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How to Create Content for Social Media Success

Julia McCoy
Friday, 19th Jan 2024
Julia McCoy
5 min read · Jan 11 2022
how to create content for social media

Imagine the roar of applause as your social media post goes viral. It’s not just luck — it’s knowing how to create content for social media that works.

Crafting a killer strategy isn’t about shooting in the dark; it’s about precision, understanding what makes people click ‘share’, and doing more of that.

This piece cuts through the noise with actionable insights: aligning your brand goals with audience needs, leveraging video to captivate followers, and harnessing analytics for laser-focused targeting.

Plus, you’ll discover how high-quality visuals can make your message stick and why user-generated content could be your ace in the hole.

Dive deep into these proven tactics and watch your social media engagement soar.

Table Of Contents:

Building a Robust Social Media Content Strategy

Building a social media content strategy that hits the mark can feel like trying to solve a Rubik’s Cube.

You twist and turn tactics until the colors align, mirroring your brand’s goals with audience needs.

How do you create a social media content strategy that works?

Identify Goals and Objectives

A solid social media strategy starts by setting specific goals.

Your target might be boosting brand awareness or increasing web traffic. Maybe it’s driving sales or enhancing customer engagement.

Whatever it is, start creating social media content with these end games in mind.

Analyze Your Target Audience

To craft social media content that resonates, you need to know who you’re speaking to. It’s about getting into their heads — figuring out what makes them tick so your content connects and sticks.

This means looking beyond demographics and exploring their behaviors on different social media platforms — because not all of them will suit your message or method.

Tailor your approach accordingly after doing some good old-fashioned social listening.

Source: Oberlo

Analyze Your Competitors

In the world of social media marketing, you need to be aware not only of your own performance but also that of your competitors. Conducting a competitive analysis can provide valuable insights and spark new ideas for improving your content strategy.

The first step in this process is identifying what they are doing well. Are there certain types of posts or formats that seem to engage their audience more than others? What kind of tone do they use in their communications? These observations can serve as inspiration for refining your own approach.

Next, consider how you could improve upon what they’re doing. If a competitor’s post receives high engagement due to its interactive nature, perhaps incorporating quizzes or polls into your own posts could yield similar results.

Choose Your Content Types

Creating a successful social media content plan requires understanding the preferences of your audience and adjusting accordingly. Remember those social buyer personas you set up when analyzing your target audience? They’re about to come in handy!

The type of content they consume will guide what formats you should focus on.

Variety is key when it comes to publishing social media content. Consumers appreciate brands that highlight their products/services/personality, post demos, and share customer testimonials.

Avoid being overly promotional or repetitive as this may deter followers from engaging with your posts. Here are some ideas for varying your social media content:

  • Create short-form videos showcasing product usage
  • Post customer testimonials lauding the benefits of using your product/service
  • Showcase behind-the-scenes footage highlighting company culture

To determine which types and formats work best for you, delve into data analysis. Reviewing past performance metrics can provide valuable insights into what resonates most with your audience.

Choose the Right Platforms

There are 4.6 billion users across various social media platforms waiting for engaging stories — but where exactly do they hang out?

To choose an appropriate social network, you must first understand your audience’s demographics and preferences. For instance, if your target demographic includes young adults aged 18-24 years old, then Instagram or Snapchat might be more effective than LinkedIn which caters to professionals.

Different social media platforms offer different features that can help enhance your content creation efforts. For example, Facebook offers live streaming capabilities and targeted advertising options while Pinterest allows users to create visual boards that are perfect for showcasing products or inspiring ideas.

Build a Content Calendar

A crucial step in building a social media content strategy is setting up a content calendar. This tool allows you to take a holistic view of your plan, visualizing and organizing ideas for easier execution.

Your content calendar serves as the central hub for all posts across different platforms. Don’t hesitate to repurpose existing material; scheduling it on various networks can maximize its impact.

