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How to Do Affiliate Marketing on Your Blog

Justin McGill
Monday, 31st Jul 2023
how to do affiliate marketing

In the latest survey by Rakuten/Forrester Research, 90% of business owners and advertisers said they consider affiliate marketing as an essential part of their marketing strategy. In fact, more than 80% were already running an affiliate marketing program to drive online traffic and increase sales.

If you want to monetize your work, learning how to do affiliate marketing on your blog is the best way to do it.

But how exactly do you get started with this type of online business model?

In this article, we’ll explore the fundamentals of affiliate marketing – from selecting an appropriate program to monitoring outcomes – so you can learn how to do affiliate marketing on your blog the right way.

If you’re curious about how to turn your blog into a money-making machine, stick around. We’ve got some fantastic tips and tricks to help you get started.

Table Of Contents:

What is Affiliate Marketing?

Affiliate marketing is a performance-based online marketing strategy that rewards an affiliate for driving customers to another company’s website.

When the customer makes a purchase, the affiliate earns a commission from the seller. This type of marketing is often referred to as “pay-per-sale” because affiliates are only paid when they make sales.

How Does Affiliate Marketing Work?

The process begins with an affiliate signing up with an advertiser and then promoting their products or services through various channels like blogs, social media, email campaigns, and more.

Whenever someone clicks on one of these links, they’re directed to the advertiser’s website where they can learn more about the offer and make a purchase if interested. If that happens, the affiliate receives compensation in return for referring them there.

Who Benefits From Affiliate Marketing?

Sellers and advertisers benefit from affiliate marketing by gaining access to new audiences who may be interested in their products or services. For affiliates themselves, it provides them with an additional source of income since commissions can range anywhere from 5% all the way up to 70%.

Plus, this type of marketing allows them to focus on creating content rather than worrying about finding customers directly.

Screenshot from Finances Online

Blogging and Affiliate Marketing

Affiliate programs are a great way to monetize blog posts.

Blogs with affiliate links can increase their income potential without having to create their products or services.

It’s also relatively easy to set up, requiring minimal technical knowledge and resources, so you can start affiliate marketing right away.

Plus, there are no limits on how much money you can make from an affiliate marketing blog. The more readers you have, the higher your earnings will be.

Finding affiliate marketing blog success is all about advertising the right product or service and creating content around it.

Build relationships with other affiliate marketers to build credibility within the industry, which can lead to better opportunities in the future.

Finally, don’t forget about tracking metrics like click-through rate (CTR) as this will help you understand which affiliate marketing links work best for driving conversions.

How to Do Affiliate Marketing: Step-by-Step Guide

Want to make money blogging? Here’s a step-by-step guide on what to do in affiliate marketing.

1. Choose a Niche

Your chosen niche will be your North Star guiding everything from content creation to targeting audience segments to choosing affiliate products to promote. It’s not about restricting yourself but more about focusing on areas where both passion and knowledge intersect.

Select a niche or topic for your blog that aligns with your interests, expertise, and target audience. It’s essential to focus on a specific niche to attract a more engaged and relevant audience.

To help identify potential niches, consider using tools such as Google Trends. Or if keywords are more up your alley, try something like Ahrefs or Semrush. These platforms can provide valuable insights that will guide you toward trending topics in your chosen field.

2. Build a Blog

If you haven’t already, create a blog using a platform like WordPress, Blogger, or any other blogging platform. Choose a user-friendly and customizable theme that complements your niche and allows you to display affiliate links effectively.

Creating a blog for affiliate marketing also includes choosing an appropriate domain name and hosting plan. A great affiliate blog will have a memorable, concise title that resonates with your target demographic.

When selecting a hosting plan, make sure it meets all your requirements for storage space, bandwidth, and customer support.

Aesthetics also play an important role when generating affiliate sales from your blog posts. Make sure your blog looks professional with high-quality images and colors that match the theme of the content you’re sharing.

To make affiliate marketing work, ensure that navigation of your blog is easy so visitors can quickly find what they’re looking for.

