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How Can I Make My Blog Popular? 5 Strategies to Try
Julia McCoyWednesday, 29th Mar 2023
Julia McCoy5 min read · Jan 11 2022
Struggling with how to make your blog popular?
Is your company or brand not getting enough exposure no matter how many blog posts you publish?
You are not alone. According to Orbit Media, 49 percent of bloggers say getting traffic is their biggest challenge. But with the right strategies and techniques, it’s possible to get your blog in front of millions of eyeballs and increase blog traffic.
Here we will share five proven strategies on how to make your blog popular and get real attention.
Table of Contents
Strategy #1: How to Make Your Blog Popular with Long-Tail Keyword Domination
Long-tail keyword domination is a great way to increase blog traffic and conversions.
By focusing on specific, detailed keywords, you can create blog content that speaks directly to the needs of your customers. This helps you stand out from the competition and gives your business an edge in search engine rankings.
What are Long-Tail Keywords?
Long-tail keywords are phrases or questions that contain three or more words. They tend to be very specific, allowing them to target smaller groups of people who are looking for exactly what you have to offer.
For example, instead of using “furniture” as a keyword, you could use “vintage Victorian furniture.”
Long-tail keyword domination results in higher conversion rates due to increased relevancy and improved visibility in search engine result pages (SERPs). It also enables personalization by targeting users at different stages along their customer journey.
When formulating a strategy for long-tail keyword domination, there are several tools you can use.
Google Keyword Planner is one tool that allows you to research related terms within your given niche or industry. In addition, Think With Google’s digital marketing toolbox provides insights into top-performing channels at each stage of the customer journey, allowing marketers to tailor campaigns based on user intent level.
Furthermore, many companies opt for pay-per-click advertising when targeting these types of keywords as it offers greater control over budgeting.
Stop trying to rank for keywords that are too competitive
Focus on long-tail keywords instead
> Running shoes
>> Men’s running shoes
>>> Men’s trail running shoes
>>>> Men’s black trail running shoes
People searching for these long-tail variations are ready to buy
— Kai | eCommerce SEO (@KaiCromwell) March 16, 2023
Strategy #2: Create Evergreen Content
The best type of content that will make your blog popular is evergreen content.
Creating evergreen content can be a great way for businesses to expand their online presence without having to constantly create new content every week. Investing time into crafting quality articles around popular blog topics within the company’s niche can offer immense value.
What is Evergreen Content?
Evergreen content is a type of content that remains relevant and useful for an extended period of time. These blog post ideas are easy to share, update, and repurpose to remain valuable long after publication.
This type of blog writing has become increasingly important in today’s digital world as more businesses are turning to online marketing strategies to reach their target audiences.
By creating evergreen pieces, you can ensure your audience will always have something new and interesting to read or watch when they visit your website or blog.
Additionally, evergreen pieces help build trust with your audience by providing them with reliable information on topics they care about. As such, this type of content is essential for how to make your blog popular.
Below are some of the best evergreen content formats for generating continuous blog traffic to your site.
- Top tips
- How-to tutorials
- Encyclopedia-type articles
- Product reviews
Note: Posts with “guide” and “how to” headlines get the most organic traffic, shares, and backlinks.
How to Create Evergreen Content
To create evergreen content, start by brainstorming ideas based on current trends in the industry.
Once you have identified potential blog post topics, do some keyword research using tools like Google Trends or SEMrush to determine which terms people are searching for related to those topics.
When you’re ready to write your post, consider these tips:
- Make sure all your facts are accurate and up-to-date so readers don’t feel misled when consuming your content months later. Otherwise, you risk losing credibility among existing followers and potential customers alike.
- If you have a previous list post that enjoyed social media success, you can add more information and turn it into another successful blog post. For example, update your “15 Ways To Increase Website Traffic” blog post and turn it into a “25 Social Media Strategies” article.
- Consider adding visuals such as images or videos throughout your blog article which can help break up text-heavy sections while also helping draw attention from viewers who prefer visual media over written words.
Once published, evergreen pieces offer immense value for businesses looking to grow their presence online. Updating your evergreen content often will keep things fresh – making it as relevant today as it was when it was originally posted.