However, remember that each platform has unique characteristics – what works well on one might not be as successful on another.

The timing of your posts also plays an essential role in their effectiveness. There are general best practices regarding optimal posting times for each platform; however, using tools like Social Sprout’s ViralPost® can simplify this task significantly by providing data-driven recommendations based on follower activity.

Create a consistent schedule — regularly updating your followers helps keep them engaged and informed about any changes or new developments within the company.

But also maintain flexibility — while consistency is key in social media marketing, it’s also important to remain flexible and open to spontaneous posts or timely responses.

Promote and Distribute Your Content

Your social media strategy should extend beyond just posting on your channels; it should also include active distribution of your content to maximize brand visibility.

Here’s how you can plan for effective distribution:

  • Scheduling Tools: Social media tools simplify the process of distributing content, especially if you post multiple times a day. This helps ensure that you are posting at optimal times when your audience is most likely to be online.
  • Audience Activity Recognition: Understanding when your audience is most active and sharing posts during those periods can significantly increase reach. If you only post the moment new content goes live, then there’s a high chance that many potential viewers will miss out.
  • User Engagement: Encourage user engagement by responding to or reposting users who share or interact with your content in any way. This not only increases visibility but also provides social proof, enhancing credibility.

Remember, an effective content strategy isn’t just about what you post on social media but also how and when. Plan your approach and stick to these steps to craft exceptional social media content.

How to Create Content for Social Media

The nature of social media networks emphasizes interaction, engagement, and shareability. This is why you need a whole different strategy for creating social media content.

1. Less Text, More Video

To capture your audience’s attention quickly, you must incorporate more videos into your posts.

The power of visual storytelling cannot be underestimated in today’s digital age where users are bombarded with text-heavy posts. By creating engaging video content, you can increase interaction rates and boost brand visibility on social media platforms.

  • Focus on Quality: Ensure that your video has high production values — good lighting, clear audio, and crisp visuals can make all the difference in how well-received your video is.
  • Tell A Story: Videos provide an excellent platform for telling stories about your brand or products that resonate with viewers on an emotional level.
  • Add Value: Your videos should not just be promotional but also informative or entertaining — add value to the viewer while subtly promoting your product/service.

We live in times where videos have become indispensable tools, with 85% of video marketers intending to increase usage in 2024. Skipping video isn’t wise if building a social media presence is atop your list.

2. Invest in Visuals

It’s no secret that social media is a visual playground. High-quality product images and snappy graphic design are not just nice to have; they’re essential for catching the eye in a sea of endless scrolling.

A picture says a thousand words but pair that with compelling captions and suddenly you’ve got storytelling gold.

AI tools like Content at Scale can help you write witty captions for your Instagram posts or promotional copy for your Facebook and LinkedIn channels.

Research shows stock images underperform real-life photos, suggesting authenticity trumps perfection every time.

To really connect with people talking online means showcasing relatable visuals that resonate at first glance.

Twitter itself encourages the use of rich media to enhance posts, understanding that in our digital age, captivating imagery is crucial for successful social interactions.

Your social campaign will only stand out if you invest as much care into crafting its look as its message — a challenge certainly worth taking on.

Beyond aesthetics, good design guides viewers through your message and highlights what matters most — your call to action or key takeaway.

The right image can grab attention faster than any headline ever could. And considering tweets with images get 150% more retweets, 89% more favorites, and 18% more clicks, imagine what high-quality product photos could do for click-through rates.

The benefits are clear as day — or should I say as vivid as an HD photo.

3. Share Customer Testimonials and Reviews

Sharing customer testimonials and reviews is like giving your brand a megaphone.

These nuggets of gold show real people backing up what you claim, which packs a punch in credibility.

And guess what? Close to 50% of consumers place their trust in online reviews just as much as personal recommendations from friends or family.

User-generated content isn’t just fluff; it’s the cornerstone for building community trust.

You see, when customers share their experiences with your products or services, they’re doing more than just talking about features — they’re telling stories that resonate with potential buyers on an emotional level.

