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How to Get My Business on Top of Google Search in 2024

Julia McCoy
Monday, 27th May 2024
how to get my business on top of google search

You’ve poured your heart and soul into your business, but it feels like you’re invisible online. You know that showing up at the top of Google search results could be a game-changer, but you’re not sure where to start.

I get it. As a business owner myself, I’ve been there. It’s frustrating to see your competitors ranking higher than you, snagging all the potential customers. But here’s the good news: with the right strategies, you can outrank them and claim your spot at the top.

In this post, I’ll share my proven tactics on how to get your business on top of Google search, even if you’re starting from scratch.

No fluff, no hype – just actionable steps you can implement today.

Table Of Contents:

How to Get My Business on Top of Google Search

To get your small business to rank higher in Google Search, you must first understand how search engines work.

Google uses complex algorithms to crawl, index, and rank web pages. It looks at hundreds of factors to determine which sites should show up first for any given search.

Some of the most important ones are:

  • Relevance of your content to the search query
  • Quality and depth of your content
  • User experience factors like site speed and mobile-friendliness
  • Number and quality of links pointing to your site
  • Proper use of on-page SEO elements like title tags and header tags

Why does all this matter for your business?

Because higher rankings = more visibility = more traffic = more customers.

Studies have shown that the top 3 results on Google get over 50% of all clicks, with a steep drop-off from there.

If you want your business to be found online, you need to rank high for relevant searches.

Top business listings on local Google Maps

Optimize Your Website for Google Search

Okay, so now that we know how search engines work and why Google rankings matter, let’s dive into some actionable steps you can take to optimize your site and start climbing those search results.

Conduct an SEO Audit

If you’re not sure where to start with optimizing your site, an SEO audit is a great first step. This is where you thoroughly analyze your site to identify any technical issues or areas for improvement.

Some key things to look at in an audit:

SEO audit

You can use tools like Screaming Frog or Semrush’s Site Audit to automate much of this process. But I always recommend having an experienced SEO professional review the results and provide recommendations.

An audit will give you a roadmap for optimizing your site and getting it in tip-top shape for Google. It’s well worth the investment.

Create Quality Content

This is the foundation of any good search engine optimization (SEO) strategy. You need to publish content that’s relevant, in-depth, and provides real value to searchers. That means going beyond surface-level fluff and really digging into topics that matter to your audience.

For example, let’s say you run a pet grooming business.

Instead of just writing a short blog post on “5 Tips for Grooming Your Dog”, you could create an ultimate guide covering everything from brushing techniques to nail trimming to dealing with matted fur.

Make it the best resource out there on the topic, and Google will take notice.

When it comes to content, quality beats quantity every time. Focus on creating comprehensive, well-researched content that showcases your expertise and provides genuine value to readers.

Improve User Experience

Google wants to promote sites that provide a great user experience. That means fast load times, mobile-friendly design, intuitive navigation, and other factors that make your site a pleasure to use.

Some key things to focus on:

  • Optimize your images and use caching to improve load speed
  • Use responsive design to ensure your site looks great on any device
  • Simplify your navigation and use clear calls-to-action
  • Make sure your site is secure with HTTPS

Put yourself in your visitor’s shoes and aim to create a seamless, enjoyable experience from start to finish.

Happy users = happy Google.

Key Takeaway: Google ranks pages based on content relevance, site quality, user experience, and backlinks. To boost your business’s ranking, focus on creating valuable content, improving user experience with fast load times and mobile-friendly design, and conducting an SEO audit to identify areas for improvement.

Leveraging Google Business Profile for Local SEO

If you’re a local business looking to get on top of Google search in your area, optimizing your Google Business Profile (formerly Google My Business) is an absolute must.

Here’s how to claim and optimize your profile to boost your local search rankings.

Claim Your Business Profile

First things first: You need to claim your Google Business Profile and verify ownership of your business.

  1. Go to Google Business and manage your listing (or create a new one if you don’t have one yet).
  2. Fill out all of your business information completely and accurately, including your business name, address, phone number, website, hours, and more.
  3. Verify your business by phone, email, postcard, or instant verification (not available for all businesses).

Once you’ve claimed your profile, you have control over your business listing across Google Search and Google Maps. This helps you show up accurately in local search results.

Optimize Your Business Listing

Now that you’ve claimed your Google Business Profile, it’s time to optimize it to rank higher in local search.

Here are some tips:

  • Make sure all of your business information is complete, accurate, and up-to-date (and matches your info on your website and other listings).
  • Add plenty of high-quality photos of your business, products, team, etc. to make your profile more engaging.
  • Select the most relevant categories for your business (but don’t stuff irrelevant ones).
  • Add any relevant service areas, attributes, and highlights to give searchers more info about your business.
  • Publish Google posts regularly to share updates, promotions, events, and more.

