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How Niels Zee at Published 270 Pages in 2 Months for 35% Cost Savings

Julia McCoy
Friday, 16th Jun 2023
traffic family case study


Customer: Niels Zee,

Service used: Agency plan

Results: Onboarded 5 AIO writers and published 270 pages in 2 months for 35% of the original cost of content creation, and saved 60% on writing costs

Customer: Niels Zee, Co-founder of Traffic Family & Slaapwijsheid

Niels Zee is a certified sleep expert. With a deep understanding of sleep and the body’s recovery needs, Niels is the go-to guy when it comes to weighted blankets, mattresses, and natural sleeping aids. He has personally tested hundreds of sleeping products, reviewing them based on his extensive knowledge and experience.

Niels has been in the sleep sector for three years and has become the authority on what really works — and not — to achieve better sleep. 

A bad sleeper himself, Niels started to help people finally overcome the annoying impact of bad sleep on their mood.

Slaapwijsheid, which is Dutch for “Sleep Wisdom”, was born out of frustration from poor sleep. 

Today, is the biggest domain in the Netherlands that helps people sleep better without selling any products.

The site translated to English

The success of has led to even bigger things. Together with Bram Speelman, Niels created Traffic Family to build, operate, and acquire high-potential review and comparison websites.

Traffic Family has now branched into four more niches for affiliate websites besides just sleep:

  • Kitchen Appliances
  • Health
  • Pet Products
  • Baby and Pregnancy

Through these websites, Traffic Family is able to recommend quality products to thousands of consumers every day.

Goal: Produce Informative, Expert Content with AI More Cheaply & Easily

Niels understands the power of informative content, as well as its challenges.

Creating informative content is expensive and it can be difficult to get real expertise for it. But, without a doubt, it’s still the best way to gain topical authority.

Informative content helps:

  • Build topical authority: Informative content allows marketers to establish themselves as an expert in a particular field. Consistently sharing valuable information builds trust and credibility, developing a reputation as a reliable source of knowledge.
  • Increase engagement: Readers are more likely to engage with a piece of content if it solves their problems, answers their questions, or teaches them something new — leading to more likes, shares, comments, and even bookmarking.
  • Establish thought leadership: Informative content also positions the author as a thought leader in their niche. Share well-researched and insightful content to help shape the conversation, contribute to industry discussions, and influence the opinions of others.

But informative content is also:

  • Resource-intensive: Creating informative content can be expensive, particularly if in-depth research or expert input is required. Quality content often demands time, effort, and investment in research, writing, and promotion — which can be challenging for entrepreneurs with limited budgets or time constraints.
  • Difficult to master: Acquiring access to credible subject matter experts can be challenging — securing interviews, conducting research, and finding knowledgeable sources all require substantial effort. But without genuine expertise, content may lack depth and accuracy which diminishes its value.
  • Constantly evolving: Information is continuously evolving in specialized fields, which requires staying up to date with the latest developments, research, and trends. Failing to keep content current may result in outdated or inaccurate information, undermining the author’s credibility.

Solution: Use Content at Scale & the AIO Model to Onboard 5 AIO Writers and Publish 270 Web Pages in 2 Months

Despite the challenges inherent in producing high-quality, expert content, Niels was still committed to getting it done. But he needed to find a better way that would streamline production and reduce costs.

Fortunately, he discovered Content at Scale and immediately signed up for the Agency plan.

He started using AI to generate content for — the oldest and most prolific member of the Traffic Family suite of sites.

To get the ball rolling, Niels created a topical map around the following sleep topics:

  • Bed
  • Bedding
  • Duvets
  • Mattresses
  • Pain while sleeping
  • Sleeping problems
  • Sleep knowledge
  • Pillows
  • Sleep tips
  • Snoring
  • Dreaming
  • Sleeping during pregnancy
  • Babies and sleep

With his topical map in place, Niels trained one AIO lead writer who in turn trained four AIO writers on how to use Content at Scale. 

Getting them on board was easy, thanks to Content at Scale’s tutorial videos and blogs as well as Traffic Family’s internal documents.

And the next part, creating content, was simple as well. With Content at Scale, all you need to do is type in a keyword, add a YouTube video URL, a podcast episode or mp3 file, or even a Word/PowerPoint/PDF file.

Those challenges that we listed above? Gone.

Content at Scale takes care of the entire content writing process — from researching the topic and crawling the top of Google for content ideas, to creating a full blog outline and doing the actual writing. 

Within minutes, you get a 3,000+-word blog post that is well-researched, up-to-date, and written with genuine expertise.

Every week, the Traffic Family AIO content team would share tips on how to maximize the features of Content at Scale — including hacks and shortcuts on using the app and what keyword prompts would work best. They also discussed the limitations of Content at Scale and AI output in general.

Then they’d get to work. 

Every blog article for every keyword on the topical map is written by AI, and polished by human editors.

Since the entire website is in Dutch and the output of Content at Scale is in English, the content team ran each post through DeepL Translate before publishing.

Pretty soon they’d be able to skip this step as Content at Scale recently introduced new multilingual capabilities.

Results: Gained 10,000 Visitors/Month in 3 Months and Reduced Writing Costs by 60%

Since using Content at Scale three months ago, is now receiving 10,000 visits per month.

And Niels was able to reduce writing costs by 60% — which means Traffic Family can now produce 2.5x the content for the same budget of around $5,000 per month.

One article even went viral in Google News!

This landing page drew 27.5K visits — a 120% increase in organic visits!

Scaling Content at 35% Cost Savings

Niels has cut the entire content creation process from his workload. While he still oversees hiring writers and creating the topical map, everything else is handled by AI and the AIO content team. If a new writer needs to be onboarded, they would go through the AIO lead.

What used to be a team of 5 content writers, 3 editors, and 1 content manager is now a robust squad of 5 AIO writers that can create content with much more efficiency than their human-only predecessor.

Thanks to Content at Scale and his restructured AIO content team, Niels was able to publish 270 pages in just 2 months for 35% less the cost!

If you want results like Niels, check out our resources for transforming your writing team to AIOers — artificial intelligence optimizers — and streamlining/scaling your content creation with Content at Scale:

Free Resources to Train Your Writers into AIO

I’ve been personally training agency owners and teams and helping them convert to the AIO way. Want these? You’re in luck – we’re giving them away.

Free Guide

First, I wrote a full guide – a writer’s worksprint, links to our best tutorials and training, and even a job description template if you want to find an AIO writer.

Want this incredible resource? It’s called the AIO Writer’s Worksprint. Download now for free.

Free Step-by-Step AIO CRAFT Writer’s Training Course

Additionally, after months of putting AIO and C.R.A.F.T. into action (over 40M words are produced each month by our users at Content at Scale, and our Done-for-You client side is another 500,000 words/month! Talk about AIO at scale 🤯 ) – we put together a step-by-step AIO C.R.A.F.T. tutorial.

Ideal for you, your writers, and any content creator ready to adapt to the CRAFT methodology and the AIO way.


New to the idea of AIO and CRAFT? Read this to understand the innovation behind AIO. 

Want a written guide that has all the CRAFT steps from the YouTube video? Your wish is our content command. Step-by-step AIO writing tutorial, blog version.

Written by Julia McCoy

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