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How to Outsource Link Building for SEO Success

Julia McCoy
Monday, 15th Apr 2024
how to outsource link building

Are you tired of spending countless hours on link building for your website only to see minimal results? If you’re scratching your head over why your web pages are not getting any backlinks, maybe it’s time to get some outside help and outsource your link-building process.

Outsourcing link building is a strategic approach for brands and SEO professionals looking to enhance their website’s authority and visibility without the hassle of managing intricate link acquisition processes internally.

How do you find the best link-building services?

Let this blog post be your guide as you search for trustworthy partners that can truly enhance your website’s value.

Table Of Contents:

Why Should You Outsource Link Building?

Outsourcing link building is the process of hiring a link-building agency or freelancer to build high-quality backlinks to your website. The goal is to improve your website’s search engine rankings, drive more organic traffic, and boost your online visibility.

Outsourcing allows you to tap into specialized expertise and scale your link-building efforts more efficiently. A reputable link-building service has the knowledge, tools, and resources to execute effective campaigns that deliver results.

But before you jump into outsourcing link building, it’s crucial to weigh the pros and cons of this strategy so you can reap the benefits while mitigating potential risks.

Pros and Cons of Outsourcing Link Building

Hiring a link building service has three main advantages.

  1. You Get Access to Specialized Expertise: Reputable link building agencies have teams of experienced professionals who understand the intricacies of effective link acquisition. They stay up-to-date with the latest industry trends, best practices, and Google’s guidelines to ensure your link-building campaigns are executed strategically and ethically. With these link-building experts, you can trust that your website is in capable hands.
  2. It Saves You Time and Resources: Building high-quality links is a time-consuming process. When you outsource link building, you can free up your internal team to focus on core business activities while the agency handles the labor-intensive tasks of prospecting, outreach, and relationship building.
  3. It Saves You Money: Outsourcing link building can be a cost-effective solution compared to hiring and training an in-house team. Link building service providers have established processes, tools, and relationships that allow them to execute campaigns more efficiently. By outsourcing to link building services, you can benefit from economies of scale and get more bang for your buck.

how to outsource link building

Source: uSERP

While outsourcing link building can offer several benefits, it also comes with certain disadvantages and risks that you should be aware of before hiring an external link builder.

  1. Quality Concerns: One of the most significant risks of outsourcing link building is the potential compromise in link quality. Some service providers may use black hat or spammy tactics to acquire links quickly, which can harm your website’s reputation and SEO performance in the long run.
  2. Lack of Control: When you outsource link building, you relinquish direct control over the process. This can lead to issues with transparency, accountability, and the overall quality of the links obtained. Without proper oversight, you may not know where your links are coming from or how they are being acquired.
  3. Unpredictable Results: Outsourcing link building does not guarantee specific outcomes. Depending solely on external providers to build links may result in unpredictable or inconsistent results, making it challenging to achieve sustainable improvements in search engine rankings.
  4. Negative SEO Risks: Engaging with unscrupulous link building providers or link farms can expose your website to negative SEO practices, such as link spamming or participation in link schemes. This can lead to penalties from search engines and damage your website’s overall SEO efforts.
  5. Dependency on Third Parties: Relying heavily on external link builders can create a dependency on third-party providers for your SEO success. This lack of in-house expertise and control may hinder your ability to adapt and evolve your SEO strategy over time.

how to outsource link building

Image Source: Outreach Monks

To mitigate these risks, businesses should carefully vet and select reputable link-building service providers who prioritize ethical and white-hat link-building practices. Be sure to establish clear expectations, communication channels, and performance metrics to ensure that outsourced link-building efforts align with your overall SEO objectives.

How to Outsource Link Building Without Risk

If you do decide to outsource your link-building process, here are some tips on how to choose a good link-building company.

Review Their Track Record

Look for link-building agencies with a proven track record of delivering results in your industry. Evaluate their case studies, client testimonials, and online reviews to gauge their expertise and reputation.

An experienced agency will have established processes and quality control measures in place to ensure the links acquired are relevant, high-quality, and compliant with search engine guidelines.

Look for Clear Pricing That Aligns With Your Budget

When outsourcing link building, look for agencies that offer clear pricing that aligns with your budget. Avoid agencies that make unrealistic promises or offer suspiciously low prices, as they may engage in spammy or unethical practices.

