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How to Find Content Ideas: Untapped Resources for Your Blog

Chris Velasco
Friday, 31st Mar 2023
Julia McCoy
5 min read · Jan 11 2022

Successful content marketing stands out for two reasons: quality and originality.

According to a CMI report

  • 83% of marketers try to differentiate from the competition by focusing on content quality.
  • 72% do so by covering untapped topics.

But these two things are also among the biggest challenges that bloggers face today.

That begs the question:

Are you struggling with how to find content ideas for your blog?

Don’t worry, there are many untapped methods that can inspire new ideas.

This guide on how to find content ideas will give you more than a dozen ways to give you the edge in finding unique topics to write about.

Table of Contents


How to Find Content Ideas

Finding content topic ideas can be a daunting task. Nevertheless, there are several untapped ways to find content topic ideas that are suitable for your readers.

Here are 15 search suggestions to find interesting topics in your niche.

1. Use Google Image Tags

Google Image tags are an excellent way to find untapped content topics. By searching for a keyword in Google Images, you can see the most popular related terms and phrases that people use when searching for images of that topic.

For example, if you search “Paleo diet” in Google Images, you will get suggested tags like “meal plan”, “breakfast”, “30-day recipes” and more. These tags are terms that Google considers VERY closely related to what you just typed in, so all you need to do is combine the tag with the keyword that you searched for (e.g., Paleo diet meal plan) to get your new blog topic.

Clicking on the arrow on the right reveals dozens of additional content topic ideas, too. With this simple trick, it’s easy to find content topic ideas that are related to your niche.

2. Facebook Ad Library

The Facebook Ad Library is a great place for finding good content ideas on what companies are promoting. The library allows you to search for ads that have been placed by any company, including its competitors. You can also see how much money they’re spending on these ads.

The main benefit of using the Facebook Ad Library is that it provides a wealth of information about your competition’s marketing efforts without having to pay for it. You can easily track which topics seem to be resonating with their audience — which could be your audience too.

3. Reddit Keyword Research Tool

The Reddit Keyword Research Tool is a great way to find new content ideas and target keywords for SEO. It takes the guesswork out of keyword research by showing you hot topics that people are talking about on Reddit. You can use it to find relevant, high-volume keywords for your website or blog post.

Screenshot from Ahrefs

How to find content ideas on Reddit?

The tool works by taking a seed keyword and then searching through subreddits related to that topic. It will then show you a list of keywords that people are discussing in those subreddits, as well as monthly search volume data from Google’s Keyword Planner. This makes it easy to identify which keywords have the highest potential for success in terms of organic traffic and rankings.

You can also use The Reddit Keyword Research Tool to get an idea of what kind of content resonates with different audiences on Reddit.

For example, if you’re targeting millennials who like technology, you could search through tech-related subreddits and see what kinds of posts they engage with most often. This can help inform your content strategy so that you create pieces tailored specifically towards this audience — which could lead to more engagement and shares on social media platforms like Twitter or Facebook.

4. Ahrefs Best by Links Reports

Best By Links Reports via Ahrefs is an incredibly useful tool if you want to find great content ideas. They allow you to quickly identify the most linked-to pages on a website, so you can use them as inspiration for your own content or as a benchmark to measure success against.

For example, Moz’s Best by Links report shows that their annual Google Ranking Factors study has been one of their all-time best pieces of content in terms of backlinks – it’s been linked to 3.6K domains.

This is why many content creators use the skyscraper technique when generating content ideas for new blog posts. They base their post on proven link magnets and then optimize it further/make it better to ensure it stands out from the competition.

In addition, these reports can also be used to identify broken links on other websites which can then be replaced with your own page – thus improving both your visibility and authority within the industry.

5. The Exploding Topics Tool

The Exploding Topics Tool is an invaluable resource for content inspiration. It helps content creators stay ahead of the competition by finding new, trending topics that are gaining traction on the web. With this tool, you can quickly scan through thousands of topics in any given category and find those that are becoming increasingly popular.

How to find content ideas using Exploding Topics?

The Exploding Topics Tool uses keywords to help users identify relevant topics that they may want to explore further. By entering a keyword or phrase into the search bar, users can get a list of related terms and phrases that are currently trending online. This allows them to easily narrow down their topic selection process and focus on creating content around what’s hot right now.

