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How to Automate SEO Content Creation for Success

Julia McCoy
Wednesday, 17th May 2023
how to automate seo content creation

You understand the importance of consistently producing high-quality content that appeals to both readers and search engines. And thanks to artificial intelligence, you now have the opportunity to do this at scale.

Close to 76% of marketers are already using AI tools for work, with 85% of them using AI technology for blog content creation. While it takes a human writer up to four hours to create one blog post, bots can do it in minutes!

If you have a small team with a small budget, automating SEO content creation is a no-brainer. Plus, AI tools like Content at Scale allow you to publish hundreds of blog articles in a month without the need for more human resources.

Ready to learn how to automate SEO content creation?

Let us show you how to put your content creation process on a loop without sacrificing quality.

Table of Contents:

What is Content Automation?

Content automation in SEO refers to the process of using technology and software tools to streamline, optimize, and automate various aspects of content marketing. The primary goal is to improve efficiency, reduce manual workloads for marketers and writers, enhance content quality, and ultimately drive better search engine results.

In today’s competitive digital landscape, producing high-quality content consistently is crucial if you want your business to reach a wider audience, get more leads, and improve conversion rates. However, manually creating engaging content can be time-consuming and resource-intensive, as you can see in the graph below.

Source: Orbit Media

This is where automated content creation comes into play. With advanced technologies such as artificial intelligence (AI) and machine learning (ML) algorithms, you can significantly reduce the amount of time you have to spend creating content.

Benefits of Automating Content Creation

Why should you embrace automation in content marketing?

  • Time-saving: Automating your content creation process saves time by eliminating manual tasks like research, writing, editing, and formatting.
  • Curation and repurposing: Content curation becomes easier as these tools gather relevant articles or social media posts from different platforms based on predefined criteria. They also allow you to repurpose existing pieces into new formats to reach new audiences.
  • Higher output: Automated tools help speed up the entire content creation process, allowing you to produce more articles or blog posts within hours instead of days or weeks.
  • Increased productivity: With automation tools taking care of repetitive tasks, your team can focus on more strategic activities that drive business growth.
  • Better optimization: Many automated solutions come with built-in features that analyze your existing web pages’ performance data from sources like Google Search Console. These insights enable you to create optimized new pieces based on what works best for your audience.
  • Data-driven insights: Automated systems analyze data from various sources to provide valuable insights into customer behavior and preferences, which helps create personalized and targeted content.
  • Easier scalability: As your business grows, it becomes challenging to maintain a consistent content output. Automation tools can help you scale up your content marketing efforts without the need for additional resources.

Source: Orbit Media

Whether you’re producing how-to articles, listicles, white papers, or e-books, you can take advantage of all these benefits by automating content creation.

Types of Content Automation Tools

Want to learn how to automate SEO content creation? You need the right tools.

There are many types of content automation tools to help streamline your workflow. Some popular categories include:

AI Writing Software

AI SEO writers like Content at Scale generate written content based on specific inputs like keywords, topics, or industries. These apps can create blog posts, social media updates, ad copies, and more with minimal manual intervention.

Content Curation Platforms

A vital aspect of any successful content strategy is curating relevant third-party articles or resources that add value to your audience’s experience. Content curation platforms like Feedly or make this process easier by aggregating top industry news sources and providing personalized recommendations based on user preferences.

Social Media Scheduling Tools

Maintaining an active presence across multiple social media channels is essential for driving traffic back to your website. However, manually posting updates at optimal times can be tedious. Social media scheduling tools like Buffer or Hootsuite allow you to plan out and automate your social media posts in advance – ensuring consistency while freeing up time for other tasks.

Content Repurposing Solutions

You don’t have to create fresh content from scratch every single time. If you have existing content that continues to perform well, you can repackage that into different formats — also called repurposing content.

Tools like Lumen5 or Designrr can help you turn blog posts into engaging videos, infographics, or even eBooks — extending their reach and boosting overall SEO performance. 

Content at Scale does it in reverse: allowing you to turn YouTube videos, podcast episodes, and audio files into original long-form blog articles. These are not mere transcriptions but fresh content generated by AI based on multimedia sources.

Since one of the biggest challenges bloggers, content creators, and brands face is finding time to actually create, these software solutions are a lifeline.

Source: Orbit Media

SEO content automation streamlines this process and simply makes your job easier. Now you can generate top-notch content day in and day out without missing your deadlines.

Here are some of the best content creation tools in 2024.

Popular AI Tools for Automating Your Content Creation

Want to write blog articles, marketing emails, video scripts, and product descriptions within minutes? Check out these AI-powered automation tools that are widely used by marketers and businesses alike.

Content at Scale

According to HubSpot data, the ideal blog post length for SEO should be 2,100 to 2,400 words. And pillar pages that cover a cluster of topics should be around 4,000 words. This is exactly what Content at Scale is built for — to generate long-form, SEO-driven content in minutes, not weeks.

With Content at Scale, all you need to do is enter a keyword and it will write a blog post for you — anywhere from 700 to 3,000+ words — complete with title, meta description, URL slug, and body copy that’s already structured and formatted for publishing. You’ll get headers, subheaders, bullet lists, key takeaways, a table of contents, and a custom CTA all automatically written for you.

You can edit all of these elements on a neat dashboard that also has an SEO checklist and plagiarism scanner for a complete content marketing solution.