3. Research Affiliate Programs

Look for affiliate programs that offer products or services related to your niche. Many companies and online marketplaces have their own affiliate programs. Some popular affiliate networks that aggregate multiple programs include Amazon Associates, ShareASale, CJ Affiliate, and ClickBank. Research and join programs that fit well with your blog’s content and target audience.

4. Integrate Affiliate Links Strategically

Incorporate affiliate links naturally within your blog posts, product reviews, comparison articles, and other relevant content. Avoid overloading your posts with affiliate links as they can come across as spammy and deter readers from trusting your recommendations.

5. Stand Out with Visuals

Whenever possible, use images, banners, and buttons to make your affiliate links stand out. Visual cues can capture your readers’ attention and encourage them to click through to the affiliate products.

6. Disclose Affiliate Relationships

Be transparent with your audience about your affiliate marketing efforts. Include a clear disclosure statement on your blog to let your readers know that you may earn a commission from the affiliate links you promote.

7. Engage with Your Audience

Interact with your readers through comments, emails, and social media. Building a relationship with your audience can lead to more trust, which in turn can result in higher conversions for your affiliate links.

8. Track Performance

Use affiliate tracking tools and analytics to monitor the performance of your affiliate links. This will help you understand which products are resonating with your audience and which marketing strategies are most effective.

9. Stay Updated and Adapt

Keep an eye on industry trends and changes in affiliate programs. Affiliate marketing is continually evolving, and staying up-to-date with the latest strategies and best practices will help you maximize your earning potential.

Remember that success in affiliate marketing takes time and effort. Building a loyal audience, creating valuable content, and making strategic marketing choices are key to long-term success in this field.

How to do affiliate marketing on your blog

Create Content to Generate Affiliate Sales

Learning how to do affiliate marketing on your blog is more than just knowing how to add affiliate links and promote products. To get people to click on your ads, you must first create content that will attract readers.

When creating a blog for affiliate marketing, focus on sharing high-quality, valuable information that resonates with your readers. This will help build trust and credibility with your audience, making them more likely to click on your affiliate links and make a purchase.

Review articles can be a game-changer here. Written with honesty based on personal experience or thorough research, these pieces give readers valuable insights into products’ features, benefits, and pros and cons — all while featuring your chosen affiliate products naturally.

In addition to reviews, consider writing how-to guides and tutorials related to the products you are promoting. These add value by teaching your readers something new or solving their problems.

The first step in creating content is to identify topics that people are talking about in your niche. Find keywords that are commonly used by your potential clients when searching for related information.

Once you’ve identified a few potential topics, you can begin writing your blog post. Incorporate relevant keywords into titles, headings, body text, meta descriptions, image alt tags, and other areas where they make sense. Not only does this help search engines better understand what your post is about but it also helps readers skim through your content quickly.

In addition to using targeted keywords throughout your posts, another great way to increase engagement is by incorporating visuals such as images or videos. Visuals can help break up long blocks of text, making them more digestible for readers while also helping emphasize certain points that may otherwise get lost in a sea of words.

Furthermore, adding visuals can give articles an added layer of professionalism that makes them stand out from competitors who rely solely on written content.

To maximize the reach of each blog post, publish them on social media sites such as Facebook and Twitter. This will allow people to easily share links with their friends and followers, further increasing visibility.

Creating top-quality content to promote affiliate products or services is the best way to generate affiliate sales. But researching, writing, and editing blog posts every single day can be challenging.

This is where marketing automation technology can help.

Artificial intelligence makes your job much easier by generating blog posts within minutes instead of hours! With AI writing software like Content at Scale, you can leave the heavy lifting to AI — all you have to do is input your target keyword into the app and let the machine do its work.

Once your first draft is ready, you can start giving your blog post some love, adding that human touch that tugs at the heartstrings of your audience. Check the built-in SEO tools to make sure your work is optimized and then hit Publish to post your latest creation directly to WordPress.

seo tools in content at scale

Affiliate Marketing Strategies for Social Media

Social media has become a key asset for affiliate marketers striving to drive website visitors and increase their conversion rate.

