Discover top guides, trends, tips and expertise from AIO Writers

How Much Traffic Should a New Blog Get?

Julia McCoy
Friday, 31st Mar 2023

As a novice blogger, you may be wondering how your blog is doing.

Are you getting more traffic this week than the previous one? How much traffic should a new blog get to finally make money?

To boost the performance of your blogs, first, you need to know where traffic is coming from. Here’s what the numbers look like from a pre-pandemic report:

  • Small blogs get 48% of their traffic from organic searches.
  • Small blogs average 3,764 monthly pageviews.
  • Other sources of traffic are direct traffic (18.51%), referral traffic (12.71%), email traffic (3.48%), and social traffic (1.96%).
  • It takes an average of 9 years to reach 1 million annual page views.
  • The 1 Million Club gets 87% of traffic from organic search.

In this article, we will explore how to set realistic traffic goals for newbie blogs and strategies on how to start driving consistent monthly traffic to your site.

Table of Contents: How Much Traffic Should a New Blog Get?

What Is Your Goal With Your Blog?

When it comes to blogging, your goal should always be clear. Whether you’re a business owner or a new blogger, setting specific goals and objectives is the key to success.


If your primary focus is on increasing traffic to your blog, there are several strategies that can help. Start by optimizing your content for readers and search engines to boost your readership and make it easier for search engines to find and index your posts.

Promote your work on social media platforms such as Twitter and Facebook to engage with potential readers.

Finally, look into guest posting opportunities on other blogs to reach an even wider audience.


If making money from your blog is the ultimate goal, then you’ll need a solid monetization strategy in place before launching any campaigns or promotions.

Consider which types of products or services would best fit with the theme of your blog. This could include anything from digital downloads like ebooks or music files, physical products like t-shirts or mugs, subscription-based services such as web hosting packages, or monthly membership fees.

Once you have some ideas in mind, think about how you can promote them through email marketing campaigns and social media channels. These two methods alone can often lead to increased sales if used correctly.

Beware the Google Sandbox

What is the Google Sandbox?

The Google Sandbox is a virtual quarantine for newly created websites. It’s designed to prevent malicious abuse and keep search results clean by preventing spammers from using expired domains to create new sites with stolen content or malicious code.

When a website is put in the sandbox, it limits its ability to rank in search engine results until it can prove itself trustworthy.

Why Does Google Use the Sandbox?

Google uses the sandbox as an extra layer of security against malicious websites that could potentially harm users if they were allowed into search engine rankings without any checks or restrictions. The sandbox also allows Google to monitor and audit new sites more closely, so they can preemptively penalize any site that engages in unethical SEO tactics like keyword stuffing, invisible text, and link-buying schemes.

How Can I Avoid The Sandbox?

There are several steps you can take to ensure your website isn’t placed in the Google Sandbox.

  1. Make sure all your content is original – avoid plagiarism at all costs.
  2. Don’t use automated tools or scripts when creating links. Instead, build relationships with other bloggers naturally through guest posting and commenting on their blogs.
  3. Don’t just aim for lots of backlinks but make sure those links come from authoritative sources that are related to your niche.
  4. Produce high-quality content that provides value to readers rather than relying solely on keywords. This will help you get noticed by potential customers who might be interested in what you are offering.
  5. Always follow best practices when it comes to SEO – shortcuts often end up being counterproductive.

5 Factors That Drive Blog Traffic

How much traffic should a new blog get? Ideally, a lot! But how do you drive more traffic to your newbie blog?

1. Integrate Your Blog With Your Website

Website integration is one of the factors that drive traffic to a blog. It’s important to integrate your blog with your website from the get-go if you want to achieve optimal SEO results. That means hosting it on a subdomain or within the same platform as your main site— not somewhere else like Medium.

This will make it easier for search engine crawlers to connect your blog posts with other web content, which can help boost rankings in SERPs.

2. Provide Value

If you want people to read (and share) your blog posts, they need to provide value — whether that’s through education, information, or entertainment. Avoid publishing short filler pieces just for the sake of having more content. Instead, focus on creating quality content that readers will find useful and engaging.

3. Quality Over Quantity

As mentioned above, it’s better to publish fewer well-written articles than multiple low-quality ones. Be sure that any images you embed in your blog post are high-resolution and relevant so readers don’t lose interest.

