Discover top guides, trends, tips and expertise from AIO Writers

How Do I Start a SaaS Blog: Essential Guide for Beginners

Julia McCoy
Wednesday, 3rd Jan 2024
Julia McCoy
5 min read · Jan 11 2022
How do I start a SaaS blog

If you’re a newbie in the SaaS content marketing space, you are probably wondering, How do I start a SaaS blog?

SaaS content writing is a whole different animal compared to traditional blogging. With so much to consider — from identifying a niche and understanding your audience, to consistently creating content that resonates — taking those first steps might seem daunting. But with the right approach, you’ll find it’s not only achievable but also immensely rewarding.

Picture this: Your SaaS blog becomes a beacon in the digital landscape, guiding users through the complexities of software solutions with ease and expertise. This is where thought leadership meets practical advice; where industry insights blend seamlessly with actionable tips for budding entrepreneurs and seasoned pros alike.

In this guide, we’re diving deep into what makes successful SaaS blogs tick. We’ll uncover tried-and-tested strategies that help capture attention in an overcrowded market while providing value that keeps readers coming back for more.

Let’s strip away the confusion and get down to business — it’s time to turn those visitors into paying customers for your SaaS business!

Table Of Contents:

Why Blog for SaaS Companies?

At its heart, a blog serves as an educational tool. It provides valuable insights to your industry peers and ideal customer profile (ICP), offering solutions that address their specific pain points and aspirations.

Whether you’re crafting short-form or long-form content, from tutorials to thought leadership pieces, the possibilities are only limited by your imagination.

Blogging is a means to connect with audiences and build trust. By creating tailored content that solves existing problems for your audience, you guide them through their buyer’s journey – attracting potential customers and fostering meaningful relationships along the way.

A well-maintained blog can be one of the most powerful weapons in your content marketing arsenal. Without it, there’s a risk that prospects may never discover what you have to offer; leaving untapped markets unexplored and unsolved problems lingering.

So how do I start a SaaS blog?

Let me break down each step for you.

Source: Finances Online

How Do I Start a SaaS Blog in 9 Steps?

Starting a SaaS blog involves several strategic steps to create a platform that not only attracts readers but also establishes your authority in the industry.

Here’s how you can get started:

Step 1: Define Your Goals

Before anything else, pinpoint why you’re starting a SaaS blog. Are you looking to drive traffic, generate leads, or position yourself as an expert? These goals will shape your SaaS marketing strategy.

Next up is understanding who’ll be reading your posts. Identify their challenges and interests so you can craft content they care about.

Step 2: Identify Your Target Audience

Imagine you’re throwing a party specifically for a group of people. It starts with an invite they can’t ignore.

Your content needs to be that irresistible invite. So paint a picture: Who are these folks? What keeps them up at night?

Tune into their frequency; this way when you start writing, it feels like you’ve read their diary.

Potential SaaS customers don’t just want any solution — they want the solution that seems handcrafted for them.

Slip into their shoes when creating SaaS content. You’ll quickly learn which stones are making them hop in discomfort.

Here’s an example of a B2B SaaS buyer persona from Neil Patel:

Step 3. Brainstorm Blog Topics

Create content around ideas that you want to write about. This process involves brainstorming a variety of potential topics that align with your SaaS product or service.

To kickstart this process, consider the following questions:

  • What are the common problems faced by your target audience?
  • How can your software solution help solve these issues?
  • Are there unique features in your SaaS offering that set it apart from competitors?
  • Can you provide insights into industry trends and how they affect users of similar services?

If these prompts don’t spark any ideas, think about the unique processes, systems, or workflows that you have developed in your SaaS company. How is your product making your workflow more efficient?

Another way to get inspiration is by looking at SaaS businesses with successful blogs. What are they writing about and how is their content winning audiences’ hearts?

Step 4: Research Competitors and Internal SEO data

In every industry, unique challenges and opportunities exist that can shape your SaaS blog strategy. Listen to ongoing conversations and research trending solutions within your sector.

A great way to gain insights into these discussions is by joining webinars, reading whitepapers, and consuming information from key players in your field. These resources often provide a clear picture of what topics are currently engaging audiences within your industry.

