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Blog Automation: How to Save Time & Money and Grow Your Business
Julia McCoyWednesday, 8th Mar 2023
Julia McCoy5 min read · Jan 11 2022
Nearly 90% of marketing agencies believe their automation strategy has been successful, and 51% of marketing influencers consider content marketing to be the most effective implementation of marketing automation technology. If you have been struggling to keep up with your blogging calendar, automation could be the answer! So how can you automate your blog content without sacrificing quality?
There are many content automation platforms to choose from, and your goal is to find one that fills in the gaps in your content creation process.
Creating fresh content for your blog can be a daunting task. But thanks to AI, you can now automate your blog content and still produce high-quality posts that will engage readers. By learning how to optimize AI-generated content, it’s possible to streamline the entire blogging process while maintaining quality standards.
In this article, we’ll explore how can you automate your blog content to simplify your workflow and save plenty of time when creating effective blog posts.
What is Blog Automation?
Blog automation is the process of using software tools to automate the repetitive, day-to-day tasks associated with running a blog. Automation allows bloggers to focus on brainstorming ideas rather than manually completing mundane tasks such as scheduling posts or responding to comments.
Automation can be applied to such content marketing tasks as:
- Curating blog posts from different sources.
- Writing blog posts, articles, and ebooks.
- Optimizing website copy.
- Publishing content on WordPress blogs and social media channels.
- Sending scheduled newsletters automatically.
- Collecting customer feedback via surveys.
- Running A/B tests on landing pages.
- Analyzing data from multiple outlets.
- Monitoring competitors’ activity online.
All these tasks are made easier with AI while improving efficiency across all areas related to digital campaigns.
Types of Blog Automation Tools
Here are the different types of automation tools that you can use to use to automate repetitive tasks and streamline your blog processes:
- CMS systems: WordPress, Drupal.
- Email services: MailChimp, Constant Contact.
- Writing tools: Content at Scale, Jasper, Copy AI.
- Analytics programs: Google Analytics, Adobe SiteCatalyst.
- SEO plugins: Yoast SEO, All in One SEO Pack.
- Social media management tools: Hootsuite, Buffer
These are just a few of the many content automation tools available that allow savvy marketers to complete digital marketing tasks with minimal effort.
6 Benefits of Automating Your Blogging Processes
The main benefit of using automated blog automation tools is increased efficiency since it eliminates manual labor. Let’s break down six benefits of content marketing automation.
1. Time Savings
When you automate content, you save a whole lot of time researching, writing, and editing your work. With AI-powered software, marketers can quickly generate content in a fraction of the time it would take to manually create it. This means that businesses have more time to focus on other tasks such as marketing, customer service, and product development.
2. Cost Efficiency
Creating high-quality content requires a significant amount of resources including staff hours and materials costs such as images or videos. When you automate content creation, you are able to reduce these costs by allowing the machine to take over the tedious tasks which are usually done by your in-house team or outsourced to freelancers at a premium cost.
Automation also eliminates the need for expensive hardware investments like servers or specialized software licenses which can cut down operational expenses even further while increasing productivity.
3. Better Quality Control
Blog automation tools also improve the accuracy of your work since machines are less prone to commit mistakes than humans. One fine example of this is the Grammarly app which eliminates errors in spelling, spacing, punctuation, and grammar.
Automation platforms are also good at analyzing volumes of data sets, detecting errors, and providing real-time feedback before they are published so you don’t have to start from scratch every time something needs fixing.
4. Increased Productivity Levels
Content automation helps remove mundane tasks from employees’ workloads which results in higher levels of efficiency and improved morale. Team members no longer have to spend hours doing repetitive tasks that don’t require any creativity but still consume valuable resources like electricity and WiFi.
5. Greater Reach and Engagement
Content automation also allows businesses to reach larger audiences. One example of this is social media automation which enables marketers to publish posts on multiple social networks without the need to manually log into every social media account.
Furthermore, automated systems help optimize engagement rates through personalized messages tailored specifically for each user based on their preferences and interests. This way your audience receives relevant information they actually care about – resulting in better ROI when compared to traditional methods like email blasts.
6. Higher SEO Scores
Last but not least, automated content management improves your SEO score with its ability to generate unique keywords per post or article written. When combined with other tactics such as backlinking, content automation creates opportunities for your work to rank high on search engine results pages (SERPs).
Content automation is designed to expedite and streamline the generation and distribution of content for online businesses. So how does content automation work?
Levels of Blog Automation
Light automation is the most basic level of blog automation. This type of automation requires minimal input and effort on your part, but it can still help you save time and energy in certain areas.
