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Amplify Your Brand: SEO Content Distribution Strategy Tips

John Pratt
Thursday, 8th Jun 2023
SEO content distribution strategy

You’ve just created amazing content for your website. But despite its valuable information and engaging tone, it’s not getting the attention it deserves.

The culprit? A lack of a solid SEO content distribution strategy!

If your audience does not know it exists, your great content will just go to waste. This is why content distribution should be an integral part of your content strategy.

Before you even start writing content, you should know where and how you’re going to publish and promote it. Otherwise, your time and effort will be for naught.

Let’s take a look at some content distribution statistics:

An effective SEO content distribution strategy ensures that your target audience discovers and engages with your work.

Let’s dive into SEO content distribution and look at how to create an effective plan to achieve optimal results.

Table Of Contents:

Content Promotion vs. Content Distribution: Know the Difference

If you’re a content marketer, then you know that creating high-quality content is only half of the battle. The other half involves getting your content in front of your target audience and ensuring that it reaches them at the right time and on the right platform.

Although these two terms are often used interchangeably, there’s actually a significant difference between content promotion and distribution:

  • Content promotion: This refers to sharing your content as widely as possible so that anyone who might be interested can find it. For example, posting links to your latest blog post on social media or sending out an email newsletter to subscribers would both fall under this category.
  • Content distribution: In contrast, this approach involves targeting specific individuals or communities with your content in order to maximize engagement rates. Rather than simply putting your work out into the world and hoping for clicks, you take steps to ensure that it gets seen by people who are likely to appreciate it.

What Are Content Distribution Strategies?

Content distribution strategies refer to the various approaches and methods used to distribute and promote content effectively to reach a wider audience.

Here are some of the most common SEO content distribution strategies employed by businesses and content creators:

Social Media Marketing

There are 4.48 billion people on social media, with the average user accessing 6.6 social media platforms every month. If you’re not distributing your content on social media, you are missing A LOT.

Create witty and engaging posts, add some relevant hashtags, and encourage audience interaction to increase your brand visibility.

Email Marketing

64% of small businesses reach out to customers through email, and 41% of brands consider email marketing as very critical to their success.

Build an email list and regularly send newsletters or updates to your subscribers. Use email campaigns to distribute content directly to your audience, providing them with valuable information and encouraging engagement and sharing.

Influencer Partnerships

Half of the millennials trust product recommendations from an influencer. Influencers put in a lot of effort to earn the trust of their followers, which makes their endorsements more trustworthy than other types of advertising.

Collaborate with influential individuals or industry experts who have a significant following and credibility in your target market. They can help promote your content to their audience, expanding your reach and potentially driving more traffic to your website or other content platforms.

Guest Posting

60% of bloggers write one to five guest posts each month, and 63% of readers think blogs with multiple authors are more credible.

Contributing guest posts to other established blogs, websites, or publications in your industry allows you to tap into existing audiences, gain exposure, and build backlinks to your own content.

Don’t just submit a guest post for the sole purpose of getting featured. Well-written content enhances your reputation as a trusted source in your field and encourages readers to explore your other work and follow your online presence.

Content Syndication

Distribute your content through content syndication networks that distribute content widgets on various websites. This can increase your content’s visibility and reach a wider audience by placing your content alongside relevant articles on different content distribution platforms.

Paid Advertising

Invest in paid advertising campaigns, such as search engine marketing (SEM), social media ads, or native advertising, to amplify the reach of your content. Target specific demographics and use the targeting capabilities of ad platforms to reach the right audience.

Content Amplification

Use content amplification platforms like Outbrain or Taboola to promote your content as sponsored or recommended content on various high-traffic websites. This can increase exposure and drive traffic to your content.

Collaboration and Cross-Promotion

Collaborate with complementary businesses or content creators to cross-promote each other’s content. This can involve co-creating content, mentioning each other in blog posts or podcasts, or conducting joint webinars or events.