If you already have an established SEO plan with defined keywords and KPIs, then you’re off to a good start! You likely already possess valuable keyword data that could guide topic clusters for future blog posts. Now all you have to do is run those keywords through an AI writer like Content at Scale and you’ll have hundreds of SaaS articles in your pipeline.

But what if you have no pre-existing SEO research?

Content at Scale can also help you with this. Just enter your niche topic or seed keyword and the in-app keyword research tool will generate a list of relevant keywords for your topic clusters.

Here’s a screenshot of Content at Scale’s keyword tool:

Keyword research tools are great at finding SEO goldmines. But what if you combine those insights with empathy?

Writing engaging posts isn’t just about fancy words or dazzling tech talk; it’s also heart-to-heart chats about shared struggles.

Weaving human experiences and thought leadership with data-backed strategies creates magic.

By cementing yourself as the guiding light in a sea of options, you are creating an “aha” moment where your reader thinks: 

“This company gets me.”

Step 5: Set Up Your Blogging Platform

Pick a blogging platform that suits your technical skills and budget constraints.

WordPress is popular because it’s flexible and SEO-friendly, but there are others like Medium or Ghost if simplicity is key for you.

Don’t forget: choose a domain name that reflects your brand or keywords related to your SaaS solutions.

Step 6: Create a Content Calendar

Consistency wins the race in SaaS blogging. Plan out when and what kind of posts will go live using a calendar tool or even something as simple as a Google Sheet, to keep track of your posting schedule.

A content calendar is an essential component of a solid content marketing strategy. This helps maintain regular posting frequency — a must for audience retention in the SaaS space!

Even if this is the first piece of content for your SaaS blog, its impact can be significant with proper positioning.

A peek into Content at Scale’s in-app content calendar:

Once you’ve decided on a topic for your blog post, write it in your calendar to inform your content team about it. This step serves multiple purposes:

  • If you’ve never created any blog content before, sharing this information will demonstrate that anyone can contribute valuable insights through blogging.
  • In case there are existing pieces of website content already in place, notifying others about what you plan to write helps avoid repetition and aligns better with the overall strategy.
  • This also contributes to improving SEO by preventing duplicate topics from appearing on the same site.

Your team should regularly update these details as part of maintaining a dynamic and effective content calendar.

Step 7: Outline Your Blog Structure

Now that you’ve identified your topic, keywords, and target audience, it’s time to outline the structure of your SaaS blog. This step is crucial as it sets the foundation for a coherent and engaging content flow.

A well-thought-out blog structure should address the pains, claims, and gains of your audience — an effective strategy for creating compelling brand messaging.

Pains: What problems or challenges does your audience face? Your blog posts should aim to provide solutions to these issues.

Claims: These are promises made by other businesses in your industry. How can you differentiate yourself from them? Use this information when crafting topics for future blogs.

Gains: What benefits will readers gain from using your product or service? Make sure this comes across clearly in all of your blogs.

If writing a professional blog feels intimidating at first glance – don’t worry! With the arrival of artificial intelligence, AI tools like Content at Scale can now do the research, blog outline, and first draft for you!

Step 8: Write Compelling SaaS Content

Now that you have completed the planning and outlining stages, it’s time to dive into the exciting part: writing!

Do not overcomplicate this process. Write as if you’re having a casual conversation with a colleague about your day at work.

Focus on delivering value through each piece by addressing common questions, providing tutorials, sharing case studies, or breaking down complex concepts into digestible chunks.

Your target audience is out there, facing challenges every day. They’re searching for solutions — solutions you can give them through valuable content.

Blogging isn’t about throwing words on a page; it’s an art form where each sentence must be as compelling as the last to keep readers hooked until they’ve devoured every word — and then click ‘Subscribe’.

But what makes readers stick around and take action?

The secret sauce lies in keeping blog posts meaty yet digestible — a fine balance between detailed how-to guides and snippets of wisdom that can serve as an entry point into your marketing funnel.

Sprinkle in some SEO magic with well-researched keywords and meta descriptions that make search engines happy without stuffing or sounding robotic, because user experience always comes first.

Remember consistency is key. Keep publishing high-quality pieces regularly. Your updated blog becomes not just any place but THE go-to spot for fresh insights in whatever software category you’re in.

Throw in some images, videos, and infographics. They help explain data points better and let’s face it — they’re way more engaging than reading a block of text.

