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How to Monetize Your Blog in 2023 and Beyond

Julia McCoy
Wednesday, 1st Mar 2023
how to monetize your blog

So you want to make money from a blog. Unfortunately, 33% of bloggers do not earn anything at all.

A blogger makes around $39,000 per year according to, although this figure depends on how long you’ve been blogging, how big is your audience, and what you are writing about. The bigger your reach, the more opportunities you have to make money. If you’re just starting, you’re probably wondering how to monetize your blog in 2023.

There are plenty of ways how to make money as a blogger. Keyword advertising, affiliate marketing, and selling physical or digital products are some of the most popular blog monetization strategies.

Some brands pay bloggers to write a review of their products or mention them in a blog. Once you have established yourself in the blogosphere, you could earn money by consulting with brands or selling coaching courses. You may even get paid for ghostwriting for other blogs or speaking at a conference.

If you’re ready to turn your blog from a hobby into a profitable business, then check out these strategies on how to monetize your blog in 2023.

Table Of Contents:

Start Affiliate Marketing

One very popular blog monetization strategy is affiliate marketing.

Affiliate marketing is a type of performance-based marketing where an affiliate earns a commission for referring customers to a merchant’s products or services.

How Does Affiliate Marketing Work?

The basic concept behind affiliate marketing is simple: You place ads or links from merchants on your website and when people click them and make purchases, you earn a commission from the sale.

The process starts with signing up as an affiliate partner with a specific merchant. The merchant will provide you with unique tracking codes that are used to track sales generated from clicks. When someone clicks one of these tracking codes and makes a purchase, the commission is credited to your account automatically.

For example, if you have a travel blog, then you could advertise honeymoon tours or vacation packages or use affiliate links for products related to traveling such as luggage or cameras.

What are the Benefits of Affiliate Marketing?

Affiliate marketing helps drive more sales for both parties – the merchant and the affiliate.

  • It allows businesses to reach new audiences in different geographical locations.
  • It gives affiliates an additional source of income besides their own websites’ revenue streams.
  • Its low-cost structure means there isn’t much risk involved in starting out as an affiliate marketer.
How to monetize your blog in 2023

By joining affiliate programs like Amazon Associates, you can cash in on commissions from sales generated by links within your content or sidebar widgets.

You should also look into other affiliate programs that may offer more competitive commission rates than what Amazon provides and could be better suited for your blog niche. That way, you’ll have a chance to take advantage of any promotions they might run while still providing quality recommendations for readers.

If your goal is making money blogging, try advertising with Google Adsense.

Google Adsense is an easy way to monetize a blog with ads. It’s an ad network run by Google that displays advertisements on websites based on their content and target audience.

When someone clicks on one of the ads displayed on your site, you make money from it. You can track how much money you’re making from Adsense coins as well as which ads are performing best using tools like MonsterInsights.

Get Paid for Writing Reviews

Writing product reviews is one way to start making money blogging.

PayPerPost is a platform that connects bloggers and brands. It allows you to get paid for writing reviews on your blog. All you have to do is sign up, create an account, and start searching for campaigns that match your niche.

Once you find one that interests you, apply for it by submitting a proposal with details about the product or service you’d like to review. If accepted, PayPerPost will provide instructions on how to write the post and what information needs to be included in it.

Afterward, submit the post along with proof of payment before receiving compensation from PayPerPost.

If there’s a particular brand or product that you want to review but don’t see any opportunities through PayPerPost, consider reaching out directly via email or social media channels. Explain why your blog would be a great fit for their product or service and ask if they offer sponsored posts or reviews in exchange for money.

How to monetize your blog in 2023

When creating this pitch, make sure it stands out from others by emphasizing how much value your audience can gain from reading an honest review written by someone who has used the product firsthand. This way companies are more likely to take notice of your request and possibly accept it.

Once accepted into a campaign – whether through PayPerPost or direct outreach – strictly follow all writing guidelines and put a lot of effort into making each post interesting so readers would actually want to read them.

The key here is being able to provide an honest opinion without sounding biased. To achieve this balance, discuss the pros and cons of each product and provide personal anecdotes whenever possible.

Write an eBook

Writing an ebook is a great way to monetize your blog posts and generate passive income. With ebooks, you only have to write it once and then you can sell it over and over again.