Strategy #3: Guest Blogging
60% of blogs write one to five guest posts per month. That’s because 63% of readers think that blogs with multiple authors are more credible.
If you want to increase your blog’s traffic without relying on keyword optimization, then guest blogging is the way to go.
This approach involves targeting high-traffic blogs that have a lot of social media followers. This type of blog marketing has been proven to be highly effective for driving organic traffic.
Here’s how you can do it too.
Identify Authority Blogs
Google loves authority blogs with lots of active readers and social media followers so make sure you target these popular blogs first when looking for potential places to publish your posts.
Check Social Influence
Before pitching a post, check out the blog’s Facebook page or Twitter handle and see how many followers they have. The more they have, the better chance you’ll get more visitors from them if your post gets published on these popular blogs.
Research Ranked Sites
Next, ensure that your guest post will rank well in search engines (and therefore drive even more organic traffic). To do this, research top-ranked sites related to your long-tail keyword phrases so you know what kind of content performs best for those terms.
Strategy #4: How to Make Your Blog Popular by Restructuring Your Posts
Restructuring your posts is an essential part of how to make your blog popular. It’s important to understand the behavior of your target audience to create effective, engaging content that will drive more qualified traffic to your website.
One way to do this is by analyzing metrics like bounce rate and pageviews per visitor using a tool like Google Analytics. A high bounce rate indicates that visitors are not finding what they’re looking for on your site, so it’s important to ensure you provide quality content that resonates with them.
Here are some tips for restructuring posts.
Speak to Your Audience
Make sure you’re speaking the language of your core audience in your content.
When creating blog posts, think about how you can speak directly to those who will be reading it most often – i.e., use words and phrases they would recognize and relate to. This helps ensure that readers stay engaged with the post instead of bouncing away after just a few seconds.
Focus on Readability
Make sure all text is easy-to-read by breaking up long paragraphs into shorter ones (no more than three sentences each). Along with that, include plenty of subheadings, bullet points, and numbered lists when appropriate. This makes it easier for readers to quickly scan through a post before deciding whether or not they want to continue reading.
Optimize Titles and Meta Descriptions
The title of your blog article should be concise yet descriptive enough so readers know exactly what kind of information they’ll find in the post. Meta descriptions should also provide a brief overview that entices people to click on your link in search results.
Both elements help increase organic visibility while also ensuring users get relevant information when searching online for your topic.
Strategy #5: Email Traffic Generation
The right promotion strategy is essential if you want to learn how to make your blog popular.
Particularly, email marketing is a vital tool for any successful blog. By building effective email campaigns, you can increase your visibility and reach.
Follow these steps for effective email blog promotions.
Segment Your Audience
Break down your list of subscribers into smaller segments based on factors such as age, location, or interests so that you can send more targeted emails tailored to each group. This will help ensure higher open rates and click-through rates from those who find the content interesting or relevant to them.
Create a Sign-up Form
Create a sign-up form on your blog to enable visitors to join your email list in exchange for something of value. You can also promote your subscription form on social media platforms like Twitter and Instagram using hashtags related to your niche. Think about organizing blog promotions such as virtual events or giveaways that require people to provide their contact details in order to participate.
Craft Engaging Email Content
To capture your subscribers’ attention, create email content that resonates with them. Make sure it’s relevant to their interests and contains useful information they can use right away.
Use catchy headlines, images, and videos to draw readers in. Try using action words like “discover” or “unlock” in the subject line as well as personalizing each message with the recipient’s first name.
Include interesting visuals like images or GIFs that relate to the content of your emails so readers know what they are getting when they open them up.
Finally, write anchor text that contains links to your blog or website where readers can find more information about your brand or what you were offering in your email.
Test Subject Lines
Try different subject lines to see which ones perform best with your audience before sending out bulk emails. This way you know which works best and gets opened the most.
Optimize for Mobile
Most people read their emails on mobile devices these days so make sure all of your blogging efforts are optimized for small screens. You can do this by applying responsive design techniques like reducing image sizes and shortening paragraphs where possible.
Offer Exclusive Content
Finally, offer exclusive content that is only available through email subscription. For example, offer special discounts that are not found anywhere else online or early access privileges before anyone else has them. This way people will be incentivized to keep coming back for more.
