Discover top guides, trends, tips and expertise from AIO Writers

How to Become an SEO Writer in Simple Steps

Julia McCoy
Wednesday, 3rd Apr 2024
Julia McCoy
5 min read · Jan 11 2022
how to become an SEO writer

So, you’ve got a passion for writing and a keen interest in SEO? Mixing these elements could really send your career soaring to new heights. The journey on how to become an SEO writer is filled with learning curves but incredibly rewarding. From understanding keyword research to crafting compelling content that ranks, this path offers a blend of creativity and technicality unique to digital marketing.

The first step? Dive head-first into the basics of search engine optimization. Yes, those A’s you earned in college writing are about to get tested on a whole different level!

Table Of Contents:

What is SEO Writing?

SEO writing is all about creating content that’s optimized for search engines. It’s not just about throwing in a few keywords and calling it a day. SEO content writing is an art and a science.

The goal? To create written content that not only reads well for humans but also ranks well in search results.

Whether you’re writing website content, blog posts, or product descriptions, the principles of SEO content writing remain the same. It’s about finding that sweet spot between what search engines want and what your readers crave.

Why is SEO Writing Important?

Now more than ever, in this digital playground we’re all navigating, mastering the art of SEO writing is absolutely crucial. Why? Because search engines are the gatekeepers to online visibility.

Think about it: when you’re looking for information online, where do you turn first? Chances are, you head straight to Google (or your preferred search engine). We know that over 90% of online experiences begin with a search engine.

That’s where SEO writing comes in. When you write content that’s optimized for search engines, you’re boosting your odds of climbing higher in those search results. And the higher you rank, the more likely people are to find and engage with your content.

But SEO writing isn’t just about driving traffic to your website. By creating high-quality, keyword-rich content, you establish yourself as an authority in your industry, build trust with your audience, and ultimately drive more conversions.

How to Become an SEO Writer

Ready to dive into the world of SEO writing? Here’s how to get started.

Develop Your Writing Skills

First things first: to be a successful SEO content writer, you need to have solid writing skills. This means having a strong grasp of grammar, punctuation, and style. But it also means being able to write engaging, informative content that resonates with your target audience.

If you’re not confident in your writing abilities, don’t worry — like any skill, writing can be improved with practice. Start by reading widely in your niche, studying the writing styles of successful content creators, and practicing your writing regularly.

Learn SEO Fundamentals

Next up for content writers: learning the basics of SEO. This means understanding how search engines work, what factors influence rankings, and how to optimize your content for maximum visibility.

Some key SEO concepts to familiarize yourself with include:

  • Keyword research and optimization
  • On-page optimization (e.g., title tags, meta descriptions, header tags)
  • Link building and backlinks
  • Site structure and navigation

There are plenty of free resources available online to help you learn SEO fundamentals. Take advantage of them.

Build a Portfolio

As with any creative profession, having a strong portfolio is key to landing SEO content writing gigs. Kick things off by building a website or online portfolio where you can flaunt your best pieces of writing.

If you’re just starting out, consider writing for free or at a reduced rate to build up your portfolio. Reach out to blogs or websites in your niche and offer to contribute guest posts or articles.

Gain Experience

Finally, the best way to become a successful SEO content writer is to gain hands-on experience. Look for opportunities to write for websites, blogs, or businesses in your niche. As you build up your skills and portfolio, you can start to take on higher-paying projects and establish yourself as an expert in your field.

Remember, becoming an SEO content writer takes time and effort. But with dedication and practice, you can turn your passion for writing into a lucrative and fulfilling career.

Key Elements of SEO Writing

So, what exactly goes into creating SEO-friendly content? Here are some of the key elements to keep in mind.

Keyword Research and Optimization

At the heart of SEO writing is keyword research and optimization. This means identifying the words and phrases that your target audience is searching for, and incorporating them naturally into your content.

But it’s not just about stuffing your content with keywords. Google explicitly warns against keyword stuffing, as it can actually hurt your rankings. Instead, focus on using keywords strategically and in context.

Some tips for effective keyword optimization:

  • Use long-tail keywords (more specific, less competitive phrases)
  • Incorporate keywords into your title, headings, and throughout your content
  • Use variations and related keywords to avoid repetition
  • Don’t sacrifice readability or user experience for the sake of keywords

keyword research for seo

Meta Tags and Descriptions

In addition to the SEO copy itself, SEO writing also involves optimizing your meta tags and descriptions. These are the snippets of text that appear in search results, giving users a preview of what your content is about.

Your meta title and description should be compelling and informative, enticing users to click through to your content. Plus, weaving in those keywords you’re aiming to rank for can give your rankings a nice little boost.

Some best practices for writing meta tags and descriptions:

  • Keep your meta title under 60 characters and your meta description under 155 characters
  • Use action-oriented language and include a call to action
  • Make sure your meta tags accurately reflect the content of your page
  • Use unique meta tags for each page on your site

Content Structure and Formatting

Finally, the structure and formatting of your SEO copy can also impact its SEO-friendliness. This includes things like:

  • Using header tags (H1, H2, H3) to break up your content and signal its hierarchy
  • Keeping paragraphs short and easy to read
  • Using bullet points or numbered lists to break up long blocks of text
  • Including internal and external links to relevant, high-quality sources
  • Optimizing images with descriptive file names and alt text

When you lay out your content clearly and logically, it becomes a breeze for both people and search engines to understand. And by including relevant links and optimized images, you signal to search engines that your content is valuable and informative.