Community Engagement

Engage with online communities and forums relevant to your industry or niche. Participate in discussions, answer questions, and share valuable insights while incorporating links to your content when relevant and helpful.

It’s important to note that an effective content distribution strategy often involves a combination of these approaches tailored to your specific goals, target audience, and content type. Regularly analyze and measure the performance of your distribution efforts to refine your strategy and ensure optimal results.

Source: HubSpot

The Importance of Content Distribution in SEO

Getting your content in front of the right audience is essential for SEO success.

Here are some of the reasons why content is a crucial component of any SEO strategy.

Boost Your Organic Traffic

An effective content distribution strategy can significantly increase your organic traffic, which means higher rankings on search engine results pages (SERPs) and more visibility for your brand.

And let’s face it – more visibility means more potential customers.

A well-executed content distribution plan can also earn you valuable backlinks from reputable websites within your niche.

And as we all know, Google takes into account the number and quality of these backlinks when determining a website’s authority and trustworthiness.

Establish Thought Leadership and Brand Awareness

Distributing engaging, informative, and original content positions you as an expert within your industry or niche — also known as thought leadership.

Engaging with readers through comments or social media shares encourages them to share their thoughts about the topic at hand. This creates opportunities for further discussion around shared interests between brands and audiences.

When you consistently provide valuable content, your audience will begin to trust your brand and view it as a reliable source of information. This can lead to increased conversions and customer loyalty.

Maximize Your ROI

Finally, a good SEO content distribution strategy enables you to maximize the ROI of your content marketing efforts. This means that every piece of content you create has the potential to generate more traffic, leads, and sales — and ultimately giving your bottom line a boost.

Do not overlook the value of content distribution in your SEO plan. It is the key factor that can transform ordinary material into something remarkable.

Screenshot from Shopify

How to Create an Effective Content Distribution Plan

Creating an effective SEO content distribution strategy involves a combination of content optimization, distribution channels, and measurement.

Let’s break it down into 6 actionable steps:

1. Define Your Goals

Start by identifying your goals and objectives for your content distribution strategy. This could include increasing website traffic, improving search rankings, generating leads, or enhancing brand visibility. Clearly defining your goals will help shape your distribution approach.

2. Know Your Audience

Understand your target audience and their content consumption habits. Research their preferred platforms, social media channels, and online communities they engage with. This knowledge will help you determine the most effective distribution channels to reach and engage with your audience.

3. Choose Distribution Channels

Select the appropriate content distribution channels based on your target audience and content type. This may include social media platforms, industry forums, email newsletters, content syndication networks, or guest posting opportunities. Prioritize channels that align with your target audience and have a high potential for engagement and visibility.

4. Create a Content Calendar

Create a content calendar to plan and schedule your content distribution activities. This ensures a consistent flow of content and helps you stay organized. Map out the timing, platforms, and promotional tactics for each piece of content.

5. Amplify on Social Media

Promote your content on social media platforms by crafting engaging posts, using relevant hashtags, and encouraging audience interaction. Leverage social media advertising to amplify the reach of your content to targeted audiences.

6. Measure and Analyze

Regularly track and measure the performance of your content distribution efforts. Use analytics tools like Google Analytics, social media insights, or third-party SEO tools to assess metrics such as website traffic, engagement, backlinks, and search rankings. Analyze the data to identify what’s working well and where improvements can be made.

Based on your analysis, refine and optimize your SEO content distribution strategy. Adjust your approach, distribution channels, and content creation based on the insights you gather. Continuously experiment, learn, and iterate to improve your results over time.

Remember, an effective SEO content distribution strategy is an ongoing process that requires consistent effort, analysis, and adaptation. By focusing on audience targeting, content optimization, strategic distribution, and data-driven decision-making, you can enhance the visibility, reach, and impact of your content in search engines and beyond.

Source: Semrush

Content Distribution Tactics for SEO

After you’ve created great content, you need to ensure that your target audience can find it. Without proper distribution, even the most amazing pieces will fail to reach their potential.

