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How Joe Added $31,000 in Monthly Revenue and Ranked in Google Page One in Just 2 Days

Julia McCoy
Tuesday, 28th Nov 2023
Julia McCoy
5 min read · Jan 11 2022
Top Click Joe case study

Overview

Customer: Joe Crivello-Sorensen, Top Click Joe

Service used: Agency plan

Results: Added $31,000 in monthly revenue and got a new blog to rank on the first page of Google in just 2 days

Customer: Joe Crivello-Sorensen, CEO of Top Click Joe

Joe Crivello-Sorensen ran a restoration company in Colorado Springs for 27 years. By the time he sold his business in 2015, he had 47 employees and an annual revenue of $10 million.

As chief marketer of his own company for close to three decades, Joe knew every trick in the book. Back in the day, he would simply run a bunch of keywords a thousand times, get a couple of backlinks out of India, and his website would rank right away.

That tactic is now considered black hat SEO, and Joe has since adapted to white hat practices to keep in step with Google’s ever-changing algorithms.

In 2015, Joe began helping starving carpet cleaners get leads for around $200 to $300 a month. He only had one person on staff: a PPC ads specialist.

Moving beyond lead generation, Joe expanded his agency’s offerings to include website audits, Google business profile optimization, web development, web hosting, white label, and SEO.

What was missing from Joe’s marketing services?

Content marketing.

Yes, Joe is a great marketer. He has built dozens of websites. But he admits he can’t write long-form content.

So while he focused on on-page SEO, technical SEO, and other stuff, he did not do a lot of content …

Until Content at Scale changed his whole strategy.

In November 2022, Joe saw a Black Friday ad for Jasper and was immediately intrigued. He liked the idea of AI doing all the writing for his websites and thought the app did a great job.

But then Joe discovered Content at Scale in March 2023 and was totally blown away. Right off the bat, he was able to add $10,000 to his monthly revenue stream by selling Content at Scale AIO content to just 5% of his client base.

As his agency grew, he began hiring more writers and trained them in the CRAFT framework that Content at Scale President Julia McCoy developed for optimizing AI content.

Joe now has three dozen people on his team — all trained in the AIO way — and he has never used Jasper since making the switch.

Joe’s success story was one of the first case studies we published for Content at Scale. Want to know how Joe earned $1M for a client from only one keyword? Read his full story here.

Goal: Get a New Client to Google Page One

As the founder of Top Click Joe and SEO Pillar Master, Joe has been instrumental in helping dozens of restoration businesses improve their online visibility.

Since signing up for Content at Scale around six months ago, Joe has been able to publish 660+ blog posts, generate over 2.5 million words, save close to 2,700 man-hours, and earn over $200,000 in cost savings!

During that period, Joe has seen his monthly recurring income increase by a whopping $31,000!

And Content at Scale makes this all easy. Just type in a long-tail keyword or top-ranking URL and the machine will generate a fresh, well-written blog post in under 10 minutes.

Following the CRAFT framework, Joe’s team of writers optimizes each AI-generated blog post to make sure they have a high SEO score, they are visually appealing, they are easy to read, and they include a personal touch before going live.

Solution: Offer More Services with Content at Scale

Joe spends $1,500 a month for his Content at Scale subscription and earns $31,000 from it — that’s a pretty big ROI considering that he’s only been scaling content for six months.

Joe now offers a $4,200 package of 16 digital marketing services that include:

  • Google Ads
  • Bing Ads
  • YouTube Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads
  • Google Business Profile
  • Content Creation
  • Technical SEO
  • Link Building
  • Graphic Design
  • Hotjar CRO
  • Local SEO

And he sells at least one of these packages EVERY WEEK.

With the release of Content at Scale 3.0 and all the goodies that come with it, Joe is pretty excited to get his team to try out the new features — especially generative AI — so he can further upgrade his services.

Results: Got a New Client to Page One of Google in Two Days

One of Joe’s newest clients is a cleanup company called Pro Remedy. They offer the same restoration services that fall under Joe’s expertise, which made it easy for Joe to build trust.

On November 17, Joe published a blog article for Pro Remedy about the reality TV show “Hoarders” and discussed in a lengthy post who pays for the cost of cleaning up during each episode.

Two days later, Pro Remedy’s blog post was already ranking on Page One!

It’s currently sitting in 10th place but Joe expects it to climb the SERP in the coming months.

Joe’s case is a good illustration of the power that content on a large scale can have on generating regular revenue.

Content at Scale not only allows businesses to produce more articles but also ensures their quality and relevance — making it the fastest way to get your brand to rank in Google.

Boost Your Monthly Revenue and Get to Google Page One With Content at Scale

The transition from a traditional business owner to a digital marketer is no small feat. But Joe has made this bold move with remarkable results.

When Joe sold his restoration business, all he wanted was to keep himself busy and share his marketing knowledge with struggling business owners. Little did he know that Content at Scale would make his company come out of hibernation!

What started as a post-retirement gig is now a full-scale, international marketing agency.

Beyond simply helping his friends in the restoration industry, Joe’s goal is now total domination of his niche — with the help of Content at Scale.

Content at Scale can be a total game-changer for your business, too.

Joe has shown us how it’s done: build a highly skilled and fiercely loyal team, train them in the CRAFT framework, and offer an irresistible marketing package to clients in your area of expertise.

Joe Crivello-Sorensen is getting clients to pay him the kind of money they’re paying because he has the right tool and the right team.

Want to add five figures to your monthly revenue? Get started with Content at Scale today.

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Written by Julia McCoy

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