When writing an ebook, make sure the topic of your book is interesting to your target audience. Consider transforming one of your most popular blog posts into a more detailed ebook for readers who want more information on that particular subject. You could also consider writing an ebook based on questions you often get asked by readers or topics they are interested in learning about.

How to monetize your blog in 2023

Once you’ve decided on a topic, it’s time to start writing the book. Make sure the content of the book is well-researched and relevant to what people are looking for when they search online. Apply SEO best practices when crafting titles, subtitles, headings, and body copy to boost visibility in search engine results pages (SERPs).

Don’t forget about promoting your ebook! Use social media channels such as Twitter and Facebook to let people know about your new eBook so that potential customers can find out about it quickly. You could also consider creating promotional materials like banners or ads for other websites.

Finally don’t forget traditional marketing tactics like email campaigns or print advertising which can still be effective ways of reaching potential buyers even in today’s digital world.

Sell Ad Space

Selling ad space is another way to start making money blogging.

When you sell ad space directly, you get to set the price. Instead of getting paid a small amount for each individual click on an ad, you can charge a flat rate for a banner ad on your blog. This means that instead of earning pennies from each click, you can make more money in one go.

You also have more control over who advertises on your site and what types of ads are displayed, so it’s easier to keep your content brand-friendly.

To find businesses willing to buy ad space on your site, there are several options available. You could create an “Advertise Here” page where companies can submit their information and inquire about advertising opportunities with you. Alternatively, platforms like BuySellAds offer access to thousands of potential advertisers all in one place – making it easy to connect with companies interested in buying ad space from you.

Managing direct sales can be difficult if done manually but thankfully there are tools out there that make things easier. AdSanity is one such tool designed specifically for WordPress bloggers looking to manage their own ads without having any coding knowledge or experience required.

Write Sponsored Blog Posts

Another popular blog monetization strategy is writing sponsored blog posts.

A sponsored blog post is when bloggers make money by writing content about a company’s products or services. It’s similar to how influencers accept sponsorships to promote products on Instagram or YouTube. If you have an attractive, high-quality blog with engaged readers, companies are often willing to pay top dollar for your promotion of their brand.

To find these blog business opportunities, join blogger networks like Influence Central and TapInfluence. You can also reach out directly to brands that interest you and put together a media kit using Canva.

How to monetize your blog in 2023

When putting together your media kit in Canva, make sure it includes all the important information that potential advertisers would be interested in knowing. These include audience demographics, page views, and social media following. Having this info handy will help increase the chances of getting accepted by companies offering sponsored posts.

Bloggers in the United States must comply with FTC guidelines when accepting sponsorships from companies, so make sure you include a message at the beginning of each post stating “This post is Sponsored by XYZ Company” so readers know loud and clear that they’re reading an advertisement. Following these rules not only keeps things ethical but also makes sure everyone involved stays within legal boundaries.

Sell Digital Products

Selling your own products online is another blog monetization technique that can generate blogging income.

Digital products refer to any type of product that is available in a digital format. This could be anything from ebooks and audio recordings to templates and printables. The possibilities are endless.

These products can be sold on your website or blog, making it an easy way to monetize your content. Plus, you don’t have to worry about shipping costs or inventory management like with physical goods.

Selling digital products has many advantages over selling physical goods. For starters, there’s no need for inventory management since the files are stored digitally and customers can download them immediately after purchase.

Additionally, you don’t have to worry about shipping costs since all purchases happen online – which means more money in your pocket.

Lastly, it’s a great way to diversify your income streams as well as reach new audiences who may not have heard of you before but might find value in what you offer.

If you want success when selling digital products on your site, here are some tips that will help.

  1. Make sure the product is useful and valuable so people will actually want it – don’t look for quick profits instead of long-term success.
  2. Create detailed descriptions outlining the features and benefits of your product so potential buyers know exactly what they’re getting. This helps build trust between seller and buyer while also increasing conversion rates at checkout.
  3. Add visuals like screenshots or videos whenever possible as these can really help bring the product alive.
  4. Provide excellent customer service. Answer questions quickly and respond professionally if something goes wrong. These small things add up quickly when building relationships with customers.

Several tools out there can help make selling digital products easier. EasyDigitalDownloads allows users to easily set up shopping carts and payment processing systems plus manage orders right from within WordPress itself – perfect for bloggers who do not have any coding knowledge.