Here are some best practices for SaaS blog writing:

  • Write Naturally: Keep your language simple and conversational. You want readers to feel like they’re chatting with a friend rather than reading a school textbook.
  • Be Consistent: Regularly posting content keeps readers engaged and coming back for more.
  • Use SEO Keywords Strategically: Incorporate keywords naturally within your content without stuffing them awkwardly just for the sake of SEO.
  • Edit Thoroughly: Nothing undermines credibility faster than spelling errors or grammatical mistakes. Use tools like Grammarly or have someone else proofread your work (or the AI’s work) before publishing.
  • Add Value: Make sure each post provides useful information or insights that can help solve problems for your audience.

Remember that SaaS blogging is more than just selling — it’s about teaching, helping, and connecting with people who share similar interests. Keep these tips in mind when writing a SaaS blog post.

Step 9: Edit, Optimize, Repeat

Whether you’re writing your SaaS article from scratch or running it through AI, be sure to edit it before going live.

Start by reading the entire piece out loud. This technique helps in identifying awkward sentences or phrases that might not flow well.

After self-editing, share your draft with a colleague, manager, or partner. Their unique perspective can help identify any confusing sections or jargon-heavy language that needs simplification.

In SaaS blogging especially — where technical details are often involved — simplicity is key.

Consider this: if someone outside of your industry can’t understand what you’re writing about, then chances are high that many of your readers won’t either.

The Golden Triangle

A helpful strategy when explaining complex topics is focusing on three main aspects: features (tool specs), functions (what the tool does), and benefits (why it’s important).

  • Features: These are specific aspects or characteristics of your product/service.
  • Functions: Explain how these features work – what they do.
  • Benefits: Here’s where you highlight why these features matter – how they solve problems and improve lives.

The C.R.A.F.T. Framework

If you want your SaaS content to get noticed by Google, then you have to apply its E-E-A-T principle: your blog post should be written with Expertise, Experience, Authoritativeness, and Trust.

For this sole reason, we’ve created what we call the C.R.A.F.T. framework to help SaaS marketers produce high-quality content consistently.

By following these steps, you can start writing content that delights both readers and search engines.

Remember, editing is a process that might require multiple revisions. It’s perfectly okay if your blog post doesn’t come out perfectly in the first draft. With each revision, you’ll find it easier to convey your message effectively and engagingly.

A little effort goes a long way in ensuring the success of your SaaS blog.

Use keyword research tools to find terms that are relevant to SaaS audiences then weave them naturally into titles, headings, meta descriptions, and the body copy while making sure they don’t disrupt readability.

Always aim for high-quality backlinks from reputable sites — these act like votes of confidence from other webmasters indicating trustworthiness.

Plus, don’t ignore technical SEO aspects such as sitemaps and page loading times. They play crucial roles in ensuring search engines love crawling through your pages.

By following these steps meticulously while keeping user engagement at heart every step of the buyer journey –you’ll have laid the foundation for a successful SaaS blog that thrives amidst competition.

FAQs – How Do I Start a SaaS Blog?

How to create SaaS content?

Dive deep into your audience’s challenges, cook up solutions in your posts, and keep it spicy with fresh insights.

How do I become a SaaS content writer?

Sharpen your tech knowledge, practice writing clear-cut copy that solves problems, and stay on top of industry trends.


How do I start a SaaS blog? You’ve taken the first steps. Remember, content is king but strategy wears the crown.

What are the components of a good SaaS blogging strategy?

Nail down your buyer personas; they’re the heart of your story.

Dive into SEO; it’s your map to visibility.

Write with purpose — solve problems, ease pain points, and watch readers return for more.

Publish content regularly and keep it fresh and consistent — it’s how you’ll grow an empire from words alone.

And always remember: quality over quantity will set your SaaS blog apart in a crowded digital marketplace.

Ready to write your first SaaS blog post? Sign up with Content at Scale and generate any type of SaaS content you want — from how-to guides to case studies to industry reports.

Written by Julia McCoy

See more from Julia McCoy

Long Headline that highlights Value Proposition of Lead Magnet

Grab a front row seat to our video masterclasses, interviews, case studies, tutorials, and guides.

What keyword do you want to rank for?