Examples of light automation include scheduling blog posting at specific times or setting up an RSS feed for your blog so that readers are automatically notified when new content is posted. You may also use automated plugins to create a backup of your blog articles or set up email notifications when someone leaves a comment on one of your posts.
Medium automation takes things one step further by automating more complex tasks like content curation and SEO. For example, you can use tools such as Hootsuite to schedule multiple social media posts on different social media platforms all at once. This eliminates the need for manual posting every time you want to share something with your followers.
Additionally, there are many SEO plugins that can help optimize the technical aspects of an entire blog post. These include title tags, meta descriptions, and other important elements that determine ranking in search engine results pages (SERPs).
Heavy automation involves running software programs that automate the entire blog post from beginning to end with minimal human input. For example, AI writing software like Content at Scale can generate long-form content based on keywords entered into the system – taking away the need for manual writing completely.
Moreover, AI chatbots are becoming more common among organizations as a way of interacting with customers rather than hiring human customer service reps. These chatbots comprehend natural language processing (NLP) instructions given by users which enables them to answer questions correctly.
How Can You Automate Your Blog Content?
Automating the blogging process allows you to easily produce high-quality blog posts. If you are curious about how to automate blogging, or if it’s even possible, here are two ways to do it.
1. Write Blog Articles with AI
AI writing tools are great for finding content ideas that you want to write about on your blog. These platforms provide a convenient way to search through thousands of high-ranking sources online and identify interesting stories that can be employed as references or inspiration for your blog post.
All you have to do is input the keywords you want to rank for and let the software write your blog post. In less than five minutes, Content at Scale will have your 2,000-word blog post ready for proofreading! Since it has built-in Grammarly and Copyscape, you’ll never have to worry about poor quality or plagiarized content.
Plus, the app allows you to automatically publish curated articles directly to your WordPress blogs with just a few clicks. But before you do that, make sure you add a human touch to your automated content — or what we call AI optimization (AIO).
Want to learn every step involved in our C.R.A.F.T. framework? You’re in the right place. To learn more about AIO and C.R.A.F.T, read our individual guides:
- C – a full guide on cutting the fluff
- R – a full guide on optimizing your content for SEO
- A – a full guide on adding blog images and visuals
- F – a full guide on how to fact-check
- T – a full guide on how to trust-build in your content
2. Repurpose Existing Material
Another way to produce automated content without having to start from scratch is by repurposing existing material. Repurposing means transforming an old post into something new — like turning a blog post into a video script or updating outdated lists with fresh data.
For example, if you wrote a long-form article last year about how artificial intelligence is revolutionizing marketing strategies, consider creating a short video this year discussing the same topic with updated statistics and insights from industry experts. Or you can take that high-performing article, enter its URL into the Content at Scale app, and get a fresh blog post based on that.
Here are some of the ways you can repurpose your content with Content at Scale:
Automating blog posting can be an efficient way to conserve effort and time, and with the right tool, you can still maintain a good standard of quality while creating content at scale.
Automating Posting Schedules
Maintaining a regular publishing pattern is an essential element of any successful content marketing strategy. Blog automation and social media automation can help ensure that you’re consistently publishing fresh content for your readers.
Here are some tips on how can you automate your blog content, social media content, and posting schedules.
Set Up an Editorial Calendar
An editorial calendar helps you plan out the topics and frequency of your posts in advance. This ensures that you have enough time to create quality content as well as avoid duplication or gaps in coverage.
To get started, simply create a spreadsheet with columns for post titles, dates scheduled, authors, and distribution channels.
Publish Social Media Posts on Multiple Channels Simultaneously
Social media automation through tools like Hootsuite or Buffer makes it simpler to manage numerous accounts and publish social media posts simultaneously. These apps allow you to set up a library of pre-scheduled social media posts so that they go live at designated times without the need for human intervention. They also provide analytics data so that you can track performance over time and refine your strategy accordingly.
Take Advantage of Free Plugins
For WordPress posts, there are a host of automation options that can help streamline the posting process right from the WP dashboard. Here are some of the most popular plugins for automating content creation.
- Jetpack’s Publicize: Automatically publishes new posts on social media platforms.
- WP Scheduled Posts: This allows precise timing for publishing your latest blog posts.
- Revive Old Post: randomly refreshes older content from the archives to engage readers.
By taking advantage of automation software, marketers can save valuable time while still ensuring consistent high-quality output across all channels – essential ingredients for blogging success.
Optimizing your blog posts is the next step to ensure that your audience finds them in search engine results.
Optimizing Your Blog Posts
Optimizing your latest and existing blog posts is a must if you’re looking to expand the reach and exposure of your content.