The more complete and optimized your Google Business Profile is, the better chance you have of ranking high in local search results and Google Maps.

Encourage Customer Reviews

One of the most important ranking factors for local SEO is customer reviews, especially on your Google Business Profile. Google sees reviews as a key trust signal.

To get more Google reviews on your profile:

  • Deliver amazing customer service and products that people want to rave about.
  • Ask satisfied customers to leave you a review (make it easy with a direct link to your Google review page).
  • Respond to all reviews, positive and negative, to show that you value customer feedback and care about your online reputation.

When you have a strong overall star rating and a steady stream of recent reviews on your Google Business Profile, you’ll be more likely to rank higher in local searches and get more visibility in Google Maps.

I’ve personally seen the power of using Google Business Profile for local businesses. One client I worked with went from barely showing up in their local Google map pack to being the #1 result after we optimized their profile and generated more reviews.

So if you want to get your business on top of Google search and Google Maps in your local area, pay close attention to your Google Business Profile.

Implement On-Page SEO

If you want to get your business on top of Google search and Google Maps, you need to master the art of on-page SEO.

Optimize Title Tags and Meta Descriptions

First things first, let’s talk about title tags and meta descriptions. These are the first things people see when your website pops up in search results, so you better make them count.

Your title tags should be catchy and relevant and include your target keywords.

Keep them under 60 characters so they don’t get cut off in search results.

Meta descriptions should be a brief summary of what your page is about, also including your keywords. Aim for around 155-160 characters.

Incorporate Target Keywords

Now, let’s talk about keywords. You want to make sure you’re using the right keywords throughout your content but don’t overdo it. Google’s smart enough to know when you’re stuffing keywords just for the sake of it.

Instead, focus on using your keywords naturally in your headings, subheadings, and throughout your content.

Use variations and long-tail keywords to cover all your bases. For example, if you’re targeting “how to get my business on top of Google search”, you could also use phrases like “improve Google search ranking” or “boost online visibility”.

Structure Blog Posts for SEO

When it comes to structuring your blog posts, there are a few key things to keep in mind.

Use a clear heading structure with H1 tags for your main title and H2-H6 tags for subheadings. This helps Google understand the hierarchy of your content.

Break up your content into shorter paragraphs and use bullet points or numbered lists when appropriate. This makes your content easier to read and more scannable for users.

And don’t forget to include internal links to other relevant pages on your site.

Beyond optimizing your website content, you can also boost your Google rankings by getting other websites to mention you. These are called backlinks.

Boosting your website’s ranking involves tracking a variety of backlink sources. Whether these links come from reputable blogs or major business directories, they each play a vital role in building traffic and credibility.

  • Editorial links: Earned naturally by creating link-worthy content that other sites want to reference.
  • Guest post links: Acquired by contributing valuable content to other relevant sites in your niche.
  • Business profile links: Gained by listing your business in reputable online directories and platforms.
  • Niche blog comment links: Left genuinely on industry blogs to build relationships (not spam.).

The key is to focus on high-quality, relevant backlinks from authoritative websites in your space.

So, how do you actually get these coveted backlinks?

Here are some proven strategies I’ve used to build backlinks and boost search rankings:

  1. Create truly valuable, linkable content that people in your industry will want to reference and share (think ultimate guides, original research, infographics, etc.).
  2. Reach out to other websites and influencers in your niche to pitch guest post ideas, collaborations, or content partnerships.
  3. Monitor your competitor’s backlinks using tools like Ahrefs or Moz and see if there are opportunities to get featured on those same sites.
  4. Participate in industry forums, online communities, and Q&A sites like Quora to build relationships and naturally link back to your site when relevant.

Pro tip: Always prioritize quality over quantity when it comes to link building. A few high-value links will do more for your rankings than dozens of spammy, low-quality ones.

Internal Linking Best Practices

In addition to external links from other sites, internal linking is also key for SEO. Linking strategically between your own pages helps search engines understand your site structure and passes link equity around.

Here are some internal linking best practices to keep in mind:

  • Use descriptive, keyword-rich anchor text for your internal links (but don’t overdo it with exact match phrases).
  • Link to your most important pages often to show search engines that they’re high-value.
  • Create a logical hierarchy and flow between your pages to spread link equity and help users navigate your site.
  • Regularly audit your internal links to fix any broken links and optimize your anchor text.

By combining a solid external and internal linking strategy, you’ll be well on your way to building a strong link structure that can help your business rank higher in search and get more organic traffic.

How to Rank Higher on Search with Google Ads

Another way to secure a top spot in Google search results is paid advertisement.

Here’s how you can use Google Ads to improve your ranking and ensure your business captures valuable online real estate.

