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Smart Link Building Strategies for Top SEO Results

Julia McCoy
Wednesday, 10th Apr 2024
link building strategies

Ever wonder why some sites seem to effortlessly climb search engine rankings? The secret often lies in their use of smart link building strategies. No matter if you’re a veteran in the game or just dipping your toes, having a strong link building strategy is crucial. This guide walks you through proven tactics that can help elevate your site’s visibility and authority.

From guest blogging to leveraging social media, these methods aren’t just about getting any links; they’re about securing quality connections that signal trust and relevance to search engines like Google.

Let’s dive into what makes them tick.

Table Of Contents:

15 Proven Link Building Strategies for 2024

You know how important SEO is for your website. But did you know that link building is a key part of any successful SEO strategy?

Yup, it’s true. Building high-quality links to your site can help you rank higher in search engines and drive more organic traffic your way.

But where do you start?

Here’s a quick glance at 15 proven link-building tactics you can start implementing today to boost your SEO and organic traffic in 2024:

  1. Guest posting on relevant, high-authority websites
  2. Broken link building to replace dead links with your content
  3. Creating linkable assets like original research or ultimate guides
  4. Leveraging social media to amplify content reach
  5. Developing strategic partnerships for co-marketing opportunities
  6. Converting unlinked brand mentions into links
  7. Newsjacking to earn links from trending stories
  8. Ego bait content featuring industry influencers
  9. Testimonials and reviews on partner websites
  10. Helpful, value-added comments on relevant blog posts
  11. Using journalist query services
  12. Local business listings and citations
  13. Scholarship link building for universities
  14. Interactive content like quizzes and calculators
  15. Image link building through infographics and original photos

Now let’s break down some of these link-building tactics to improve your website’s SEO performance.

Link Building Strategies to Boost Your SEO

Still hungry for more ways to build links?

Here are some of the most effective link building strategies you can use to boost your SEO:

Guest Posting

Guest posting involves writing content for another website in your industry. This can help you reach a new audience, build relationships with other thought leaders, and gain valuable backlinks to your site.

The key is to find websites that are relevant to your niche and have a high domain authority. You can use tools like Ahrefs or Moz to research potential guest posting opportunities.

Broken Link Building

Broken link building is the practice of finding broken links on websites, recreating the missing content, then asking the site owner to replace the broken link with a link to your recreated content.

This provides value to the site owner while earning you a high-quality backlink. It’s a win-win.

Creating Linkable Assets

Linkable assets are pieces of content that are inherently attractive for other websites to link to. Think original research, detailed guides, useful tools, or engaging infographics.

By creating high-value content, you naturally encourage linking from other sites in your industry. The better your content, the more links you’ll earn over time.

Leveraging Social Media

While social media links are usually “nofollow” and don’t directly impact search rankings, they can still drive significant referral traffic to your site.

Promoting your content on social media platforms can also lead to organic link-building as more people discover and reference your content on their websites.

Developing Strategic Partnerships

Partnering with complementary businesses or thought leaders in your space can open up mutually beneficial link-building opportunities.

For example, co-authoring content, being a guest on a podcast, or sponsoring an event together can create natural links between your sites and expose your brand to new audiences.

The key to any of these tactics is to focus on providing genuine value and building real relationships. Don’t just go for the quick win or the easy link.

Invest time in creating content that’s worth linking to and connecting with people in your industry. The links will follow naturally from there.

How to Roll Out a Successful Link-Building Campaign

Now that you know some of the top link building strategies, let’s talk about how to put them into action with a successful campaign.

Because let’s be real, link building isn’t just a “set it and forget it” kind of thing. It takes planning, execution, and ongoing optimization to see the best results.

Identify High-Quality Link Opportunities

The first step in any link-building campaign is to identify the right opportunities. You want to focus on finding relevant, authoritative websites in your niche that have the potential to link back to your content.

Look for sites with high domain authority, engaged audiences, and a history of linking out to valuable resources. Tools like Ahrefs, Moz, and Semrush can help you find the top linking opportunities in your space.

Write Compelling Outreach Emails

Once you’ve found some good prospects, it’s time to reach out and pitch your content. But before you start firing off generic emails, take some time to craft a compelling, personalized link-building outreach email.

Mention something specific you like about their website or content. Explain why you think your resource would be valuable to their audience. Keep your email concise, friendly, and focused on providing value rather than just asking for a link.

Track and Measure Results

To know if your link-building efforts are paying off, you need to track your results. Use tools like Google Analytics and link-tracking software to monitor your progress.

Some key metrics to watch include the number of new links earned, referral traffic from those links, domain authority of linking sites, and improvements in rankings and organic traffic for your target keywords.

Adapt Your Strategy Based on Performance

Finally, don’t be afraid to mix things up if you’re not seeing the results you want after running a backlink audit. Continuously analyze your link-building performance and adapt your approach as needed.

Double down on the tactics that are delivering high-quality links and traffic. If certain methods aren’t moving the needle, consider reallocating that time and effort to more effective strategies.

Creating Link-Worthy Content

Content and link building go hand in hand. You can’t have one without the other.

If you want to build high-quality links, you need to create high-quality content. It’s as simple as that.

The first step in using content for link building is to develop link-worthy content. This is content that other websites will actually want to link to.

There are a few key characteristics of link-worthy content:

  • It’s well-researched and informative.
  • It’s unique and original.
  • It’s engaging and entertaining.
  • It’s visually appealing.

