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10 Practical Tips on How to Improve SEO

Julia McCoy
Friday, 15th Mar 2024
how to improve seo

Ever found yourself scratching your head, wondering why your website isn’t the first thing popping up on Google Maybe it’s time to brush up on your skills and learn how to improve SEO.

The digital landscape is shifting rapidly. One day you’re on Page One, and the next, you’re buried under search results pages.

Mastering the art of search engine optimization isn’t just a savvy move — it’s practically a survival skill for any business or individual with an online presence.

Let me share with you 10 practical tips on how to improve SEO and give your SERP ranking a boost.

Table Of Contents:

What is SEO?

Search engine optimization or SEO is the practice of optimizing a website’s content and structure to make sure it shows up higher and more frequently on SERPs when people search for relevant terms on search engines like Google, Bing, or Yahoo. This increased visibility can lead to more traffic to your website, which can ultimately translate into more leads, sales, or engagement.

Ideally, you’d want Google to display your website on Page One — preferably in the top 3 results. These are the positions that 54.4% of all clicks.

Source: Backlinko

How do you get your website to the top? By creating a solid SEO strategy.

SEO involves various techniques such as keyword research, on-page optimization, technical optimization, and off-page optimization.

  • Keyword research involves identifying the specific words and phrases that people are using to search for information related to your business.
  • On-page optimization focuses on adding those keywords to your web pages, including titles, headings, meta descriptions, and throughout the content itself.
  • Technical optimization ensures that your website is accessible to search engines and that it loads quickly, is mobile-friendly, and has a secure connection.
  • Off-page optimization involves building links from other reputable websites to yours, as well as establishing your website’s authority and credibility through social media engagement, online reviews, and other strategies.

SEO is not a one-time project. It’s an ongoing process that requires continuous monitoring and analysis of your website’s SERP rankings, and adjusting your strategies to stay ahead of your competitors.

How to Improve SEO in 10 Steps

If your website is buried on Page Two — a.k.a. Google purgatory — it’s time to rethink your SEO strategy.

Here are 10 actionable steps you can take to help your brand climb back to the top.

1. Conduct an In-Depth SEO Audit

The first step in improving your website ranking is to find the problem.

An SEO audit is like a health check-up for your website, helping you identify strengths, weaknesses, and opportunities to enhance your visibility in SERPs.

To conduct an SEO audit, follow these steps:

  1. Crawl Your Website: Use a website crawling tool like Screaming Frog to identify technical issues such as broken links, duplicate content, missing meta tags, and other factors that could affect search engine visibility.
  2. Review On-Page Elements: Evaluate each web page and look into key elements such as title tags, meta descriptions, headings, and image alt attributes. Ensure that each page targets relevant keywords and follows SEO best practices.
  3. Assess Content Quality: Review the quality, relevance, and uniqueness of your website’s content. Look for opportunities to create new content, update existing content, and improve keyword targeting to better align with user intent.
  4. Analyze Backlink Profile: Use tools like Ahrefs or Moz to analyze your website’s backlink profile, including the quantity, quality, and diversity of inbound links. Identify opportunities to acquire new backlinks from authoritative websites and remove low-quality or spammy backlinks that could harm your SEO efforts.
  5. Check Technical SEO Factors: Review technical aspects of your website such as page speed, mobile-friendliness, HTTPS security, and site architecture. Address any issues that could hinder search engine crawling and indexing, as well as user experience.

By conducting a thorough SEO audit and addressing any issues or weaknesses, you can optimize your website for better search engine visibility and attract more organic traffic.

2. Optimize Title Tags and Meta Descriptions

Title tags and meta descriptions are keys to getting your page noticed in SERPs.

The title tag is the first thing users see when browsing search results, making it a critical factor in determining whether they click through to your website. A well-optimized title tag can improve visibility, relevance, and CTR, which in turn can positively impact your website’s organic traffic and rankings.

Right below the clickable headline is the meta description which is a summary of what the web page is all about. While it is not a ranking factor, it plays a crucial role in enticing users to click through to your website. A compelling meta description can help improve CTR and attract more qualified traffic to your website.

To optimize title tags and meta descriptions for SEO:

  • Add Target Keywords: Incorporate relevant keywords naturally into your title tag and meta description to signal to search engines and users that your content is relevant to their queries.
  • Stick to the Character Limit: Keep title tags under 60 characters and meta descriptions under 160 characters to make sure they display properly in SERPs without getting cut off.
  • Keep it Short and Sweet: Since you have limited space, be sure to keep your title and meta description brief. Write clear, concise, and descriptive text that accurately summarizes the content of your web pages while also compelling users to click through by highlighting a unique value proposition or benefit.
  • Use Actionable Language: Use action verbs and persuasive language to encourage users to take action, whether it’s clicking through to learn more, making a purchase, or engaging with your content.
  • Tailor for User Intent: Craft title tags and meta descriptions that align with user intent and address the specific needs, questions, or concerns that your target audience may have.
  • Avoid Duplicate Content: Ensure each title tag and meta description is unique and specific to the corresponding webpage to avoid confusion and improve relevance.

