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How to Become an SEO Freelancer in 2024

Julia McCoy
Monday, 20th May 2024
how to become an SEO freelancer

You’ve always been curious about the world of freelancing, particularly how to become an SEO freelancer.

In today’s digital age, businesses are constantly seeking ways to improve their online visibility, which puts skilled SEO professionals in high demand.

Whether you’re looking to escape the traditional nine-to-five grind or seeking to leverage your expertise into a flexible and lucrative career path, becoming an SEO freelancer could be your ticket to success.

In this blog post, we’ll explore the steps you need to take to become a successful SEO freelancer. From honing your skills and building your portfolio to finding clients and setting your rates, we’ll guide you through the essential elements of launching a career and thriving in the cutthroat freelancing business.

Table Of Contents:

What Is SEO Freelancing?

At its core, SEO freelancing is all about helping clients optimize their websites to rank higher in search engine results pages (SERPs).

As a freelance SEO specialist, you’ll be responsible for implementing various on-page and off-page optimization techniques to improve a website’s visibility and organic traffic.

Before you can start offering SEO services, you need to have a solid grasp of the fundamentals. This means understanding how search engines like Google work, what factors influence rankings, and how to optimize websites to outrank competitors.

You’ll also need to be familiar with techniques such as keyword research, on-page optimization, technical SEO, and link building.

Benefits of SEO Freelancing

One of the biggest advantages of freelance SEO is the flexibility it offers. You can work from anywhere, choose your own clients, and set your own rates.

As you build your reputation and client base, you can potentially earn a lucrative income while enjoying the freedom of being your own boss.

Another benefit is the variety of projects you’ll work on. Each client will have unique needs and challenges, which means you’ll constantly be learning and growing as an SEO professional. This keeps the work interesting and prevents burnout.

Skills Required for SEO Freelancing

SEO freelancing demands a comprehensive and diverse set of skills to effectively enhance a website’s visibility in search engine results. To be successful in this field, an SEO freelancer must possess a blend of technical expertise, analytical capabilities, and strong communication skills.

Technical Skills

Keyword research is the foundation of any SEO strategy. It involves identifying and utilizing relevant keywords that potential customers are searching for. Mastery of tools like Google Keyword Planner is essential to uncover high-value keywords that drive traffic.

On-page SEO focuses on optimizing individual web pages to rank higher and attract more relevant traffic. This includes optimizing meta tags, header tags, and URL structures, as well as ensuring content is aligned with targeted keywords. On-page SEO also requires a keen understanding of content optimization techniques to enhance readability and relevance.

Off-page SEO encompasses strategies to improve a site’s ranking outside of its own pages. This primarily involves link building, social media marketing, and influencer outreach. Building high-quality backlinks from authoritative sites is crucial, as it signals to search engines that the site is trustworthy and valuable.

Technical SEO ensures that a website meets the technical requirements of modern search engines. Key aspects include optimizing website speed, ensuring mobile-friendliness, creating XML sitemaps, and implementing schema markup. These technical elements help search engines crawl and index the site more effectively.

Analytics and reporting are vital for tracking, measuring, and reporting on SEO efforts. Proficiency with tools like Google Analytics and Google Search Console is necessary to monitor website performance, understand user behavior, and refine SEO strategies based on data insights.

Content Creation and Optimization

Although you can outsource content creation to a freelance writer or an AI writer, knowing what makes good content is still essential for any SEO freelancer.

If you are doing the writing yourself, you must have strong copywriting skills and familiarity with proper content formatting and the use of multimedia.

Soft Skills

Analytical thinking is crucial for interpreting data and making informed decisions. An SEO freelancer must analyze traffic patterns, conversion rates, and other metrics to identify areas for improvement and measure the success of SEO campaigns.

Problem-solving skills are also essential for identifying SEO issues and implementing effective solutions. This could involve diagnosing drops in traffic, resolving technical issues, or adjusting strategies based on algorithm updates.

An SEO freelancer must also be a good communicator as you will be tasked to explain complex SEO concepts to clients (and team members). This involves translating technical jargon into clear, actionable insights and maintaining transparency about progress and results.

SEO specialists often juggle multiple projects and clients. This is where your project management skills will shine. You will be setting realistic deadlines, maintaining organized workflows, and ensuring that all aspects of SEO campaigns are executed efficiently.

Lastly, continuous learning is vital in the ever-evolving field of SEO. Keeping up-to-date with the latest trends, algorithm changes, and best practices ensures that an SEO freelancer remains effective and competitive.