Here’s the good news: there is a way to create link-worthy content fast — with an AI SEO writer like Content at Scale. Each long-form blog post generated by this multi-LLM tech stack is 100% original, deep-researched, well-written, and even includes outbound links that have been fact-checked. All you have to do is enter the long-tail keyword you want to rank for and you’re ready to publish!

A few more tips on how to create link-worthy content:

Leverage Data and Research

One of the best ways to create link-worthy content is to leverage data and research. People love data-driven content because it’s backed up by hard facts and figures.

If you can conduct your own research or surveys, that’s even better. Original data is incredibly valuable and can help you secure links from high-authority websites.

Build Comprehensive Resources

Another great way to create link-worthy content is to create comprehensive resources. These are in-depth guides, tutorials, or articles that cover a topic from start to finish.

The more comprehensive and informative your resource is, the more likely people will be to link to it. In fact, a study by Backlinko found that long-form content gets an average of 77.2% more links than short articles.

Add Visuals

Visual content is also incredibly effective for link building. People love pictures because they’re easy to consume and share.

Infographics, videos, and images can all be great for link-building. Just make sure they’re high-quality and relevant to your topic.

Repurpose and Update Existing Content

Finally, don’t forget about your existing content. You can often repurpose and update old blog posts or articles to make them more link-worthy.

Look for content that’s outdated or could be improved. Then, update it with new information, images, or insights. This can help you secure new links without having to create entirely new pieces of content.

Harnessing the Power of Digital PR for Link Acquisition

Digital PR is another powerful tool for link building. By leveraging PR tactics, you can secure high-quality links from authoritative websites in your industry.

But how exactly do you go about doing that? Here are a few tips:

Identify Newsworthy Angles

The first step in any digital PR campaign is to identify newsworthy angles. What makes your brand or content unique? What stories can you tell that will capture people’s attention?

Look for angles that are timely, relevant, and interesting. The more newsworthy your story is, the more likely journalists and bloggers will be to cover it.

Build Relationships with Journalists

Once you have a newsworthy angle, it’s time to start building relationships with journalists. This is where a lot of people struggle because they don’t know how to approach journalists the right way.

The key is to be helpful, not pushy. Offer them valuable information or resources that they can use in their stories. Don’t just pitch them your own content and expect them to link to it.

Leverage Thought Leadership

Thought leadership is another great way to build relationships with journalists and secure high-quality links. By positioning yourself or your brand as an expert in your industry, you can become a go-to source for journalists and bloggers.

Look for opportunities to contribute quotes, insights, or opinions on industry topics. The more you can establish yourself as a thought leader, the more likely people will be to link to your website.

Maximize Media Coverage

When you do secure media coverage, it’s important to maximize it for link building. Make sure to ask the journalist or blogger to include a link back to your website in their article.

You can also create a “Media” or “Press” page on your website that showcases all of your media mentions. This can help you turn brand mentions into actual links.

Common Link-Building Mistakes to Avoid

When it comes to link building, there are a lot of things you need to watch out for. It’s not as simple as just getting any old link from any old website.

In fact, there are a ton of common mistakes people make when they’re trying to build links. And if you’re not careful, you could end up doing more harm than good.

Prioritizing Quantity Over Quality

One of the biggest mistakes people make in link building is focusing on quantity over quality. They think that the more links they have, the better off they’ll be.

But that’s not always the case. In fact, a study by Backlinko found that the number of referring domains has a much bigger impact on rankings than the total number of backlinks.

Focusing on DA Rating Instead of Relevance

Another common mistake is neglecting relevance. Just because a website has a high domain authority doesn’t mean it’s a good fit for your website.

If the website isn’t relevant to your niche, the link won’t do you much good. In fact, it could even hurt your rankings.

Ignoring User Experience

A lot of people also ignore user experience when they’re building links. They’ll do anything to get a link, even if it means sacrificing the user experience on their own website.

But Google is all about user experience. If your website has a bad user experience, it’s going to be hard to rank, no matter how many links you have.

Overusing Exact Match Anchor Text

Exact match anchor text is another common mistake. This is when you use the exact keyword you’re trying to rank for as the anchor text for your link.

While this can be effective in small doses, overusing it can hurt your rankings. Google sees it as a sign of keyword stuffing and may penalize your website.

Failing to Diversify Link Profiles

Finally, a lot of people fail to diversify their link profile. They’ll get all their links from the same few websites or use the same anchor text over and over again.

But a diverse link profile is important. It shows Google that your website is a valuable resource that’s being linked to by a variety of different websites.

So, if you want to build links the right way, make sure you avoid these common mistakes. Focus on quality over quantity, relevance over authority, and diversity over repetition.

FAQs – Link Building Strategies

What is a link-building strategy?

A link-building strategy is a comprehensive plan to get more sites to link back to yours, boosting your search engine ranking.

What are your favorite link building strategies?

I lean towards guest posting and creating killer content that naturally pulls in links.

How do you practice link building?

Focus on crafting top-notch content and reaching out for guest blogging opportunities. Keep it relevant and valuable.


Remember, it’s not about quantity but the quality of links pointing back at your website. Pick a few of these tactics that make sense for your business and start experimenting. See what works best for your audience and goals.

And most importantly, don’t give up. Consistent, strategic link building is a long game, but it’s one of the most powerful ways to grow your search traffic and your business.

C.R.A.F.T. is now T.A.P. -- Take a look, Add visuals, and Publish. What used to be a 5-step process of optimizing AI content is now down to three so you can just TAP and Go!
Written by Julia McCoy

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