By optimizing your title tags and meta descriptions according to these guidelines, you can enhance your website’s visibility and attract more clicks from search users.

If you’re already using an AI SEO writer like Content at Scale, optimizing title tags and meta descriptions doesn’t have to be an extra step in your SEO process. Why? Because all metadata generated by this powerful app is already optimized to rank well in search engines.

3. Create High-Quality Content That Ranks Well

Ah, quality content – the heart of SEO success. It’s not just about stuffing keywords anymore — today’s SEO game demands content that speaks directly to the reader while also delighting search engines.

Here’s a step-by-step guide to help you create content that ranks well and converts:

  • Know Your Audience: Start by researching and understanding your target audience’s demographics, interests, pain points, and preferences. Tailor your copy to address their specific needs and interests.
  • Provide Value: Offer high-quality, informative, and engaging content that meets the search intent of your target audience. Address their questions, concerns, or problems, and provide actionable insights, tips, or solutions.
  • Use Persuasive Language: Appeal to the emotions and needs of your audience by using persuasive language that highlights the benefits of your products or services. Focus on how your offering solves their problems or improves their lives.
  • Include Clear Calls-to-Action (CTAs): Encourage readers to take the desired action (e.g., making a purchase, signing up for a newsletter, contacting you) by including clear and compelling CTAs throughout your copy. Make them stand out visually and use persuasive language to drive action.
  • Optimize for Readability: Break up your copy into shorter paragraphs, use bullet points or numbered lists, and incorporate multimedia elements (e.g., images, videos) to enhance readability and engagement.

Content at Scale is one of only two AI writers on the market today built specifically for SEO. Every time you enter a keyword, this multi-LLM engine performs deep research on the topic, pulling in all the latest news, social content, and top-ranking content in Google. It then generates a fresh, long-form, plagiarism-free article based on that custom database — all in under 10 minutes!

4. Simplify Site Structure for Search Engines

Let’s be real, search engines are like picky eaters. They love a well-organized plate. A simple site structure isn’t just about looks; it’s your ticket to making Google fall head over heels for your website.

Think of it as decluttering your digital closet – the easier it is for search engines to crawl and index, the better they understand what you’re all about.

A clean URL structure plays a big part here too. Keep URLs short, sweet, and descriptive. This way, both users and search engines won’t get lost in translation (or navigation).

5. Ensure Mobile-Friendliness with a Responsive Design

In today’s world, if your website is not optimized for mobile, you’re missing out — big time. More people browse on their phones than ever before.

This is why a responsive design is no longer optional but a necessity. Your site needs to look good on any screen size because let’s face it: no one likes squinting or zooming in just to read text that was meant for desktop viewing only.

Make sure your webpages appear smoothly across all devices or watch those visitors bounce faster than a rubber ball.

6. Build a Robust Linking Strategy

External links are the unsung heroes of SEO. Think of them as digital thumbs-ups from other websites. But not all thumbs-ups are created equal.

A link from a well-respected site? That’s like getting a nod from the coolest kid in school. It tells search engines, “Hey, this content is valuable.” So, we’re after quality over quantity here. Because when it comes to boosting your link juice, you want the good stuff.

Now what about internal links?

Internal links help establish a logical hierarchy and structure within your website. They allow search engine crawlers to navigate and understand the relationship between different pages, which can enhance indexation and overall crawlability.

Internal linking also distributes “link juice” or authority from high-authority pages to other pages within your website. When you link from a high-authority page to a lower-authority page, you pass on some of the link equity, helping to improve the visibility and ranking potential of those pages in search results.

Internal links are great for user experience too. They make it easier for readers to discover relevant content and find answers to their queries. This encourages visitors to explore more pages, ultimately reducing bounce rates and increasing engagement.

Lastly, internal linking prevents pages from becoming “orphaned” or isolated within your website. Every page should ideally be linked to at least one other page so that all content is interconnected and easily accessible to both users and search engines.

One crucial element in your linking strategy is the anchor text.

Your anchor texts — those clickable words in blue — are more than just highlighters. They’re workhorses pulling their weight in SEO value.

