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How Long Should a Blog Post Be?

Julia McCoy
Thursday, 25th Jan 2024
how long should a blog post be

Deciding on the perfect length for a blog post can feel like trying to hit a moving target, right? You might ask yourself: “Is there such a thing as too short or too long when it comes to blogging?”

Well, let’s chat about that. How long should a blog post be ideally?

It turns out that nailing down the ideal word count is more of an art than just sticking to numbers.

In this piece, we’re going to untangle this web together. We’ll explore why the length of your blog post really does matter and how it ties into keeping your readers hooked while also playing nice with search engine algorithms.

Plus, we’ll touch on some current trends and expert insights so you can make informed decisions for your content strategy.

So grab a cup of coffee (or tea if that’s more your style), and settle in as we dive into finding that sweet spot for your next blog post — where valuable insights meet reader-friendly delivery, without any fluff getting in the way.

Table Of Contents:

How Long Should a Blog Post Be?

According to Wix research, the perfect length for a blog post is 1,500 to 2,500 words, with the sweet spot at around 2,450. Sticking to this range improves your blog posts’ search engine rankings and attracts more social media shares and backlinks.

Semrush concurs with the Wix findings. Blog lengths of 1,500 to 2,500 words allow you to cover topics in depth so you can provide your readers with valuable information.

If you want your content to get to Page One, you should aim to publish 2450-word blog posts.

Just look at this graph from

The average content length of the top 10 search results in Google is around 2,200 words, with the top spot just a little over the 2,450-word benchmark.

Here are more stats on the ideal length of blog posts:

Striking the perfect balance in blog post length can be like walking a tightrope.

You want to engage readers without losing them halfway through.

A study by Medium found that blog posts with a 7-minute read time hit the sweet spot for reader engagement. This often translates into around 1,600 words.

Since attention spans online are more like quick sprints than marathons, keeping things snappy is key. But let’s remember quality over quantity always wins the race.

The Benefits of Long-Form Blog Posts

Longer blog posts are a treasure trove of value for your readers. They offer comprehensive answers to their queries in one convenient place.

For instance, a topic like how to start a blog” should have everything you need to know about setting up and monetizing a blog. If your blog content only has around 800 words, you would be leaving out much of this valuable information.

Why should you start increasing your average word count?

Build Authority in Your Niche

It’s not hard to see how long-form content can help establish your authority within your niche.

First and foremost, it allows you to provide comprehensive coverage of a topic, showcasing your depth of knowledge and expertise. When readers find a detailed exploration of a subject that answers their questions thoroughly, they begin to trust the source as an expert.

Extensive articles also encourage the natural integration of backlinks — both external links leading readers toward additional resources (demonstrating research acumen) and internal links promoting other areas of your website (encouraging deeper reader investment).

Search engines tend to favor longer content, too. When pieces are well-structured with relevant keywords and valuable information, they’re likely to rank higher in search results.

Finally, creating long-form content allows you to share original research or personal perspectives that set you apart from your competitors. By contributing novel insights or data-driven analysis, you assert yourself not just as an authority but also as a thought leader — shaping conversations rather than merely participating in them.

Increase User Engagement

The lengthier your blog posts are, the more time users will spend on your site exploring them. The more they engage with your content, the higher the chances that they’ll check out other pieces as well.

Neil Patel found that visitors spent 40% more time on pages with long-form content than average ones and viewed 25% more pages per visit!

Attract More Shares on Social Media

One reason why longer content performs better could be its comprehensive nature. Long-form articles typically cover a topic in-depth, providing readers with valuable insights they won’t find elsewhere. This kind of quality content not only holds your audience’s attention but also encourages them to share it within their networks.

According to data from BuzzSumo, articles over 3,000 words get an average of 208% more shares than those under 1,000 words.

This trend towards sharing longer pieces might seem counterintuitive given our fast-paced digital culture where bite-sized information reigns supreme. However, when users encounter high-quality material packed with actionable advice or unique insights, they’re likely to share it as a resource among peers or use it as reference material themselves.

Aligning Blog Post Length With User Search Intent

You’ve got a hot topic in mind, and you’re ready to start writing. But before your fingers hit the keyboard, pause for a moment.

Ask yourself: “How can I make sure my blog post length lines up with what my readers are searching for?”

Identifying Your Audience’s Needs

Finding that sweet spot starts by zeroing in on search intent. It’s all about understanding why someone types a query into Google.

To get this right, think like your reader.

What do they really want? Quick answers or an in-depth guide?

The answer sets the stage for how long your post should be to keep them engaged and coming back for more.

Different queries have different needs. Someone looking up “best coffee shops” might just want quick suggestions, not a deep dive into the history of coffee brewing techniques.

This is where ideal blog post length comes into play – it aligns perfectly with user engagement because when content matches intent, readers stick around longer.

