Discover top guides, trends, tips and expertise from AIO Writers

Is AI Content Writing Worth It? Pros, Cons & SEO Impact

Julia McCoy
Monday, 8th May 2023
Julia McCoy
5 min read · Jan 11 2022
Is AI content writing worth it?

Did you know that 85% of marketers are now using AI for content writing? 

That’s a huge leap from just 33% last year.

Artificial intelligence is no longer a futuristic concept. It’s here, it’s now, and marketers are using it not just for keyword research and email marketing but for creative tasks like article writing and image generation.

But is AI content writing worth it?

With new AI content writing tools popping up every month, you may be wondering if these innovations can truly deliver high-quality results. You may also be worrying about their impact on the job market.

In this blog post, we will analyze the pros and cons of using AI-generated content for your projects as well as strategies on how human writers can monetize their skills in this domain.

Let’s find out if AI is right for you.

Table of Contents:

What is AI Content Writing?

AI content tools are software programs that use natural language processing (NLP) algorithms to generate written content automatically. These tools can be used to create blog posts, social media captions, product descriptions, and even entire websites. Some popular AI content writing tools include:

What Are the Advantages of AI Content?

  • Efficiency: An AI tool can write hundreds of pieces of high-quality content within hours, not days or weeks.
  • Versatility: AI writers can produce any type of text your business needs such as tweets, emails, or web copy.

What Are the Disadvantages of AI Content?

  • Lack of human touch: The biggest disadvantage of using AI-generated content is it usually lacks creativity and emotional intelligence. It can also be challenging for an algorithm to detect sarcasm, humor, and other language cues which are important elements in copywriting. While AI writing software can generate grammatically correct sentences based on given inputs, it may not always capture the emotions required to make a piece truly engaging or relatable.
  • Ethical concerns: The use of artificial intelligence in creating written material raises questions about authenticity and plagiarism. Since AI tools rely heavily on existing data sources, there’s a risk that they might unintentionally reproduce similar phrases or ideas without proper attribution which could lead to copyright issues.
  • Limited understanding of context: AI content generators may struggle with highly specialized subjects due to limited training data available in those areas.
  • Lack of cultural sensitivity: AI writing tools might not be aware of cultural nuances or sensitivities, which could lead to the creation of inappropriate content.
  • Over-optimization: While it’s true that AI content writers can optimize your text for search engines by incorporating relevant keywords and phrases, there’s a risk of overdoing it. Over-optimized content may appear unnatural or spammy to both human readers and search engine algorithms, potentially harming your website’s ranking.
  • Inability to overcome writer’s block: A common misconception about AI writing tools is that they can help you overcome writer’s block by generating ideas on demand. However, these tools are only as good as their input data. If you’re struggling with inspiration or direction for a piece, an AI tool might not provide the creative spark you need to get started.

While some may argue that nothing beats good old-fashioned human writers, AI content generators have proven to be a valuable tool for businesses looking to scale content. AI and human skills can be a powerful combination when used properly.

What is the Salary of an AI Content Writer?

As AI-generated content becomes more prevalent, there may be concerns about how this technology will affect human writer salaries. 

According to ZipRecruiter, the average pay for an AI content writer in the United States is around $49 per hour, which tends to be significantly lower than hiring a full-time human writer. This figure includes both full-time professionals and freelancers using AI writing software.

While some tasks might become automated over time due to advances in artificial intelligence, we believe human creativity and expertise will continue to play a vital role within the industry.

Rather than completely replacing human writers, AI writing software should serve as a complementary tool that helps streamline repetitive tasks such as keyword research and basic editing. With the help of AI content writing tools, marketers can focus on producing more engaging and high-quality work which could potentially increase their value in the marketplace.

How to Make Money With Writing AI

For writers who are worried about losing their jobs to robots, there are many ways to use these powerful tools to generate income. Here are some strategies on how to make money with AI writing.

Find Freelance Opportunities

The most lucrative way to make money with AI-generated content is by offering your services as a freelance AIO writer. Many clients are looking for skilled writers who can use artificial intelligence technology to create engaging and informative articles at scale. 

You can start by reaching out to local businesses or searching online platforms like Upwork or Fiverr where people often look for freelance writers. Offer your expertise in creating quality content quickly and efficiently using advanced AI content generators.

Once you get rolling with clients, you can even scale your business and become a fully-fledged AIO agency.