To nail it with anchor texts, use exact match keywords sparingly while leaning heavily on relevant but natural phrases. Why? Because stuffing your anchor texts with exact match keywords can look spammy in Google’s eyes.

And remember: descriptive beats generic every time.

“Learn more about our eco-friendly packaging” is way more enticing than just “Click here”.

7. Optimize for Local Search Queries

Ever Googled “best pizza place near me” and marveled at how those top spots seem to have a magic formula?

Spoiler alert: it’s not magic. It’s local SEO.

Optimizing your site for local search queries isn’t just smart; it’s essential.

Mastering local SEO means becoming fluent in the regional vernacular of search terms. Think about what you’d type into Google if you were on the hunt locally – that’s your golden ticket.

Start weaving these local keywords into your site’s content, titles, and meta descriptions to let Google know where you plant your flag.

If there was an easy win in the world of SEO, claiming and optimizing your Google My Business listing would be it. Imagine this as claiming prime real estate in Google land – totally free.

  • Create or Claim Your Profile: Make sure you’ve got control over what people see when they find you online.
  • Nail Those Details: Hours, location, contact info – keep everything up-to-date because accuracy counts more than ever now.
  • Show Off With Photos: A picture speaks a thousand words; fill your profile with high-quality images of what makes your business special.
  • Gather Reviews: Encourage happy customers to leave glowing reviews — they boost credibility like nothing else can.

Fine-tuning your Google My Business profile is akin to rolling out the red carpet directly from Google searches straight to our doorsteps. And who doesn’t love a VIP entrance?

8. Get Social

Social media isn’t just a place to share memes or keep up with friends. It’s a powerhouse for boosting your brand’s visibility. Think about it. With millions scrolling through their feeds daily, imagine getting even a fraction of those eyes on your content.

But here’s the catch: not all engagement is created equal. Aim for engagements that ignite discussions, foster a sense of belonging, and ultimately channel visitors your way.

How? Kick things off by putting out content that strikes a chord — be it practical advice, moving narratives, or intriguing inquiries tailored to your area of interest.

A killer blog post does more than inform — it captivates from the first line and doesn’t let go until the reader has hit “share.” But creating engaging social media content takes skill.

  • Pick topics that matter: Know what keeps your audience up at night and write about it.
  • Create irresistible headlines: Your headline makes promises; make sure your content delivers on them.
  • Tell stories: People may forget facts but never how you made them feel with a story.

Oh, and don’t forget – the world of social media is totally obsessed with pictures and videos. Images and videos often get more love than text-only posts.

The key is consistency mixed with authenticity. Show up regularly but stay true to your voice and values.

9. Stay Updated with Search Engine Algorithm Changes

The digital landscape never sleeps. In the world of SEO, staying updated on search engine updates is crucial.

Why? Because Google and other search engines love tweaking their algorithms – sometimes in ways that can make or break your site’s visibility overnight.

To keep up, browsing through Google’s Search Central Blog should be part of your morning ritual. Think of it as catching up on the news before heading out to conquer the day. This habit ensures you’re not left behind when a major update rolls out.

10. Review and Update Content Regularly

A dusty shelf isn’t just an eyesore; it’s what happens when content gets neglected too long – stale and forgotten. The internet doesn’t forget but it sure loves fresh content more than yesterday’s news.

  • Analyze Your Performance: Dive into your analytics regularly using tools like Google Analytics. Look for dips in traffic that might signal outdated information or missed opportunities due to algorithm changes.
  • Schedule Content Reviews: Set calendar reminders for a regular content review cycle every few months. Use this time to refresh old blog posts, add recent statistics, or pivot strategies based on current trends.
  • Leverage SEO Tools: The right SEO tools can help identify weak spots in your strategy that could be hurting your ranking without you even knowing it.

Rewriting an article from three years ago may seem tedious at first glance but think about how much has changed since then. New insights emerged and perspectives shifted. A refresh could position that piece as cutting-edge rather than ancient history.


The digital world is always shifting beneath our feet. But now, equipped with these actionable insights, you’re no longer at the mercy of algorithm whims. You’ve got the tools on how to improve SEO — smart tweaks here and consistent effort there and those precious spots in Page One are all within reach.

Remember, SEO is not a one-time task but an ongoing process that requires dedication and effort. By prioritizing user satisfaction, creating high-quality content, and following best practices, you can establish a strong online presence, connect with your target audience, and ultimately achieve your business objectives through improved SEO.

You can start creating high-quality SEO content right now! Sign up for Content at Scale to generate entire blog articles based on top-ranking content around your target keyword.

Written by Julia McCoy

See more from Julia McCoy

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