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How to Do SEO Optimization Yourself: The Ultimate Guide

Julia McCoy
Friday, 24th May 2024
how to do seo optimization yourself

You’ve poured your heart and soul into your website, but no one seems to be finding it. You know you need to optimize for search engines, but the thought of hiring an expensive SEO expert makes your wallet cringe.

What if I told you that you can do SEO optimization yourself?

That’s right, with a little knowledge and elbow grease, you can boost your search rankings and drive organic traffic all on your own — even if your small business has a limited budget.

In this guide, I’ll walk you through the step-by-step process of optimizing your website for search engines. From keyword research to on-page optimization, I’ll show you how you can get started on your DIY SEO journey.

Table Of Contents:

The Basics of SEO

Before we dive into the nitty-gritty of how to do SEO optimization yourself, it’s important to understand the basics.

SEO, or search engine optimization, refers to a series of tactics aimed at ensuring that your website gets found by your target audience.

This means optimizing your website content, structure, and code to make it easier for search engines like Google to crawl, index, and understand your site.

But SEO isn’t just about pleasing search engines. It’s also about creating a better user experience for your target audience.

By providing high-quality, relevant content that answers their search queries, you’ll not only rank higher in SERPs but also keep visitors on your site longer.

Key Components of SEO

So, what are the key components of SEO? There are three main areas to focus on:

  1. On-page SEO: This includes optimizing your website content, meta tags, headers, and images to make them more search engine-friendly.
  2. Off-page SEO: This involves building high-quality backlinks from other reputable websites to improve your site’s authority and credibility.
  3. Technical SEO: This includes optimizing your website’s structure, speed, mobile-friendliness, and security to provide a better user experience.

Identifying Your Target Audience and Their Search Intent

One of the most important aspects of SEO is understanding your target audience and their search intent.

What are they searching for? What questions do they have? What problems are they trying to solve?

By answering these questions, you can create content that not only ranks well in SERPs but also provides real value to your audience.

This is where keyword research comes in.

Keyword Research: The Foundation of Your SEO Strategy

Keyword research involves identifying the words and phrases your target audience is using to search for products, services, or information related to your business.

But keyword research isn’t just about finding the most popular keywords. It’s also about understanding the intent behind those keywords and creating content that matches that intent.

Identifying Relevant Keywords

The first step in keyword research is identifying relevant keywords for your business.

Start by brainstorming a list of topics related to your products or services. Then, use a keyword research tool to expand those topics and find related keywords.

Here’s an example of a keyword list generated by Content at Scale for the topic “solar lights”:

content at scale keyword research

When searching for key phrases to build your content around, focus on long-tail keywords. These are longer, more specific terms that are less competitive and more targeted.

For example, instead of targeting a broad keyword like “shoes,” you might target a long-tail keyword like “best running shoes for flat feet.”

Analyzing Keyword Difficulty and Search Volume

Once you’ve identified a list of relevant keywords, it’s important to analyze their difficulty and search volume.

Keyword difficulty or ranking difficulty refers to how hard it will be to rank for a particular keyword, based on the competition and authority of the websites currently ranking for it.

Search volume, on the other hand, refers to how many people are searching for that keyword each month.

Ideally, you want to target keywords with high search volume and low difficulty.

keyword monthly search volume

Want to learn how to do keyword research and create Google-friendly blog posts all in one app?

Watch my full tutorial here:

Optimizing On-Page Elements

If you want to do search engine optimization yourself, you should learn the techniques and strategies of on-page SEO.

On-page SEO can feel overwhelming, especially if you’re new to the game. There are so many moving parts to keep track of — enough to make your head spin.

Title Tags and Meta Descriptions

Let’s start with the basics: title tags and meta descriptions. These are the first things potential visitors see when your site pops up in search results, so it’s crucial to make them count.

Your title tag should be a clear, concise summary of what your page is about, with your primary keyword front and center. Keep it under 60 characters to avoid getting cut off in search results.

For example, if you’re writing a blog post about how to do SEO optimization yourself, your title tag might be something like: “DIY SEO: 10 Tips to Boost Your Rankings”.

As for meta descriptions, think of them as a mini-ad for your page. You’ve got about 155 characters to convince searchers to click through to your site. Use action-oriented language and include your primary keyword, but don’t make it sound awkward.

