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Ultimate Blog Post SEO Checklist: How to Optimize Your Posts for Greater Visibility

Josh Slone
Monday, 11th Jul 2022
Julia McCoy
5 min read · Jan 11 2022
blog post seo checklist

If you’re anything like me, then you’re always looking for ways to optimize your blog posts for greater visibility. After all, what’s the point of writing a great post if no one is going to see it? That’s why I’ve put together this ultimate blog post SEO checklist.

By following each step on this blog post SEO checklist, you can make sure that your blog posts are seen by as many people as possible!

How to Optimize with a Blog Post SEO Checklist

The first item in our SEO checklist is to conduct focus keyword research.

A focused keyword is a word or phrase that a company targets to rank high on a search engine.

For example, a flower shop may want to rank for keywords like “flower bouquets” which is closely tied to the company’s products.

It’s important to understand the difference between short-tail and long-tail search terms.

Short tails are made up of one or two words, while longer phrases are three, four, or more.

Long-tail keyword phrases are more specific and tend to have fewer searches than short-tailed ones which are broad and general.

This type of keyword may have a higher search volume, but it typically results in a lower click-through rate.

When conducting keyword research, direct-to-consumer (D2C) brands need to think about what words their target audiences would search for and check if competitors are ranking for these keywords.

There are tools, such as SEMRush and Moz, that can give you in-depth information on your keyword performance. These tools can help optimize your blog posts for search engines.

Once you’ve selected your short-tail or long-tail keywords, you can begin optimizing your blog for search engines.

The battle for new business has intensified, and new brands are entering the market. In fact, digital advertising spending increased by 17% in 2020, reaching $151 billion.

As more and more brands are flooding the marketplace, it’s becoming increasingly important for marketing professionals to find any edge they can.

SEO has become increasingly important for D2C companies, as more and more consumers turn to search engines to find products.

An SEO strategy is beneficial for driving organic traffic from search engines such as Bing and Google. This type of traffic is often referred to as organic traffic since paid ads are not used to capture website visitors.

SEO is an excellent way to boost brand awareness and reach new audiences. Platforms like Ubersuggest and Google Analytics make it easy and affordable to get started with SEO.

So, how do you ramp up your content strategy? By producing more quality content.

Publishing high-quality, relevant, and authoritative blog content is an essential component of a successful D2C brand.

Publishing blogs that are keyword relevant is a huge part of building up authority for a D2C brand. But quantity does not equal quality and posting hundreds of low-quality posts won’t help.

So, how do you optimize your blog posts for SEO? Let’s take a look at some of the basic things that businesses should remember.

1. Create a Scannable Structure

When building an outline for your blog, be sure to include the proper header tags for each section.

Writing blog posts with subheadings not only improves their readability but also helps search engines like Google identify the main topics of a blog post.

In WordPress, there are 6 different header sizes. The largest and most visible is H1 and the smallest is H6.

When these headings are converted into HTML tags, they show up as `h1`, `h2`, and so on. This is why headings are referred to as H1, H2, etc.

Here are a few examples of a blog outline.

How to Increase Website Traffic Without Breaking the Bank

  1. Website traffic indicates the health of a brand.
  2. Stat that highlights the importance of increasing website traffic.

How to Adopt a Search Engine Optimization (SEO) Strategy

  1. What is SEO?
  2. How to get started with SEO?

Keyword Research

  1. What is keyword research?
  2. Examples of keyword research.

Sharing Content on Social Media

  1. How social platforms drive traffic.
  2. Tips for using each socmed platform.

Now here comes the fun part — writing the actual blog.

2. Check Your Word Count

When writing blog posts, it’s important to keep in mind that Google prefers posts with at least 300 words of text.

It’s important to remember that quality is more important than quantity when it comes to blog posts. However, Google does prefer longer posts because they tend to offer more comprehensive insights.

Therefore, if you can reach 1,000 words without sacrificing quality, your blog post will be more likely to rank on search engines.

Blog posts with 1,500+ words are proven to perform best. Length should be a major factor when optimizing your blog for search engines.

3. Sprinkle Keywords Around

A critical element of blog optimization for search engines is keyword density. This is measured by dividing the number of times a keyword appears by the total word count

There’s no magic number when it comes to keyword density, but a good rule of thumb is to aim for up to 2% per blog post.

Google may penalize posts that are suspected of keyword stuffing.

Try to include keywords in the first paragraph of a post and the first subhead. This will help your blog rank higher in Google searches.

4. Add External and Internal Links

Linking out to other sites can be a great way to build credibility, but outbound links can also improve SEO.

While it’s not a good idea to link your focus keyword, it’s recommended to link to related terms and phrases.

When creating content for your website, it’s important to include internal links to other pages on your domain. This helps improve the search engine rankings of your entire website by building page authority.

We recommend including two or three internal and external links to other relevant pages in each blog post.

5. Meta Description and Title Tags

The meta tag description is the snippet of information that appears under a link on the SERP and summarizes the webpage’s contents.

Including the keyword in the description will help the search engine understand what the page is about.

The title tag is the headline link that appears above the meta description. The ideal length of a title is 55 to 60 characters and it should incorporate your focus keyword.

A well-crafted title can help improve your post’s ranking on the SERPs.

6. Optimize Images

Adding images to blog posts can help create a better reading experience for your readers, as well as add SEO value.

The rise of image search on Google has brought about another opportunity for websites to capture more free, targeted web traffic.

All images within a blog post should have alt-text that contains the focus keyword.


If you’re looking for ways to further optimize your blog posts for greater visibility, then check out this ultimate blog post SEO checklist! By following these simple tips, you can ensure that more people see and read your content.

Written by Josh Slone

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