Discover top guides, trends, tips and expertise from AIO Writers
4 Secret Ways to Increase Your Product Reviews
Julia McCoyFriday, 14th Apr 2023
Julia McCoy5 min read · Jan 11 2022
Amazon product reviews are incredibly important when it comes to the customer decision-making process. Positive reviews can have a massive impact on sales, as they provide social proof and assurance that the product is worth buying.
Studies show that 95% of shoppers read reviews before making a purchase. In fact, close to 55% of online shoppers read at least four product reviews before buying a product.
On the other side of the spectrum: 94% of shoppers avoid a company because of negative reviews! And at least 80% of consumers only buy from brands that have a rating of four stars and above — anything under four and they walk away.
Customer reviews also influence buyers who shop offline, as many consumers check for online ratings and feedback before heading to their local retail store.
Quality is key here – getting lots of reviews won’t necessarily translate into increased sales unless those reviews are overwhelmingly positive. This means Amazon looks closely at the quality of its product listings’ review section in order to ensure relevance and higher search engine rankings.
So how do you get people to leave positive reviews on your product page?
In this blog post, we’ll look into how businesses capitalize on customer feedback to bolster success. We’ll also discuss secret ways to increase your product reviews — how to encourage happy customers to leave their personal recommendations while responding carefully but promptly to negative reviews to maintain a good reputation.
Table of Contents
What is the Purpose of Product Reviews?
Product reviews are an invaluable tool for both businesses and customers.
For businesses, product reviews not only gauge customer satisfaction with their offerings but also identify areas of improvement or potential opportunities for growth.
For consumers, product reviews offer the chance to read what others have experienced with the product before they buy it. Product reviews allow them to get honest feedback — whether positive or negative — from people who have already tried out the item so they know exactly what they’re getting.
Product reviews also help establish trust between customers and brands by providing proof of product/service performance from objective customers. Many potential buyers might be hesitant to try a company’s goods without seeing any proof, making product reviews essential for businesses launching a new product line.
By promptly responding to customer queries and feedback, brands can take advantage of product reviews as a means to engage with their target audience.
Product reviews can be a key element of an effective marketing approach, offering important feedback to the business while helping prospective buyers make informed buying choices.
So, how can you get more customers to leave reviews for your products?
How Do I Get More Product Reviews?
Whether you’re a business owner, an entrepreneur, or a marketer, you should actively seek out product reviews from your customers to boost your sales and improve customer satisfaction.
The first step in getting more online reviews is to create an effective request. Ensure that your request is straightforward and to the point, so customers can quickly understand what they should do to leave feedback.
Provide customers with instructions on how to leave their review and the timeframe for completing it, as well as incentives such as discounts or free products if they provide a positive review.
Once you’ve crafted a compelling request, it’s time to spread the word. Consider using email campaigns or social media posts (with appropriate hashtags) so that potential reviewers can find your survey form. If possible, try to contact customers who may already be familiar with your product as these individuals are more likely to share their experience with your brand.
Don’t forget about word-of-mouth advertising. Encourage satisfied customers who’ve left positive reviews to share those reviews on social media or personal blog posts where potential buyers might find them.
In the following sections, we’ll share our top four secret ways to increase your product reviews.
Younger people read product reviews for every purchase.
1. Encourage Positive Reviews with Incentives
Rewarding customers with incentives is one way to motivate them to write favorable reviews of your product. Discounts, gift cards, or free samples can help you get more positive feedback from customers who were already happy with your product in the first place.
When offering incentives, make sure the customer understands what they should do to gain the reward. For example, if you’re offering a discount on future purchases for leaving a review of your product, make sure that this is clearly communicated before the customer leaves their review. You don’t want them feeling like they’ve been taken advantage of after submitting their review.
Monitor those who have availed of your incentive in order to prevent over-compensating or providing too many freebies/discounts. This will ensure that all offers are fair and consistent for all customers who leave reviews for your products.
You should also consider setting up an automated system where customers can easily submit their reviews without having to contact support or manually enter information into forms. This will save time and resources while still allowing you access to valuable feedback from those who have purchased and used your product(s).
By automating the process of collecting reviews, you can also reduce fraud associated with incentivized programs since only legitimate reviewers will be rewarded once they complete the review process.
Offering incentives to customers for positive reviews is an effective way of encouraging more people to leave feedback, which can boost customer engagement and loyalty.
Image source: Power Reviews
2. Product Reviews from Social Media
Social media is one of the best ways to increase your product reviews.
Promote your product by creating a hashtag for customers to use when posting reviews on social media, and incentivize them with discounts or free products to get more visibility.
Motivate your consumers to spread the word about your item by providing rewards such as markdowns or complimentary items for positive reviews.