Developing these skills and continuously updating one’s knowledge will enable an SEO freelancer to deliver effective, cutting-edge SEO services that drive traffic, improve rankings, and enhance overall online presence.

Developing Your SEO Skills and Knowledge

So, you’ve decided to pursue a career path in SEO freelancing. Congrats.

But now what? How do you actually develop the skills and knowledge you need to succeed in this competitive field?

As someone who’s been in the trenches for years, I can tell you that it takes a combination of learning, practice, and staying up-to-date with the latest trends.

Gaining Practical Experience

Learning the theory is one thing, but putting it into practice is another. The best way to develop your SEO skills is by working on real projects.

Start by optimizing your own website or blog to get a feel for the process. Then, reach out to friends, family, or local businesses and offer your services for free or at a discounted rate.

Obtaining SEO Certifications

While not strictly necessary, obtaining SEO certifications can help you stand out in a crowded market and demonstrate your expertise to potential clients.

Some popular certifications include Google Ads Certification and HubSpot Inbound Marketing Certification.

hubspot inbound marketing course

These certifications typically involve completing online courses and passing an exam. They cover a range of topics, from SEO fundamentals to more advanced techniques like technical SEO and on-page optimization.

While they do require an investment of time and sometimes money, they can pay off in the long run by increasing your credibility and marketability as an SEO freelancer.

Staying Updated with SEO Trends

The world of search engine optimization is constantly evolving. Google alone makes hundreds of algorithm updates per year, which means what worked yesterday might not work today. As an SEO freelancer, it’s crucial to stay on top of the latest trends and best practices.

One way to do this is by following industry blogs and publications like Search Engine Journal, Moz, and Search Engine Land. Attend webinars, join online communities, and network with other SEO professionals to stay in the loop.

The more you immerse yourself in the world of SEO, the easier it will be to stay current.

Building Your SEO Freelance Business

You’ve got the SEO skills, now it’s time to start building your freelance business. And let me tell you, it’s not as daunting as it may seem.

The key is to create a strong online presence that showcases your expertise and attracts potential clients.

Here’s how:

Showcase Your Portfolio

First things first, you need a professional website that highlights your SEO services and showcases your portfolio. This is your chance to show off your SEO prowess and convince prospective clients that you’re the real deal.

Make sure to optimize your site for relevant keywords like “SEO freelancer” and “SEO services”. After all, you want potential clients to find you when they’re searching for SEO help.

Don’t forget to leverage social media platforms like LinkedIn and Twitter to network with other professionals and promote your services. Share your thought leadership content and engage with your target audience to build trust and credibility.

Define Your Target Market

Now, you can’t be everything to everyone. That’s why it’s crucial to define your target market and tailor your services accordingly.

Consider factors like company size, budget, and SEO needs when identifying your ideal client profile. Maybe you want to specialize in helping small businesses improve their local SEO, or perhaps you thrive on the challenge of optimizing enterprise-level websites.

The more specific you can be about your target market, the easier it will be to attract the right clients and stand out from the competition.

Develop Your Service Offerings

Next up, it’s time to decide on the range of SEO services you’ll offer. This could include keyword research, on-page optimization, link building, content creation, and more.

Consider bundling your services into packages or offering custom solutions based on client needs. Clearly communicate the benefits and deliverables of each service so potential clients know exactly what they’re getting.

There’s no harm in offering a complimentary initial SEO audit or consultation. It’s a sharp way to showcase what you bring to the table and reel in some new business connections.

Set Your Pricing Strategy

Pricing your services can be tricky, but it’s essential to get it right. You don’t want to undervalue your expertise, but you also need to remain competitive within your market.

Research the going rates for SEO freelancers with your level of experience and consider factors like project scope and client budget when setting your prices. You can charge by the hour, project, or retainer depending on what works best for you and your clients.

Don’t forget to factor in your own business and living expenses when determining your rates. You want to make sure you’re earning a sustainable income as a freelance SEO professional.

Market Your Services

Finally, it’s time to get the word out about your amazing SEO services. Attend industry events, join online forums, and engage with potential clients on social media to expand your network and promote your business.

Leverage content marketing by creating informative blog posts, case studies, and guides that showcase your SEO knowledge and attract organic traffic to your website. Share your content on social media and reach out to other websites for guest posting opportunities.

And don’t be afraid to ask for referrals from satisfied clients. Word-of-mouth marketing can be incredibly powerful for growing your freelance business.

