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How Focus Bear Doubled Content Production & Achieved #1 Ranking

Julia McCoy
Wednesday, 23rd Aug 2023
focus bear case study

Overview

Customer: Focus Bear

Results: Doubled content production and achieved #1 ranking with Content at Scale

Customer: Jeremy Nagel, Founder & CEO of Focus Bear

Jeremy Nagel lives with ADHD (Attention Deficit Hyperactivity Disorder) and Level 1 Autism Spectrum Disorder. And for people like him, these neurodevelopmental challenges make it difficult to stay productive and maintain healthy habits. 

Every morning, he would find himself sleepily checking emails rather than getting out of bed to do yoga or the morning routine he craved. He tried everything to break the bad habit — he installed parental control apps on his phone, hid his laptop in the cupboard, and even asked his wife to slap him if she found him scrolling through his inbox in bed. 😆

Nothing worked. The struggle was all too real.

Determined to overcome procrastination, Jeremy tried and reviewed all the current apps out there, took their best features, and created his own — one that would finally help him form better habits.

The result? Focus Bear.

The Focus Bear app provided much-needed structure to Jeremy’s morning routine by eliminating decision fatigue, incorporating smart breaks, and making every device safe from distractions. Now, as the Chief Bear Obeyer (CBO) of Focus Bear, he wants to share this awesome tool with people living with ADHD and ASD so they, too, can have their beary best day, every single day.

To accomplish this goal, Jeremy launched the companion website to his app, Focusbear.io — a resource designed for people who need to improve their focus and build good habits.

Goal: Produce High-Quality Content Consistently

Jeremy had two goals for Focus Bear: 1) to help ADHD/ASD patients block distractions across all their devices and 2) help them establish morning routines to boost their productivity.

He started a blog where he shared tips, tricks, and guides for getting the most out of your day with routines, breaks, and habits.

But keeping up with deadlines was hard. His writers took a long time to produce content and the quality wasn’t that great.

Looking for a better way to write his blog articles, Jeremy found Content at Scale.

Solution: Boost Quantity and Quality with Content at Scale

Just like Focus Bear was created based on lived experience — Jeremy describes many of their team members as “neurospicy” 🌶️ — Content at Scale was developed by actual marketers who have been in the industry for decades.

Unlike most AI tools that are only trained to write, Content at Scale is designed for generating long-form, SEO-focused content. It’s an end-to-end publishing tool that does the research, writing, and optimizing for you — within minutes!

How it works: A proprietary mix of two AI engines and three NLPs (natural language processing and semantic analysis algorithms) crawl the top of Google to analyze ranking content, then use that information to generate an original, long-form, SEO blog post that beats AI detection.

The Content at Scale dashboard

Since signing up for Content at Scale two months ago, Jeremy has published around 50 articles for his Focus Bear blog while beating procrastination and staying focused on the task at hand.

The Focus Bear team feeds Content at Scale keywords from their content strategy. Then, to make sure his blog posts meet the expectations of his readers, Jeremy’s team edits each article the AI writes before publishing. They were mostly happy with the output, but they did need to edit it for things like factual accuracy and correct citations.

This just so happens to be an indispensable part of AIO — artificial intelligence optimization — editing AI output so it aligns with your goals and appeals to your audience. Just like human writing, AI writing isn’t perfect, and some simple, solid edits can take the text from “good” to “great.”

The C.R.A.F.T. framework developed by Content at Scale President Julia McCoy gives you a 5-step, repeatable process for AIO:

aio craft

Want to learn every step involved in our C.R.A.F.T. framework? You’re in the right place. To learn more about AIO and C.R.A.F.T, read our individual guides:

Additionally, subscribe to our blog, watch our C.R.A.F.T. and AIO tutorials on our YouTube channel, and read this blog to understand the AIO model.

Overall, Content at Scale + AIO reduces the time spent researching, writing, and editing one blog post dramatically. Here are some more of our best resources for making AI content better and pivoting your team to the AIO way:

Free Resources to Train Your Writers into AIO

I’ve been personally training agency owners and teams and helping them convert to the AIO way. Want these? You’re in luck – we’re giving them away.

Free Guide

First, I wrote a full guide – a writer’s worksprint, links to our best tutorials and training, and even a job description template if you want to find an AIO writer.

Want this incredible resource? It’s called the AIO Writer’s Worksprint. Download now for free.

Free Step-by-Step AIO CRAFT Writer’s Training Course

Additionally, after months of putting AIO and C.R.A.F.T. into action (over 40M words are produced each month by our users at Content at Scale, and our Done-for-You client side is another 500,000 words/month! Talk about AIO at scale 🤯 ) – we put together a step-by-step AIO C.R.A.F.T. tutorial.

Ideal for you, your writers, and any content creator ready to adapt to the CRAFT methodology and the AIO way.

Enjoy!

New to the idea of AIO and CRAFT? Read this to understand the innovation behind AIO. 

Want a written guide that has all the CRAFT steps from the YouTube video? Your wish is our content command. Step-by-step AIO writing tutorial, blog version.

Results: Doubled Content Production and Achieved #1 Ranking

What happened after Focus Bear started using Content and Scale and implementing AIO?

They doubled their content production without sacrificing quality.

Beyond that big win, Focus Bear has risen to the top of Google search engine results, hitting the #1 and 2 positions for high-value keywords like “skill regression” and “skill regression adhd” from this particular article written by Content at Scale:

 

This article is now Focus Bear’s number-one source of non-branded search traffic.

Here’s Focus Bear at the #2 position for the skill regression keyword, just below the People Also Ask carousel:

 

And here’s where Focus Bear is positioned for the skill regression adhd keyword in the SERP:

 

Writing top-ranking content at scale is far from easy, but Content at Scale AI makes it possible no matter your roadblocks.

Share Your Expertise with the World and Make a Difference with Content at Scale

ADHD and productivity can seem like opposing forces. But, as we’ve seen, they don’t have to be.

The struggles of maintaining focus with ADHD are real, but with the help of AI, it is now possible for neurodivergent people to achieve just that.

Focus Bear is a testament to this possibility. Through a partnership with Content at Scale, Jeremy Nagel and his team are able to boost content production for Focus Bear without compromising quality.

And they’ve got the top SERP ranking as validation of their success!

If you’re ready to take your content marketing strategy up a notch with the power of AI, too, consider working with Content at Scale.

Written by Julia McCoy

See more from Julia McCoy
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