4. Use Keywords Strategically

Keywords play an important role in driving traffic but shouldn’t be used excessively throughout the text. Use them sparingly yet effectively by including natural variations of your key phrases.

5. Post Often

The frequency of your posts is another factor that drives blog traffic. How often should you post new content?

Some bloggers post daily once they become established and have enough resources to scale their content. But most newbies only publish once a week, or even less, simply because it can be too time-consuming to do more.

Start by posting one to three times per week until you feel comfortable increasing this frequency. Check your analytics data and reader feedback if you need to post more often.

How Many Audiences Do You Already Have?

If you have no existing audience, it can be difficult to get your blog off the ground. You may only have a few friends and family members who will visit your blog, share links, and follow social media profiles. This is not enough to generate organic hits or attract people from outside of your immediate circle.

On the other hand, if you are already famous for something else – like being an outspoken political activist or running a popular Facebook meme page – then you can leverage that audience to promote your new blog.

It’s important to include author bios on posts so that readers recognize who wrote the article and feel confident in following it. This is especially true after Google’s E-E-A-T update as Google wants to know who wrote the article and their credentials before ranking them in search results.

How Much Traffic Should a New Blog Get?

It can take anywhere from three to six months before you start seeing significant traffic on your blog. To launch a new blog successfully, you should have at least 10 to 15 posts ready to go live in order to bring in meaningful traffic.

And that’s just the start. To sustain good traffic and build a community of followers, you need to keep adding fresh content.

Research shows that successful blogs with 24 or more posts can get 30% more traffic, while blogs with 50+ posts can get 77% more visitors.

When it comes to content length, longer pieces are better — both for SEO purposes and reader engagement. Posts that are around 1,600 words in length or take 7 minutes to read tend to be most successful at keeping readers’ attention.

Of course, the quantity and length are just half the picture. Quality always trumps quantity, and well-written content is the key to ranking higher in search engines.

Make sure your blog posts are helpful and relevant rather than just fluff words. Investing time into researching keywords and creating great content will pay off in terms of increased website visits.

If you are having difficulty getting off the ground or figuring out how often to post content that your audience will find interesting, there is a wealth of resources and tools available on the web.

Setting Realistic Traffic Goals for a New Blog

When starting a new blog, it’s important to set realistic traffic goals. While it may be tempting to aim for high numbers right away, building authority with search engines and developing quality content takes time.

Here are four realistic goals you can set for driving traffic to your blog.

1. Get 6% Traffic Growth Monthly

If you’re a small blog looking to grow your traffic, the key is to beat the median compound monthly growth rate (CMGR) of 5.92%, according to an Animalz study. To put that into perspective, if you can hit this goal each month, you’ll be increasing your blog traffic by 88% in a year. That’s an ambitious but achievable target for many blogs.

This 6% goal is useful for blogs that already have a few thousand page views. Blogs that are just starting out, however, will be able to grow at a much faster rate. It’s easier to boost your blog traffic 10 times if you’re starting from 100 page views instead of 10,000 or 100,000.

The best way to reach this goal is by publishing frequently – every article offers new opportunities to rank for keywords and generate backlinks as well as visitors who may become loyal readers. More content means more chances at success.

Bigger and more established blogs have other levers they can pull too. Refreshing their outdated content helps it perform better while pruning out underperforming posts keeps things fresh and engaging for readers.

2. Shoot for 45,000 Page Views in a Year

If you are able to meet your monthly target of 5.92% in traffic growth, you can reach 45,000+ page views per year.

Image Source: Animalz

Despite their importance in any successful marketing strategy, particularly with regard to creating awareness, social media accounts and email newsletters only contribute a meager portion of overall blog traffic numbers when compared to organic search engine queries (2% against 3%). Therefore, while they may not have an enormous impact on the surface, even slight increases can make a huge difference in the long run.

3. Get 11% of Traffic from Organic Search

Organic search is the most powerful source of web traffic, accounting for 53.3% of all traffic. However, newer blogs with fewer than 10,000 monthly page views tend to have a harder time ranking in SERPs. This means that they need to focus on creating content that can attract backlinks and build domain authority if they want to generate organic search traffic.

The best way for new bloggers to boost their domain authority is by producing “linkable” content types like data-driven articles or opinion pieces. These kinds of posts are more likely to be shared and linked back to from other websites, which helps increase your visibility in SERPs over time.

