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How Sew Heidi Earned 1,304 Keyword Positions with 5 AI Articles

Julia McCoy
Thursday, 22nd Jun 2023
sew heidi case study


Customer: Heidi Weinberg, Successful Fashion Designer by Sew Heidi

Service used: Solo plan

Results: Earned 1,304 new keyword positions with just 5 Content at Scale articles

Customer: Heidi Weinberg, Owner of Successful Fashion Designer by Sew Heidi

Heidi Weinberg started Successful Fashion Designer by Sew Heidi back in 2010 with the goal of helping fashion newbies get their careers on track or start their own clothing line.

Over the years, she has created hundreds of YouTube videos, tutorials, and Illustrator guides for fashion, tech packs, and portfolios.

Fast-forward to 2021: Heidi was burnt out.

Keeping up with three different categories of content was just too much.

That’s when she decided to go into fashion freelancing.

Now she is able to work on projects she loves instead of spending 60+ hours immersed in mass production.

And she makes more money helping her amazing clients rather than incurring financial losses on her branded collection.

The Successful Fashion Designer is now focused on helping readers become Successful Fashion Freelancers.

But here’s the truth about freelancing in fashion:

You can’t simply upgrade your portfolio, create a brand, and magically acquire a bunch of clients.

Heidi learned it the hard way. You have to actually stand out — which is hard — because the industry is saturated with fashion designers.

So how does Heidi make 6 figures from freelancing?

Goal: Scale Content Consistently Without Burning Out

Creating content takes time — whether you’re a brand owner or a freelancer, you need to invest countless hours promoting your business or client.

Heidi tried to publish consistently before, and had succeeded for a couple of months, but would inevitably suffer from burnout.

This is a common struggle among content writers and it can take a toll on their mental health and productivity.

Heidi needed a way to mass-produce content in an easier and more consistent manner — while staying sane.

Solution: Use Content at Scale to Mass Produce Blog Articles with 100+ Content Ideas

The first thing Heidi did was sign up for the Content at Scale (CaS) Solo Plan.

After doing a massive brain dump, she came up with 100+ content ideas and analyzed keyword volume and difficulty to decide which topics made sense to go after.

She tried a variety of articles to run with Content at Scale, including:

  • Should I Leave the Fashion Industry? — An op-ed piece where CaS turned out new angles and ideas but didn’t work out in the long run.
  • Cost Sheet for Fashion Design — An instructional how-to guide (perfect for Cas) that was much easier to optimize.
  • How to Prepare for a Fashion Interview — Another informational article that worked well. Heidi added some personal anecdotes so it didn’t sound like a generic Indeed article.
  • Kinds of Stitches and Callouts for Garment Construction — Although this was an informational guide, the topic was highly technical and the CaS draft needed a bit more editing to meet the industry’s technical standards.

Heidi recommends that you treat CaS as a muscle. Keep learning and practicing what prompts get the best results, what context you should (or shouldn’t) add, and how to dial the voice in.

The Power of Content at Scale

Content at Scale is an innovative AI writing tool that has changed the game completely for content creators.

Unlike other AI writers, Content at Scale uses advanced semantic analysis algorithms to create comprehensive and relevant content every time.

Creating Unique Pieces from Scratch

Content at Scale doesn’t just spin existing content — it understands the context and creates original pieces from scratch.

The result? High-quality SEO-friendly articles that can boost your online visibility and ranking on search engines like Google.

Bypassing AI Detection and Integrated Plagiarism Checking

Not only does Content at Scale create original content, but it also ensures it bypasses AI detection filters.

Plus, with an integrated plagiarism checker, you can rest assured that all produced material is completely unique — no more worrying about duplicate content penalties or copyright issues.

Don’t fret if you don’t have a tech background — Content at Scale has all the tools you need on an intuitive dashboard.

seo tools in content at scale

Results: Earned 1,304 New Keyword Positions With Just 5 Content at Scale Articles

Heidi has been using CaS for just over one month. The first 5 articles she published using CaS already resulted in a massive jump in new keywords, a good handful of which are in the top 1-3 positions.

Creating a unique lead magnet for one of these articles, she’s already seeing traction in just ONE week of being published. From her long experience in writing content, that’s pretty quick! She used to have articles sitting for 6 months before finally taking off. 

Needless to say, Heidi is pretty excited to see how all of this content floats everything up over time — traffic, email subs, and ultimately sales.

After only four weeks, CaS has helped Heidi pump out more content than ever before and save MASSIVE amounts of time on the research side. 

With her old process, she used to evaluate all the top articles on Google and create blog outlines manually. And from there, she would start writing.

Now with Content at Scale, Heidi is saving 2-3 hours per article just on the research component alone. Even if the body copy isn’t exactly what she would publish as-is, the outline and first draft are done in a few minutes.

Climb the SERPs with the Power of Artificial Intelligence

Let’s be honest, in the present day, tech is not just a luxury but an absolute must — and Heidi Weinberg exemplifies how to make use of technology for success.

  • The Revolution: Heidi embraced the AI revolution and made Content at Scale her secret weapon.
  • The Impact: With this tool, she could produce knowledge-rich articles and engaging tutorials faster and easier than ever before.
  • The Result: By effectively using Content at Scale, Heidi managed to break barriers and achieve remarkable results despite uncertainties in the freelance industry.

After running a brand she grew to hate and getting burnt out in a toxic fashion job, Heidi is living her dream — working when she wants, where she wants, earning $100K+ and never worrying about paying the bills.

Surely Heidi didn’t earn 1,304 new keyword positions with just five articles by chance.

It’s obvious that Content at Scale stands out for its speed and excellent output.

If you want a leg up in creating content, use Content at Scale. Yes, it still needs a human touch, but you’re starting at 50% or even 80% of an article rather than 0%.

Need help optimizing your AI content? To add a human touch to your AI draft and make it truly your own, follow these steps in our CRAFT framework:

aio craft

Want to learn every step involved in our C.R.A.F.T. framework? You’re in the right place. To learn more about AIO and C.R.A.F.T, read our individual guides:

Additionally, subscribe to our blog, watch our C.R.A.F.T. and AIO tutorials on our YouTube channel, and read this blog to understand the AIO model.

Written by Julia McCoy

See more from Julia McCoy

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