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Boost Your Street Cred with Local SEO Link Building

Julia McCoy
Monday, 15th Apr 2024
local seo link building

Ever wondered why some businesses pop up online while others seem invisible? It’s not magic; it’s smart local SEO link building. In a world where being seen means everything, understanding how to build strong local links can set you apart. This isn’t about just scattering links like breadcrumbs; it’s about crafting a strategy that roots your business firmly in its local digital landscape.

Local SEO link building is the secret sauce behind successful businesses that dominate search results in their area. But what does it take to get there?

You might think this involves complex tactics or insider knowledge only accessible to a few. Think again!

With the right approach, any business owner can enhance their online presence through targeted link-building efforts.

Table Of Contents:

What Is Local SEO Link Building?

If you’re a small business owner, you know that SEO is important. But what about local SEO?

Local SEO is all about optimizing your website and online presence for a specific geographic area, and one of the most important aspects of local SEO is local link building.

Link building is the process of getting links from other websites to point to yours. This helps improve your website’s search engine rankings and visibility. Local link building, on the other hand, focuses on acquiring links from websites that are specific to your locality.

While general link building aims to increase a website’s overall authority and search engine rankings, local link building targets links from websites that are relevant to a particular city, region, or neighborhood. This helps establish the website’s relevance and authority within that local market.

How Local Link Building Impacts Local SEO

Local link building plays a crucial role in local SEO by helping search engines understand the geographic relevance of a website. When a website acquires links from other local websites, such as local directories, local news sites, or local business associations, it sends a strong signal to search engines that the website is relevant to that specific location.

This can help improve the website’s rankings in local search results, making it more visible to potential customers searching for products or services in that area.

Benefits of Local Link Building

Now that you know what local link building is and how it impacts local SEO, let’s dive into some of its benefits.

Improved Local Search Rankings

A study by BrightLocal found that 98% of consumers used the internet to find a local business in 2022, with 34% searching every day.

One of the primary benefits of local link building is improved local search rankings. By acquiring links from relevant local websites, a business can establish its authority and relevance within its local market.

This can help the business rank higher in local search results, making it more visible to potential customers searching for products or services in that area. Higher local search rankings can lead to increased website traffic, phone calls, and foot traffic to the business’s physical location.

Increased Referral Traffic

Local link building can also lead to increased referral traffic from the websites that link to the business. When a local website, such as a local directory or local news site, links to a business’s website, it can drive targeted traffic from users who are interested in that specific geographic area.

This referral traffic can be highly valuable, as it consists of users who are more likely to be interested in the business’s products or services and may be further along in the buying process.

Enhanced Brand Awareness

Local link-building can also help enhance a business’s brand awareness within its local market. When a business’s website is linked to other reputable local websites, it can increase the business’s visibility and credibility among local consumers.

This can help establish the business as a trusted and authoritative source within its industry and local community, leading to increased brand recognition and customer loyalty.

Top Local SEO Link Building Strategies

Okay, so now you’re convinced that local link-building is important. But how do you actually go about doing it?

Let’s be real, you can’t just sit around and wait for local websites to link to you. You need to be proactive and go out there and find them yourself.

Here are some effective strategies to try:

One of the best ways to find local link opportunities is to see where your competitors are getting their links from. By analyzing their backlink profile, you can identify local websites and directories that are linking to them.

There are a few tools you can use to do this, such as Ahrefs, Moz, and Semrush. These tools allow you to enter a competitor’s URL and see a list of all the websites that are linking to them.

Once you have that list, you can reach out to those same websites and see if they’d be willing to link to your site as well. After all, if they’re linking to your competitor, there’s a good chance they’d be interested in linking to you too.

Search for Unlinked Brand Mentions

Another way to find local link opportunities is to search for unlinked brand mentions. This means looking for instances where your business is mentioned on a local website or blog, but they haven’t actually linked to your site.

You can use tools like Google Alerts or Mention to track online mentions of your brand. Whenever you find a mention that doesn’t include a link, reach out to the website owner and ask if they’d be willing to add one.

Sponsor Local Events and Teams

Sponsoring local events and teams is an effective way to build local links and establish a business’s presence within the community.

By supporting local events, such as festivals, charity fundraisers, or sports teams, a business can gain exposure to a targeted local audience and earn links from event websites, local news sites, and social media mentions.

This can help improve the business’s local search rankings and brand awareness while also fostering goodwill within the community.

Plus, it’s a great way to give back and support local causes that align with your business values.

Participate in Local Business Organizations

Participating in local business organizations, such as the Chamber of Commerce or industry-specific associations, can provide valuable opportunities for local link-building. These organizations often have member directories or partner pages on their websites where they link to member businesses.

By actively engaging in these organizations and establishing relationships with other local businesses, a business can earn high-quality local links and enhance its credibility within the local market.

It’s also a great way to network and learn from other successful businesses in your area.

Collaborate with Local Influencers

Collaborating with local bloggers, journalists, or social media personalities can be an effective way to build local links and reach a targeted local audience.

By partnering with influencers who have a strong presence within the local community, a business can tap into their engaged follower base and earn links from their websites or social media profiles.

This can help increase the business’s visibility and credibility among local consumers while also driving referral traffic to its website. Just make sure to choose influencers who align with your brand values and target audience.

Create Location-Specific Content

Creating location-specific content is another effective strategy for local link building. By developing content that is tailored to the local market, such as neighborhood guides, local event roundups, or interviews with local business owners, a business can attract links from other local websites and establish itself as a valuable resource within the community.