Researching keywords and phrases to target is the first step in this process. Keywords are terms that people use when searching for content online, so it’s important to choose ones that accurately reflect the topics of your blog posts.
Keyword research tools like Google AdWords or SEMrush can help you find relevant terms with high search volume. Once you have identified some suitable keywords, incorporate them into your post titles and meta descriptions as well as throughout the body text of your post.
Crafting engaging meta descriptions and titles is also key to improving SEO performance.
Your title should be concise yet attention-grabbing. Include one or two of the main keywords you identified earlier to give readers an idea of what they can expect from reading your post.
The meta description should provide a brief overview of what’s covered in the article while incorporating some additional related keywords. Try not to exceed 160 characters since longer descriptions may get cut off on search engine results pages (SERPs).
If you’re writing your blog post with Content at Scale, you will see all these optimization elements on the sidebar which serves as your SEO/AIO checklist while you’re fine-tuning your article.
Improve Readability with Visual Content
Including visuals in blog posts is a must, as they help to diversify the written content and make it more attractive. It can also be used to illustrate ideas and enhance posts with multimedia content.
Here are some tips for leveraging visual content in your blog posts.
Constructing infographics and charts is the best way to illustrate data or complex topics that would take too many words to explain. When creating these visuals, be sure to use high-quality images, relevant icons, and easy-to-understand labels so readers can quickly understand what they’re looking at.
Include keywords throughout the infographic or chart that will help boost SEO rankings when users search for related terms on Google or other search engines.
Embedding videos into your blog post is another great way to add visual interest while providing additional information about the topic at hand. Videos should be engaging and provide value like teaching viewers something new about the subject matter.
Make sure you optimize them for SEO by including relevant keywords in titles, descriptions, and tags. Don’t forget to add subtitles for your hearing-impaired readers.
Choose the Right Automation Tool for Blogging Success
When it comes to choosing automation tools, budget and resources are key considerations. It’s important to evaluate what platforms and features are available within your price range.
Some popular tools for the blogging process include Content at Scale, Hootsuite, HubSpot, Sprout Social, Buffer, and Zoho Social. Each of these tools offers a unique set of features that may be beneficial for your business needs.
If you’re looking to manage social media content on multiple social media platforms, Hootsuite or Sprout Social could be the perfect fit.
If you’re looking for more comprehensive marketing automation capabilities such as email campaigns or website analytics tracking, then HubSpot might be the better option.
Automating Blog Writing with Content at Scale
If you want to speed up blog writing without worrying about plagiarism, grammatical errors, or bad syntax, then Content at Scale is a worthy investment.
With the Content at Scale AI writer, you can generate a long-form blog post within minutes, which can 5x-10x speed up content creation and significantly streamline your processes.
Content at Scale has a customizer tool that allows you to automatically generate an outline and tell the AI exactly what to write on:
If the outline misses important points, the Customizer tool lets you add new subheads and additional context to guide the AI. You can also remove individual items from the outline and even ask the AI to generate a whole new outline if the first one isn’t quite what you are looking for:
The Content at Scale AI writer automates many other blog writing and publishing tasks, including:
- Automatically generating the metadata, which you can edit to your liking.
- Optimizing the article for SEO, with a convenient optimization tab with a list of secondary keywords and an on-page SEO checklist.
- Automatically adding click-to-tweet links and takeaway boxes.
FAQs on Blog Automation
Does marketing automation really work?
According to Forrester Research, companies generate 50 percent more sales-ready leads at 33% less cost through marketing automation.
And Focus Research says 75% of businesses that run marketing automation are able to see a return on their investment in just 12 months, while 44% of companies do it within six months.
How do you automate content?
- Decide what you want to automate.
- Use a content workflow process.
- Write your content using AI.
- Share your content across social media.
- Pay to promote your content.
- Automate your email newsletter.
- Connect various content marketing platforms.
- Find out how your content marketing is performing.
How do I automate my blog posts in WordPress?
- Decide how often you want to publish.
- Determine the best posting time.
- Write your blog post.
Can you use AI for blog posts?
Yes, AI can be used for blog posts. Content marketing and SEO strategies often require large amounts of content to be created quickly. AI technology can help automate the process by providing tools that generate text based on keyword research.
With the help of AI writing tools, marketers are now able to focus their efforts on other tasks while producing high-quality content at scale.
Automating blog posts can be an efficient way to update your website with fresh content while saving time and resources. Once you grasp the basics of how can you automate your blog content, producing original content at scale for your readers becomes simpler.
With the right strategy in place, automating your blog content will help maximize the visibility of your blog articles while increasing engagement.
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