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How to Name a Blog: Tips for Choosing the Perfect Domain

Julia McCoy
Monday, 17th Apr 2023
how to name a blog

Choosing the right name for your blog is crucial to its success. 

Bad names are difficult to spell, hard to remember, and unshareable to your audience.

According to 77% of B2B marketing leaders, branding — including your blog name — is critical to growth. Bad names will do the opposite and make it harder to build a successful blog for your business.

In this post, we’ll help you understand how to name a blog. You’ll learn how to pick the most memorable and relevant name that appeals to your target audience and expresses your brand identity.

Let’s get started.

Table of Contents


Why is My Blog Name Important?

Choosing an effective blog name is essential for creating a strong online presence, as it reflects your brand identity and can improve search engine rankings.

A well-thought-out blog title makes it easier for people to locate your content so it’s only prudent to put a little more effort into naming your blog.

How to Name a Blog

Your blog name is the first thing people will see when they find you on search engines, so it should be memorable and reflect your brand identity.

Choosing the perfect blog name doesn’t have to be difficult. Here’s how to name a blog, including four things to consider when searching for a good blog name that fits perfectly into your company culture.

1. Understand Your Brand Identity

Your blog name is a powerful tool that can shape the identity of your brand. It’s important to take the time to understand your brand identity before you choose a blog name as it will be a reflection of your business.

brand identity definitions

Image source: Proof

Before deciding on a domain name, think about what makes your brand unique and how you want audiences to perceive it.

Ask yourself these questions:

  • What do I offer my customers?
  • How does my product or service stand out from others?
  • Who am I trying to reach with my message?

Consider your target audience, mission statement, and values so that you can create a unique blog name that truly reflects who you are.

2. Brainstorm Ideas

Once you have an understanding of your brand identity, look for terms or phrases that best communicate your brand. Think about keywords that set your business apart – such as “luxury” for high-end products or “eco-friendly” for sustainable items. You may also want to include a location (e.g., city names) if relevant.

When brainstorming ideas for potential titles, think outside the box. Consider combining words in unusual ways to create something catchy and memorable while staying true to your company’s ideals.

Draw inspiration from puns, alliteration, wordplay, acronyms, popular idioms, and colloquialisms when selecting the final title for your blog to make it more interesting.

Make sure that your blog name is grammatically correct and has no spelling errors. Refrain from using exclamation points and other unnecessary punctuation marks or symbols.

3. Research Domain Availability

Once you have narrowed down your list of blog names, it’s time to research domain availability so you can start building your website.

The last thing you want is someone else already owning rights over that exact same blog title, so make sure none of your name ideas have been taken by another blogger before committing.

When researching domain availability for your blog name, it’s important to choose one that reflects your brand identity. A suitable domain should be memorable, pertinent to the message you’re trying to convey, and optimized for search engine visibility.

Short, catchy domain names are easier for people to remember than longer ones with multiple words or phrases. Once you have some ideas written down, use a website such as GoDaddy or NameCheap to check if any of them are available. If they aren’t taken yet, register them right away before someone else does.

Look into alternative extensions such as .net or .org instead of just relying on the popular .com extension. This can increase the chances of finding an available domain name without having too much of an impact on rankings.

Another factor when considering domain names is their impact on SEO rankings. Having keywords in the URL can help boost visibility in search engine results pages (SERPs). For instance, incorporating terms such as “travel” and “photography” in the domain name could potentially improve its SERP ranking due to increased relevance.

Finally, make sure that your domain name is easy enough for people to type into their web browsers without making mistakes. Long URLs with hyphens between words are not ideal since they’re difficult to parse correctly.

4. Consider SEO Impact

When considering how to name a blog, think about how it might affect your SEO efforts in the future. Using keywords can help increase visibility and drive more traffic to your website.

For example, if you specialize in vegan recipes for athletes, try including “vegan recipes” and “athletes” somewhere in the title. If you’re writing about cooking healthy meals on a budget, words like “budget” or “healthy” might be useful in your domain name. This way, when someone searches those terms on Google, there’s a bigger chance your page will appear higher than another competitor with similar content but less optimized titles/URLs.

Things to Avoid When Naming Your Blog

Typo Errors

While some bloggers do intentionally misspell their blog names to look cute, misspellings can make your blog look unprofessional. Always double-check the spelling of your title and get a second opinion from someone else before you decide on a name.


Cliche names are unoriginal and boring, making it hard to brand or garner attention for your blog. Think outside the box when coming up with ideas for your blog’s name.


Complex names that are hard to pronounce or read won’t be memorable and will likely turn people away from your site. Make sure to read out loud any potential names you come up with as well as ask others what they think of them before settling on one.


Before deciding on a name, do some research to make sure it doesn’t already exist – this could cause problems when trying to create a unique brand identity or rank higher in search engine results pages (SERPs). Be creative but also mindful of other existing sites when picking out a title for yours.

Best Blog Name Generators to Help You Find Great Blog Names

As you figure out how to name a blog, remember you don’t have to do it alone. If you’re stuck, these tools can help you come up with unique blog name ideas super quickly.

1. Wordoid

Wordoid is a great blog name generator that helps you find catchy and brandable names for your blog. It uses intelligent algorithms to generate unique, pronounceable words by combining syllables from different languages.

You can also customize the length of the generated words and add prefixes or suffixes to make them even more unique. Wordoid is perfect if you want a creative and memorable name for your blog.

2. Panabee

Panabee is another popular blog name generator that creates short, simple, and easy-to-remember domain names for blogs. The tool suggests available domain names based on keywords related to your blog content as well as existing website domains in case you want to buy one that’s already registered.

Panabee also shows alternative spellings for some of its suggestions so you can pick the best option without having to spend too much time searching through dozens of alternatives.

3. NameMesh

NameMesh offers several options when it comes to generating good blog name ideas – from common keyword combinations related to your niche all the way up to more sophisticated ones with multiple word variations mixed in clever ways.

4. Domain Wheel

Domain Wheel is an excellent choice if you are looking specifically for available domain names rather than just general ideas. Simply type in any combination of words and choose from hundreds (if not thousands) of possible matches.

how to name a blog with a domain name generator

5. Impossibility Generator

Impossibility Generator takes things up a notch by offering not just English domain name suggestions but Spanish ones too, thereby increasing your chances of finding something truly special.

6. Business Name Generator By Shopify

Shopify provides entrepreneurs with access to millions of store titles across various industries. And while they may focus primarily on helping people come up with a suitable storefront name, they also provide out-of-the-box suggestions for creating a memorable blog name.

7. Lean Domain Search

Lean Domain Search goes the extra mile by using an advanced algorithm that scours the web for hidden gems, giving first-time bloggers the opportunity to discover a fantastic name that fits their specific requirements.

How to Name a Blog the Smart Way

Your blog’s name can become a long-term asset for your business. It should be reflective of the content you produce, while also being memorable and easy to find online. When you’re trying to figure out how to name a blog, brainstorm ideas that are unique yet relevant, research domain availability, and consider the SEO impact before making any decisions.

Written by Julia McCoy

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