grading tools are particularly noteworthy, allowing users to achieve cinematic looks and precise color adjustments. With its comprehensive set of features and multi-platform compatibility, DaVinci Resolve is a versatile tool for video editing and post-production.


Camtasia is a screen recording and video editing software designed for creating tutorial videos, presentations, and educational content. It offers an intuitive interface and a wide range of editing tools, including animations, transitions, and audio effects.

Camtasia also includes features for recording and editing screen captures, making it ideal for creating software tutorials and demonstrations. With its easy-to-use interface and robust editing capabilities, Camtasia is a popular choice for educators, trainers, and content creators looking to produce engaging video content.


Animoto is a cloud-based video creation platform that allows users to easily create professional-looking videos from photos, video clips, and music. It offers a library of customizable templates and a simple drag-and-drop interface, making it accessible to users with varying levels of video editing experience.

Animoto’s AI-driven technology helps users create dynamic videos quickly by automatically selecting the best moments from their footage and applying professional transitions and effects.

With its user-friendly interface and fast video creation process, Animoto is an excellent tool for businesses, marketers, and social media influencers looking to create polished video content efficiently.

SEO Tools

Search Engine Optimization (SEO) isn’t just a buzzword; it’s the bread and butter of content marketing. But, with Google’s algorithm constantly evolving, staying on top can be overwhelming.

Fear not. The right tools can turn this chaos into a well-orchestrated symphony.

Keyword Research Tools

Finding the right keywords is like unlocking a treasure chest in the vast ocean of SEO. Ahrefs Keywords Explorer digs deep into keyword data to help you understand exactly what users are searching for, how competitive those terms are, and how you might rank.

Semrush’s Keyword Magic Tool, on the other hand, works by offering extensive keyword suggestions and analytics that paint a clear picture of your potential SEO strategy.

On-Page SEO Tools

To make sure each page on your website is polished to perfection, tools like Yoast SEO for WordPress provide actionable advice right within your content management system. It checks everything from meta descriptions to readability — ensuring your pages are both human-friendly and search engine-ready.

If you’re looking for an all-in-one solution that scans entire sites in minutes, a crawl with Screaming Frog’s SEO Spider Tool will uncover issues in your title tags, find broken links, and even detect duplicate content so nothing slips through the cracks.

Backlink Analysis Tools

The backbone of any robust SEO strategy lies within its backlinks. BuzzSumo’s Backlink Tool lets you spy on competitors’ strategies, revealing which pieces of their content are generating buzz and linking opportunities that you can explore for your content marketing strategy.

Optimizing your content with keywords, links, and other on-page SEO techniques is key to getting your brand noticed on the SERPs.

For more tips, check out our full guide on content marketing best practices.

Email Marketing Tools

Email marketing tools are your best friends when it comes to reaching out directly to your audience.

They give you the power of automation, segmentation, and deep analytics at your fingertips.


Mailchimp is a popular email marketing platform that offers a range of features for creating, sending, and analyzing email campaigns. It provides users with customizable templates, drag-and-drop email builders, and a library of pre-designed content blocks to streamline the email creation process.

Mailchimp’s intuitive interface and user-friendly tools make it accessible to users of all skill levels.

Additionally, Mailchimp offers advanced features such as audience segmentation, A/B testing, and marketing automation to help users optimize their email campaigns for better engagement and conversion rates.

With its comprehensive set of features and flexible pricing plans, Mailchimp is a go-to choice for businesses and marketers looking to build and nurture their email lists effectively.

Campaign Monitor

Gone are the days of one-size-fits-all email blasts.

Modern marketers use segmentation tools within their platforms to tailor messages for different audience groups.

Campaign Monitor is a star player here, offering advanced segmentation features that let you send highly targeted content. Discover the full extent of what they can do for you by clicking here.

Campaign Monitor offers a variety of features to streamline the email creation process, including customizable templates, drag-and-drop editors, and dynamic content blocks. Campaign Monitor’s intuitive interface makes it easy for users to design visually appealing emails that resonate with their audience.

The platform also provides tools for personalization, and A/B testing to optimize campaign performance and maximize engagement. You also get comprehensive analytics and reporting features to track campaign metrics and measure the success of your email marketing campaigns.

Constant Contact

To truly understand what makes your subscribers click (or tap), you need powerful analytics tools.

Thus, every marketing effort transforms into an opportunity for growth and insight.

A platform like Constant Contact shines in this arena by providing detailed reports on open rates, click-through rates, and even social media engagement tied back to individual campaigns.

Constant Contact also provides features for list management, segmentation, and personalization to help users target their audience with relevant content.

Analytics and Performance Tracking Tools

Understanding how your content performs is crucial to refining your strategy over time. Let’s talk about tools that give content marketers a deep dive into various aspects of your content’s performance.

Google Analytics

The undisputed champion for tracking web traffic, Google Analytics offers insights like no other. This tool unveils the origins of your site’s visitors, their activities during their visit, and the duration of their stay, enriching your grasp on audience engagement.

But remember, it’s not just about numbers; it’s understanding user behavior to improve their experience.

If you’re new here, Google Analytics might seem a bit daunting at first. But once you get the hang of it, the data can help guide almost every decision you make regarding content creation and distribution.

Social Media Insights

No matter which platforms you use for distributing content, each has its own set of analytics tools built-in. From Facebook Insights to Twitter Analytics and Instagram’s Activity tab, these provide valuable feedback on engagement rates and audience demographics.

To make this work for you, start by setting clear goals: Do I want more likes? More shares?

Defining what success looks like will determine the focus of your data analysis.

Email Marketing Metrics

Email marketing platforms come packed with metrics that marketers dream of — open rates, click-through rates (CTR), conversion rates … the list goes on.

A high open rate means nothing if nobody clicks through or converts after reading an email. So pay close attention not only to broad indicators but also dig deeper into individual campaign performances.

By crafting emails that resonate more with your audience, you’re laying down the groundwork for not just catching their eye but also compelling them to take action.


So, you’ve explored an entire arsenal of content marketing tools. You’ve seen how they can transform your strategy from good to great.

Content marketing tools play a pivotal role in empowering businesses and content marketers to create, manage, and optimize their content effectively. From writing and editing tools to visual design platforms, email marketing software, and video editing programs, these tools offer a wide range of features and capabilities to streamline the content creation process and maximize its impact.

By leveraging the right tools for your specific needs, you can enhance your online presence, engage your audience, and drive meaningful results.

Whether it’s crafting compelling blog posts, designing eye-catching visuals, or orchestrating targeted email campaigns, content marketing tools provide the resources and support necessary to succeed in today’s digital landscape.

To wrap it up: Dive into using these content marketing tools with confidence. They’re here to help you craft stories that resonate, engage deeply with your audience, and ultimately drive success in the digital world.

Written by Julia McCoy

See more from Julia McCoy

Long Headline that highlights Value Proposition of Lead Magnet

Grab a front row seat to our video masterclasses, interviews, case studies, tutorials, and guides.

Experience the power of RankWell®