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Maximizing SEO: A Comprehensive Guide to Guest Post Writing

Julia McCoy
Wednesday, 22nd Nov 2023

In the dynamic world of content creation, guest post writing has emerged as a powerful strategy to expand your online presence, establish yourself as an expert in your field, and connect with a wider audience.

By contributing well-crafted articles to other websites, you not only share your valuable insights but also reap the benefits of increased backlinks, enhanced brand awareness, and a broader readership.

Guest posting, however, is an art that requires careful consideration and strategic execution. To navigate this landscape successfully, it’s crucial to understand the nuances of guest blogging etiquette, identify guest blogging opportunities, and craft compelling pitches that showcase your expertise.

In this comprehensive guide, we’ll delve into the intricacies of guest post writing, equipping you with the knowledge and tools to become a sought-after guest blogger. We’ll explore the essential steps involved, from identifying your niche and selecting appropriate blogs to crafting persuasive pitches and producing high-quality content that resonates with your target audience.

Whether you’re an aspiring guest blogger or a seasoned writer seeking to refine your approach, this blog post will empower you to harness the potential of guest posting and achieve your content marketing goals.

Buckle up!

Table Of Contents:

    What is Guest Post Writing?

    In the world of digital marketing, guest posts, also known as guest blogging, have emerged as a powerful tool for building brand awareness and driving traffic to your website. Guest posting involves writing content for someone else’s blog to reach a broader audience and establish authority in your niche.

    The power of guest post writing isn’t a secret to business blogs and marketing agencies. Guest post writing is not only a beneficial inbound marketing technique, but also provides the chance to network and share knowledge with others.

    Incorporating guest post writing into your online marketing strategy can significantly boost your brand awareness. A well-written guest blog post on someone else’s website not only positions you as an authority but also introduces your company to a wider audience.

    Beyond expanding reach, this form of content creation is beneficial for search engine positioning. Google sees backlinks from high-quality sites as endorsements — essentially giving thumbs up to the credibility of your company’s website. This validation not only helps build relationships with blog owners but also increases the perceived quality of your site — boosting its domain authority.

    Learn more about the importance of backlinks in building authority and driving traffic.

    Well-crafted guest content serves as fuel for attracting traffic to our website too. If you provide value in your posts or answer someone’s question effectively on another person’s blog, readers may feel inclined to visit your website out of interest or even trust you enough for further information — creating referral traffic opportunities.

    Guest posting can be particularly effective when used strategically by businesses operating within niche industries or those seeking exposure through industry-specific blogs.

    The concept is simple: you write an article that fits within the scope and style of another blog (preferably one with a larger or different audience than yours), submit it to them following their guest post guidelines, and if accepted, gain exposure from their readership. This strategy can be highly effective when done correctly.

    But first, it’s important to establish your guest blogging goals.

    Why Do You Want to Guest Post?

    Knowing what you want to achieve will guide you in choosing the right blogs for guest post submissions.

    There are typically three main objectives for writing guest posts:

    1. To position yourself as an authority and well-known name within your industry.
    2. To get exposure (traffic) back to your own site.
    3. To build backlinks to your website.

    If you’re looking at either goal #1 or #2, then you must find blogs with a broad and engaged audience. These sites can provide maximum visibility and interaction for each piece of content published under their banner.

    In contrast, if SEO improvement through link building is more important – which aligns with goal #3 – focusing on blogs with strong root domain authority should be prioritized.

    Remember: It’s not just about whether a blog accepts guest posts; it’s also about its reach and influence among its readership base.

    Hence, always consider these aspects when identifying potential guest post opportunities. This strategic approach will ensure that you’re writing guest posts that are both valuable to the readers and beneficial for your brand.

    guest post writing

    Guest blogging is the third most popular link-building strategy, according to Aira’s State of Link Building report

    How to Find Guest Blogging Opportunities

    Finding the right guest blogging opportunities can be a daunting task, especially if you’re new to the world of guest posting. However, with a clear strategy and some perseverance, it’s entirely possible to find high-quality blogs that accept guest posts in your niche.

    The first step is identifying potential sites where you can submit guest posts. The goal here is not just any site but those relevant to your industry or niche. For instance, if you’re selling plant seeds, finding gardening blogs with an engaged audience of gardeners would be ideal.

    Google, as always, proves itself invaluable in this search process. By using specific keyword searches like “submit guest post + [your industry]”, “accepting guest posts”, or “[industry] blog + write for us”, you should be able to discover numerous blogs that are open for guest content submissions.

    If there are prolific bloggers within your sector who frequently engage in writing guest posts on various platforms – take note! These individuals often have their fingers on the pulse when it comes down to knowing which sites offer great opportunities for paid or unpaid guest blogging spots.

    Some notable marketing bloggers include Neil Patel and Jeff Bullas, among others. By conducting a simple Google search of their name followed by “guest post by”, you can uncover the sites they have guest blogged for. These sites could also be ideal platforms for your guest blogging efforts.

    If you happen to know any of these bloggers personally or professionally, even better! They might introduce you to the blog owners or editors directly, making it easier for your guest post pitch to get noticed and accepted.

    guest post writing

    Example of a guest post topic map from HubSpot

    Prepping for Your Pitch

    If you’re writing guest posts for link building, one of the most critical steps is pitching your idea effectively. This process starts with understanding the blog’s audience and tailoring your proposal accordingly.

    Firstly, take some time to read through previously popular posts on the site. Look for patterns or common themes that resonate well with their readership. You can also check out any guest post guidelines they may have provided — these will give you an insight into what type of content they accept and prefer.