Deliver High-Quality SEO Services

Alright, you’ve landed your first SEO client – congrats. Now it’s time to deliver the goods and show them just how valuable your services can be.

Delivering high-quality SEO services is all about going above and beyond to help your clients achieve their online goals.

What type of specialized SEO services can you offer?

Conduct SEO Audits

Before you can start optimizing a client’s website, you need to know what you’re working with. That’s where an SEO audit comes in.

An SEO audit involves analyzing a website’s current performance and identifying areas for improvement. This could include things like site structure, content quality, keyword targeting, backlink profile, and technical SEO issues.

Use tools like Google Analytics, Search Console, and Semrush to gather data and insights about the website’s current SEO health. This will help you create a roadmap for optimization and set clear goals for your SEO efforts.

Implement On-Page Optimization

Once you’ve conducted an SEO audit, it’s time to start implementing on-page optimization techniques to help your client’s website rank higher in search engine results pages (SERPs).

This involves optimizing the website’s content for targeted keywords and ensuring their proper placement in titles, headings, meta descriptions, and body text. It also includes improving site navigation, internal linking, and URL structure to enhance user experience and search engine crawlability.

Don’t forget about technical SEO factors like site speed, mobile-friendliness, and schema markup. These elements can have a big impact on how well a website performs in search results.

Backlinks are like votes of confidence from other websites. The more high-quality, relevant backlinks a website has, the more authoritative it appears to search engines like Google.

As an SEO freelancer, part of your job is to help your clients build quality backlinks to their websites. This could involve tactics like guest blogging, broken link building, and digital PR.

Build relationships with websites in your client’s industry and provide content that’ll naturally draw links. Avoid black hat link-building tactics like buying or trading links as they can damage the site’s SEO.

Create SEO-Optimized Content

Content is king when it comes to SEO. After all, search engines like Google aim to provide users with the most relevant, helpful content for their search queries.

As an SEO freelancer, you’ll need to help your clients create engaging, keyword-rich content that satisfies user intent and drives organic traffic. This could include blog posts, product descriptions, landing pages, and more.

Conduct keyword research to identify valuable topics and optimize content accordingly. Ensure content is well-structured, informative, and shareable to attract links and social shares.

Don’t forget to use header tags, bullet points, and other formatting elements to make content easy to read and scan. The better the user experience, the more likely search engines are to reward your content with high rankings.

If you are not confident in your writing skills or are simply too busy to create content yourself, you can hire a freelance writer to outsource this task or subscribe to an AI SEO writer like Content at Scale.

Content at Scale is an all-in-one keyword research tool, long-form blog writer, and publishing platform that helps freelance SEO specialists and agency owners ramp up their content production without sacrificing quality. Its output is so good you could hardly distinguish if it’s written by a human or a machine.

content at scale

If you plan to offer freelance SEO services long-term, then Content at Scale should be in your SEO toolkit.

Monitor and Report Results

SEO is an ongoing process, not a one-time fix. That’s why it’s crucial to regularly monitor your clients’ SEO performance and report on the results of your efforts.

Use tools like Google Analytics and Search Console to track key metrics like organic traffic, keyword rankings, backlink growth, and conversion rates. Provide clients with clear, actionable reports that demonstrate the impact of your SEO work and identify areas for ongoing optimization.

Be transparent about your process and the timeline for seeing results. SEO can take time, but by setting clear expectations and communicating regularly with your clients, you can build trust and long-term partnerships.

Managing Your Freelance SEO Business

Running your own freelance SEO business isn’t all about keyword research and on-page optimization. Trust me, I’ve been there. Managing clients, projects, and your own time effectively is crucial to your success and sanity as a freelancer.

Let’s dive into some key aspects of managing your SEO freelance business.

Client Communication and Relationship Management

Clear, consistent communication is the foundation of any strong client relationship. Make sure you’re always available to your clients through their preferred channels, whether that’s email, phone, or carrier pigeon (okay, maybe not that last one).

Set expectations early on about your communication style and frequency. I like to schedule regular check-in calls with my clients to discuss project progress, address any concerns, and ensure we’re always on the same page.

Remember, your clients are trusting you with their online visibility. Show them that you’re invested in their success by being responsive, transparent, and proactive in your communication.

Project Management and Time Tracking

Juggling multiple clients and projects can quickly become overwhelming without a solid project management system in place. I rely on tools like Trello and Asana to keep my tasks organized, deadlines on track, and clients updated.