Reputable agencies will provide detailed pricing information, outlining the scope of work, deliverables, and expected results. Ensure their pricing aligns with your budget and link-building goals.

Check Client Testimonials and Feedback

Checking client testimonials and feedback is a crucial step in outsourcing link building without risk. Look for agencies that showcase genuine testimonials from satisfied clients.

These testimonials provide insights into the agency’s communication, reliability, and ability to deliver results.

Additionally, reach out to their past or current clients, if possible, to gather firsthand feedback about their experience working with the agency.

Consider Industry Accolades and Awards

When evaluating link-building agencies, consider their industry accolades and awards. Reputable agencies often receive recognition from industry publications, associations, or peer groups for their outstanding work and contributions to the field.

These accolades serve as a testament to their expertise, innovation, and commitment to delivering exceptional results for their clients. An agency with industry recognition is more likely to adhere to best practices and deliver quality link-building services.

How to Outsource Link Building

Alright, so you’ve found the perfect link-building agency to partner with. Now what?

Let’s walk through the process of outsourcing your link-building efforts step by step.

Step 1: Define Your Link-Building Goals

Before diving into the nitty-gritty of link building, it’s crucial to define your goals. What do you want to achieve by building links?

Whether it’s improving search engine rankings, driving referral traffic, or enhancing brand visibility, clearly communicate your objectives to the agency. This will help them develop a tailored strategy that aligns with your business needs.

Step 2: Identify Link-Worthy Content

Not all content is created equal when it comes to link building. Work with the agency to assess your existing content assets and identify pieces that have the potential to attract high-quality links.

This could include informative blog posts, industry research, infographics, or interactive tools. If necessary, collaborate with the agency to create new link-worthy content that provides value to your target audience.

If the agency is using AI to create content, check the quality of their output and make sure they are original, well-researched, helpful, humanlike, and optimized for SEO.

Step 3: Discuss Your Link Building Strategy

A solid link-building strategy is the foundation of a successful campaign. The agency should present a comprehensive plan outlining its approach, tactics, and timeline.

This may include strategies such as guest blogging, broken link building, resource page link building, or digital PR. Ensure the strategy aligns with your goals, target audience, and industry best practices.

Step 4: Monitor and Analyze Results

Outsourcing link building doesn’t mean you can sit back and relax. It’s important to regularly monitor and analyze the results of your campaign to measure success and make data-driven decisions.

The agency should provide regular reports and updates on the progress of the campaign. Key metrics to track include the number and quality of links acquired, referral traffic, domain authority improvements, and search engine rankings.

Step 5: Continuously Refine Your Strategy

Link building is an ongoing process, not a one-time event. As the campaign progresses, work with the agency to analyze the effectiveness of different tactics and identify areas for improvement.

Stay updated on industry trends, algorithm changes, and new opportunities for link acquisition. Continuously refining your strategy ensures your link-building efforts remain effective and adapt to the evolving digital landscape.

Common Mistakes to Avoid When Outsourcing Link Building

Outsourcing link building can be a game-changer for your SEO strategy, but it’s not without its pitfalls. To ensure you get the most bang for your buck, watch out for these common mistakes when partnering with a link-building agency.

Choosing Cheap Offshore Services

We get it, budgets are tight. But when it comes to link building, you often get what you pay for. Opting for cheap offshore services may seem tempting, but it can do more harm than good.

These link building services often engage in spammy or unethical practices that can damage your website’s reputation and search engine rankings.

Instead, invest in a reputable agency with a proven track record of delivering high-quality links.

Prioritizing Quantity Over Quality

It’s not about how many links you have, but rather the quality and relevance of those links. Some link builders may promise a large volume of links at a low cost, but these are often low-quality or irrelevant.

Focusing solely on quantity can lead to a poor backlink profile that provides little value to your website. Prioritize the acquisition of high-quality, relevant links from authoritative websites in your niche.

Allowing Link Exchanges or Schemes

Steer clear of agencies that suggest link exchanges or participate in link schemes. These black hat practices, such as private blog networks (PBNs) or paid links, violate search engine guidelines and can result in penalties.

A reputable agency will focus on building genuine, earned links through content-driven strategies. If an offer sounds too good to be true, it probably is.

Failing to Provide Direction or Feedback

Outsourcing link building doesn’t mean you can be completely hands-off. Effective communication is crucial for ensuring alignment and achieving desired results.

