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Pros and Cons of AI vs Human Writing for Content Marketing

Julia McCoy
Wednesday, 5th Apr 2023
Julia McCoy
5 min read · Jan 11 2022

As content marketing continues to evolve, the debate over using artificial intelligence (AI) versus humans for creating content is becoming more prevalent. What are the pros and cons of AI vs human writing for content marketing?

Let’s look at this comparison in a nutshell.

The average time that bloggers spend writing an article is close to 4 hours — a 57% increase from a decade ago!

Why has this happened?

Content writers today have to spend more time producing quality content to stand out among the millions of blog articles already out there. This means hours and hours of researching topics, finding keywords, doing the actual writing, SEO, and sending it to an editor for polishing. 

To get people to share your content, you must write something really good. This was the main challenge with early AI writing tools — readers were able to differentiate between human-written content and software-written content.

But not anymore.

According to a Capterra survey: 

  • 82% of marketers think AI-generated content is just as good (or even better) than human-written content. 
  • Almost half (49%) said AI writers are very good at writing clear or easy-to-read content.
  • And 88% are investing in AI writing software to save their company time and money.

But what’s the downside of artificial intelligence writing?

In this blog post, you’ll learn the pros and cons of AI vs human writing for content marketing as well as best practices for leveraging AI technology in your business.

Table of Contents


What is AI-Generated Content?

AI-generated content is a type of content created using artificial intelligence technology. AI-generated content can range from basic blog posts and articles to more complex works like whitepapers or ebooks.

AI technology has advanced rapidly in recent years, allowing machines to create high-quality written content that is indistinguishable from human-written material.

How Does an AI Writer Create Content?

Content creation with AI begins with natural language processing (NLP).

NLP enables machines to interpret human language and understand the context of words within sentences or phrases. This allows the machine to generate unique content based on user input or instructions.

An AI writer’s output will vary depending on its programming — some systems are designed for simple tasks like generating short summaries while others can produce full-length books on complex topics.

In addition to creating original written work, AI tools can also be used for optimizing existing text. By analyzing keyword density, structure, readability scores, and other metrics, an AI tool can suggest changes that make it easier for search engines like Google to find your website’s pages when people search for related terms.

AI-generated content optimization, or AIO, can help boost your site’s visibility in organic searches, thus bringing more potential customers to you.

How Does AI Stack Up Against a Human Writer?

For creating engaging content that resonates with readers, human content writers still bring a lot of advantages to the table. 

Human writers not only write articles with proper spelling and grammar, but also add personality and emotion to their work – something that cannot be replicated by machines.

Furthermore, human writers possess creative skills that turn ideas into compelling stories or narratives that draw readers in – something that requires both imagination and experience, which machines lack.

So, how do you decide whether or not to make the switch?

Let’s take a closer look at the pros and cons of AI vs human writing for content marketing.

The Pros and Cons of AI vs Human Writing for Content Marketing: How Do They Stack Up?

Advantages of AI Content Generators

AI is quickly emerging as a major element of content marketing. AI-generated content offers a cost-effective solution for scaling up marketing efforts quickly and effectively, allowing marketers to maximize their reach with personalized content.

AI can provide a fast and cost-effective way to produce personalized, high-quality content in bulk without having to manually write each article.

Another benefit of AI writing tools is that they help improve search engine optimization (SEO). Tools like Content at Scale, for instance, scan the SERP (search engine results page) for your keyword at the moment of creation, take notes from the top pieces, and automatically optimize your content.

In addition, AI-generated content offers faster turnaround times since machines don’t need breaks or rest periods as humans do. This means marketers don’t have to wait days or weeks before they see results. Our AI writing tool Content at Scale can turn out a well-researched, well-written 2,000-word blog post in just minutes.

One of the early benefits of AI writing is reducing errors. Artificial intelligence can detect spelling, grammar, punctuation, and spacing mistakes much faster than humans do. As a result, marketers don’t have to worry about typos slipping through the cracks which could potentially hurt their reputation.

These are just some of the advantages associated with using AI for content marketing. In terms of scalability and speed, no human can match the power of AI. This helps marketers complete projects faster and more efficiently, making AI a great option when creating content for their campaigns.

Disadvantages of AI Content Tools

As with any other type of technology-powered task, AI content creation also has its flaws.

One major disadvantage of AI content writing is the lack of originality. The algorithms used by these programs often rely on existing material to generate new pieces of writing. This means that the output will not always be unique or creative.

Additionally, the output may not accurately reflect the company’s brand or values as much as human-written material would.

Another downside is that AI-generated content tends to have a robotic feel and sound due to its reliance on structured data sets and predetermined parameters for generating text. This can make it difficult for readers to engage with the content since it lacks personality and emotion. Compare that to human-written work, which is more nuanced.

Pros and Cons of AI vs Human Writing for Content Marketing

At present, even with access to high-quality content from reliable sources, there’s still no assurance the final product won’t contain any mistakes due to software bugs or coding errors – something humans are better equipped to recognize than machines.

With an understanding of context and a keen eye for detail, human writers can often deliver superior results compared to AI-written content.

To ensure top-quality output when using AI-generated content, always review and optimize your first draft so it talks to your reader — not just to search engines. Avoid keyword stuffing, add personal stories, and incorporate conversational language where appropriate.

AI-generated content may be the better option in certain circumstances. However, it’s essential to weigh the pros and cons of AI vs human writing for content marketing before settling on which option works best for your company.

Comparing Human Writing vs. AI-Generated Content

When comparing human writing to AI-generated content, it’s important to consider the quality, cost, and speed of each option.