Teach Online Courses

Some bloggers make money teaching. Online courses are a great way not only to share your knowledge but also to earn blogging income.

By creating an online course based on your blog niche, you can help people become more knowledgeable in the field, establish yourself as an authority in the industry, and make some extra cash.

Here are some benefits of offering online courses.

Reach More People

With an online course, you have the potential to reach thousands of people all over the world who may not be able to attend a physical class or seminar. You’ll also save money by eliminating travel costs and other expenses associated with traditional learning methods.

Increase Your Expertise

Creating an online course will give you a chance to expand your expertise on a particular subject matter. This could potentially lead to additional opportunities down the line such as speaking engagements or consulting gigs.

Make Money Easily

Selling digital video lessons is one of the easiest ways for bloggers to monetize their content without relying solely on ad revenue or affiliate marketing commissions which can be unpredictable. It’s also relatively easy to set up automated payment systems so that customers can purchase your online courses with just one click.

Create Passive Income Streams

Once your course is created, it’s yours forever. That means every sale you make generates passive income for years after the launch date – even while you sleep. Plus, if done right, customers may come back for future updates which further boosts earnings.

Generate Buzz Around Your Brand

An effective marketing strategy can generate lots of buzz about your brand every time you launch a new online course. It’s also great free advertising since each student who completes a course becomes another ambassador for you.

Work as a Freelance Writer

Freelancing is one of the most lucrative blog monetization strategies today. While your personal blogs make money, you can write for another blogger or marketing agency on the side.

Using your blog content to promote yourself as a freelancer is an excellent way to make money online. You don’t have the overhead costs associated with creating and selling a product, you just offer your services.

As a blogger, you already have writing skills which make it easy to get started in freelance writing.

Graphic design? No problem. You can also offer logo design or infographics as well as social media management, content marketing, bookkeeping, and web design services.

Finding Clients on Upwork

Upwork is one of the most popular platforms for finding freelance work but there’s lots of competition so it pays off to use other methods too. Cold emailing potential clients or reaching out on LinkedIn are great ways of standing out from the crowd and taking more control over your business.

Creating Contact Forms With WPForms

Having an easy way for clients to contact you is essential if you want them to hire you as a freelancer. Setting up a contact form on your website should be one of the first things that you do when starting out in this field.

WPForms makes it super simple – they provide drag-and-drop forms that can be added onto any page within minutes, plus they allow payments and signatures right from your form.

Assess Your Blog’s Readiness for Monetization

Before you can start to make money blogging, it’s important to assess the readiness of your blog first. This means analyzing your traffic, evaluating the quality of your content, understanding your audience, and setting realistic goals.

Analyzing Your Blog Traffic

Do you know how many people are visiting your blog each month and where they’re coming from? A tracking tool like Google Analytics can help you study your blog’s traffic and analyze the readership of your blog. With this data on your visitors, you can identify which monetization methods are most likely to be fruitful.

To convince readers to purchase items or services through your website, your blog content needs to be written to the highest standards so that it is viewed as a dependable source for either information or amusement. Make sure that blog posts are well-written with no typos or grammar mistakes. Insert relevant images and link out when possible so readers can find more related content.

When Should You Monetize Your Blog?

The first step in making money blogging is to find out who exactly will be interested in what you have to offer on your blog. This means finding profitable blogging niches (topics or areas of interest) and identifying your target audience (who would benefit from reading your blog topics).

Once these two things are established, it becomes much easier to create relevant content that drives blog traffic.

Build Your Audience First

The key to a successful blog monetization method is having an audience that trusts you and engages with your content regularly. Focus on building a community first by creating great content and connecting with other bloggers in the same niche as you. This will help you get more eyes on your posts and increase engagement, which is essential for successful blog monetization.

It’s also essential that you have a deep understanding of who is actually reading your blog – their interests, needs, and pain points – so that you know what type of products or services would appeal most to them. Conduct surveys using tools like SurveyMonkey and analyze data from social media platforms like Twitter and Facebook in order to gain insights into who exactly makes up the core demographic of your blog audience.

Feed Your Audience With Valuable Content

The success of all of these money-making tactics is contingent on one thing: creating quality content.

Blog monetization strategies will only work if you devote your time to creating informative and entertaining blog content for your target audience.

To create quality content, it’s essential to select topics that are pertinent to your niche. Doing research on your target audience and competitors will also help you identify what kind of content they’re interested in. Once you have an idea of the kind of material that will attract your readers, you can begin crafting interesting and meaningful content.