    Here’s an example of CoSchedule‘s guest post guidelines:

    guest post writing

    Once you’ve done this research, brainstorm several unique guest post ideas that align with both your knowledge base and the interests of the blog’s audience. Remember, quality content is key when submitting guest post submissions – if you provide valuable insights or actionable advice, there’s a higher chance that similar blogs would be interested in accepting your pitch.

    Writing Your Guest Post Pitch

    Your pitch should succinctly convey why your proposed topic would benefit their readership. Remember to keep it brief yet compelling!

    A great way to do this is by drafting an engaging title along with two to three bullet points outlining what readers can expect from reading your article.

    Here’s an example:

    “Dear [Blog Editor],

    I’m reaching out as I believe my experience in [your industry] could offer some interesting insights for [their blog name]’s audience.

    Here are few topics I have in mind:

    1. [Idea 1: Briefly explain the concept and its relevance]
    2. [Idea 2: Briefly explain the concept and its relevance]

    Looking forward to hearing your thoughts.


    [Your Name]

    Remember, guest blogging is a two-way street — while you gain exposure and backlinks, blog owners are looking for high-quality content that will engage their readership. So always ensure your pitch highlights this mutual benefit.

    How to Write an Awesome Guest Post

    The art of guest blogging is not just about writing content. It’s about understanding the blog you’re writing for and matching its style, tone, and formatting.

    Your guest post should be a valuable source of information rather than an advertisement for your business or services. This means that any mentions of your products or services should only appear in the author bio section unless they are relevant examples within your article.

    Familiarize Yourself with Your Target Blog

    Before submitting your guest post, take time to review other posts on the blog. Note their use of headers, bolded text, images, quotes, or any special formatting styles used by experienced writers there. Ensure that these elements are reflected in your own submission.

    Show appreciation towards the blog owner by linking back to some of their previous posts within yours. This also shows them that you’ve taken time out to familiarize yourself with their content. You can find suitable links by doing a Google search using ‘ intitle:keyword’ which will show top posts related to specific keywords from said domain.

    Avoid Self-Promotion

    If there’s one thing most blog owners dislike, it’s self-promotional material embedded within articles – remember this when creating quality content for someone else’s blog!

    While occasional mentions may be acceptable if they serve as case studies or illustrative points, the bulk of your article should not be about promoting your own business.

    Avoid AI Detection and Plagiarism

    Another thing that blog owners frown upon? Dull, uninspiring content that sounds like a robot.

    If you’re using ChatGPT to write your guest post, it will most likely get rejected once the blog owner runs it through an AI detector tool and a plagiarism scan. The best way to avoid this embarrassment is to use a specialized AI writer like Content at Scale which guarantees 100% humanlike, plagiarism-free content that bypasses all AI detection tools out there.

    You can, however, use ChatGPT to write your guest post pitch or social media posts sharing your latest article. Learn more strategies on how to use ChatGPT for link building.

    Writing a guest post that gets accepted is no easy task. However, by following these guest posting guidelines and understanding what blog editors look for in submissions, you increase your chances of having your content published on high-quality blogs.

    Best Practices in Guest Post Writing

    Create Quality Content: The key to writing an amazing guest post is quality content. It’s what keeps readers coming back for more and encourages blog owners to accept guest posts from you in the future.

    Write a Great Author Bio: Your author bio should be concise yet informative about who you are and what expertise you bring. Research suggests bios between three to four sentences long perform best at engaging readers’ interest. A great tip here is adding some personality to make connections with potential customers or collaborators.

    Promote Your Post: After submitting successful guest post submissions, don’t stop there! Promote these posts on social media platforms like Facebook or Twitter. This will not only drive more traffic but also demonstrate respect towards the blog owner by bringing new readers their way.

    Engage With Readers: Engaging with comments on your article shows commitment and helps build authority within your field. Make sure every question gets answered – even if it’s just thanking someone for taking time out of their day!

    If done correctly, guest blogging can be a powerful tool for building backlinks and growing your online presence. So put on your creative hats, start pitching ideas, and let’s get those guest blogs rolling!

    FAQs About Guest Post Writing

    How do you write a guest post?

    To write guest blog posts, find the right blog, pitch your idea effectively, and craft compelling content with relevant keywords and links. Remember to follow the host’s guidelines.

    What is the best description for guest posting?

    Guest bloggers write and publish articles on someone else’s website or blog. It’s a method to gain exposure and build relationships.

    How do you write a perfect guest post pitch?

    Create an engaging subject line, introduce yourself briefly in the email body, and propose unique ideas tailored to the blog’s audience. Show them why they should choose you.

    How do you write a guest post like a pro?

    You need solid research skills along with an understanding of what appeals to that particular audience. Incorporate SEO strategies without overdoing it while delivering valuable information in an engaging manner.


    Guest post writing is a mutually beneficial endeavor that requires guest bloggers and blog owners to form relationships and share content for increased domain authority and traffic.

    Your words don’t just fill someone else’s website; they help increase your domain authority and attract traffic back to you. The right strategies can make guest posting a powerhouse for your online marketing efforts.

    You’ve learned the importance of crafting compelling posts, including strategic internal links without being spammy, and how to uncover blogging opportunities in your industry.

    Remember: Each blog post is more than words on a page – it’s an opportunity to connect, grow brand awareness, and enhance your search engine rankings.

    Ready to dive into guest post writing? Add Content at Scale to your guest blogging strategy and you’ll have a long-form high-quality guest blog post ready within minutes! Content at Scale also has an in-app keyword research tool and a generative AI suite to help you craft your pitch. It’s your all-in-one content marketing assistant!

    C.R.A.F.T. is now T.A.P. -- Take a look, Add visuals, and Publish. What used to be a 5-step process of optimizing AI content is now down to three so you can just TAP and Go!
    Written by Julia McCoy

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