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Link Building Experts: What They Do & How to Hire One

Julia McCoy
Friday, 26th Apr 2024
link building experts

What are link building experts in digital marketing?

Link-building experts are professionals or SEO agencies that specialize in acquiring high-quality backlinks to boost a site’s rankings and organic traffic. These experts understand the complexities of SEO and leverage their skills to secure links from reputable sources, ultimately enhancing a website’s credibility and trustworthiness in the eyes of search engines like Google.

In this blog post, we’ll take a closer look at the role of link building experts, exploring the strategies they use, the benefits they provide, and key considerations for hiring the right professional or team to elevate your website’s SEO performance through effective link building.

Whether you’re a business owner looking to outsource this critical aspect of SEO or a digital marketer seeking to expand your skill set, understanding the importance of link-building experts is essential for achieving long-term success in the online landscape.

Table Of Contents:

What Are Link Building Experts?

You’ve probably heard the term “link building” thrown around a lot in the world of SEO. But what exactly is it? And who are these mysterious “link-building experts” everyone keeps talking about?

Link building is the process of getting other websites to link back to your site. These links act as a vote of confidence, telling search engines that your content is valuable and trustworthy.

The more high-quality links you have pointing to your site, the better your chances of ranking high in search results. And that’s where link-building experts come in.

Link-building experts are the ninjas of the SEO world. Their mission? To score you those sweet, sweet backlinks that’ll boost your search rankings and drive more traffic to your site.

These pros have a deep understanding of link-building strategies and know how to execute them effectively. They’ll help you identify link opportunities, reach out to other websites, and craft compelling content that other sites will want to link to.

Skills Required for Link Building Experts

So, what does it take to be a link-building expert? Here are a few key skills:

  • Killer outreach skills: Link builders need to be able to write persuasive outreach emails and build relationships with other website owners.
  • Content creation chops: Creating linkable content is a huge part of the job. Link builders need to know how to craft blog posts, infographics, and other types of content that people will want to share.
  • Strategic thinking: Link building isn’t just about getting any old links. It’s about getting the right links from the right websites. Link builders need to be able to think strategically and create an effective plan.

Link-building experts are an essential part of any SEO team. They’ve got the skills and know-how to help you build a strong backlink profile and improve your search rankings.

Benefits of Working with Link Building Experts

Still on the fence about hiring a link-building expert? Here are a few key benefits that might convince you:

Improved Search Engine Rankings

The whole point of link building is to improve your search engine rankings, right? Well, that’s exactly what link-building experts can help you do.

By building high-quality links from authoritative websites, link-building experts can help you climb the search rankings for your target keywords. And the higher you rank, the more organic traffic you’ll drive to your site.

Increased Organic Traffic

Speaking of organic traffic, that’s another big benefit of working with link-building experts. The more high-quality links you have pointing to your site, the more people will find you through search engines.

And unlike paid traffic, organic traffic is free and tends to be more targeted and engaged. In fact, a study by BrightEdge found that organic search drives 53% of all website traffic.

Access to Industry Expertise

Link-building experts live and breathe SEO. They stay up-to-date on the latest trends and best practices, and they know what works (and what doesn’t) when it comes to building links.

By working with a link-building expert, you get access to all that industry knowledge and expertise. They can help you navigate the ever-changing world of SEO and make sure your link-building efforts are always on point.

Time and Resource Savings

Let’s face it: link building is time-consuming. It takes a lot of effort to research link opportunities, create content, and conduct outreach. And if you’re not an expert, it can be tough to know where to start.

By outsourcing your link-building to the experts, you can save a ton of time and resources. You’ll be able to focus on running your business while the link builders handle all the heavy lifting.

Plus, link-building experts have access to the best link-building tools and processes to work efficiently and effectively. They can often get more done in less time than you could on your own.

link building experts

Image Source: Outreach Monks

Top Link-Building Strategies Used by Experts

Now that you know what link-building experts do, let’s dive into some of the top strategies they use to score those valuable backlinks.

Guest Posting

Guest posting is a classic link-building tactic that involves writing content for other websites in your industry. The goal is to include a link back to your own site within the post.