Crafting Content That Matches The Query

Aiming for that perfect blog post length means considering several factors tied to user intent: informative value, readability, and detail level need to fully address their question or need.

If we take those posts grabbing attention at 7-minute read times as our cue, it seems clear – substance matters.

A good rule of thumb is to aim between 1,600 to 2,400 words if you’re diving deep into complex subjects like tech tutorials or comprehensive guides on vegan diets.

Sometimes though, shorter can be sweeter especially when addressing straightforward topics such as daily tips or news updates. These types of content resonate better when brief yet packed with valuable info — think short posts around 300-500 words range here.

Leveraging Long-Form Posts For Better Rankings

Writing long-form content does wonders not only from an informational standpoint but also through SEO lenses since longer blog posts rank notably well.

This doesn’t mean every piece has to break the word bank; instead, focus on creating high-quality articles rich with relevant keywords, internal links, and thoughtful analysis. Answer questions that surface during Google searches to make sure your article gets seen on first page results.

Remember, quality always beats quantity. So don’t just fill space with fluff; make every sentence hit hard by offering real value and insights. These should be backed by solid data and expertise to cement your trustworthiness.

Key Takeaways:

Hit the sweet spot for engagement with a 7-minute read, roughly 1,600 words— perfect for readers on the go. Quality trumps length every time.

For SEO gold, aim for posts between 2,250-2,500 words as they often rank higher in Google searches.

Know your audience’s search intent to create content that resonates and keeps them hooked from start to finish.

How to Write a Long-Form Blog Post

The thought of crafting a 1000+ word blog post may seem intimidating, especially if you’re accustomed to writing shorter pieces. However, with experience and the right tools, it’s absolutely achievable.

The time required to write a good blog post varies greatly depending on your familiarity with the subject matter and writing expertise. For novices or those tackling unfamiliar topics, creating a long-form blog post could take upwards of 3-4 hours. On the other hand, seasoned writers who are well-versed in their chosen topic can churn out lengthy posts within an hour or two.

But remember: hitting your target word count quickly isn’t everything. There are several key factors that you must consider when crafting your piece:

  • Readability: The longer the content, the more challenging it is to keep readers engaged. Enhance readability by keeping sentences short and using easy-to-understand language. Here are some tips on how to make your content scannable and reader-friendly.
  • Innovation: If your article simply rehashes information found elsewhere online, Google won’t prioritize displaying it. Each long-form piece must offer something unique, and you can do this by thoroughly researching your topic before penning down any thoughts.
  • Credibility & Backlinks: Meticulously researched articles not only attract backlinks from other blogs but also gain favorability with Google. The more backlinks your post garners, the higher Google ranks your site’s authority on the topic.

Pressed for time with deadlines looming? Why not automate your long-form content with AI?

Create Long-Form Content in Minutes Instead of Hours

Creating quality long-form content can be time-consuming and challenging. If you don’t have all day to write a 2,00-word blog article, then you should consider automating your content creation process.

AI writers are the hottest thing in content marketing these days. After all, who wouldn’t want to write blog posts longer and faster?

Content at Scale is the best long-form AI writer, hands down. Not only does it take care of the research and blog outlining for you, but it provides you with all the SEO tools you need after it writes the article for you.

Within minutes, you’ll have a well-written, research-backed long-form blog post complete with an SEO title, meta description, H2-H6 headers, bullets and lists, external links, table of contents, key takeaways, introduction and conclusion, and even a custom CTA.

Automating your long-form content creation process is a no-brainer: it not only saves you time but also enhances the quality of your posts. This leads to increased social media shares, improved SEO rankings, and ultimately higher brand visibility online.

FAQs – How Long Should a Blog Post Be

Is 500 words too short for a blog post?

Nowadays, longer posts tend to rank better on search engines and hold readers’ attention more effectively.

What is the ideal length of a blog post?

Ideal length hits between 1,600 and 2,500 words – enough room to delve deep without overdoing it.

What is the best length for a blog post in 2024?

In 2024, aim for around 2,100 to 2,400 words. This sweet spot blends detail with digestibility perfectly.

Is 1000 words enough for a blog post?

A thousand can work if you’re clear-cutting straight to the point but shoot higher when depth matters.


Now that you know how long should a blog post be, start aiming for that ideal word count when writing (or generating) your articles. Remember, longer posts often rank higher and hold attention when they’re packed with value.

Aim for the sweet spot; word counts between 2,250 to 2,500 hit SEO gold while catering to those precious 7-minute attention spans.

Tailor each piece’s length to your audience’s search intent. It’s not just about filling space; it’s about fulfilling needs.

Write with purpose. Write smartly. Start changing the game by creating content that resonates and ranks well.

Long-form blog posts can be a powerful tool in content marketing when done right. So, don’t let the word count intimidate you – embrace AI and Content at Scale today!

Written by Julia McCoy

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