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How Kathleen Celmins Achieved +8 Domain Rating with Content at Scale

Julia McCoy
Tuesday, 16th Jan 2024
Julia McCoy
5 min read · Jan 11 2022
well-paid expert

Overview

Client: Kathleen Celmins, The Well-Paid Expert

Service Used: Solo plan

Results: Achieved +8 domain rating with Content at Scale

Customer: Kathleen Celmins, a.k.a. The Well-Paid Expert

Kathleen Celmins is a distinguished and multi-six-figure author and entrepreneur working from her home base in Phoenix, Arizona.

After growing successful online ventures fueled by her unique expertise, she now channels this wealth of experience into guiding others toward achieving similar success.

Her goal is to help regular hardworking people earn real wealth from their genuine expertise.

The Well-Paid Expert is fueled by Kathleen’s desire to help business owners and freelancers escape the “grind” and create sustainable wealth by stepping into their expertise

In her book “Becoming a Well-Paid Expert,” Kathleen shows the blueprint for turning specialized skills into rewarding financial returns. The pages not only feature a step-by-step academic approach but also real-world narratives and fill-in-the-blank templates that shortcut years of trial and error in transforming niche skills into lucrative income streams.

Goal: Increase Search Traffic with Limited Resources

For solopreneurs like Kathleen Celmins, creating content at scale and increasing traffic comes with distinct challenges.

First, solopreneurs often operate with limited budgets and time constraints. They must balance the costs of content creation against other business expenses.

Second, content creation demands time. Consistently producing high-quality content is time-consuming, especially for an author like Kathleen who’s doing everything alone.

As she juggles content creation, book marketing, book sales, and client support, there is little room left for focusing on SEO.

Kathleen wanted to increase search traffic to her website but could not create great content while also doing the rest of her job.

Solution: Automate the Content Creation Process

To speed up content creation, Kathleen tried a writing tool called Reword. While she liked how much content it produced, she was disappointed with the tone which sounded impersonal and generic — a common issue with machine-generated content.

There was no option to change the tone and Kathleen ended up spending as much time editing blog posts as she would writing content from scratch.

So, she thought, maybe AI writing tools just were not for her. She had almost given up when someone she trusted recommended that she try Content at Scale.

During the first month after signing up for the app, Kathleen spent a lot of time editing. Again, same old problem she had with the first app she used.

But then she had a lightbulb moment: why not just see how well the AI can do without any human intervention?

When her Content at Scale credits were refilled, she went for it. Enter keywords, customize content briefs, and just hit Publish.

Results: Domain Rating Shot from 4 to 12

A month later, the domain rating of The Well-Paid Expert went from a 4 to 12.

Here’s the result from Ahrefs when I ran the URL through its DA checker:

And from Moz:

Not only did the domain rating skyrocket but backlinks went up too. Now Kathleen is starting to get organic traffic, which is not bad considering the domain is still relatively new.

And the dull, robotic-sounding tone that often plagues AI content? Gone.

One feature that sets Content at Scale apart from its competitors is its ability to learn your voice so that every blog post it writes will sound like you.

Here’s how to do it:

Click on the Project Settings tab on the Content at Scale dashboard and click the AI Training button.

Now take three of the best articles from your blog and upload them to the app. You can add separate samples for the introduction as well as the sections of your content.

Another way to make your AI content better is to follow our CRAFT framework when editing your draft. While Content at Scale does a good job of generating blog articles in your voice, it cannot write from your perspective. It does not understand your feelings nor does it have your personal experiences and expertise — keys to meeting Google’s E-E-A-T.

This is where our CRAFT framework can help. By implementing these steps, you ensure that your content reads well, is factual and easy on the eyes, and builds trust with your audience.

Want to learn every step involved in our C.R.A.F.T. framework? You’re in the right place. To learn more about AIO and C.R.A.F.T, read our individual guides:

Additionally, subscribe to our blog, watch our C.R.A.F.T. and AIO tutorials on our YouTube channel, and read this blog to understand the AIO model. You can also download our free resources on AIO — a term we coined for optimizing content generated by AI. Our President, Julia McCoy, wrote a full guide on training agency owners on AIO, including a job description template for hiring an AIO writer.

Free Resources to Train Your Writers into AIO

I’ve been personally training agency owners and teams and helping them convert to the AIO way. Want these? You’re in luck – we’re giving them away.

Free Guide

First, I wrote a full guide – a writer’s worksprint, links to our best tutorials and training, and even a job description template if you want to find an AIO writer.

Want this incredible resource? It’s called the AIO Writer’s Worksprint. Download now for free.

Free Step-by-Step AIO CRAFT Writer’s Training Course

Additionally, after months of putting AIO and C.R.A.F.T. into action (over 40M words are produced each month by our users at Content at Scale, and our Done-for-You client side is another 500,000 words/month! Talk about AIO at scale 🤯 ) – we put together a step-by-step AIO C.R.A.F.T. tutorial. Ideal for you, your writers, and any content creator ready to adapt to the CRAFT methodology and the AIO way. Enjoy!
New to the idea of AIO and CRAFT? Read this to understand the innovation behind AIO. Want a written guide that has all the CRAFT steps from the YouTube video? Your wish is our content command. Step-by-step AIO writing tutorial, blog version.

8X Your Domain Rating and Attract More Backlinks With Content at Scale

Content at Scale has changed the way authors produce content.

First off, this tool pumps out content that’s just a magnet for backlinks. It’s because everything it creates is super relevant and interesting to read — the kind of stuff that people love to share and link to their blogs or websites, basically giving you a digital thumbs up.

And here’s the kicker: Content at Scale has SEO smarts baked right in. So when you’re putting stuff out there that’s already dialed in for search engines, other sites take notice. They see your articles popping up on Google and think “Hey, I want some of that action!”.

But wait — it gets better! All those links coming your way start telling search engines like Google that you’re kind of a big deal. Your domain rating starts climbing the charts because credible sources keep pointing to you.

In essence, Content at Scale offers a dual advantage: it attracts backlinks by creating share-worthy content while enhancing overall site reputation through improved domain ratings — just like what it did for Kathleen Celmins, a.k.a. The Well-Paid Expert.

Struggling with a low DA rating? It’s your time to shine. Sign up for Content at Scale today.

Written by Julia McCoy

See more from Julia McCoy
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