Creating compelling copy is key to getting people interested in your blog so make sure your content is easy to read, informative, and interesting enough for readers to want more. Avoid technical jargon as this may alienate some readers who don’t understand complex terms or concepts. Instead, use idioms or colloquialisms that readers can relate to.

When crafting your posts, don’t forget about SEO and social media sharing. Using keywords throughout the text helps search engines find and rank your page higher on their results pages. Including optimization for social media sites like Facebook and Twitter can expand your reach by allowing people to easily share the link with their networks.

As a bonus tip, use catchy titles and images alongside the link to increase engagement levels.

Expertise is important when blogging. No one wants to listen to advice from someone who doesn’t understand the subject matter. A confident, authoritative attitude will go far in persuading readers to pay attention to what you are writing.

All these tips combined should help ensure each piece of content you create is high-quality and engaging enough for viewers – which builds you an audience of loyal subscribers.

Developing quality content is essential for monetizing your blog in 2023. But writing can be time-consuming, whether you are guest blogging or writing for your own website.

AIO may just be the key to how beginner bloggers make money this year and beyond.

What is AIO?

AIO stands for artificial intelligence optimization — a term born out of a need to define the new way we generate content through AI.

AI content optimization is the process of running your first draft through AI and then having a human editor fine-tune your copy so that it ranks high on Google.

With Content at Scale, you can accomplish all your money-making blogging tasks within hours instead of days! Not only will you be saving time but also money, with some of our clients reporting a 25x drop in content creation costs.

aio model

Establish Yourself as an Authority

Through well-researched and well-written blog posts, you can establish yourself as a reliable source of information within your blog niche. This is essential if you want readers to come back for more.

If possible, try getting industry experts to guest post on your blog. This not only helps lend credibility to yourself but also gives readers additional perspectives on various issues related to the topic.

Find Reliable Sources of Traffic

Once you have quality content published consistently, look into ways of increasing your blog’s traffic such as SEO or paid advertising campaigns. This will ensure that new visitors can discover your blog easily and become part of your community too – increasing potential revenue streams even further.

When all of these basics are taken care of, then it’s time to start thinking about monetization methods.

Setting achievable targets can help you determine when should you monetize your blog. For example, a short-term goal could be earning $500 per month while long-term goals could include multiplying your income in half a year.

Measuring the Success of Your Monetization Efforts

Evaluating the performance of your blog monetization strategy is crucial if you want to make money from a blog.

This is where you have to diligently track metrics such as page views, clicks, revenue generated from ads or affiliate links, and sales numbers for digital products or services. You should also monitor engagement levels by tracking comments and social media shares. All this data will give you a better understanding of how well your blog is performing financially.

Once you have collected data about your blog’s performance, it’s time to start optimizing strategies based on those results. For example, if certain types of ads aren’t generating enough revenue, then try switching them out for different ones that may be more effective at driving conversions. If certain posts are getting a lot more attention than others, consider creating similar content so readers keep coming back for more.

Lastly, it is important to adjust goals as needed when measuring the success of your monetization efforts. As trends change and fresh prospects come up, it can be advantageous to revise your objectives to outperform the competition and get the most return on your investment. Setting smaller milestones throughout each month can help keep things manageable while still achieving long-term goals.

FAQs – How to Monetize Your Blog in 2023

Can you make money blogging in 2023?

You can earn money from a blog even if you don’t consider yourself a writer. Successful bloggers use many different methods to make money.

Can you still make money blogging in 2023?

Blogging has virtually limitless potential. Established blogs can make upwards of $30,000 a month. One blogger who started a blog in 2019 as a side project was already earning $1.5 million in revenue two years later.

How do I make a successful 2023 blog?

  • Find Your Niche.
  • Define Your Ideal Readers.
  • Add Value.
  • Be Original.
  • Be Interesting.
  • Be Yourself.
  • Be Honest.
  • Transparency.


We’ve shown you several ways how to monetize your blog in 2023. With some patience and perseverance, blogging can be a lucrative endeavor with long-term rewards.

Making money blogging requires effort and commitment. The good news is, artificial intelligence is here to help you create as many blog posts as you want with less effort than you would with manual efforts. Sign up for Content at Scale to start producing valuable content for your audience.

Written by Julia McCoy

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