Look for Blog Writing Jobs

Many companies require regular blog updates for their websites but may not have the time or resources to produce consistent, high-quality posts themselves. This presents an opportunity for you as an AI writer: offer blog writing services that utilize cutting-edge AI writing software. By doing so, you’ll be able to deliver well-researched and relevant content on a variety of topics while saving your clients time.

Sell Pre-Written Content Packs

You can also leverage AI writing software to produce pre-written content packs that cater to specific niches or industries. These packs typically include several pieces of relevant content such as blog posts, social media updates, and email templates that customers can purchase and adapt for their own needs.

  1. Create an inventory of niche-specific content packs using an efficient AI tool.
  2. Promote your offerings on platforms like Fiverr or Gumroad where potential buyers search for ready-made solutions.
  3. Maintain a strong online presence and showcase your expertise in the field to attract more clients.

Create Social Media Content

Social media platforms are a crucial part of any marketing strategy today. Offer your services as an expert in creating eye-catching social media posts using AI-powered copywriting tools. These programs can generate compelling headlines, captions, and other short-form text designed specifically for sharing across various channels like Facebook, Twitter, and Instagram — helping businesses grow their online presence effectively.

Affiliate Marketing

Another way to make money with AI writing is through affiliate marketing. Many popular AI content generators offer affiliate programs that allow you to earn commissions on sales made through your referral links. To succeed in this approach:

  • Create valuable resources such as tutorials, reviews, and comparisons showcasing the benefits of these products.
  • Share your insights on social media platforms and relevant forums where potential customers are likely searching for AI content solutions.

Making money with AI writing requires creativity and persistence but offers numerous opportunities for those willing to embrace the technology.

Become an Expert in AI Tools

To be able to offer AIO writing services, you have to master AI writing tools. Learn how these apps work, how to create a great prompt, and how to edit and optimize AI-generated content.

Here at Content at Scale, we’ve developed a comprehensive set of guidelines for helping AIO writers make AI content better.

Check out our C.R.A.F.T. tutorials below.

aio craft

Want to learn every step involved in our C.R.A.F.T. framework? You’re in the right place. To learn more about AIO and C.R.A.F.T, read our individual guides:

Additionally, subscribe to our blog, watch our C.R.A.F.T. and AIO tutorials on our YouTube channel, and read this blog to understand the AIO model.

Freelancers are jumping on the AI writing bandwagon, taking advantage of its potential to earn more in today’s cutthroat digital marketing space. By harnessing the power of AI writing tools, you’ll be able to provide valuable services while saving time and effort – ultimately increasing your earning potential.

How Do You Humanize AI Content?

To create engaging and relatable content using AI-generated material, it’s essential to add a human element to your work. Here are some more tips on how to effectively humanize AI content.

Maintain an Authentic Voice

Your brand’s voice should be consistent across all channels, including any AI-generated content. Make sure the tone of your blog posts or articles aligns with your overall messaging strategy by adjusting the output from AI writing software accordingly.

Add Anecdotes and Personal Experiences

Including real-life stories can make your content more relatable for readers. You may need to supplement AI content with these personalized touches:

  • Anecdotes: Share relevant stories from your own experience or those of others within your organization.
  • Personal experiences: Relate how specific products or services have impacted you personally or helped solve problems for customers.

Edit for Clarity

Sometimes, artificial intelligence may produce text that sounds too formal or robotic. Take the time to review the first draft and edit sentences that need clarity and flow so that it reads smoothly.

Incorporate User Feedback

Interact with your readers and solicit their perspectives on the content you create. This feedback can help guide future improvements to both human-written and AI-generated material, ensuring that it remains relevant and valuable to readers.

The best way to use AI writing tools is to use them as a supplement or starting point for your content projects — not as a replacement for your human writing team. By combining the strengths of both humans and artificial intelligence, you can create high-quality content that appeals to search engines while also resonating with your target audience.

Free Resources to Train Your Writers into AIO

I’ve been personally training agency owners and teams and helping them convert to the AIO way. Want these? You’re in luck – we’re giving them away.

Free Guide

First, I wrote a full guide – a writer’s worksprint, links to our best tutorials and training, and even a job description template if you want to find an AIO writer.

Want this incredible resource? It’s called the AIO Writer’s Worksprint. Download now for free.

Free Step-by-Step AIO CRAFT Writer’s Training Course

Additionally, after months of putting AIO and C.R.A.F.T. into action (over 40M words are produced each month by our users at Content at Scale, and our Done-for-You client side is another 500,000 words/month! Talk about AIO at scale 🤯 ) – we put together a step-by-step AIO C.R.A.F.T. tutorial.