Create Compelling Ad Copy

Your ad copy is crucial for attracting clicks. It should be relevant, engaging, and include strong call-to-actions (CTAs).

Incorporate keywords that match your target audience’s search intent. This not only improves click-through rates (CTR) but also increases the likelihood of conversions once users land on your page.

Select the Right Keywords

Finding the right keywords is foundational in running successful Google Ads campaigns. Use tools like Google Keyword Planner to research keywords related to your business that have high search volumes but moderate competition.

Long-tail keywords are particularly useful as they’re more specific and often less competitive while still capturing qualified traffic.

  • Broad Match: Targets variations of your keyword, offering maximum reach but potentially lower relevance.
  • Phrase Match: Provides a balance by targeting queries that include a specific phrase or close variations of it.
  • Exact Match: Targets searches exactly matching or very closely matching the keyword phrase ensuring high relevance but limited reach.

Leverage Ad Extensions

To further increase visibility and CTRs, use ad extensions on Google Ads. These allow additional information such as site links, contact info, or product highlights beneath your standard ad text.

Ad extensions provide more reasons for potential customers to engage with what you’re offering without cluttering up their screen space.

Can Social Media Help Boost Your Search Ranking?

In today’s digital age, social media has become a powerful tool for businesses looking to enhance their online presence and improve their search engine rankings.

While the direct impact of social media on search rankings is a topic of ongoing debate among SEO experts, there’s no denying that an effective social media strategy can significantly contribute to your overall SEO efforts.

Here’s a case study by HootSuite on social media’s impact on SEO.

The Power of Social Signals

Social signals refer to the likes, shares, comments, and overall visibility that content receives on platforms like Facebook, Twitter, LinkedIn, and Instagram. These interactions indicate to search engines that content is valuable and engaging which could indirectly boost your website’s visibility in search results.

A well-crafted social media post linking back to your website not only drives traffic but also encourages more external sites to link back to your content.

Leveraging User Engagement

User engagement through social media can play a crucial role in enhancing brand awareness and establishing authority within your niche. Engaging with users by responding promptly to comments or questions creates a positive image for brands. This increased recognition can lead directly or indirectly to higher rankings as Google values authoritative sources in its algorithm.

  • Create Shareable Content: Producing high-quality content that resonates with your audience increases the likelihood it will be shared across platforms thereby amplifying reach.
  • Optimize Social Profiles: Ensure all profiles are complete with up-to-date information about your business including keywords relevant for improving discoverability both on social networks and search engines.
  • Incorporate Keywords Strategically: Including targeted keywords within posts helps align them closer with searches people are conducting related directly back into driving traffic towards websites via organic searches too!

An example of successful integration between SEO strategies includes utilizing hashtags effectively; these act similarly to keyword tags, making it easier for potential customers to find conversations they’re interested in.

Monitor and Analyze Your SEO Performance

Alright, so you’ve implemented all these SEO best practices. Now what?

It’s time to track your progress and see how you’re doing. This is where monitoring and analyzing your SEO performance comes in.

Track Your Keyword Rankings

One of the most important things to track is your keyword rankings. You want to see how your website is ranking for your target keywords over time.

Are you moving up in search results? Are you showing up on the first page for relevant searches?

There are plenty of tools out there to help you track your rankings like Ahrefs, Semrush, and Moz. These tools will show you your current rankings, as well as your search volume and competition for each keyword.

Use Google Analytics and Search Console

Another crucial aspect of monitoring your SEO performance is using Google Analytics and Search Console. These free tools from Google give you valuable insights into how people are finding and interacting with your website.

Google Analytics shows you things like how much organic traffic you’re getting, which pages people are landing on, and how long they’re staying on your site.

Google Search Console shows you which queries are bringing people to your site, your average click-through rates, and any crawl errors or security issues.

Use SEO Tools

In addition to the tools I mentioned earlier for tracking keyword rankings, there are plenty of other SEO tools out there that can help you analyze and improve your performance.

Some of my favorites include:

  • Screaming Frog for crawling your site and identifying technical SEO issues
  • Woorank for generating comprehensive SEO reports and recommendations
  • Google’s Mobile-Friendly Test for making sure your site is optimized for mobile devices

The key is to regularly monitor your SEO performance and use the insights you gain to continuously optimize and improve. It’s a continuous process that’s well worth the effort if you want to get your business on top of Google search.

Conclusion

Getting your business to the top of Google search takes time and effort, but it’s worth it.

By optimizing your website, creating high-quality content, building backlinks, and leveraging local SEO, you can outrank your competitors and attract more customers.

Remember, SEO is an ongoing process. Keep refining your strategies, staying up-to-date with the latest trends, and monitoring your progress. With persistence and patience, you’ll see your business climb the search rankings and reap the rewards.

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Written by Julia McCoy

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