Let me show you how to increase your content distribution and promotion.

Audit Your Website

Before distributing your work, make sure that your website is SEO-friendly and has a good UX. Unfortunately, a lot of marketers skip this step which prevents them from getting good results. It’s important to double-check your website and make sure it is optimized for search engines and human readers before you get down to content distribution tactics.

Create Shareable Content

After optimizing your website, you need to create high-quality content that ranks well on Google. Simply writing plain text won’t suffice — add infographics, images, or videos to enhance the value of your content and effectively promote your brand.

Write pieces that are interesting, informative, and engaging enough for readers to want to share them with their networks. By doing so, you tap into earned media – people sharing your work without paying them.

Promote Across Social Media Channels

To attract more potential customers, utilizing techniques such as guest blogging, crowdsourcing, SEO, and business listings can be effective. However, it is crucial to also focus on moving these potential customers through the sales funnel and developing a solid retention strategy. This is where social media and email newsletters can play a significant role.

A sign-up widget for newsletters is essential if you want to keep your audience engaged and receive prompt feedback. Write engaging emails to entice them to sign up. Offer the option of receiving updates, news, or published articles directly from you. This provides an opportunity to expand your customer base and use this information in future marketing campaigns.

Make sure to effectively manage your social media profiles. To attract new customers, consider running contests and giveaways that can work wonders. People love getting free items and winning something of value to them.

Collaborate With Other Brands

Partnering with other brands in your industry can increase the reach of your content. By collaborating on blog posts, social media takeovers, or webinars, you tap into each other’s audiences and generate more visibility for both parties involved. This article provides insights on how to collaborate effectively with other brands.

Incorporate Paid Advertising

Paid advertising remains a viable method for promoting your content and enhancing your organic strategies. Paid distribution can have an exponential impact, although it may come at a higher cost. If you’re looking to generate rapid results and attract interested leads, paid promotion could be the way to go.

For example, Facebook and Instagram offer ad options, Amazon provides Prime shipping for those seeking expedited delivery, while influencers frequently feature sponsored posts.

Work With Influencers

Influencer contributions are a highly effective form of paid promotion that allows you to share your content, products, or services with your target audience through their personal social media accounts.

Word-of-mouth recommendations still hold significant sway over people’s purchasing decisions, and influencers are known for sharing their thoughts and opinions about various topics on social media platforms. As such, partnering with an influencer can be an excellent way to promote your brand and reach new customers.

Today, influencer marketing plays a significant role in content distribution and promotion. This strategy allows you to reach a wider audience who may be interested in the topic and the opinions of the influencer. The good news is that you don’t always have to pay influencers to share your content with their devoted followers.

You can partner with influencers at no cost and establish lasting relationships by providing something of value in return. For instance, you could invite an influencer to be a featured guest on your webinar, podcast, or Facebook Live event, which they could then promote on their social media accounts or blog posts.

Repurpose Content

Transform your existing content into different formats like videos, podcasts, or even slide presentations to reach a wider audience with diverse preferences.

  • Create an infographic summarizing key points from a blog post.
  • Turn a series of articles into an eBook.
  • Publish video summaries or tutorials based on written content.

Always optimize repurposed content for search engines by using appropriate keywords and metadata.

Pro tip: An AI SEO writer like Content at Scale makes repurposing content easy. Just enter the URL of your YouTube video, podcast episode, or blog post and the app will turn it into a 100% original long-form blog post that’s optimized for SEO.

Conclusion

Want to improve your online presence? Build a solid SEO content distribution strategy.

Create a plan that includes tactics like guest blogging, social media promotion, and email marketing to increase your reach and drive more traffic to your website.

Consistency and patience are key to success in SEO content distribution. It takes time to see results, but by consistently producing high-quality content and promoting it through various channels, you can achieve your goals of increased visibility and improved search engine rankings.

So, what are you waiting for? Start implementing these tactics today and watch your online presence soar!

Written by John Pratt

See more from John Pratt
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