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How to Grow Your Shopify Store: 7 Proven Methods

Julia McCoy
Wednesday, 21st Jun 2023
how to Grow your Shopify store

Shopify has more than 2.1 million daily active users in 2023. How do you get these potential buyers to notice you?

In this blog post, I will share with you how to grow your Shopify store in 7 easy ways.

We’ll delve into effective strategies such as expanding your product range, optimizing your store for on-the-go shoppers, selling on Facebook directly from Shopify, and more.

Table of Contents:

How to Grow Your Shopify Store

Growing your online business is essential to stay competitive in today’s market. Whether you are just starting or have an existing Shopify store, there are effective strategies that can help you scale your business and attract new customers.

1. Expand Your Product Range

The easiest way to grow your Shopify store is to add more products within your niche. 

But choose wisely!

Don’t just add anything randomly. Select items that align with what you’re already selling and what your customers want.

Understand Your Market

The first step in expanding your product range is to understand your market. Through competitive analysis, you can identify what other businesses in your industry are offering and how they are marketing their products. This information will help you determine which types of products will appeal most to your target audience.

For example, if you sell handmade jewelry, consider expanding into accessories like scarves or handbags that complement your existing product line. 

Alternatively, if you specialize in home decor items like candles or wall art prints, consider adding furniture pieces or bedding sets to offer your customers a complete room makeover experience.

Diversify Within Your Niche

You don’t have to completely abandon your niche when diversifying product offerings. Instead, focus on broadening your selection within that niche. For instance:

  • If you sell organic skincare products with natural ingredients from local farmers’ markets, consider adding hair care essentials and body lotions made from similar ingredients sourced locally by small business owners who share similar values with yours.
  • If coffee beans are the mainstay of your online shop, why not introduce tea blends? Both drinks offer unique experiences but still fall under the umbrella category of hot beverages.

Creating multiple stores for different product ranges within your niche not only offers flexibility in managing diverse product lines but also opens up opportunities for flash sale events which can significantly boost sales volume.

Look for Product Ideas in the Shopify App Store

Besides researching competitors and looking at complementary niches, there’s another way Shopify merchants find new ideas: the Shopify app store offers over 6,000 apps designed specifically for Shopify stores.

Some of these Shopify apps offer product suggestions based on your existing customers’ shopping habits and preferences, while others can help you streamline your inventory management.

Screenshot: Shopify App Store

By selling a range of different products, you’ll be able to attract new customers while also keeping existing ones engaged with fresh offerings.

2. Optimize Your Store for On-the-Go Shoppers

With more and more people using their smartphones to shop online, you don’t want to miss out on potential sales because customers can’t view your store’s site on their mobile devices.

The Importance of Mobile Optimization

Mobile devices account for 79% of online sales traffic to Shopify. If you’re not catering to this audience, you’re missing out on a significant chunk of potential customers. 

Additionally, Google prioritizes mobile-optimized websites when ranking search results. So, optimizing your site for mobile is crucial to improve your SEO and drive more organic traffic to your store.

How to Grow Your Shopify Store on Mobile

  1. Choose a responsive theme: Ensure that your store’s theme/template is responsive, so it can adapt seamlessly across different screen sizes.
  2. Simplify navigation: Make navigating your store’s pages and products as simple and intuitive as possible.
  3. Display high-quality images: Show off your products in high-quality photos that aren’t cluttered or cause slow load times.
  4. Add clear CTAs: Place clear call-to-action buttons strategically throughout every page.
  5. Test your store: Test your store’s user experience across different devices and make changes as necessary to improve it.

If you want to grow your online business successfully, optimizing it for mobile devices is essential. The Shopify App Store has thousands of apps that cater to this specific need so you can provide an exceptional customer experience with increased conversion rates.

3. Make Sure Your Content is Attention-Grabbing

In today’s highly competitive e-commerce market, it is no longer enough to simply have an online store. You need to provide your customers with a unique and memorable experience that sets you apart from your competitors.

Create Engaging Video Content

Forbes reports that video can dramatically increase engagement on your digital and social channels.

Almost two-thirds of all online buyers are more likely to purchase a product after watching an informative video about it. Videos can be used in various ways on your online store – as part of product descriptions or reviews, as tutorials or how-to guides, or even just as fun promotional material.

To make sure your videos are effective at capturing attention and driving sales, keep them short (under 2 minutes), visually appealing, and informative. Make sure they showcase the benefits of using your products rather than just listing their features.

Product demonstrations or customer testimonials are a good starting point — both have proven effective at building trust with potential customers.

Post High-Quality Images

Visuals play a critical role in shaping customer perceptions about brands and products. With high-quality images, you can create a positive impression in the minds of potential customers before they even read anything about what you’re selling.

When selecting images for your Shopify store or social media channels, make sure they align with your brand image while also grabbing attention. You could consider hiring professional photographers if necessary – this investment will pay off by making visitors more likely to stick around on-site longer, which increases their chances of purchasing something from you.

Craft Compelling Product Descriptions

Your product descriptions should not only describe what each item does but also highlight its unique features and benefits compared to similar products. Use language that resonates with your target audience and makes them feel like they need this product in their lives.

Screenshot from The Social Shepherd

4. Use Old School Email Marketing

Email marketing may seem like an outdated strategy, but it remains a crucial component of any successful online business. In fact, email is still the most effective way to reach customers and potential clients. 