For example: “Learn how to skyrocket your search rankings with these 10 easy DIY SEO tips. Boost your organic traffic today.”

Headers and Subheaders

Once visitors land on your page, you want to make sure they stick around. That’s where headers and subheaders come in. They break up your content into easy-to-digest chunks and help readers quickly find the information they’re looking for.

Your H1 header should match your title tag and include your primary keyword. Then, use H2 and H3 subheaders throughout your content to organize your thoughts and highlight key points.

For example, you might have subheaders like “Keyword Research Tips” or “On-Page SEO Checklist”.

But don’t go overboard with the subheaders too. Stick to a clear hierarchy and use headers to guide readers through your content.

Body Copy and Meta Tags

Now let’s talk about the meat of your content – the body copy. This is where you have a chance to showcase your expertise and provide value to your readers.

When it comes to SEO, the key is to naturally incorporate your target keywords throughout your content. Don’t just stuff them in there willy-nilly — make sure they flow naturally and add to the overall meaning of your piece.

For example, if you’re writing about how to do SEO optimization yourself, you might include phrases like “DIY SEO tips” or “boosting your search rankings on your own”.

But body copy isn’t the only place to optimize for SEO keywords. Don’t forget about meta tags like image alt text and header tags. These help search engines understand what your page is about and can give you a little SEO boost.

Improving Site Structure and Navigation

So you’ve optimized your on-page elements — congrats! But there’s more to DIY SEO than just tweaking your title tags and sprinkling in some keywords.

Another key piece of the puzzle is your site structure and navigation.

Think of your website as a big, beautiful house. Just like you want your house to be organized, you want your website to be user-friendly and intuitive for both visitors and search engines.

Organize Your Website’s Structure

First things first – let’s talk about your website’s structure. This is basically how your pages are organized and linked together.

Ideally, you want a clear hierarchy with your most important pages (like your homepage and main service or product pages) at the top, and more specific, niche pages (like blog posts or FAQs) nested underneath.

This helps search engines understand the relative importance of each page and can give your key pages a boost in the rankings.

One way to organize your site structure is by using categories and subcategories.

For example, if you run a pet supply store, you might have main categories like “Dog Supplies” and “Cat Supplies”, with subcategories like “Dog Food” and “Cat Toys” underneath.

Another key aspect of site structure is internal linking — that is, linking from one page on your site to another.

Internal links help search engines understand the relationships between your pages and can give your SEO a boost by spreading link equity (aka “link juice”) around your site.

When it comes to internal links, there are a few best practices to keep in mind:

  • Use descriptive, keyword-rich anchor text
  • Link to relevant pages that provide additional value to users
  • Use a reasonable number of internal links (a few per page is usually plenty)
  • Use follow links to direct link equity to important pages

For example, if you’re writing a blog post about how to do SEO optimization yourself, you might link to other relevant posts like “10 Easy On-Page SEO Tips” or “The Ultimate Guide to Keyword Research”.

Technical SEO

If you’re serious about learning how to do SEO optimization yourself, you can’t ignore technical SEO.

But what exactly is technical SEO?

In a nutshell, it’s all about optimizing the behind-the-scenes elements of your website to make it easier for search engines to crawl, index, and rank your content.

Identify and Fix Duplicate Content Issues

Duplicate content is one of the most common technical SEO issues I see when working with clients. It happens when the same or similar content appears on multiple pages of your website.

Why is this a problem? Because when search engine bots don’t know which version to index and rank, it can dilute the authority of your pages.

To fix duplicate content issues, you can use canonical tags, 301 redirects, or consolidate similar pages into one comprehensive resource.

Optimize for Mobile Devices

Did you know that 63% of Google searches happen on mobile devices?

That’s huge!

If your website isn’t optimized for mobile, you’re missing out on a ton of potential traffic and rankings.

Plus, Google has switched to mobile-first indexing, which means they primarily use the mobile version of your content for indexing and ranking.

To optimize for mobile, make sure your website is responsive and loads quickly on all devices. Use Google’s Mobile-Friendly Test to see how your site stacks up.

Improve Site Speed and Performance

Site speed is another critical factor in technical SEO. Not only does it impact user experience, but it’s also a ranking factor for Google.

Research shows that if your site takes more than 3 seconds to load, you could be losing up to 53% of your visitors. That’s a lot of potential customers.

