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Link Building Services: What They Do and How to Choose One

Julia McCoy
Thursday, 11th Apr 2024
Link Building Services

In the world of content marketing and SEO, link building services play a crucial role in enhancing website visibility and authority.

Link-building services are dedicated to acquiring hyperlinks from other websites back to your own. These links are vital as they signal to search engines like Google that your website is credible and trustworthy, ultimately improving your search engine rankings.

Whether you’re a business owner or an SEO professional, choosing the right link-building service can significantly impact your online presence and organic search traffic.

In this blog post, we’ll delve into the top link building services of 2024 and key factors to consider when selecting a link-building service tailored to your specific SEO needs and budget.

Table Of Contents:

What Are Link Building Services?

Link building services specialize in acquiring backlinks for your website, which are essentially links from other websites that point back to yours. These backlinks act like votes of confidence for search engines, signifying that your site is a credible and valuable source of information. The more high-quality backlinks you have, the higher your website is likely to rank in search results.

What Can Link Building Services Do For You?

These services typically employ a multi-pronged approach to link building, here’s a breakdown of some common methods:

  • Guest Posting:  This involves creating high-quality content for relevant websites within your niche. The content will include a link back to your website, directing their audience to your valuable resources.
  • Blogger Outreach: Agencies can identify bloggers and influencers in your industry and then reach out to them to build relationships. This outreach can lead to opportunities for guest posting or simply getting them to link to your existing content.
  • Linkable Asset Creation:  Some services may create infographics, studies, or other visually appealing content that other websites would naturally want to link to as a resource.
  • Broken Link Building:  Agencies can find broken links on relevant websites that point to non-existent or outdated content. They can then contact the website owner and suggest replacing the broken link with a link to your high-quality content on a similar topic.
  • Press Release Distribution: For major announcements or product launches, link-building services can help you distribute press releases to major news outlets and industry publications. This can lead to media coverage and interviews — putting your brand in front of a whole new audience.
  • Social Media Promotion: Many link building packages now include social media promotion as part of their packages. When your content gets featured on a popular site, they’ll often share it with their followers too — leading to a surge of social media traffic and engagement for your brand.

In addition to the services we listed above, link-building services can also help you with:

  • Strategy Development:  They will analyze your website, target audience, and industry to craft a customized link-building plan.
  • Competitor Backlink Analysis:  They may research your competitor’s backlink profile to identify opportunities for you to acquire similar links.
  • Local SEO Linkbuilding: Local SEO link building refers to the process of acquiring backlinks from websites that are locally relevant to your business or target audience. Link-building agencies may provide this service to help improve your business’s visibility in local search results, particularly when users are searching for products or services in a specific geographic area.
  • Link Prospecting:  They will find high-quality websites relevant to your niche and then build relationships with website owners to secure backlinks.
  • Reporting and Tracking: They should provide regular reports on the progress of your link-building campaign, including the number and quality of backlinks acquired.

link building services

Source: Serpstat

How to Choose The Right Link-Building Service for Your Needs

Not all link-building services are created equal. When evaluating providers to build links:

  • Look for ones with a proven track record of success and a focus on quality over quantity.
  • Avoid any service promising to build hundreds or thousands of links overnight. According to Google’s ranking factors, it’s the quality and relevance of a link that matters — not how many you can cram into your backlink profile.
  • Research the agency’s experience in your industry and read reviews or case studies to understand their success rate.
  • Consider an agency that uses white hat link-building techniques to avoid penalties from search engines.
  • Look for agencies that offer clear pricing models and communicate openly about their link-building strategies.
  • Read reviews and case studies to get a sense of the agency’s experience and success rate.

Best Link Building Services in 2024

Choosing the best link building service depends on your specific needs and budget. Here are some highly-rated options for 2024, categorized by their strengths:

Best Overall

Siege Media: Provides a well-rounded approach with a focus on quality backlinks and content strategy.

Best for Specific Industries

BlueTree: Caters to SaaS companies.

Sure Oak: Specializes in the insurance and finance niche.

Page One Power: Well-suited for businesses in the advertising industry.

USERP: Known for their expertise in information technology link building.

Other Top Contenders

The HOTH: Offers a variety of link-building solutions across industries. Helps acquire backlinks from relevant and authoritative websites.