The first step in promoting affiliate products on social networks is to create an awesome profile that resonates with your niche audience. Connecting with the right individuals is key, and cultivating relationships can be achieved by having an active presence on social media networks.

To maintain a meaningful connection with your followers, regularly provide them with interesting and engaging content.

When posting on social media, make sure to include a link back to your blog so that people can see the ads you are promoting through affiliate marketing programs.

It’s also important to monitor the performance of each post and adjust strategies accordingly based on how well they perform. For example, if one post performs better than another, consider making similar changes across all other posts as well.

Finally, when promoting affiliate links through social media, focus not only on driving traffic but also converting those visitors into customers. This can be done by providing helpful advice related directly or indirectly to the products or services you are offering through affiliate promotions.

For example, share stories from satisfied customers or write about tips and tricks on how to use the product. These can encourage potential buyers to click on your ad and buy the product.

Grow your affiliate marketing business by leveraging social media. Create profiles and share quality content to drive traffic and conversions. #affiliatemarketing #socialmedia #blogging Click to Tweet

Choosing the Right Affiliate Marketing Programs

The first step in how to do affiliate marketing on your blog is choosing the right affiliate program.

First, you have to research your niche and understand what types of products or services are available to make affiliate sales.

Knowing who your target audience is and what they’re looking for can help you narrow down potential products to promote on your affiliate marketing blog.

Once you have a list of products or services you want to promote on your affiliate blog, compare the commission rates and payment structures of different affiliate programs. Calculate how much money you can potentially make from each click or sale.

To help you choose which program to make affiliate sales, read online reviews and see what other affiliate marketers are saying about these affiliate networks. This will provide newcomers like you with valuable insight into how reliable companies are when it comes to paying out commissions on time and if they offer helpful resources like banners or promotional materials.

By researching affiliate networks, you can make an informed choice regarding which affiliate promotion program is suitable for your blog and its audience.

Best Programs in the Affiliate Marketing Industry

Looking for programs that are easy to use and offer the best affiliate commissions? Check out these popular affiliate platforms.

1. Amazon Associates

If you’re looking to start affiliate marketing, one of the most well-known and lucrative platforms is Amazon Associates.

Amazon allows you to promote any product available on its site, making it a versatile choice for many bloggers regardless of their specific content focus. From books and electronics to fashion items and home goods, there’s likely an affiliate product relevant to your audience.

When someone clicks on an Amazon link from your blog post and makes a purchase within 24 hours, you earn a commission ranging from 1% up to 10%, depending upon the category of the product.

A key aspect of successful affiliate marketing strategies involves effectively promoting products that resonate with your readership. This could involve writing detailed product reviews, listicles, or tutorial-style posts showcasing how particular products can be used.

2. Shopify Affiliate Program

Another profitable option is Shopify. This affiliate program offers a unique opportunity for bloggers, influencers, educators, and other content creators to earn money by promoting Shopify’s e-commerce platform.

The primary way you can make money through this affiliate program is by referring new users to Shopify. For each referral that signs up for a paid plan, you receive an affiliate commission. The amount varies depending on which subscription plan your referral chooses but it can be quite substantial.

3. Rakuten Marketing

Rakuten Marketing is one of the best affiliate programs to join. With more than 1,000 merchants, you’ll find products from industry giants like Sephora, Virgin Holidays, New Balance, and DialogTech.

The user interface is simple and easy to navigate and their help center offers great resources for beginners. Plus, with a generous commission rate on sales, it’s no wonder why so many bloggers are signing up.

4. ShareASale

With over 4,000 merchants and some paying up to $300 per sale, ShareASale stands out as an excellent option when it comes to making money blogging. It has fewer top-tier brands but makes up for it with its search parameters such as EPC Greater Than or Commission Rate Greater Than filters. This makes it easier for bloggers to identify lucrative opportunities for generating affiliate income.

Additionally, they have a two-tier program filter that shows which products enable you to earn a commission from sub-affiliate referrals too. Another plus point for those who are considering affiliate promotions.