To improve your site’s performance, start by compressing images, minifying code, leveraging browser caching, and using a content delivery network (CDN). These tweaks can make a big difference in your load times.

Submit XML Sitemaps and Robots.txt Files

XML sitemaps and robots.txt files are like roadmaps for search engines. They help them understand the structure of your website and which pages to crawl and index.

Creating and submitting an XML sitemap is pretty straightforward. You can use tools like to generate one automatically. Then, submit it to Google Search Console so they know where to find it.

Your robots.txt file, on the other hand, tells search engines which pages not to crawl. This can be useful if you have duplicate or thin content that you don’t want to be indexed.

Just be careful not to block important pages by mistake. I’ve seen that happen more times than I’d like to admit.

A comprehensive SEO audit can help you identify and address all these technical issues. Read our blog post on why an SEO audit is important to your SEO success.

When it comes to DIY SEO, building quality backlinks is one of the most important (and challenging) aspects.

Why do backlinks matter?

Simply put, inbound links are links from other websites that point to your site. They act as “votes of confidence” from other sites, telling search engines that your content is valuable and trustworthy.

Backlinks are one of Google’s top three ranking factors, along with content and RankBrain. The more high-quality, relevant backlinks you have pointing to your site, the higher you’re likely to rank in search results.

But not all backlinks are created equal. A single link from a reputable, high-authority site can be worth more than dozens of links from low-quality or spammy sites.

A study by Backlinko found that the number of referring domains (unique sites linking to you) correlates strongly with higher rankings.

Identify Link-Building Opportunities

So, how do you go about getting these valuable backlinks?

It starts with identifying link-building opportunities.

One of my favorite link-building strategies is to look for broken links on relevant websites in your industry. You can use tools like Ahrefs’ Broken Link Checker to find them.

Then, reach out to the site owner and offer your content as a replacement for the broken link.

It’s a win-win – they get to fix a broken link and you get a high-quality backlink.

Another tactic is to guest post on relevant blogs and websites in your niche. Many sites allow you to include a link back to your own site in your author bio or within the post itself.

Use Appropriate Anchor Text

When building backlinks, it’s important to use appropriate anchor text. This is the clickable text that’s used to link to your site.

Ideally, your anchor text should be relevant to the page you’re linking to and include your target keywords. But be careful not to overdo it.

Using the same anchor text over and over can actually hurt your rankings. Google sees this as a red flag for potential link manipulation.

Instead, aim for a natural mix of anchor text that includes your keywords, brand name, and generic phrases like “click here” or “read more.”

Acquire Links from Relevant, High-Authority Websites

Finally, focus on acquiring backlinks from websites that are relevant to your industry or niche. A link from a high-authority site in your field is much more valuable than 10 links from a completely unrelated site.

One way to find relevant link building opportunities is to look at your competitors’ backlink profiles. Use a tool like Moz’s Link Explorer to see who’s linking to them and identify sites you could potentially get links from as well.

You can also use Google Alerts to monitor the web for mentions of your brand, products, or target keywords. When you find a relevant mention, reach out and ask for a link.

Building quality backlinks takes time and effort, but it’s one of the most effective ways to improve your search engine rankings and drive more organic traffic to your site.

Key Takeaway: Boost your SEO by fixing duplicate content, optimizing for mobile, speeding up your site, and submitting XML sitemaps. Building quality backlinks from relevant sites can also drive organic traffic and improve rankings.

Monitoring and Analyzing SEO Performance

You’ve put in the hard work to optimize your website for search engines, but how do you know if your efforts are paying off?

That’s where monitoring and analyzing your SEO performance comes in.

And let me tell you, it’s not as complicated as it may seem – especially when you have the right tools in your arsenal.

Set Up Google Analytics and Search Console

First things first, you need to set up Google Analytics and Google Search Console. These are must-have tools for anyone serious about DIY SEO.

Google Analytics gives you valuable insights into your website traffic, while Search Console helps you monitor your site’s performance in Google search results.

Trust me, the data you get from these tools is invaluable when it comes to understanding how your SEO efforts are impacting your website’s performance.

Track Keyword Rankings and Website Traffic

One of the most important things to track when it comes to SEO is your keyword rankings. After all, the whole point of SEO is to get your website ranking higher in search results for relevant keywords.