Link-building experts are masters at identifying guest posting opportunities and crafting high-quality content that other sites will be happy to publish. They’ll work with you to come up with topic ideas, write the posts, and handle all the outreach and communication with the other website.

Broken Link Building

Broken link building is like the Good Samaritan of link-building strategies. It involves finding broken links on other websites, then reaching out to the site owner to let them know about the issue and suggest a replacement link (to your own content, of course).

This strategy works because you’re doing the other website a favor by alerting them to a problem, while also scoring a backlink for yourself. It’s a win-win.

Content Marketing

Content marketing and link building go hand-in-hand. By creating high-quality, informative content that other people want to link to, you can naturally attract backlinks over time.

Link-building experts often work closely with content teams to develop content marketing strategies that will drive links. This might involve creating original research, infographics, or other types of linkable assets.

Link-building experts can help identify the types of content that are most likely to attract links in your industry and work with you to create that content. Whether it’s a blog post, video, or interactive tool, the key is to make it something that people will want to share and link to.

Link-building agencies might also integrate AI into their content creation process. AI SEO writers like Content at Scale are great at generating research-backed, well-written content that could score links from authority sites.

Blogger Outreach

Blogger outreach is all about building relationships with influential bloggers in your industry. The goal is to get these bloggers to link to your content or even write about your brand on their own sites.

Link-building experts are skilled at identifying the right bloggers to reach out to and crafting personalized pitches that will grab their attention. They’ll handle all the communication and follow-up to make sure you get the most out of each relationship.

link building experts

How to Choose the Right Link Building Service

So, you’ve decided to hire a link-building service to help boost your search rankings. Smart move.

But with so many options out there, how do you choose the right one for your business?

Here are a few things to consider:

Types of Link Building Services

First, let’s break down the different types of link-building services you might come across:

  • Full-service agencies: These guys handle everything from strategy to execution. They’ll work with you to develop a custom link-building plan and then handle all the outreach and content creation for you.
  • Specialized services: Some link-building services focus on specific tactics, like guest posting or broken link building. If you know exactly what type of links you want, these specialized services can be a good option.

Now that you know the different types of services available, here are a few key factors to consider when making your choice:

  • Experience: Look for a link builder with a proven track record of success in your industry. Check out case studies and testimonials to get a sense of their past work.
  • Communication: Make sure the service you choose is responsive and easy to communicate with. You want a partner who will keep you in the loop and answer your questions promptly.
  • Transparency: Avoid services that make unrealistic promises or use shady tactics. Look for a service that only uses white hat link-building strategies.

Red Flags to Watch Out For

Finally, here are a few red flags to watch out for when choosing a link-building service:

  • Guaranteed results: No one can guarantee specific results when it comes to link building. If a service makes promises that seem too good to be true, they probably are.
  • Black hat tactics: Avoid services that use spammy or unethical tactics, like buying links or using automated tools. These tactics can actually hurt your search rankings in the long run.
  • Lack of customization: Every business is different, so your link building strategy should be too. Avoid services that offer one-size-fits-all packages and instead look for a partner who will create a custom plan based on your unique needs and goals.

Choosing the right link-building service can be a game-changer for your business. By keeping these factors in mind and doing your research, you can find a partner that will help you build high-quality links and boost your search rankings over time.

FAQs – Link Building Experts

How much should I pay for link building?

The cost varies widely. Small campaigns might start around $1,000, while big projects can hit $10k+. It depends on your goals and the service’s quality.

What is a link-building specialist?

A pro who boosts your site’s SEO by getting other websites to link back to you. They’re all about strategy and connections.

How do I find clients for link building?

Network like crazy online and offline. Use social media, attend industry events, and showcase success stories on your website.

Is link building still effective?

Absolutely. Despite evolving algorithms, securing high-quality backlinks remains a top way to climb search engine rankings.


So there you have it, an inside look into the world of link building experts. It’s clear now that their role isn’t just beneficial; it’s crucial for anyone looking to stand out in today’s digital arena.

Their ability to strategically place those all-important hyperlinks transforms invisible pages into heavy hitters of internet searches. And let’s face it, who doesn’t want their page up there with the stars?

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Written by Julia McCoy

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