Provide the agency with detailed information about your business, target audience, and link-building goals. Regularly review their progress and offer constructive feedback to guide their efforts.

Treating Link Building as the Only SEO Solution

While link building is a critical component of SEO, it shouldn’t be treated as the only solution. A comprehensive SEO strategy encompasses various off-page SEO and on-page SEO techniques.

Focusing solely on link building while neglecting factors like content quality, website structure, and user experience can limit the overall effectiveness of your SEO efforts. Work with an agency that takes a holistic approach and integrates link-building into a well-rounded strategy.

How to Measure the Success of Your Outsourced Link-Building Campaign

So, you’ve taken the leap and outsourced your link-building campaign. Congrats.

But now, you might be wondering, “How do I know if it’s actually working?”

Here are some key metrics you should be tracking to measure the success of your outsourced link building efforts.

Track Organic Traffic Growth

One key metric for measuring the success of your outsourced link building campaign is tracking organic traffic growth. Monitor the number of visitors coming to your website from organic search results.

Use tools like Google Analytics to analyze the trend in organic traffic before and after the implementation of your link-building campaign. A steady increase in organic traffic indicates that your link-building efforts are contributing to improved search engine visibility and attracting more qualified visitors to your website.

Monitor Search Engine Rankings

Monitoring your search engine rankings is another important aspect of measuring the success of your outsourced link-building campaign. Track your website’s rankings for target keywords and phrases relevant to your business.

Utilize rank-tracking tools or consult with your link-building agency to regularly assess your rankings on search engine results pages (SERPs).

Improved rankings for competitive keywords demonstrate the effectiveness of your link building efforts in enhancing your website’s authority and relevance in the eyes of search engines.

Monitor Domain Authority

If your website’s domain authority is going up, then it’s an indicator of the success of your outsourced link-building campaign. Domain authority is a metric developed by Moz that predicts how well a website will rank on search engine results pages.

It takes into account various factors, including the quantity and quality of inbound links. Monitor your domain authority score using tools like Moz or Ahrefs and track its progress over time. An increase in domain authority suggests that your link building efforts are strengthening your website’s overall authority and credibility.

Analyze Referral Traffic Sources

Analyzing referral traffic sources is another way to measure the success of your outsourced link building campaign. Referral traffic refers to the visitors who arrive at your website through links from other websites.

Use web analytics tools to identify the specific websites and pages that are driving referral traffic to your site. Evaluate the quality and relevance of these referral sources. High-quality referral traffic from reputable websites in your industry indicates that your link building campaign is attracting targeted visitors who are more likely to engage with your content and convert into customers.

Evaluate Backlink Profile Quality

Evaluating the quality of your backlink profile is crucial for measuring the success of your outsourced link building campaign. Analyze the links pointing to your website using tools like Ahrefs, Majestic, or Google Search Console.

Assess the authority, relevance, and diversity of the linking domains. Look for links from high-quality, authoritative websites in your industry or niche. A healthy backlink profile should consist of a mix of relevant, natural, and high-quality links.

Regularly review your backlink profile to ensure that the links acquired through your outsourced campaign are contributing positively to your website’s overall link profile.

FAQs – How to Outsource Link Building

How much should I charge for link building?

Set rates based on the complexity and scale. Monthly retainers might run $500-$5,000, while single links could cost $100-$1,000.

How do I hire a link building agency?

Pick agencies with solid reputations and proven results. Check their portfolio, read client reviews, and discuss clear goals upfront.

How to do outreach for link building?

Craft personalized emails that highlight mutual benefits. Use compelling content as leverage. Follow up but don’t spam.

How do I start a link building agency?

Nail down your strategy first. Then build a strong portfolio by helping initial clients succeed. Network relentlessly and market smartly.


Backlink outsourcing can be a valuable strategy, especially for small businesses and agencies with not enough resources to maintain an in-house team. However, it’s important to approach outsourcing with caution and awareness of potential risks and challenges.

When outsourcing link building, prioritize quality over quantity and choose reputable service providers who adhere to ethical SEO practices. Establish clear communication, expectations, and performance metrics to ensure that outsourced link building efforts align with your SEO goals and contribute positively to your website’s search engine rankings.

Ultimately, successful link building requires a strategic and holistic approach. While outsourcing can save time and resources, it should complement a well-rounded SEO strategy to achieve sustainable improvements in online visibility, organic traffic, and overall digital presence.

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Written by Julia McCoy

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