It’s important not to neglect linkable content when crafting your editorial calendar. Otherwise, you may find yourself struggling against more established competitors who already have strong domain authority.

4. Grow Your Organic Traffic by 8% Each Month

Organic traffic growth is key for any blog or website. With each additional article published and backlink acquired, it becomes easier to compete for keywords and drive organic traffic.

In that Animalz study we mentioned, it was the small blogs that saw the greatest rate of organic growth: 8.13% CMGR. This means a blog starting out at 500 monthly page views could finish the year with 1,181 — a 136.2% increase in just one year.

All of these goals are achievable, but this requires consistent effort from you. And if you’re a one-man marketing team, you cannot spend all your time blogging while neglecting your other tasks.

One way to keep up with your content deadlines is by automating your blogging process. An AI-driven writing tool like Content at Scale can help you publish up to 10 well-researched, well-written, 2,000-word blog posts in a single day!

Let us show you how you can scale content with minimal effort.

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Plan a Blog Launch Strategy

Starting off your blog launch strategy is easy. All you need to do is create an introductory post that introduces yourself and the purpose of your blog. This will help readers understand what they can expect from you and how often they should visit for new content.

Additionally, it’s a great way to establish yourself as a reliable source of information in your niche or industry. Use keywords throughout this post to optimize it for search engine rankings and ensure more organic traffic comes through.

Publish Daily Content

Once you have established yourself with the introductory post, focus on publishing daily content during the first week of launching your blog. You want to make sure there are plenty of posts available when visitors come across your site so they don’t leave disappointed or unimpressed by what they find.

Frequency also helps build trust among readers who can count on seeing something new every day – think quality over quantity here. Again, be sure to use relevant keywords throughout each post.

Alternate Day Posts

For the second week after launch, aim to publish one or two posts every other day rather than daily ones. This gives both you and your readers some breathing space without sacrificing engagement levels too much.

Make sure these posts are still interesting. If not, people won’t stick around long enough.

As always, include appropriate keywords where possible but try not to stuff them into sentences just for the sake of it. Google algorithms aren’t fooled easily nowadays.

Decide Your Own Pace

By now you should have 12 posts on your blog. It’s time to decide how frequently you want to continue posting going forward. 

Once a week? Twice per month? It all depends on what works best with your schedule.

Whatever frequency you choose, continue providing your readers with value-driven content that keeps them engaged and interested in returning again.

Remember that consistency is key. Set a goal and stick to it.

FAQs – How Much Traffic Should a New Blog Get

How much traffic should a new blog get?

It is impossible to definitively answer how much traffic a new blog should get as it depends on many factors such as the quality of content, SEO optimization, and promotion. Generally speaking, blogs that are well-written with an optimized SEO strategy and actively promoted can expect to see anywhere from a few hundred visitors per month up to tens of thousands depending on the niche and size of the audience targeted.

How long does it take for a new blog to get traffic?

A number of elements may determine the period it takes for a blog to receive visitors, including how much energy is devoted to advertising. On average, with the right content and SEO strategies in place, it usually takes 1-3 months to begin seeing results.

This period can fluctuate depending on the sector or area of focus. It’s important to be patient and consistent when working towards achieving organic search engine rankings.

How many page views is good for a new blog?

The success of a new blog is largely determined by the quality and quantity of content, as well as its SEO optimization efforts, with 1,000 page views per month being a good benchmark. This can be achieved by consistently producing high-quality content that resonates with your target audience and optimizing it properly for search engines.

How many articles should a blog have to make money?

It is difficult to give an exact number of articles needed for a blog to make money. Generally, the more content you have on your site, the better chance you will have at making money from it.

Though quantity is important, the quality of your content should be a priority in order to achieve success. Producing content of a superior standard that speaks to your intended demographic can help boost organic visits, potentially providing more lucrative prospects in the future.

How Much Traffic Should a New Blog Get? It Depends!

There is no hard and fast rule on how much traffic should a new blog get. It all depends on the goals and strategies you have in place. With proper SEO, content marketing, ad networks, and affiliate programs, your blog can reach its desired level of success.

As a new blogger, it is essential to recognize that attaining lots of traffic for your blog isn’t achievable instantly. Concentrate on creating excellent material frequently and enhancing existing posts so more people can find out about what you have to offer.

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Written by Julia McCoy

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