Remember, quality trumps quantity. Focus on sending out high-value content rather than bombarding recipients with too many emails at once which could lead them to unsubscribe altogether.
Email traffic generation is one of the most powerful strategies for driving website visitors. With an effective email marketing campaign, you can increase your site’s visibility and reach a larger audience.
Screenshot from Content Marketing Institute
More Strategies on How to Make Your Blog Popular
Do you want to make money blogging? Here are a few more tips on how to create a successful blog that drives traffic.
One way how to make your blog popular is by repurposing a good blog post. The following are examples of repurposing content:
- Turning an article into social media posts.
- Using written text as a video script or podcast topic.
- Creating an infographic out of statistics.
- Turning guest posts into an expert webinar.
Repurposing existing content into different formats offers multiple opportunities to reach a broader audience. This strategy allows you to capitalize on existing successful work instead of having to reinvent the wheel each time you need to publish a new blog post.
This saves you not only time but money as well. Depending on how well the original piece was received, there is a high chance that follow-up versions may do an even better job driving traffic home.
Link Out to Other Sites
Linking out has two major benefits.
First, it shows Google that you’re knowledgeable about a particular subject matter by referencing credible sources, which helps boost credibility and therefore rankings. Secondly, external links provide additional resources which add value for readers who might need more information before making a buying decision.
Plus, adding these links encourages engagement which signals a positive user experience back at Google HQ.
Make sure all links open in new tabs so visitors aren’t taken away from your site.
Leverage Social Media Platforms
95.9% of bloggers promote their blog posts on social media, which makes these platforms an integral element of driving traffic to your blog.
It’s important to share your WordPress blog content regularly across all available channels – not just once. Make sure that you keep track of which posts have been shared where so that there isn’t too much overlap between different networks (unless intentional).
You should also experiment with different types of posts such as text-only updates versus photos/videos/infographics, as well as varying lengths, in order to determine what resonates best with each platform’s user base.
Engaging with followers is another crucial element for successful social media marketing. Responding promptly when someone comments on one of your posts shows them that their opinion matters and encourages further engagement in the future.
Don’t forget to join conversations related to topics within your niche and leave thoughtful comments. This will make it easier for people to find what you’re offering through your blogging efforts online.
When writing a tweet or post related to your website or blog, add hashtags to gain greater visibility and interactivity from other users who may have an interest in the same topic. For example, if you have a blog post about healthy eating habits during COVID-19, then you could use #healthyeatinghabits #quarantinecooking #COVID19tips as some potential hashtag options when posting it on social media.
Working with influencers within the industry is another way how to make your blog popular. Bloggers who collaborate with influencers get better results, which makes influencer marketing an effective tactic for top bloggers.
Reaching out to influential figures should be done tactfully without seeming desperate. Provide a value proposition to show why collaboration is beneficial for both parties involved.
Connecting with bloggers in similar fields is also advantageous because it allows you to share ideas and techniques used in respective niches, potentially inspiring others to create even better content pieces.
Automate Your Blog
The 2022 survey from Orbit Media Studios revealed that the average blog post is about 1,100 words long and it takes four hours and one minute to write. The average blogger today spends 67% more time writing a blog post than 10 years ago because it’s becoming more difficult to compete for the attention of readers, and bloggers who focus on long-form content report better results.
According to the Orbit Media survey, the most successful bloggers who get tons of traffic are:
- More likely to write longer or more in-depth content,
- Spending six or more hours writing a blog post, and
- Twice as likely to go back and update older posts.
The Semrush Content Marketing Report also confirmed that blog posts with 3,000+ words get 138% more page views than those with less than 500 words. Long-form content also tends to generate more backlinks than short posts.
Therefore, one of the best ways to make your blog popular is to write more.
But if it’s already taking you six hours to write an article, is it even possible to write more without suffering from burnout?
The answer is automation.
With AI-driven writing tools like Content at Scale, you can churn out article after article without the need to hire an army of human writers.
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How to Make Your Blog Popular: Invest in the Right Strategies
Our tips on how to make your blog popular can help you get the word out there and drive more traffic to your website. By investing in each of these strategies and taking the necessary steps to ensure their proper implementation, you can build an engaged community of followers around your blog and become one of the top bloggers in your niche.
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