Screenshot from Exploding Topics

Another great feature of the Exploding Topics Tool is its ability to sort topics by categories such as tech, health & fitness, business & finance, etc., so users can easily find specific niche-related ideas for generating content ideas.

One of the best ways to use this tool is when you need to generate content ideas but don’t know where to start. Instead of spending hours scouring various websites for inspiration (which could be time-consuming), just plug your keyword into Exploding Topics and it will give you hundreds (if not thousands) of potential article titles related to your chosen topic area – all within seconds.

6. Scan Blog Comments

Comments sections on popular blogs can be a great source of creative content ideas.

For example, let’s say you want to write about local SEO. You could start by doing some keyword research and see what people are searching for related to local SEO. Chances are the search volume isn’t going to be too high, but if people keep asking about this topic in the comments section of other blogs or yours, then chances are they would love a post on that topic.

It may not have been the most obvious choice when it comes to how to find content ideas, but if your audience is already engaging with those topics in comments then why not give them what they want? This approach gives you access to creative content ideas that wouldn’t normally come up through traditional keyword research alone.

Plus, this type of content usually gets lots of engagement from readers because they asked specifically for it. So don’t overlook blog comment sections as a source of content inspiration — there’s gold hidden somewhere just waiting for you.

7. Competitor’s YouTube Channels

Another place to find ideas for content that resonates with your target audience is YouTube — specifically the YouTube channels of your competitors.

The first step in this process is doing some research on your competitors’ channels. Take a look at their video titles, descriptions, tags, and comments sections to get an idea of what topics have been gaining traction over the last few months. This will help you generate content ideas based on what’s working for them.

8. Product Hunt

Product Hunt is a website that curates the best new products daily.

The Product of the Day/Week/Month award tells you which products people are interested in right now. It’s an excellent starting point to generate content ideas because it can help you determine what problems people are trying to solve and which niches are growing quickly.

For example, I recently noticed that team collaboration tools have been doing really well on Product Hunt. So if you’re looking to find ideas related to this niche, consider writing a post listing the 20 most popular team collaboration software tools on the market or do a showdown like “Slack vs. Hipchat.”

Screenshot from Product Hunt

The Ask forum is another great resource for finding creative content ideas to write about. People ask questions about tech, working online, and more — all of which you can answer in detail in a long-form blog post. You could also use these questions as inspiration for new product features or services that your business offers.

Finally, don’t forget to link back to your own blog when answering questions here. This will help increase traffic and boost SEO rankings too.

9. Google Analytics Landing Pages Report

Google Analytics Landing Pages Report is a great way to identify what content works best for your blog. It’s an invaluable tool that can give you insights into the topics, formats, and angles that resonate with your audience.

How to find content ideas using Google Analytics?

To get started, head over to your Google Analytics landing pages report. Here, you’ll be able to see which of your content pieces are performing well in terms of page views and time on page. This data will help you understand what types of content people find interesting or engaging when they land on your site.

For example, if I look at my landing page report, I can see that my posts about YouTube marketing tend to perform better than other topics. This tells me that this is a topic worth exploring further as it resonates with my readership more.

10. Content Relaunch

A content relaunch is a process of revamping existing content with fresh insights and updated information to improve its performance on search engines and drive more organic traffic to your website or blog. This can be done by adding new sections, updating outdated data points, or even rewriting entire paragraphs if needed.

By doing this, you make sure that your content remains relevant and engaging for users while also improving its SEO value.

11. Create Yearly Guides

Yearly guides are a great way to stay ahead of the competition and attract more visitors to your website.

By creating content that focuses on trends, you can establish yourself as an authority in your niche and build trust with readers who come back year after year for new information. Plus, since yearly guides are evergreen content, they have the potential to rank well in search engine results pages (SERPs) and bring in organic traffic long after the publication date.

Creating a yearly guide doesn’t have to be complicated or time-consuming – all it takes is some research into current trends, an understanding of what makes good content, and a willingness to put in the effort to create something useful and interesting for readers.

  • Start by researching keywords related to your topic. This will help you determine which topics should be included in your guide. It will also give you ideas about how best to structure it so that it’s easy for readers to find what they need.
  • Once you’ve identified the key topics covered by your guide, break them down into smaller subtopics so each section can be easily read on its own.
  • When crafting each section of your guide, write your points as clearly as possible, with examples where applicable.
  • If you are giving advice, make sure it is corroborated by reliable sources. This not only adds credibility but also provides readers with additional resources they can refer back to if needed.
  • Finally, include visuals such as charts or diagrams when appropriate. These serve to simplify complex topics while providing visual learners with something concrete they can refer to and share.