Loganix: A full-service digital marketing agency with strong link-building capabilities.

LinkGraph: Specializes in data-driven link-building strategies. Offers link-building services alongside link profile auditing.

Outreach Monks: Specializes in guest post outreach for link generation.

These services stood out from the rest in terms of the quality of their guest posting, blogger outreach, transparent reporting, and excellent customer support.

While no service is perfect, these 11 link building services are as close as it gets. With their help, you can expect to see your site steadily climb the search engine rankings.

Things to Consider When Hiring a Link Building Service

So you’ve decided to invest in a link building package. But what exactly should you expect in terms of deliverables and results? Let’s break it down.

Typical Deliverables

Most link building packages include a set number of links per month, often from a variety of sources (guest posts, resource links, etc.). Some may also include content creation, such as writing guest posts for you.

In addition to the links themselves, expect regular reports detailing the work that’s been done and the impact on your rankings. Many services provide live dashboards so you can check in on progress anytime.

Pricing Models

Link building packages are typically priced in one of three ways: per link, per project, or a monthly retainer.

Per-link pricing is most common for one-off projects, while monthly retainers are best for ongoing link acquisition.

Expect to pay anywhere from $100 to $1500+ per link, depending on the authority of the site and the scope of work involved. Most agencies require a minimum monthly spend to make the partnership worthwhile.

link building services

Source: Authority Hacker

Contract Length

Contract length can vary widely depending on the service and your specific needs. Some operate on a month-to-month basis, while others may lock you in for 6-12 months.

Generally, the longer the contract of your link building package, the lower the monthly rate. Just be sure you’re comfortable with the terms before signing anything.

Reporting and Communication

Communication is key to a successful link-building partnership. Expect an onboarding call to discuss your goals and target keywords, as well as regular check-ins to review progress and adjust the plan as needed.

Most services will send monthly reports highlighting key metrics like links built, DA increase, and organic traffic growth. Some even offer live dashboards for on-demand reporting.

Link Building Agency vs. Freelancer

When it comes to link building, you generally have two options: hire an agency or work with a freelancer. Both have their pros and cons, so how do you decide? Let’s weigh them out.

Agencies typically have more resources and connections at their disposal. They often have a team of link builders working on your campaign, so they can secure placements faster than a solo freelancer.

However, agencies also tend to be more expensive and may require long-term contracts. Freelancers are usually more affordable and flexible, but they may not have the same level of expertise or industry clout.

When choosing between an agency and a freelancer, consider your budget, timeline, and specific needs. If you have a large budget and want a comprehensive strategy, an agency may be the way to go.

If you’re just looking for a few high-quality links to get started, a freelancer could be a good fit. Just be sure to vet their experience and ask for examples of their work.

Regardless of whether you choose an agency or freelancer, there are some key questions you should ask before signing on the dotted line:

  • What types of links do you typically build?
  • How do you vet sites for quality and relevance?
  • Can you share examples of successful campaigns you’ve run?
  • What kind of results can I expect, and how long will it take?
  • How do you measure and report on success?
  • What’s your communication and project management process?

By carefully considering the pros and cons and asking the right questions, you can find a link-building provider that aligns with your goals and expectations.

FAQs – Link Building Services

What are link-building services?

They’re firms that help you get more websites to link back to yours, boosting your site’s visibility and rank.

How much should I pay for link building?

Pricing varies widely; expect anywhere from $100 to over $20,000 per month based on the service’s complexity and quality.

Is link building still effective?

Absolutely. It remains a critical part of SEO strategies by driving traffic and improving site authority in search rankings.

What does a link builder do?

A link builder actively seeks out opportunities to create inbound links that enhance your website’s presence online.


Link building remains a cornerstone of effective SEO strategies, and choosing the right service provider can make a substantial difference in your website’s visibility and authority.

The top link-building services of 2024 offer diverse approaches, from guest posting and content outreach to niche-specific link acquisition and authority link building.

When selecting a link-building service, it’s crucial to prioritize quality over quantity. Look for providers that emphasize natural, white-hat techniques and focus on acquiring links from authoritative, relevant websites.

Transparency, communication, and a proven track record of success are also key indicators of a reputable link-building service.

By partnering with the right link-building service, you can enhance your website’s SEO performance and ultimately drive more organic traffic and conversions.

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Written by Julia McCoy

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