Time tracking is another essential aspect of project management for SEO freelancers. Accurate time tracking ensures you’re billing clients fairly and helps you identify areas where you can improve your efficiency. Tools like Toggl or Harvest make it easy to track your time across different projects and clients.

toggl time tracking

As an SEO expert, I know that time tracking isn’t the most glamorous part of the job. But trust me, implementing these systems early on will make your freelance life infinitely easier in the long run.

Invoicing and Payment Processing

Getting paid is pretty important, right? Establishing a clear invoicing and payment process is crucial for maintaining a steady cash flow and avoiding any awkward client conversations down the line.

I recommend using invoicing software like FreshBooks or QuickBooks to create professional, detailed invoices for your clients. Be sure to outline your payment terms, including your hourly rate or project fees, due dates, and accepted payment methods.


Consider offering incentives for early payment or setting up recurring monthly retainers for ongoing SEO work. This can help you predict your income more accurately and build long-term relationships with your clients.

Scaling Your Business

As your reputation grows and your client list expands, you may find yourself reaching capacity as a one-person show. This is where scaling your business comes into play.

One option is to outsource certain tasks to other freelancers or agencies. This can free up your time to focus on higher-level strategy and client management. Just be sure to vet your partners carefully and maintain open lines of communication to ensure quality work.

Another approach is to productize your services, creating standardized packages or offerings that you can sell at scale. This can streamline your sales process and make it easier to onboard new clients.

Whichever path you choose, remember that scaling your business requires careful planning and execution. Don’t be afraid to seek out mentorship or guidance from other successful SEO freelancers who have been in your shoes.

Continuous Learning and Growth as an SEO Freelancer

The world of SEO is always evolving, with new algorithms, techniques, and best practices emerging on the regular. As an SEO freelancer, it’s your job (and privilege) to stay on the cutting edge of the industry.

Here are some ways to ensure you’re always learning and growing as an SEO expert.

Expand Your Skill Set

As an SEO freelancer, your value lies in the depth and breadth of your expertise. While it’s important to have a strong foundation in the core principles of SEO, don’t be afraid to branch out and expand your skill set.

Consider learning complementary skills like content marketing, social media management, or even basic web design and development. The more services you can offer your clients, the more valuable you become as a strategic partner.

Investing in your own education and professional development is never a waste of time or money. Look for courses, certifications, or workshops that can help you level up your skills and stay competitive in the freelance market.

Build Your Personal Brand

In the world of freelancing, your personal brand is everything. It’s what sets you apart from the competition and helps you attract the right clients and opportunities.

One of the best ways to build your brand as an SEO freelancer is to establish yourself as a thought leader in the industry. This means creating valuable content, speaking at events, and sharing your insights and expertise with others.

Consider starting a blog or podcast where you can share your SEO knowledge and experiences. Engage with other professionals on social media and in online communities. The more visible and active you are in the SEO space, the stronger your brand will become.

Network with Other Professionals

No freelancer is an island. Building relationships with other professionals in the SEO and digital marketing space can open up new opportunities and help you grow your business in ways you never imagined.

Attend industry events and conferences to meet other freelancers and agency owners face-to-face. Join online communities and forums where you can connect with like-minded professionals and share ideas.

Don’t be afraid to reach out to people you admire in the industry and ask for advice or mentorship. Making connections is a key part of building a successful and sustainable freelance career.

Remember, investing in your growth and development as an SEO freelancer is just as important as delivering great results for your clients. By staying curious, proactive, and engaged in the industry, you’ll set yourself up for long-term success and fulfillment in your freelance journey.

FAQs: How to Become an SEO Freelancer

How much do SEO freelancers make?

SEO freelancers’ earnings vary widely, ranging from $54k to $93k annually, depending on their skill set, experience, and client base.

Can I do SEO as a freelancer?

Absolutely. With the right skills in search engine optimization, technical web management, and content creation, you can start offering your services to potential clients globally.

How do I become a freelance SEO consultant?

Start by mastering SEO fundamentals through courses and practical experience. Then build an online presence to showcase your expertise and attract clients.

How to start a career in SEO?

Dive into learning with online courses focused on technical SEO strategies and tools. Gain real-world experience through internships or volunteering before hunting for paid gigs.


After reading through this guide, you’ve got the roadmap on how to become an SEO freelancer. It’s not just about knowing keywords and analytics; it’s about constantly evolving and adapting to new trends.

This isn’t merely work — it’s a passion-driven career where you’re helping businesses grow while enjoying the freedom freelancing offers.

Written by Julia McCoy

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