Best Practices for SEO Content Writing

Now that you know the key elements of SEO writing, let’s dive into some best practices to help you create content that both users and search engines will love.

Write for Your Target Audience

One of the most important things to keep in mind when writing SEO copy is to always write for your target audience first and search engines second. While keywords and technical optimization are important, your content should ultimately be focused on providing value to your readers.

Before you start writing, take some time to research your target audience. Dive into what bugs them, catches their eye, and gets them up in the morning. What kind of content are they looking for? Getting to know your audience means you can whip up SEO copy that hits the spot, making them eager for what’s next.

how to write compelling ad copy

Focus on Readability and Engagement

In addition to providing answers and solutions, your content should be a breeze to read and interact with. This means using clear, concise language, breaking up long paragraphs into shorter ones, and using formatting elements like headings and lists to make your content more scannable.

You should also aim to keep your readers engaged by using storytelling techniques, asking questions, and encouraging them to take action. The more engaged your readers are, the more likely they are to share your content and come back for more.

Incorporate Relevant Keywords Naturally

As mentioned earlier, keyword optimization is a crucial part of SEO writing. But it’s important to incorporate keywords naturally into your content, rather than forcing them in where they don’t belong.

When researching keywords, look for phrases that are relevant to your topic and that your target audience is likely to search for. Then, use those keywords throughout your content in a way that feels natural and flows well with the rest of your writing.

Remember, the goal is not to stuff your SEO copy with as many keywords as possible, but rather to use them strategically to signal to search engines what your content is about.

Optimize for Featured Snippets

Featured snippets are the short, concise answers that sometimes appear at the top of search results, providing users with a quick answer to their query without having to click through to a website.

To optimize your content for featured snippets, aim to provide clear, direct answers to common questions related to your topic. Use formatting elements like lists and tables to make your content easy to parse, and include the question you’re answering in your content (ideally using the exact phrasing that users are likely to search for).

By optimizing for featured snippets, you can increase your visibility in search results and drive more traffic to your site.

Want to Become a More Efficient SEO Writer? Try AI.

AI has revolutionized the SEO writing landscape with tools and techniques that enhance efficiency, accuracy, and effectiveness. One fine example is the AI SEO writer Content at Scale. With this multi-LLM content generation platform, writers can now produce high-quality SEO content at a much faster pace.

This app utilizes natural language processing (NLP) algorithms to analyze search engine trends, keywords, and user intent, enabling SEO writers to create content that is not only optimized for search engines but also resonates with their target audience. More than just a simple writer, Content at Scale can also help with generating topic reports, optimizing metadata, and even providing real-time feedback on readability and engagement, empowering writers to refine their content for maximum impact.

Below is a screenshot of the Content at Scale text editor. From a simple keyword, the app will create a 3,000-word blog post for you that’s 100% original, well-researched, undetectable, and Google-friendly.

content at scale

The biggest benefit of AI in SEO writing is significantly improving the scalability of SEO writing efforts. With Content at Scale, writers can create 10x more SEO content without compromising quality. And unlike other AI writers that produce generic-sounding pieces, Content at Scale allows you to train the AI in your writing style so that every blog post sounds just like you.

AI has truly transformed SEO writing from a time-consuming and labor-intensive task into a streamlined process that allows writers to focus more on crafting compelling narratives and building meaningful connections with their audience, ultimately leading to better search rankings and increased online visibility.

AIO model

FAQs – How to Become an SEO Writer

How much do SEO writers make?

SEO writers can earn from $30k to over $70k yearly. It swings based on experience and the gig’s complexity.

How do I become an SEO content writer?

To start, hone your writing craft, dive into SEO basics, build a portfolio online, and then snag some gigs.

Are SEO writers in demand?

Absolutely. As long as digital content reigns, companies will hunt for skilled SEO writers to boost their online presence.

Is SEO writing a good career?

Sure thing. It blends creativity with tech savvy. Plus, it’s versatile—perfect for freelancers or full-time pros alike.


Learning how to become an SEO writer isn’t just about putting words on paper; it’s about connecting the dots between search intent, search algorithms, and engaging storytelling. You learned here that stepping into the shoes of an SEO content writer means embracing both its challenges and triumphs.

As you embark on your SEO writing journey, remember that learning is an ongoing process. The digital landscape is constantly evolving, and staying up-to-date with the latest trends and algorithms is essential to staying ahead of the curve. Don’t be afraid to experiment, test new strategies, and refine your approach based on what works best for your unique audience and niche.

Most importantly, never forget the power of quality content. While SEO tactics are important for getting your content noticed, ultimately, it’s the value you provide to your readers that will keep them coming back for more. So, focus on creating engaging, informative, and relevant content that truly adds value to your audience’s lives.

And once you’ve mastered these techniques, you can start planning for a scaled-up marketing strategy and implement AI into your work to boost your efficiency. An SEO AI writer like Content at Scale can help you produce 10x more SEO content so you can take on more writing projects or even grow your own business.

Written by Julia McCoy

See more from Julia McCoy

Long Headline that highlights Value Proposition of Lead Magnet

Grab a front row seat to our video masterclasses, interviews, case studies, tutorials, and guides.

What keyword do you want to rank for?