When inviting your customers to provide online reviews, provide direct links to the appropriate pages so it’s easy for them to do so without having to search around.
Good product reviews from social media can be an invaluable source of information for customers, and by engaging with them, businesses have the opportunity to further increase their product reviews.
And if your product is great in and of itself, many happy customers naturally take to social media to express their delight, as this one did on Twitter:
3. Engage Customers with Surveys and Polls
Surveys and polls are great ways to engage customers and get more product reviews. By asking your customers to share their opinions, you can gain invaluable insight into how they perceive your products. This information can help you make better decisions about what to offer in the future, as well as provide an opportunity for customers to share their experiences with others.
When running a survey, questions should be formulated to obtain useful insights you can use later to boost customer satisfaction and revenue. Examples of these types of questions are “What aspect of this product do you deem most significant?” or “How probable is it that you would suggest this item?”
It’s also helpful if the survey or poll includes multiple-choice options so that customers have an easier time answering without having to write out long responses.
You can also offer incentives such as discounts on future purchases or free shipping to encourage more people to participate in your surveys and polls.
In addition to gathering feedback from existing customers, surveys and polls can help attract new ones by showcasing customer satisfaction levels through social media platforms like Twitter and Facebook. Positive reviews from other customers can be a persuasive factor in convincing potential buyers to purchase a product.
4. Ask Influencers for Product Reviews
Asking influencers for product reviews is an effective way to increase your brand’s visibility and trustworthiness. People with a strong presence on social media, who have the potential to shape the opinions of their followers, are known as influencers. Collaborating with influencers can provide you with genuine customer opinions of your items, which can help to bolster the reliability and faith in your brand.
The first step in getting product reviews from influencers is to identify potential partners. Identify influencers whose audience, values, and interests align with your brand.
Once you’ve identified potential partners, reach out to them via email or direct message on social media platforms like Instagram or Twitter. Explain why you think they’d be a great fit for your product review program and provide any incentives that may be available such as free samples or discounts on future purchases.
Once you’ve reached out to the correct influencer, be sure they understand what’s required of them when reviewing your products — including how much time it should take for them to finish the review. You’ll also want to ensure that the agreement between both parties is clear so there’s no confusion regarding expectations.
Consider offering additional incentives such as exclusive discounts or early access to new products. This will encourage more engagement from their followers while helping boost sales of existing products.
Finally, keep track of all interactions with each individual influencer so you know exactly where things stand in the partnership arrangement. This will make it easier to communicate in case something goes wrong during the campaign.
By leveraging relationships with influential individuals in your industry, you can increase your product reviews and gain more exposure among their target audiences – ultimately leading to more sales conversions.
For example, this book influencer on Instagram receives free copies of books from publishers in exchange for honest reviews. When the influencer features these books + reviews in posts, the books get exposure to the publishers’ target audiences.
FAQs – Secret Ways to Increase Your Product Reviews
How do you encourage 5-star reviews?
Encouraging customers to leave 5-star reviews can be done by providing excellent customer service and quality products or services. Ensure that your performance is consistently satisfactory, answer customer queries promptly, and strive to exceed expectations for each consumer.
Additionally, make it easy for them to leave a review by providing links in emails or on social media pages.
Finally, thank those who have left positive reviews as this encourages others to do the same.
What is the best source for product reviews?
The best source for product reviews is a combination of user-generated content (UGC) and expert opinion.
UGC provides an unbiased view from customers who have actually used the product, while experts can provide valuable insights into how the product works in different scenarios. It is essential to validate the authenticity of reviews, as any manipulation by producers or marketers could result in penalties.
Additionally, consider sources with diverse perspectives so you can get a well-rounded assessment of the features and benefits of the product.
When it comes to product reviews on Amazon, you can’t take shortcuts.
It takes a great product and customer service to get good reviews. To kick-start sales, joining the Amazon Vine or Early Reviewer Program is a great way to get some initial traction. You can also launch PPC campaigns for additional visibility and traffic.
Getting more customer reviews is not difficult or expensive – there are several strategies you can use to encourage people to leave honest feedback about their experiences with your business. You could:
- Incentivize customers by offering discounts or free products in exchange for leaving a review.
- Create social media campaigns that remind people to leave ratings after making purchases.
- Send automated emails asking customers for their opinion shortly after buying from you online.
With these tactics, you can increase not only the quantity of your product reviews but their quality as well.
10x your blogging with AI. Download our free guide to learn how.
UNLOCK YOUR POTENTIAL
Long Headline that highlights Value Proposition of Lead Magnet
Grab a front row seat to our video masterclasses, interviews, case studies, tutorials, and guides.