This kind of word-of-mouth marketing can be incredibly persuasive because let’s face it — people buy into other people’s stories.

To turn happy customers into vocal brand advocates, start creating content featuring their success stories.

Influencer marketing plays its part here too — it’s not always about celebrity endorsements but also everyday users who have gained small followings and have become authentic voices within their niche communities.

Source: Oberlo

4. Offer Immersive Video Experiences

You’ve seen it before: a quiz on your feed that piques your interest, or maybe a poll asking for your opinion.

Suddenly, you’re not just scrolling; you’re interacting.

Think about the last time you joined a live video. It’s thrilling to be part of something as it unfolds.

Your comments appear alongside others’, creating a collective experience that’s hard to resist.

Live videos aren’t just fleeting moments; they can leave lasting impressions when done right.

Giving users the driver’s seat through interactive features like Q&A sessions makes them feel valued and heard. That’s key for any solid social media strategy aiming to build brand awareness and loyalty.

The magic of quizzes lies in their simplicity yet powerful ability to connect users. Add puzzles or riddles into the mix, and watch engagement soar as people love testing their wits.

Polls are equally effective tools on social media platforms — everyone has an opinion, and most don’t shy away from sharing theirs publicly if given an easy avenue.

5. Repurpose Your Evergreen Content

Evergreen content is a goldmine for any marketer looking to boost their social media presence. But, did you know that you can maximize the potential of this content by repurposing it?

The first step in repurposing your evergreen content is identifying which pieces have performed best over time. This could be based on metrics such as page views, shares, or comments. Once identified, these top-performing articles are prime candidates for transformation into new formats.

A popular way to do this is through visual representation — infographics and charts being two common examples. These visual elements not only add interest but also make complex information easier to digest and share on social media.

Transform key points from your article into an engaging infographic using tools like Canva. Remember to keep text minimal and visuals compelling!

Convert data-heavy posts into charts or graphs using software like Tableau. These provide a clear visualization of data trends.

Besides infographics and charts, consider creating social media images out of quotes or stats from your evergreen post with eye-catching backgrounds. Tools such as Adobe Spark allow easy creation of professional-looking graphics.

Another way to repurpose evergreen content is by creating a series of social media posts, each focusing on one key point from the original article. This not only extends your content’s lifespan but also keeps your audience engaged over time.

So don’t let your evergreen content gather dust in archives! Repurposing it can bring new life and reach, expanding its value exponentially. Remember, creativity is key when transforming long-form content into bite-sized visual pieces for maximum engagement.

FAQs – How to Create Content for Social Media

How do I start creating content?

To kick off, know your audience and goals. Then brainstorm ideas that mesh with both.

How do you write content on social media?

Keep it snappy, relatable, and tailored for the platform you’re targeting.

How do I create social-first content?

Dive into trends, use visuals liberally, and craft messages for quick consumption.

What does it mean to create content for social media?

Crafting posts designed to engage users within specific platforms’ cultures and constraints.


In wrapping things up, think of social media content creation as like having a friendly chat with your audience. It’s not just about info dumps; it’s about sparking real conversations.

Stay true to your brand by being authentic and encourage your audience to jump into the conversation.

Remember, social media is more than just a stage; it’s a two-way street. So, adapt to the different formats out there, and don’t be afraid to mix things up.

Social media content creation is not rocket science, but it does take a pinch of strategy and a dash of creativity. By understanding each platform’s vibe and tweaking your content accordingly, you’re not just posting; you’re connecting.

So, dive into the digital world with your story and watch it unfold across social media.

Suffering from writer’s block? AIMEE is here to help. Just give her a quick prompt and Content at Scale‘s resident chatbot will write witty, captivating, and click-worthy social media posts for your Instagram, Facebook, LinkedIn, and TikTok audience!

Cheers to crafting content that clicks!

Written by Julia McCoy

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