This type of content can also help improve the business’s local search rankings by incorporating relevant local keywords and demonstrating its expertise and engagement within the local market.

Plus, it’s a great way to provide value to your target audience and build trust and loyalty.

Leverage Local Directories and Citations

Leveraging local directories and citations is a fundamental component of local link building. Local directories, such as Yelp, Google My Business, and industry-specific directories, provide opportunities to list a business’s information and earn links back to its website.

Consistent and accurate citations across these platforms can help improve the business’s local search rankings and make it easier for potential customers to find and contact the business.

It’s important to ensure that the business’s name, address, and phone number (NAP) are consistent across all directories and citations to avoid confusion and maintain a strong local SEO presence.

local seo link building

Source: BrightLocal survey

Optimizing Your Website for Local Link Building

If you want to get the most out of your local link-building efforts, you need to make sure your website is optimized for it. I’m talking about making sure your site is set up in a way that makes it easy for local businesses and websites to link to you.

Here are a few key things you can do to optimize your website for local link building:

Make Your Landing Pages Location Specific

One of the best ways to optimize your website for local link building is to create landing pages that are specific to each location you serve. This means creating unique pages for each city, region, or neighborhood you target.

Why is this important? Because it makes your site more relevant to local search queries. When someone searches for a business or service in their area, Google wants to show them results that are specific to that location. By having dedicated pages for each location, you’re telling Google that your site is relevant to those searches.

Plus, it makes it easier for local websites to link to you. Instead of linking to your homepage, they can link directly to the page that’s most relevant to their audience.

Use Local Keywords

Another way to optimize your website for local link building is to use local keywords throughout your site. This includes things like your city name, neighborhood, or other location-specific terms.

By including these keywords in your content, meta tags, and URLs, you’re telling search engines that your site is relevant to those locations. This can help improve your rankings in local search results and make it more likely that local websites will link to you.

According to a study by BrightLocal, 92% of SEOs believe that Google’s local algorithm factors in keywords in website content.

Build On Standard SEO Practices

While local link building has its own unique strategies, it’s important to remember that it still builds on standard SEO practices. This means making sure your website is optimized for search engines in general.

Some key things to focus on include:

  • Make sure your site is mobile-friendly
  • Optimize your site’s structure and navigation
  • Create high-quality, relevant content
  • Build high-quality backlinks from reputable websites

By following these standard SEO practices, you’ll create a strong foundation for your local link-building efforts.

Claim and Optimize Google Business Profile

Finally, one of the most important things you can do to optimize your website for local link building is to claim and optimize your Google Business Profile. This is the free listing that appears when someone searches for your business on Google.

By claiming and optimizing your profile, you can make sure that all of your business information is accurate and up-to-date. This includes things like your address, phone number, website URL, and business hours.

Plus, optimizing your profile can help improve your rankings in Google’s local search results. This can make it more likely that local websites will find and link to your site.

local seo link building

Best Practices for Local Link Building

Not all links are created equal. You want to make sure you’re building high-quality, relevant links that will actually help your local SEO.

Here are a few best practices to keep in mind:

Focus on Relevance and Quality

When it comes to local link building, relevance and quality are key. You want to focus on getting links from websites that are relevant to your business and your local area.

For example, if you’re a restaurant in Seattle, a link from a Seattle food blog is going to be much more valuable than a link from a Dallas fashion blog.

Similarly, you want to make sure the websites you’re getting links from are high-quality and reputable. A link from a well-established local directory is going to carry more weight than a link from a spammy, low-quality site.

Diversify Your Link Profile

Another best practice for local link building is to diversify your link profile. This means getting links from a variety of different types of websites, not just one or two.

For example, you might get links from local directories, local blogs, local news sites, and local business associations. The more diverse your link profile is, the more natural and authoritative it will look to search engines.

According to a study by Search Engine Journal, having a diverse link profile is one of the most important factors in a successful link building campaign.

Avoid Spammy Link-Building Tactics

Finally, it’s important to avoid spammy link-building tactics when it comes to local SEO. This includes things like buying links, participating in link schemes, or using automated tools to create links.

Not only are these tactics ineffective, but they can also get you penalized by search engines. Google is getting better and better at identifying and penalizing websites that engage in spammy link-building practices.

Instead, focus on building high-quality, natural links from reputable local websites. It may take more time and effort, but it will pay off in the long run with better rankings and more local traffic.

If you’re a startup and all these local SEO link building strategies seem overwhelming, consider hiring link-building services or an agency that offers white-label link-building to help you develop a solid link-building plan.

FAQs – Local SEO Link Building

What is local link building in SEO?

Local link building boosts your site’s visibility by getting links from locally relevant sites, aiming to rank higher in local searches.

How do I create a local SEO?

To craft a local SEO strategy, optimize your Google Business Profile, use location-specific keywords, and earn backlinks from local sources.

Does link building still work for SEO?

Absolutely. Link building remains crucial for improving domain authority and search engine rankings by signaling relevance and quality to search engines.

What type of links should you care about for local SEO?

Prioritize high-quality links from locally respected websites that add value and relevance to your target audience within the community.


Mastering local SEO link building doesn’t require an army of experts or a bottomless marketing budget. It starts with knowing your community inside and out and connecting authentically within these spaces.

By focusing on acquiring high-quality local backlinks from relevant and reputable sources, you can significantly boost your website’s rankings in local search results.

Remember to prioritize building genuine relationships with local businesses and organizations to earn valuable links naturally.

With a thoughtful and consistent approach to local SEO link building, you can pave the way for sustained growth and success in your target market.

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Written by Julia McCoy

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