Ideal for you, your writers, and any content creator ready to adapt to the CRAFT methodology and the AIO way.


New to the idea of AIO and CRAFT? Read this to understand the innovation behind AIO. 

Want a written guide that has all the CRAFT steps from the YouTube video? Your wish is our content command. Step-by-step AIO writing tutorial, blog version.

Is AI Content Good for SEO?

Creating content that is both engaging to users and optimized for search engine algorithms is essential in the world of SEO. 

Can AI content writing tools do SEO?

  • Better keyword optimization: Some AI writing tools like Content at Scale have built-in features designed specifically for SEO purposes. These include keyword inputs that guide the AI in finding top-ranking sources in your niche, and on-page checklists that enable you to optimize your baseline draft to get a higher SEO score.
  • Overcome writer’s block: One major advantage of using an AI tool is its ability to write a solid blog outline and first draft when you are feeling uninspired or going through writer’s block.
  • Create more content faster: With advanced algorithms and machine learning capabilities, AI writing software can produce drafts at a much faster rate than human writers, allowing you to publish more frequently and stay ahead of your competitors.
  • Data-driven insights: AI-powered platforms analyze existing content from various sources to generate fresh material. This ensures that your output aligns with current trends in your industry.

To maximize the benefits of both worlds, consider using a combination of human writers and AI content generators. By using AI for tasks such as keyword research, idea generation, and writing initial drafts, and leaving the fine-turning to skilled professionals who understand your brand voice and audience preferences, you can create a winning content strategy that converts.

What are the Biggest Dangers of AI?

Despite the many advantages of AI in content marketing and SEO, there are risks that must be addressed when using artificial intelligence to create content.

Potential Decline in Content Quality

While many AI content generators have made significant strides in producing well-written text based on existing data sets, there’s still room for improvement when it comes to crafting engaging stories or creating unique perspectives on complex topics. 

Relying solely on automated systems might result in lower-quality articles lacking depth or originality – two crucial elements needed to capture readers’ attention.

Ethical Concerns on Data Privacy

The algorithms used by some AI writing tools rely heavily on large amounts of user-generated information from various sources like social media platforms or blog posts. Questions arise as to who is the rightful owner of this data and if it’s being securely handled.

AI-generated content can also inadvertently perpetuate biases present in the training data. This could lead to a lack of diversity in perspectives or even the promotion of harmful stereotypes, which is detrimental to readers and society as a whole.

Impact on Search Engines

As more businesses turn to AI content writing tools to create massive amounts of articles quickly, there is a risk that search engines may become flooded with low-quality or duplicate content. This can make it harder for users to find relevant information online while also posing challenges for companies trying to optimize their websites’ visibility through organic search results.

Loss of Jobs for Human Writers

One major concern with the rise of AI is its impact on job markets. Will AI completely replace human writers? The arrival of sophisticated writing robots could lead to a decrease in demand for skilled content writers as businesses opt for more cost-effective solutions provided by AI tools.

In order to mitigate these risks, marketers must take proactive steps like ensuring proper human oversight during the editing process. By blending automated technology and human ingenuity, we can utilize AI while safeguarding the excellence and legitimacy of our online environment.

FAQs – Is AI Content Writing Worth It?

Should I use AI to write articles?

You can use AI to write articles if you need quick drafts or assistance with research. While technology has improved significantly in recent years, combining human expertise with AI tools is still the best way to achieve better outcomes.

Is AI going to replace content writers?

No, while AI can assist in creating drafts and generating ideas more quickly than humans alone, it lacks the nuanced understanding of language that skilled writers possess. Instead of replacing them entirely, AI will augment human writers’ capabilities by streamlining repetitive tasks and enhancing productivity.

How does AI help content writing?

AI helps in several ways, including:

  • Idea generation through data analysis.
  • Blog outlining.
  • Drafting initial versions of an article.
  • Optimizing headlines for SEO purposes.
  • Checking grammar and spelling errors.
  • Automating social media posts.
  • Translating text into multiple languages.
  • Summarizing long-form articles into briefs or snippets.


So, is AI content writing worth it?

It’s definitely worth considering as a career option. The pay of an AI content writer may differ depending on their ability and expertise, but it remains a lucrative area to pursue.

While there are some disadvantages to using AI for content creation, such as the lack of creativity and personal touch, humanizing the content can help overcome these challenges.

Written by Julia McCoy

See more from Julia McCoy

Long Headline that highlights Value Proposition of Lead Magnet

Grab a front row seat to our video masterclasses, interviews, case studies, tutorials, and guides.