Quality-wise, AI-generated content often lacks the depth and nuance that comes with human writing. Human writers are able to draw on their own experiences and provide unique perspectives that AI simply cannot replicate. Additionally, humans can better understand audience needs and create content tailored specifically for them.

But what about the cost? While there may be an initial investment in subscribing to an automated content creation tool, this tends to be more affordable than hiring human writers.

In terms of speed, nothing beats automation when it comes to creating large volumes of content quickly – especially if you’re looking for evergreen pieces like product descriptions or FAQ pages that don’t need frequent updates.

Pros and Cons of AI vs Human Writing for Content Marketing

Since search engine algorithms are always evolving, AI developers are always on the heels of these rule changes. This ensures that your website stays ahead of the game when it comes to ranking higher in SERPs.

Additionally, machine-generated articles tend to have a faster turnaround time since they don’t require as much editing or proofreading compared to manually written pieces.

And depending on your industry, NLP technology could potentially boost CTRs (click-through rates) by generating highly relevant copy based on user intent and search queries from past visits.

Ultimately, when deciding between using human writers or AI tools, it really depends on your specific business goals, timeline, and budget. If you want more leads faster, then an AI content writer is best for you. But if you’re only looking to build a relationship with your audience, a human writer would be a good fit.

Free Resources to Train Your Writers into AIO

I’ve been personally training agency owners and teams and helping them convert to the AIO way. Want these? You’re in luck – we’re giving them away.

Free Guide

First, I wrote a full guide – a writer’s worksprint, links to our best tutorials and training, and even a job description template if you want to find an AIO writer.

Want this incredible resource? It’s called the AIO Writer’s Worksprint. Download now for free.

Free Step-by-Step AIO CRAFT Writer’s Training Course

Additionally, after months of putting AIO and C.R.A.F.T. into action (over 40M words are produced each month by our users at Content at Scale, and our Done-for-You client side is another 500,000 words/month! Talk about AIO at scale 🤯 ) – we put together a step-by-step AIO C.R.A.F.T. tutorial.

Ideal for you, your writers, and any content creator ready to adapt to the CRAFT methodology and the AIO way.


New to the idea of AIO and CRAFT? Read this to understand the innovation behind AIO. 

Want a written guide that has all the CRAFT steps from the YouTube video? Your wish is our content command. Step-by-step AIO writing tutorial, blog version.

Best Practices for Using AI in Content Marketing

Content created by AI is gaining traction in the content marketing sphere due to its cost-effectiveness and efficiency. AI tools can produce original pieces that can be tailored to specific target audiences. However, these tools cannot completely replace human writers since they lack the empathy and personality that readers can relate to.

Therefore, the best way to leverage the power of AI is to understand both its capabilities and limitations and combine it with the strength of human writers.

This is what we call AIO, or artificial intelligence content optimization.

This model harnesses the incredible speed and accuracy of AI and optimizes its output with a human touch. At Content at Scale, we have successfully integrated AI into our workflow — with the app taking care of the entire research and writing process and a human editor fine-tuning the final draft.

We do it by using an editing framework called C.R.A.F.T.:

aio craft

Want to learn every step involved in our C.R.A.F.T. framework? You’re in the right place. To learn more about AIO and C.R.A.F.T, read our individual guides:

Additionally, subscribe to our blog, watch our C.R.A.F.T. and AIO tutorials on our YouTube channel, and read this blog to understand the AIO model.

FAQs – Pros and Cons of AI vs Human Writing for Content Marketing

What are the pros and cons of AI in marketing?

Pros of AI in marketing:

AI can help marketers better target customers, analyze customer behavior and automate processes such as content creation. It also allows for faster decision-making based on data-driven insights. AI can save time and provide extra resources for other tasks by streamlining complex operations.

Cons of AI in marketing:

Although AI has many advantages, there are potential risks associated with its use. These include privacy concerns due to automated data collection and analysis, lack of human oversight leading to inaccurate results or inappropriate decisions, bias towards certain demographics or user groups, and a lack of transparency into how decisions are made by algorithms.

What are the benefits of AI in content marketing?

  • AI can be used to make content marketing operations more efficient, allowing marketers to build successful strategies with reduced effort.
  • AI can help optimize content for search engine rankings by analyzing data and predicting the best keywords and phrases to use in each piece of content.
  • AI-driven automation tools enable marketers to schedule posts on multiple channels simultaneously, freeing up time for other tasks.
  • Finally, AI-powered analytics provide insights into user behavior that allow marketers to track campaign performance and make adjustments as needed.

What are the cons of AI in marketing?

AI has the potential to create an impersonal experience for customers. AI-driven marketing can lack empathy and may not be able to effectively communicate with humans in a meaningful way.

Additionally, AI algorithms can easily become outdated or irrelevant as consumer preferences change quickly over time.

Finally, relying too heavily on AI could lead marketers to overlook creative solutions that come from human input and analysis of data.

Is AI content writing worth it?

AI content writing can be a valuable tool for businesses, as it can help save time and money while still producing quality content. AI-generated content is often able to match the quality of human-written pieces, allowing businesses to create more consistent output with fewer resources.

Additionally, AI software can help optimize SEO efforts by identifying keywords and phrases that will increase visibility on search engine results pages. By utilizing AI in content creation, businesses can benefit from improved SEO visibility and cost-effective production of quality materials.


When it comes to digital marketing, it’s important to weigh the pros and cons of AI vs human writing for content marketing. Although AI-generated content can save time and money, its accuracy is still not on par with that of a human writer.

Ultimately, businesses should determine what type of content best suits their goals for each campaign before deciding whether to use an AI or a human writer. By understanding both options’ strengths and weaknesses, companies can make informed decisions about which will produce the most effective results in terms of reach and engagement.

Written by Julia McCoy

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