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Content at Scale Now Offers Deeper Keyword Insights
Julia McCoyTuesday, 19th Sep 2023
Julia McCoy5 min read · Jan 11 2022
Keywords and entities are important concepts in search engine optimization, which is why each blog post you create with Content at Scale comes with an AI-generated list of words and phrases for optimizing your content.
Now, it just got 10x better.
A new update has just been released, which expands each keyword into a metrics table that allows you to see how your content is faring against your competitors. It’s called Keyword Insights.
Here’s a full guide on how to use this feature.
How to Use Keyword Insights
After you generate a blog post in Content at Scale, scroll down the SEO dashboard to the “Keywords and Entities” tab.
The first step is to scroll your mouse over a keyword or entity. This will display the metrics table as shown below:
In this example, we chose the keyword “solar lights.”
On the top section, you will see four pieces of information:
- Entity: This tells you if the phrase is a keyword or entity.
- Keyword Value: This is our proprietary keyword value which is dynamically scored based on your target keyword.
- Target Placement: This is where this keyword should appear in your content so that search engines can properly index your website for that keyword. In this example, the keyword “solar lights” should appear in the top 20% of your blog post.
- Mentions: The first number is the number of times this keyword appears in your article, which in this case is 73 times. After the slash is the optimal range of how many times you should use this particular keyword (16-50).
Now let’s break down the main table.
The first column on the left is Rank, which shows the top 10 articles on Google using this keyword and how they compare to your own article.
The second column is Keyword Mentions, which shows how many times the keyword is used in your article as well as the top 10.
In our example, it looks like the second-ranked article used the keyword 40 times and the third-ranked article used it 30 times.
The third column is First Placement, which shows where the keyword first appeared in your article as well as your top competitors.
The image above showed that the keyword appeared in the top 5% of your article, while the second and third-ranked articles placed it in the top 10%.
Finally, the last column is Heading, which shows if the keyword was used in any of the headings in the article.
This screenshot shows that the “solar lights” keyword appeared in one of your headings, while the top-ranked and fourth-ranked pieces did not use it.
All of this data indicates how important the keyword is to your article and where you should be placing it for maximum SEO impact.
With this Content at Scale update, you now get Keyword Value, Target Placement, Mentions, Rank, First Placement, and Heading data for every blog post you generate.
Here is a little refresher on these important metrics:
Keyword value refers to the importance and potential benefits of targeting a specific keyword on your website. The value of a keyword is determined by several factors that influence its effectiveness in driving organic traffic and achieving your website’s goals. These include search volume, relevance, competition, user intent, click-through rate, conversion rate, seasonality, and cost per click.
Target placement typically refers to the strategic placement of keywords within the content of a web page. Proper keyword placement is a fundamental aspect of on-page SEO to improve your website’s content search engine ranking and visibility.
Heading tags (e.g., H1, H2, H3) are used to structure your content. The H1 tag is typically reserved for the main title or headline of the page and is a good place to include your primary keyword. Subsequent heading tags (H2, H3, etc.) can be used to organize the content and include related keywords.
Keyword mentions, also known as keyword density, refer to the number of times a specific keyword appears on a webpage, blog post, or article.
Keyword mentions help search engines understand the topic and relevance of your content to specific search queries. However, it’s essential to use keywords naturally and not engage in keyword stuffing, which is the excessive and unnatural use of keywords in an attempt to manipulate search rankings. In our example, the keyword “solar lights” appeared 73 times, way over the 16-50 range suggested by the AI.
Aim for a reasonable and natural keyword density. It’s generally more effective to create high-quality, comprehensive content that addresses the user’s intent and includes relevant keywords where they naturally fit, rather than obsessing over a specific keyword density percentage.
Modern search engines are capable of understanding synonyms and variations of keywords, so use these to make your content more reader-friendly while still signaling relevance to search engines.
Keyword Research + Topic Clustering
Keyword research and topic clusters are essential to any content strategy. It’s no longer enough to just publish 100, 200, or 300 blog posts. Without organizing them into groups, you’re not going to rank in Google for your industry.
With the new content cluster feature of Content at Scale, it’s so much easier and faster to create content strategies that work. No need to use a separate keyword research tool. Just drop in your keyword, and all the different topic clusters will be generated for you. Add them to your content queue and you’ll have a pillar post and all the supporting pages linking properly.
What makes the Content at Scale keyword research tool so unique is that it doesn’t simply curate a list of keywords but helps you build a structure that leads to genuine topical authority.
No other tool does that!
By adding keyword research and topic clustering to the app, we have built an SEO powerhouse so that you won’t need any other tools.
If you’re growing a business and you’re trying to be efficient with whatever budget you have, then Content at Scale is all you need. It comes with keyword research, topic clustering, and all the deep keyword insights that will take your content to the next level.
If you’re new to SEO or are bringing in a new writer who doesn’t know SEO, jumping into a tool like Ahrefs or Semrush can be confusing and overwhelming. We’ve made all this so much simpler by having everything you need right on the Content at Scale dashboard.
By adding Content at Scale to your tech stack and removing all the unnecessary software, you’ll be able to save thousands of dollars every month. And you don’t have to keep switching between tabs when creating content around keywords — resulting in enormous time savings.
More importantly, you’ll be getting 10X the output and delivering better service to your clients while spending less money.
Take Your Content Further with Unique Keyword Insights
Remember that SEO is not just about inserting keywords randomly into your content; it’s about providing valuable, informative, and relevant content to your audience. The goal of setting an optimal keyword density and strategic placement is to make your content more understandable to search engines while delivering a positive user experience.
Top-ranking content always feels natural and offers helpful information, and with the plethora of keyword data now at your fingertips with Keyword Insights, you can continue delivering value to your visitors.
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