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How to Choose a Content Writing Agency – Factors to Consider

Julia McCoy
Monday, 20th Mar 2023

Outsourcing content writing has become a common practice among businesses, especially B2B companies, in recent years.


It provides access to expert writers, increased efficiency, and cost savings.

In fact, according to a report by the Content Marketing Institute, 75% of B2B companies outsource content writing instead of doing them in-house. This allows companies to focus on their core competencies while leaving content creation to the experts.

But there are too many options for this in the market. It makes it difficult to choose the right content writing agency for you. That’s why it’s important to carefully evaluate each agency to ensure they can meet your quality and budget demands.

In this article, we’ll explain how you can choose the right content writing agency for your business — and what the best alternative to a content writing agency is.

Benefits of Outsourcing to a Professional Content Writing Agency

Content writing services are a great resource for businesses that do not have an in-house content team. Outsourcing content creation can help brands level up the quality of their content and free up time for business owners.

Why should you consider outsourcing your content to a professional writing service?

1. Quality

If you work with a professional content agency, you know that all your content will be written to a particular standard. Professional writers have the experience and knowledge necessary to craft engaging stories that will capture readers’ attention and keep them coming back for more. They also understand how to optimize articles for SEO purposes so they rank higher in search results pages (SERPs).

2. Time Savings

Hiring a third-party writing service frees up time so business owners can focus on other aspects of running their companies or pursue new opportunities without worrying about creating content themselves.

3. SEO Benefits

SEO content writing services can help increase website traffic by optimizing articles for keywords related to the brand’s niche. This includes crafting compelling titles and meta descriptions that draw users in from SERPs.

Additionally, working with professionals means that any technical issues such as broken links or duplicate page titles are addressed quickly before they become major problems.

Types of Content Writing Services

Professional content providers offer all sorts of writing services. Here are some of the popular formats you can outsource to a content agency.


If you want to build brand awareness and improve customer engagement, then creating quality blog posts is a must. A good blogging service can help you produce well-researched, engaging articles that speak to your audience. They can even translate these articles into multiple languages if needed.

E-Books and White Papers

E-books and white papers are great tools for capturing email addresses as they offer readers valuable information in exchange for their contact details. An experienced copywriter will be able to craft an informative yet entertaining e-book or white paper that encourages readers to sign up or make a purchase.


Professional SEO writers understand how search engines work and know which keywords need to be used to achieve better rankings on SERPs.

Social Media Copywriting

Social media copywriters are experts at crafting compelling captions, tweets, and other short pieces of text designed specifically for social media’s unique audience base — ensuring maximum engagement with followers. They also have experience working with different ad formats such as Instagram stories or Facebook carousels so you can get the most out of your paid campaigns too.

If you’re ready to outsource your content, then let’s explore how to choose a content writing service provider.

What to Look for in a Content Writing Agency

When selecting a content writing agency, the quality of their writing should be your top priority. High-quality writing is paramount for generating persuasive content that reverberates with readers. Look for reputable content writing services with experience in crafting well-written pieces in an authoritative tone and free from spelling and grammar errors.

Experience and expertise are also important factors to consider when choosing a content writing services provider. Potential content writing service providers should possess a deep understanding of your target market, the latest industry trends, and SEO tactics for writing high-caliber material.

Ask content creation services about their past projects or clients so you can get an idea of how experienced they are in the field.

Finally, it is essential to ensure that the content writing company understands your goals for each piece of content before signing any contracts or agreements. A good content marketing provider will take time to study what you want out of each project so they can craft pieces that align with your objectives.

Professional content writers are also able to recommend strategies that can boost the overall performance of your website.

When researching potential content writing service providers, it’s important to look for output quality, experience, and the ability to work around your goals and objectives. With this in mind, you can start vetting portfolios, reading reviews and testimonials, and asking for references in your industry.

How to choose a content writing service provider?

Researching Content Services

When researching content writing agencies, the first thing you need to check is their portfolio and testimonials. Examine samples of their output to get a clearer sense of the type of content they can produce for you.

Also, read through customer reviews and ask for references from past clients who have used their services.

Another thing to consider when hiring blog writing services is the pricing structure. Compare the quotes of numerous suppliers and see if they meet your budget. Some firms may provide discounted bundles or hourly rates, depending on the type of content required. Be mindful of additional costs such as editing fees or extra charges for rush orders.

Finally, take into account other factors such as turnaround time, customer support, communication methods (email vs phone), and availability when comparing different blog writing services. These details may seem trivial but can be crucial when deciding which content writing company is right for you.

Evaluating Work Samples

Before choosing a professional content writing agency, look at examples of previous work they have done for other clients. Request demonstration pieces to gain a precise view of their writing style and if it aligns with yours. Look closely at grammar, punctuation, spelling, readability score, and overall structure when assessing the quality of their work samples.

When selecting a professional content writer, it is also important to assess their work ethics — are they able to meet deadlines? Inquire about any methods or techniques they use such as project management tools or time-tracking software applications that help keep projects on schedule.