5. Creative Market

For those targeting creative professionals, Creative Market could be just what they need when looking for affiliate income. They specialize in photos, graphics, and WordPress themes and offer a 15% commission on a customer’s first purchase – ideal if your readers are always searching for new design elements online.

A great strategy here would be bundling items together in content pieces so customers buy multiple items at once – boosting initial purchases considerably.

To conclude, it is essential to keep a close eye on performance metrics and track results consistently. This data can be used to gain valuable insights into the success of campaigns and make necessary adjustments for future endeavors. Furthermore, detailed records should be kept which include everything from total clicks per post to individual link statistics such as click-through rate and bounce rate.

Affiliate Marketing Tips to Earning Six Figures

Now that you know the basics of how to do affiliate marketing on your blog, we’ll share five advanced tips on how to grow your affiliate business.

How to do affiliate marketing on your blog

1. Pick Your Niche

The first step to making six figures through affiliate marketing is to pick a good niche. You want to make sure you are targeting an audience that will be interested in the products or services you’re promoting. Take some time to research what types of products and services would best fit your blog content.

2. Promote Relevant Products

Look for related products or services that could benefit from bundle promotions. For example, you can promote a meal delivery service with kitchenware items like knives or blenders. This approach often works well when it comes to conversions too.

3. Use Multiple Strategies

Don’t just rely on one strategy when it comes to affiliate marketing. Use multiple strategies such as writing product reviews and comparison posts or using banners on sidebars and buttons in footers. Create dedicated landing pages where visitors can learn more about specific offers.

This will not only display your ads to readers multiple times throughout different channels but also gives them options depending on their needs and interests.

4. Optimize Your Blog Content

Search engine optimization plays an important role in ensuring maximum visibility for your affiliate ads. Make sure keywords are included in titles, meta descriptions, and body copy.

5. Track Results Regularly

Last but not least, track results regularly so that you can see which affiliate links are performing well. Keep detailed records of everything — from total clicks per post right down to individual link stats such as CTRs and bounce rates.

All this data will help provide insights into how successful your campaigns have been so you can tweak or replace the non-performing ones.

FAQs – How to Do Affiliate Marketing on Your Blog

How to do affiliate marketing on your blog?

  1. Know Your Blog Niche Market And Validate.
  2. Determine Your Target Audience.
  3. Choose Affiliate Marketing Channels.
  4. Set Up Your Web Hosting.
  5. Create A Blog Post.

Is blogging good for affiliate marketing?

For many bloggers, writing a blog is not just writing about things they are passionate about. Affiliate marketing is a great way to earn money from blogging. You can share products on your blog and get paid a commission if someone buys the product through your link.

How do I write an affiliate marketing article?

  • Write Affiliate Content With High Search Volume.
  • Write About Events Related to Your Niche.
  • Write Detailed and Honest Product Reviews.
  • Write to a Bigger Audience.
  • Research Your Prospects and Products.

Can I put affiliate links on my blog?

Make sure to add your affiliate link to the text of your post or within the image. You can also add it to your banner ads or in your blog’s sidebar. No matter which one you choose, make sure your readers can easily find your affiliate link.


Affiliate marketing is an incredibly powerful tool that can help you increase your online visibility and generate more leads. It’s also a great way to build relationships with other businesses, as well as customers. Knowing how to do affiliate marketing on your blog properly can be extremely lucrative for any business.

When selecting affiliate programs, it’s important to consider their reputation and track record of success. Look for programs that have been around for a while and offer products or services related to your own industry. Make sure they provide generous commissions on sales and are easy to work with when it comes to tracking conversions and payments.

When creating content for your affiliate blog, provide valuable information about the product or service you are promoting without sounding too sales-y. Focus on creating helpful content that demonstrates how the product works and how it benefits your readers to convince them to buy through your link instead of elsewhere.

With these affiliate marketing tips, you can start making money blogging whether you’re a beginner or an experienced blogger.

Running out of ideas for your blog? Let AI help. Content at Scale now has a keyword research tool that can generate hundreds of topics that are relevant to your niche — providing you with an endless stream of content for your affiliate marketing blogs.

Written by Justin McGill

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