Beyond its conversational capabilities, ChatGPT has become a popular content-generation tool helping marketers brainstorm ideas, conduct research on specific industries, and write compelling headlines and product descriptions. By simply entering a prompt on a chat-like interface, you can produce relevant and engaging content in just seconds.

AX Semantics

AX Semantics specializes in automating content for e-commerce. This AI-powered natural language generation tool creates thousands of product descriptions in 110 languages.


QuillBot rephrases sentences while retaining their original meaning, making it ideal for improving readability and reducing plagiarism risks in blog post writing or academic writing assignments.

How to Create Better Content with Automated Tools

While these automation tools are incredibly helpful in speeding up the content creation process, it’s essential to understand their limitations and use them effectively. Here are some tips:

  • Maintain quality control: Always review AI content for accuracy, coherence, and relevance before publishing or sharing it with your audience. Make necessary edits if needed.
  • Combine human expertise with technology: Strike a balance between automation software output and human creativity by using these tools as assistants rather than replacements for skilled writers. This ensures high-quality, engaging, and informative content that resonates with readers.
  • Monitor performance: Regularly track the success of your automated content through analytics platforms like Google Search Console or other marketing automation platforms. Use this data to refine your strategies, improve future campaigns, and make informed decisions about which types of articles perform best.
  • Stay updated with industry trends: Keep abreast of the latest developments in AI and machine learning technologies to make sure you’re using the most advanced tools available for content automation.

AI writing tools are far from perfect, no matter how advanced they have become. The best way to use them is to have your editor go through the baseline draft and polish it with a human touch.

At Content at Scale, we call this AIO — or artificial intelligence optimization.

Check out our free resources on how to optimize AI content to make it more appealing to readers and search engines.

Want to learn every step involved in our C.R.A.F.T. framework? You’re in the right place. To learn more about AIO and C.R.A.F.T, read our individual guides:

Free Resources to Train Your Writers into AIO

I’ve been personally training agency owners and teams and helping them convert to the AIO way. Want these? You’re in luck – we’re giving them away.

Free Guide

First, I wrote a full guide – a writer’s worksprint, links to our best tutorials and training, and even a job description template if you want to find an AIO writer.

Want this incredible resource? It’s called the AIO Writer’s Worksprint. Download now for free.

Free Step-by-Step AIO CRAFT Writer’s Training Course

Additionally, after months of putting AIO and C.R.A.F.T. into action (over 40M words are produced each month by our users at Content at Scale, and our Done-for-You client side is another 500,000 words/month! Talk about AIO at scale 🤯 ) – we put together a step-by-step AIO C.R.A.F.T. tutorial.

Ideal for you, your writers, and any content creator ready to adapt to the CRAFT methodology and the AIO way.


New to the idea of AIO and CRAFT? Read this to understand the innovation behind AIO. 

Want a written guide that has all the CRAFT steps from the YouTube video? Your wish is our content command. Step-by-step AIO writing tutorial, blog version.

Can I Automate SEO? How to Automate SEO Content Creation

Yes, you can automate SEO. Here are a few steps on how to automate tasks such as keyword research, content optimization, and analysis.

1. Automate Keyword Research

An essential aspect of creating SEO-friendly content is keyword research. Content at Scale has an in-app keyword tool that helps you find high-volume keywords with low competition quickly. This not only saves time but also helps optimize your content by targeting the right audience.

keyword research

2. Automate Content Creation

We already covered the benefits of AI content creation tools in terms of speed and quality. But in terms of SEO, only one tool truly stands out. Content at Scale generates high-quality articles by crawling top-ranking pages on Google and creating content around those topics and keywords.

secondary keyword list in content at scale

3. Automate On-Page Optimization

Tools like Yoast SEO provide real-time suggestions to improve elements such as title tags, meta descriptions, header tags, and image alt text attributes automatically. Content at Scale also has this feature so you don’t have to subscribe to another tool.

add title and meta description in content at scale

XML sitemaps help search engines understand the structure of your website and index it more efficiently. You can also automate this process by using plugins like Google XML Sitemaps or All in One SEO Pack, which automatically generate and update sitemaps as you add new content.

4. Automate Marketing Tasks

Marketing automation platforms such as HubSpot or Marketo offer a suite of tools that can streamline your content marketing efforts. These platforms provide features like automated email campaigns, social media scheduling, lead nurturing workflows, and analytics tracking to optimize your overall strategy.

5. Monitor Performance

To track the success of your SEO efforts and make data-driven decisions for improvement, integrate Google Search Console into your workflow. This free tool provides valuable insights into how well your site is performing in terms of organic traffic acquisition and keyword rankings.

How to Automate SEO Content Creation: Strategy, Tools, & the Human Touch

Automating your content creation process can save you time and effort while improving the quality of your content. With the help of automated content creation tools such as AI copywriting software, keyword research tools, and marketing automation platforms, you can streamline your content marketing and produce high-quality content that ranks well in search engines.

When using automated content creation tools, it’s important to remember that the quality of your content should always come first. While automation can help you produce content quickly, you want to make sure its output is relevant, informative, and engaging for your target audience.

Lastly, do note that while AI can automate the content creation process, human oversight and creativity are still crucial. Automated tools like Content at Scale should be viewed as aids to support content creation, rather than a complete replacement for human input.

Written by Julia McCoy

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