By evaluating the quality of content writing services offered, you can ensure that your project is completed with high-quality results and delivered on time.

Key Takeaway: Take the time to review potential content writing services provider’s work samples and processes for accuracy, quality control, meeting deadlines, and staying within budget.

Test Your Content Writing Providers

The best way to choose a content writing service provider is by giving them a test.

This can be as simple as asking them for topic ideas or having them write a sample article on one of your topics.

When setting up a test for potential providers, make sure it’s specific enough so they understand what type of work you’re looking for. For example, if you want blog posts about product launches, ask them to provide three ideas on how they would approach such an article in terms of structure and tone. If they don’t have any experience with SEO copywriting, ask them to research some basics before attempting the assignment so they can demonstrate their understanding of keyword optimization techniques.

Another important factor when testing writers is making sure their style fits with yours and aligns with your brand voice and values. Ask questions about their process for researching topics and developing stories that resonate with readers.

Finally, consider whether they have experience in other areas like social media management or email campaigns. These skills are becoming increasingly important in today’s digital landscape so it pays off to hire someone who knows how all these pieces fit together into one cohesive content marketing strategy rather than just focusing on one area alone.

Testing potential content writers gives you valuable insight into whether or not they are right for the job. You can also confirm if their writing style adheres to your standards and meets the rules set by search engines like Google regarding readability and keyword density.

Do a Vibe Check

The process of how to choose a content writing service provider is more than just looking for the best writing skills. For the partnership to be successful, your outsourcing provider should share the same beliefs and goals as yours.

Before deciding to outsource content creation, make sure you do a “vibe” check with the agency. Make sure that they understand your company values and culture before entering into an agreement with them.

It’s also important to find out what kind of values the content writing agency has. Do they value people more than profits? Are they focused on creating quality work over quantity?

The answer to these questions will determine if they are in sync with your business.

Content Writing Services vs. AI

So we’ve given you a comprehensive guide on how to choose a content writing service provider. But you know what’s better than outsourcing your content to writing services? Producing high-quality content at scale with the help of AI!

Content writing agencies typically employ a pool of writers who need roughly a week to research and write a 2,500-word article. They also have editors who proofread and tweak these articles to make sure the original writer did not miss anything.

What if there was a way to turn that week-long turnaround time into just hours?

That is the promise of artificial intelligence.

An AI writing tool like Content at Scale lets you create up to 10 long-form blog posts in a day — it’s like putting your content creation process on steroids!

This process is now what we call AIO where the AI writes an original article based on the keywords you want to target, and then a human editor goes over it to make it better.

What’s truly mind-blowing: you only pay a penny per word!

Hundreds of clients are already taking advantage of these cost savings, and one such company is the expert marketing agency Journey Engine.

Here’s what Journey Engine used to pay for their old process:

How to choose a content writing service provider?

And here’s what Journey Engine is getting from Content at Scale:

How to choose a content writing service provider?

The new AIO model lets you cut your content creation costs by up to 75% while going from research to writing to publishing 5x faster!

How to choose a content writing service provider?

Check out Journey Engine’s full story in this video:

FAQs – How to Choose a Content Writing Agency

What are the most reputable content writing services?

  • Pepper Content.
  • Content Whale.
  • Scatter.
  • Italics.
  • Write Right.
  • Text Mercato.
  • Godot Media.
  • Justwords.

How do I choose a freelance content writer?

  • Look at Skill Level.
  • Look at Content Writer’s Past Experience.
  • Pay Attention to Enthusiasm.
  • Discuss Deadlines and Schedules.
  • Check Referrals and Past Client Feedback.
  • Note Similarities Between Writer and Your Audience.
  • Make Sure They Fit Into Your Budget.

How much do they charge for content writing?

On UpWork, freelance writing rates can vary widely, from $15 to $80 per hour, with most falling in the $30 to $50 price range. Rates can fluctuate depending on the writer’s experience, geographic location, and market conditions.

How do I start a content writing service?

  • Step 1: Create a Portfolio.
  • Step 2: Generate Social Proof.
  • Step 3: Establish Authority by Blogging.
  • Step 4: Develop a Pitch.
  • Step 5: Start on Websites for Freelancers.
  • Step 6: Create Your Linkedin Profile.
  • Step 7: Apply to Firms That Have Openings.


How to choose a content writing service provider? There are several factors that come into play when making a hiring decision, including experience level, work samples, pricing structure, and turnaround times. Look through portfolios from various companies to get an idea of what kind of writing style they offer then compare prices between different providers until you find one that fits your quality, timeline, and budget needs.

When outsourcing content writing services, it’s important to set clear expectations upfront regarding deadlines, word count, and writing style. You should also provide detailed instructions about topics or keywords so writers have all the information they need when creating content pieces for your website.

Make sure both parties stay up-to-date throughout the entire process to ensure that everyone is on the same page at all times.

We hope that these tips on how to choose a content writing service provider can help you select the right outsourcing partner for your needs. By performing thorough research and taking the time to evaluate the quality of services they provide, you can be confident that your chosen content writing service provider will deliver outstanding results.

Written by Julia McCoy

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