12. Content Swipe File

A content swipe file is a collection of ideas, articles, visuals, and other materials that you can use for inspiration when creating your own content. It’s an invaluable tool for finding great content ideas for engaging and shareable blog posts.

The great thing about having a swipe file is that it allows you to quickly reference past successes or failures so you don’t have to reinvent the wheel every time you need something new.

Plus, if there are certain topics or types of content that consistently perform well with your audience, having those examples on hand makes it much easier to replicate success.

Finally, if someone in your niche has already created something awesome, why not take inspiration from their hard work?

How to find content ideas for your swipe file? Inspiration for your swipe file can come from anywhere.

  1. Look at what other people in your field are doing.
  2. Pay attention to popular trends.
  3. Check out successful campaigns from big brands.
  4. Keep an eye on social media platforms like Twitter and Instagram.
  5. Browse through design galleries such as Dribble.
  6. Read up on industry reports from sources like Upwork.

Just remember: Make sure whatever material goes into your swipe file is valuable and inspirational.

13. Google’s Related Search Suggestions

Using Google’s Related Search Suggestions is a great way to come up with great content ideas for your website or blog. It’s an easy-to-use tool that can help you identify potential topics and keywords related to your niche. By leveraging the power of Google’s search engine, you can quickly generate hundreds of topic ideas and refine them into powerful SEO content pieces.

The “Related” area (also called “Other searches”) at the bottom of the first page is powered by Google Autocomplete. This feature predicts what people are likely to type in the search box based on their past searches, as well as popular queries from other users around the world. As a result, it provides highly relevant keyword suggestions that are tailored specifically to your industry or niche.

Google search suggestions eliminate the guesswork and provide useful data about what people are looking for online. They also help marketers stay ahead of competitors by discovering trending topics before they become saturated with too much competition.

14. Super Low-Competition Keywords

If you’re looking to gain an edge in your content marketing efforts, finding super low-competition keywords should be part of your content strategy. It allows you to quickly rank for terms that would otherwise be impossible due to high competition levels.

To do this effectively, you need to reverse engineer a competitor’s top keywords using your favorite keyword research tool. Then filter the results so it only shows terms with a super low competition level. I usually go with a keyword difficulty of <20.

Be aware that most of these low-competition keywords will have zero commercial intent. They won’t bring any immediate buyers or customers, but they will attract potential leads who could eventually become customers.

If possible, try to find long-tail variations of popular topics related to your niche. These often have much lower competition levels compared to their shorter counterparts but still offer good traffic potential.

For example, instead of targeting “social media”, target something like “how businesses can use social media” to gain an advantage over competitors who are not using long-tail keywords.

https://youtu.be/8bt8hwPHFyA

15. People Also Ask

The People Also Ask (PAA) section on a Google results page is a great way to find content ideas for your blog. It’s an untapped resource that many bloggers overlook when brainstorming new topics.

PAA can be found at the bottom of most search engine results pages, and it provides a list of related questions that people have asked about the topic you’re researching.

For example, if you were searching for “content marketing strategies,” you might see PAA questions like:

  • What are some effective content marketing strategies?
  • How do I measure success with content marketing?
  • What type of content works best for content marketing?

These questions provide valuable insight into what readers want to know about your topic and can help guide your research process. You could use each question as its own blog post or as specific points in a blog outline to create one comprehensive article on the subject.

Another great thing about using PAA is that it helps uncover potential keywords to target in your SEO efforts.

For instance, let’s say one of the suggested questions was “What type of content works best for SEO?” This gives us two keyword opportunities – “SEO” and “content.” We could then use those terms throughout our blog posts to ensure we’re targeting all relevant phrases.

Conclusion

Are you stuck with finding topics for your blog? Learning how to find content ideas can be a daunting task, but with these untapped methods and tools at your disposal, you can discover keyword gems that can make your blog stand out.

Keep these 15 secrets in your toolbox when searching for new concepts and hot topics and success will be within your reach.

Written by Chris Velasco

See more from Chris Velasco
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