Here are some tips on how to grow your Shopify store through an effective email marketing campaign.

  1. Build your database: To get started with email marketing, you need a database of subscribers who have opted in to receive your emails. There are many ways to build this list: you can offer incentives such as discounts or freebies in exchange for sign-ups, add opt-in forms on your store’s site, or use pop-ups that appear when visitors land on specific pages.
  2. Create engaging content: Once you have built up your subscriber list, it’s time to start sending out emails that will engage and interest them. Make sure each message has a clear purpose and call to action. Use catchy subject lines that grab attention and personalize the message whenever possible.
  3. Segment your list: Not all subscribers are in the same customer journey stage – some may be existing customers while others might be new leads who haven’t made a purchase from your Shopify store. To ensure maximum effectiveness, segmenting your list into different groups based on their interests or behaviors can help tailor messages specifically for those groups.
  4. Automate where possible: Automating certain aspects of your email campaigns can save time while also increasing efficiency and engagement rates among recipients — especially if they’re tailored towards abandoned carts or other customer behavior triggers.
  5. Optimize for mobile: More than half of all emails today are opened on mobile devices so optimizing templates and designs ensures a seamless experience on smartphones and tablets.

Email marketing is still an effective way of reaching out to both new and existing customers. By sending targeted emails based on customer behavior, you can encourage repeat purchases from existing customers while also attracting new ones through special offers, promotions, or exclusive content.

5. Sell Your Products Directly on Facebook

One underrated tactic in how to grow your Shopify store is selling products directly on Facebook.

Facebook is a great platform to market and promote your Shopify store. With over 2 billion monthly active users, it provides an enormous potential audience for you to reach out to. However, simply sharing content on Facebook may not be enough to get the desired results.

Here are a few tips on how to grow your Shopify store on Facebook:

  • Target specific audiences: To ensure that your posts are reaching the right people, use the custom options provided by Facebook’s advertising tools. These tools allow you to target specific demographics based on age, gender, location, and interests among other factors. By doing so, you can make sure that only those who are most likely to be interested in what you have to offer will see your posts. 
  • Create engaging content: Creating engaging content is crucial when marketing on Facebook. Your posts should be short and sweet but also visually appealing with high-quality images or videos. Make sure that they provide value or entertainment for the reader while still promoting your products effectively. 
  • Highlight social proof: Another effective strategy when marketing on Facebook is highlighting reviews or testimonials from existing customers to show potential buyers how good your product really is.

6. Maintain an Active Blog Presence

Running an active blog is a powerful way to grow your Shopify store.

This isn’t just about posting regularly — it’s about providing valuable information that engages readers and encourages repeat visits and purchases.

Your blog can be the heart of your online community, fostering a sense of belonging around your brand.

Blogging can be a great way to flaunt novel items or offer advice on how to get the most out of your products.

Studies have shown that businesses with blogs generate more leads, so this is definitely something you should consider if you’re looking to boost conversion rates.

In addition, search engines love fresh content, which means maintaining an active blog can help improve your SEO ranking too.

A higher ranking equals greater visibility — driving organic traffic to your store and ultimately increasing sales figures.

If done right, blogging can become one of the most effective tools in your marketing arsenal. It not only drives profits but also establishes a strong online presence for your brand long-term.

If you don’t have time (or money) to update your blog regularly, you can use an AI writing tool like Content at Scale so you can maintain a fresh stream of content with minimal effort without sacrificing quality.

If you’re wondering how Content at Scale compares to other AI tools like ChatGPT, here’s a quick breakdown of why it’s actually better for long-form content creation and blogging:

content at scale vs chatgpt

7. Keep Your Regulars Happy

Now that you’ve managed to attract new customers to your Shopify store, how do you make them come back for more? 

The key to a successful business is to keep your existing customers happy.

Engage with Your Customers Regularly

The best way to keep in touch with your customer base is through email marketing. By sending out personalized messages based on their preferences, you can make them feel valued and appreciated. This could be anything from new offers, seasonal promotions, or announcements about upcoming products.

You can also use social media platforms like Facebook or Twitter to engage with your audience and provide updates on the latest trends or news related to your industry.

Create an Exceptional Customer Experience

Your online store should be easy to use, visually appealing, and optimized for mobile devices so that customers can shop conveniently wherever they are located. Providing excellent customer service will go a long way toward building loyalty among shoppers who appreciate prompt responses when they have questions or concerns about their orders.

Offer Incentives for Repeat Business

To encourage repeat purchases from existing customers, consider offering incentives such as discounts on future orders or free shipping if they spend a certain amount of money at one time. You could also offer referral bonuses for those who refer friends or family members to purchase items from your store.

By staying engaged, providing exceptional customer experience, and offering incentives for repeat business, you can keep your customers happy and loyal to your Shopify store.


Growing a Shopify store requires a combination of effective marketing strategies, a shopper-friendly website, and a deep understanding of your target audience. By implementing the steps outlined above, you can enhance your online visibility, attract more visitors, and increase conversions.

Learning how to grow your Shopify store is a continuous process. It requires dedication, perseverance, and the ability to adapt to changing market dynamics. Stay up-to-date with industry trends, experiment with different marketing channels, and actively engage with your audience to foster customer loyalty.

By combining a strong online presence, effective marketing efforts, and a focus on customer satisfaction, you can cultivate a successful business on Shopify that attracts new customers, retains existing ones, and drives long-term growth.

Written by Julia McCoy

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