Tools like Semrush and Ahrefs make it easy to track your rankings over time, so you can see how your optimization efforts are paying off.

Of course, rankings are just one piece of the puzzle. You also need to keep an eye on your website traffic to see how many people are actually clicking through to your site from search results.

Google Analytics is your best friend here – it gives you detailed insights into your traffic sources, including organic search traffic.

Measure Conversion Rates and ROI

At the end of the day, the success of your SEO efforts comes down to one thing: conversions.

Whether that’s sales, leads, or some other desired action, you need to track how well your SEO is driving those conversions.

Again, Google Analytics is a great tool for this. You can set up goals and track conversions, so you can see exactly how much revenue or leads your SEO efforts are generating.

This allows you to calculate your return on investment (ROI) for SEO, which is crucial for justifying your efforts to stakeholders and making data-driven decisions about where to focus your resources.

Staying Up-to-Date with SEO Best Practices

SEO is an ever-evolving field, with search engines constantly updating their algorithms and best practices. If you want to stay ahead of the game, you need to stay up-to-date with the latest SEO trends and best practices.

Here are some tips for staying in the know:

Keep an Eye on the Latest SEO Trends

One of the best ways to stay on top of SEO trends is to follow industry blogs and publications. Some of my go-to sources include Search Engine Journal, Search Engine Land, and Moz’s blog.

These sites are constantly publishing articles and insights on the latest SEO trends and best practices so you can stay informed without having to do all the research yourself.

Adapt to Algorithm Updates

Search engines, particularly Google, are constantly updating their algorithms to improve the quality and relevance of search results. As an SEO practitioner, it’s crucial to stay on top of these updates and adapt your strategy accordingly.

Some of the most notable recent updates include:

  • Google’s BERT update, which improved the search engine’s understanding of natural language and context
  • The Page Experience update, which prioritized user experience factors like page speed and mobile-friendliness
  • The Helpful Content update, which rewarded websites that provide original, helpful content rather than content solely designed to rank well in search results

By staying informed about these updates and adjusting your SEO strategy accordingly, you can ensure that your website continues to perform well in search results.

Follow Industry Blogs and Thought Leaders

In addition to following industry publications, it’s also a good idea to follow individual thought leaders and experts in the SEO space.

Some of my favorites include:

  • Rand Fishkin – founder of Moz and SparkToro
  • Brian Dean – founder of Backlinko
  • Neil Patel – founder of Neil Patel Digital

These experts are constantly sharing valuable insights and strategies on their blogs, social media, and email newsletters. By following them, you can stay up-to-date on the latest SEO trends and techniques.

Invest in Online Courses and Continuous Learning

Finally, if you really want to take your SEO skills to the next level, consider investing in online courses and other learning opportunities.

There are plenty of free SEO courses out there, ranging from beginner-friendly introductions to advanced technical SEO.

By continuously learning and expanding your skill set, you can stay ahead of the curve and ensure that your SEO efforts are always driving results for your business.

Key Takeaway: Track your website performance with SEO tools like Google Analytics and Search Console. Use Semrush, Ahrefs, and Moz for deeper insights. Monitor keyword rankings, website traffic, conversions, and ROI to fine-tune your strategy.

FAQs: How to Do SEO Optimization Yourself

Is it possible to do SEO on your own?

Yes, you can. With the right SEO tools and knowledge, anyone can optimize their site for search engines.

How can I teach myself SEO?

Dive into online courses, follow industry blogs, and use free SEO tools like Google Analytics and Search Console.

How can I practice SEO at home?

Create a blog or website. Use keyword research tools and track performance with analytics software.

How do you do SEO optimization?

Focus on keywords, create quality content, build backlinks, and improve the technical aspects of your website like site speed.


Congratulations, you’ve made it to the end of our ultimate guide on how to do SEO optimization yourself!

By now, you should have a solid understanding of the key components of SEO and how to implement them on your website.

Remember, SEO is an ongoing process. It’s not a one-and-done deal. Keep creating valuable content, build quality backlinks, and monitor your analytics to continually improve your search rankings.

And if you ever feel stuck or overwhelmed, don’t be afraid to reach out for help. There are plenty of resources and communities out there to support you on your DIY SEO journey.

Written by Julia McCoy

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